Senior Art Director Patrick Fawer brings 20 years of agency experience and versatile skills from branding to campaigning to In Flagranti, joining the creative department in January 2023.

Also since the beginning of the new year, Stefan Gautschi has complemented the agency's digital marketing team as Senior Digital Campaigner. Gautschi was responsible for the data-based marketing of startups, SMEs and corporations for many years. Now he is passing on his knowledge and experience in SEO, marketing automation and e-commerce to In Flagranti's customers.

In Flagranti has also set up its own content unit. Under the leadership of copywriter and concept developer Nils Sager, a small team is working on the development and production of content of all kinds. This means that In Flagranti will now systematically produce content ranging from social media to explainer films.

According to the statement, Mona Bertschinger, who studied multimedia production, has proven to be a supporting element in the company and enriches every Hillton project with her open and solution-oriented manner. "My heart beats for production. I will continue to devote myself to the implementation of film campaigns, but I am also looking forward to being part of strategic decisions and further expanding Hillton," Bertschinger is quoted as saying in the release.

In addition to national and international film and photo campaigns, Hillton also produces various short formats in the documentary and feature film sector. The film studio works for brands such as Ochsner Sport, On Running, Rivella, Prada, Migros, The North Face, Unicef, Adidas and Audemars Piguet.

Since 1909, the three-pointed star has stood for the inventor of the automobile. When it was introduced, it symbolized the elements of land, water and air. Today, these three elements are still of central importance to Mercedes-Benz, albeit in a different context. "What began with the vision of being a pioneer of mobility has today transformed into a new understanding of mobility," explains Patrick Bossart, Head Marketing and Corporate Communications at Mercedes-Benz Switzerland. "Caring for our earth and protecting its resources is an essential pillar of our strategy." These ambitions of the carmaker in the field of sustainability are the subject of the current campaign "Land, Sea, Air".

Product is not the focus

In various advertising formats and with in-depth content, Mercedes-Benz highlights its holistic approach to sustainability - from research and development to the procurement of raw materials, production (which is CO2 neutral worldwide), the use of its products, the recycling of components and the recycling of entire vehicles.

The content and subjects are always related to one of the three elements: land, water or air. Among other things, they address the use of sustainable materials, the use of renewable energies, the procurement of battery raw materials, and the ambitions for decarbonization. In three phases, the high-reach campaign is designed first to arouse curiosity, then to provide concrete facts about Mercedes-Benz's commitment to sustainability, and finally to illuminate the background to these facts in storytelling formats.

From Monday, the advertising assets can be seen throughout Switzerland on TV and in cinemas, on digital channels and social media. In addition, successes achieved will also be highlighted with in-depth sponsored content.

In a management culture that is expected at the publishing house, such a conflict should not have arisen in the first place, said the letter, which was obtained by the Keystone-SDA news agency. It said the working atmosphere and corporate culture had suffered as a result of the incidents. "We expressly regret this."

The former Magazine-editor Anuschka Roshani had in a guest article in the German magazine The mirror made serious bullying allegations against her former supervisor Finn Canonica on Friday, accusing him of sexism. She accused her ex-employer of inaction. Canonica's lawyer denied all the allegations. The allegations would not be true and vehemently denied.

At Mirror the 56-year-old journalist wrote that she had been a victim of abuse of power for years. Under Canonica, a regime of bullying and sexism had prevailed. He had verbally belittled her. According to her own statements, she turned several times in vain to various internal agencies.

Released at the end of the year

Roshani worked from 2002 to 2022 as an editor at the Magazine of the Zurich-based Tamedia publishing house. She was dismissed at the end of last year. Canonica stood by the magazine, the weekend supplement of the Zurich daily newspaper Tages-Anzeigeras Editor-in-Chief between 2007 and 2022. The publishing house parted company with him last summer.

Among other things, her supervisor called her "the unfucked one," Roshani wrote. If she, as a German, used a word that is unusual in Switzerland, such as Kekse instead of Guetzli, Canonica marked it with a swastika on her manuscript. Corresponding receipts were available to the Mirror according to his testimony. Canonica's lawyer pointed out to the Mirror rejected all accusations.

Roshani sued Tamedia Publishing for breach of duty of care based on sexist discrimination and invalid or abusive termination.

Report: allegations insufficiently substantiated

The Tamedia publishing house had the editor's accusations "carefully examined," as it said in its statement on Sunday. A brief summary of the investigation report by a specialized law firm was made available to employees by the publishing house on Sunday. The report had come to the conclusion that a considerable part of the accusations, in particular the accusation of sexual harassment, could not be confirmed. In general, the allegations were in part insufficiently substantiated.

In 2021, more than 70 female Tamedia journalists - including Roshani - wrote an open letter criticizing a "sexist work culture" at the publishing house with 1800 employees. Women were thwarted, rejected or intimidated, they said. Editor-in-chief Arthur Rutishauser stated at the time that Tamedia tolerates neither harassment nor discrimination. The publisher's most recent statement said it was convinced that the culture had been improved over the past two years. (SDA)

Susanne Pfäffli holds a degree in journalism, political science and sociology from the University of Zurich. As a consultant and concept developer at Evoq, she has been serving clients such as Tellco, AO Foundation, Holcim and the cantonal banks since 2009.

As part of the expansion, the agency, which was founded in 2007, is redefining its management roles. The two founders Christian Sutter and Adrian Schaffner will focus on existing mandates and new client business. The management of the Cologne location remains unchanged with Ralph Kaebe.

Bock for distribution

This is how your customers make a profit and you make a career.

• Authors: Oliver Schumacher and Christian Sahle
• Publisher: GABAL, 2022
• Pages: 222
• ISBN: 9783967390926

This book does not explain how to sell better. It focuses on the basics: what qualities good salespeople have, that it's better to talk on the phone than to text, and that you fill social media profiles with high-quality content. The target group is beginners and people who are not yet sure whether their future lies in sales. For all those who have so far sought their fortune there in vain, the book helps them to get to the bottom of their own dissatisfaction, to draw up a personal career plan, to conduct salary negotiations or to apply for a new job.

Productivity does not need an office

How companies are positioning themselves for the future with hybrid working.

• Author: Teresa Hertwig
• Publisher: GABAL, 2022
• Pages: 224
• ISBN: 9783967390896

The Corona crisis temporarily made mobile working the standard. But while the majority of employees became increasingly comfortable with the benefits of home office, some companies couldn't wait to bring their employees back to the office 100 percent of the time. The author explains why such companies will have a hard time in the future, how organizations should position themselves to meet the needs of their employees, and what pitfalls lurk along the way. An inspiring book for everyone who is open to the new world of work.

4 ways to more learning competence

How to learn more easily for long-term success.

• Authors: Debora Karsch and Renate Wittmann
• Publisher: GABAL, 2022
• Pages: 160
• ISBN: 9783967391022

Our learning behavior is influenced by our personality structure and our experiences. So we need to know ourselves well if we want to know how we can learn best. The book provides a guide to one's own learning competencies, peppered with questionnaires, practical tips and plenty of room for self-reflection. Unfortunately, it is at times somewhat confusingly structured, so that as a reader you occasionally lose track between all the terms. Nevertheless, it is a good introduction for anyone who wants to reflect on their learning behavior.

Virtual trainings

This is how you design engaging online training courses with lasting learning effects.

• Author: Jeb Blount
• Publisher: Wiley-VCH, 2022
• Pages: 208
• ISBN: 9783527511181

So-called VILTs, i.e. trainer-led virtual training courses, are the future. Trainers who do not keep up with the times and refuse to adopt the new format will soon be out of a job - at least according to the author. The thesis sounds drastic, but is plausibly supported by the author. In his book, he shows how you can make the leap - even with a small budget: from the best microphone to the perfect checklist to the optimal layout of your slides. The systematic and extremely practice-oriented book has what it takes to become a standard work.

What are the advantages of planning lessons using an app instead of a folder? How are digital teaching aids created that inspire teachers and students alike? Where can VR glasses be used effectively in the classroom? Fresh from the field, the presentations by Dominik Owassapian from PH St.Gallen, Josua Dubach from PH Bern and Benedikt Skalsky from Festland brought clarity to these questions.

The following insights emerged from these presentations:

1. digital teaching aids are more than digitized textbooks

Whether it's a laptop, tablet, smartphone or VR goggles, the digital media world is full of possibilities, and they are evolving at a rapid pace. Just think of the quantum leap that artificial intelligence applications have experienced in the last few months alone. The question is therefore not how to digitally adapt classic teaching materials. It's a question of rethinking all aspects of a teaching aid - and doing so in interdisciplinary teamwork between subject, didactics and media experts.

2. the user experience must inspire learners and teachers alike

Similar to the British Design Council's Double Diamond model, the five phases of "Discover, Define, Design, Develop, Distribute" form the "Product Flow" framework that Mainland recommends as best practice when creating digital teaching tools.

Milestones in the making-of are the user workshop, which defines and prioritizes the needs of teachers and learners in a "clarity map", the product workshop, which specifies the vision and the cornerstones of the teaching material, and the prototype, which allows feedback from future users to be gathered early in the process and incorporated into the development.

3. virtual reality: powerful, but by no means omnipotent

Yes, immersion in virtual worlds with VR goggles and sensors opens up an additional dimension of learning. And yes, the necessary technology is less complicated and more affordable than it was a few years ago. Nevertheless, it cannot replace the real experience. Virtual reality should be used as a supplement where learning material defies experience, such as with theoretical constructs or phenomena that cannot be perceived by the human senses.

4. true digitization starts with lesson planning

The term "digital teaching aids" does not refer solely to their use in the classroom. It also includes the processes behind it. A good example is the app School sports planner.chwhich the Lehrmittelverlag St.Gallen developed with Festland. Through various digital modules (exercises, hall plan, equipment) as well as the link to the goals of curriculum 21, the app makes the preparation of physical education many times more efficient. Including the possibility to share configured teaching modules with colleagues.

5. digital learning should be mainstreamed in every industry

In the knowledge society, every company is a learning organization. The ability to convey know-how particularly effectively thanks to digital media is correspondingly valuable. This can enrich content marketing, among other things. After all, the joint development of knowledge lends a special depth to the relationship with customers, employees and other partners. What is developed and tested in the school system can therefore unfold its benefits far beyond the world of education.

"With Sumaia Youssef, we are specifically strengthening Matchcom's business structure," says Christian Staub, Founder and Managing Partner. "Since Sumaia joined Matchcom in 2019 as Project Manager Real Estate Marketing, she has consistently impressed us with her excellent professional and personal performance. We value her experience in leading challenging projects and interdisciplinary teams."

At Matchcom, the trained architect combines her many years of knowledge with the complex requirements of real estate marketing. She questions and optimizes processes, creates the basis for creative stories and, according to the statement, contributes significantly to the "genius loci" at the agency.

Lenzerheide also relies on influencer marketing. Especially in the topic of cross-country skiing, the vacation region wants to present itself in a new light and appeal to a broader target group. This goal was already worked on last year with the "This is Nordic by Lenzerheide." campaign (Werbewoche.ch reported). This year, "Fun First" will be added.

"Instead of pure communication measures, this campaign kills several birds with one stone," explains Nicole Gysi, Brand Manager Nordic of the Lenzerheide vacation region. "Guests get an additional on-site experience and the cross-country ski region benefits from user-generated content, i.e. pictures and videos shared by guests on social media. An application that is authentic and appropriate for the target group."

The necessary incentive, including varied backdrops, is to be created with the "Lenzerheide Photo Spots" - distributed among the three political municipalities of Churwalden, Vaz/Obervaz and Lantsch/Lenz in the Lenzerheide vacation region. The four photo spots are located at the Parpan cross-country skiing center, at the Canols kiosk on the Heidsee lake, along the Heidsee lake and on the St. Cassian site in Lantsch/Lenz. The locations have been chosen in such a way that even non-cross-country skiers:inside can become aware of them and use the backdrops.

"Self-staging and self-expression have been in vogue for quite some time. Best proof are the social media such as Instagram, TikTok, Snapchat and Co. With the newly created photo spots, in the style of the selfie houses in big cities, we offer our guests the ideal platform," says Marc Schlüssel, CMO of the vacation region Lenzerheide. "We create incentives to put oneself and one's friends in the limelight in a creative way and to give free rein to photographic ideas and fantasies in order to take original selfies and photos. In this way, we virtually turn our visitors into unique influencers and authentic brand ambassadors."

It's all a question of perspective

Perspective is the common denominator of the four installations: It's all about optical illusions. Thus, in "The. Loop.", for example, which was created in collaboration with Salomon, you stand on your head, or you walk skyward over an "invisible staircase" in the installation "Stairway. To. Heaven." installation at Heidsee. "New. Perspectives." can also be found at Heidsee if you take pictures of yourself at the perfect angle under guidance, so that small and large mix. The last installation "Mirror. Maze." in Lantsch/Lenz is a kind of mirror maze in which optical illusions can be captured and photographed with the help of reflections.

Pictures tagged #lenzerheidefotospots are posted on the social wall at. Lenzerheide.swiss/photo-spots listed. At the end of the season the best pictures will be awarded.

Responsible at Lenzerheide Marketing and Support: Marc Schlüssel (CMO), Nicole Gysi (Brand Manager Nordic); Pointbreak Events (implementation): Micha Federle, Hannah Beneke.

Ouroboros Solutions has commissioned the Zurich-based branding agency Solid Identities to develop a complete brand identity - from positioning to core messages to visual identity. Founded by Mediclinic International - the parent company of the Hirslanden Group - the international company is an interdisciplinary think tank, innovation catalyst and center of excellence for transformative innovation in health and care.

The goal of the project was to create something from scratch. Something that moves away from the usual innovation hub and healthcare clichés and yet unmistakably connects the two worlds.

The result is a brand identity that is intended to captivate and fascinate at first glance. The appearance is intended to play specifically with areas of tension and contrasts, combining them into a harmonious whole.

Former journalist Agnès Schenker is 57 years old and currently deputy head of the communications service of the FDJP General Secretariat, according to a statement. Schenker has held various positions in the FDJP General Secretariat since 2011.

Christoph Lenz has worked as a journalist at TX Group since 2016 and is currently a member of Tamedia's daily management team and a reporter at The magazine. He is 39 years old and studied history and economics at the University of Bern. (SDA/swi)

Optrel says it pioneered the field of auto-darkening welding helmets in the 1980s. But the company now also offers sunglasses and ski goggles with light-adaptive technology that allows users to switch between medium, dark and very dark tints.

As part of the collaboration, NK Media aims to convince the social media world of this product through various campaigns.