Based on the user journeys, it was possible to identify the primary goals of the user on the website can be addressed. The central topics here are submitting a fault report, contacting employees, and forwarding to specific planning tools. These call-to-actions are brought together in a central location in the form of the contact and service tool. Integrated on all pages, it generates enough attention - without being disruptive - to always be found.

A clear and modern visual language was created for the website from the existing corporate design. The framework is provided by the independent typography and the reduced color palette. The visual language was completely redeveloped - a clear and factual product presentation by means of 3D visualizations combined with an editorial style of references and an authentic representation of the employees in their everyday situations.

The goal was to reduce and focus the website content to the most relevant information. To this end, the quality of each asset was greatly improved. Numerous 3D visualizations are designed to highlight the value of AS Elevators and demonstrate their versatile use. Each lift model has a soft configurator that allows users to explore the range of products and their possible features.

With the "Lift Stories" section, the print magazine is now digitized and seamlessly integrated into the website. Here, references are shown in detail, accompanied by lots of visual material and employee insights.

Responsible at AS Aufzüge: Andrea Schönholzer (Marketing Management), Leif Empen (Project Management), Anna Ziccarelli, Laura Truschinski (Project Team). Responsible agency: Home photo.

For the TikTok ranking for the fourth quarter of 2022, Mbusiness considered Swiss business accounts with more than 5000 followers, with the exception of the "Newcomer" category. The rankings are based on the collection of effective performance data, show the quantitative development of the accounts and do not allow any conclusions about the quality of the content.

In the nationwide ranking, companies and organizations based in all parts of the country were included. These places are mainly occupied by accounts that are internationally known. The Tag Heuer account recorded remarkable growth, gaining numerous followers through the publication of a video series featuring Formula 1 world champion Max Verstappen, and thus rising from 20th to third place in the ranking.

There were no new additions to the top 10 German-speaking Swiss TikTok business accounts compared with the third quarter. Watson News and Coop each gained one place. Dentist Osmani and Nikin, on the other hand, lost one place each. Two sports accounts top the list, followed by two news accounts. Despite rapid follower:ing growth in the fourth quarter, SRF Sport just failed to make it into the top 10.

News and sports accounts are of great interest to the TikTok audience, as shown by the top 10 business accounts in German-speaking Switzerland with the highest follower growth in the fourth quarter. These accounts post relevant content with high frequency, which has a positive impact on follower:inside growth. The account @matten_fahrschulstar also recorded an exceptional development: The driving school has been on TikTok since April 2020 and enjoyed a follower:inside growth of +89% in the fourth quarter of 2022.

From the Swiss-German business accounts, the TikTok account of 20 minutes generated the most likes in the fourth quarter of 2022. SRF Sport is in second place, which can be attributed to the videos on the World Cup in Qatar. The account of dentist Osmani made it to 3rd place with his popular trending videos.

Frequent and regular posting is one of the basic requirements for the growth of followers and views. Among the business accounts in German-speaking Switzerland 20 minutes not only generated the most likes, but also posted the most videos, totaling 371 in the fourth quarter of 2022.

However, frequent posting alone does not guarantee a successful TikTok account. Sustainable growth requires exciting, surprising, and engaging videos that are commented on and shared by the TikTok community.

Various TikTok newcomers that started the fourth quarter of 2022 with less than 1000 followers have achieved a remarkable increase in followers. The ranking is led by the Bring! App. The pizza delivery service Dieci only started sharing posts on TikTok in mid-December and had gained over 600 followers by the end of the year.

It is no secret that there is a general shortage of skilled workers in Switzerland. And that something can be done about the shortage relatively quickly was already demonstrated last year by the Zurich City Hospital with its employer branding campaign "Taten statt Applaus". The current campaign now focuses on a medium- to long-term solution approach to address the lack of supply.

The answer is: training. An investment in potential new skilled workers. Especially in nursing staff. According to Zurich City Hospital, training positions are ultimately the most sustainable solution and therefore receive a great deal of attention.

Individualized training

The accompanying campaign comes from the Zurich agency Die Antwort. The message is inviting: "Choose your own future." Training at Zurich City Hospital does not consist of a rigid and inflexible curriculum, but of modules that allow a certain degree of flexibility and individuality.

For the key visuals, real pictures of trainees were taken and provided with colorful illustrations. The trainees are thus immersed in a future that they have imagined for themselves.

The campaign was realized with the agency's new video and photo unit. It has been running for a week and is mainly played out digitally and on social media.

Responsible at Stadtspital Zürich: Bettina Ambühl Rocca, Tobias Godet, Jessica Silva Vitorino, Claudia Reist, Sarah Gloor. Responsible agency: The answer.

The original deadline for the Zurich Journalism Award was January 15, 2023. Now the Zurich Journalism Award Foundation informs that due to a technical glitch, some entries from the last three entry days, i.e. from January 13 to 15, may have been lost. For this reason, a grace period has been set until January 31, 2023.

All those journalists and third parties who submitted work during the three days of the old deadline are requested to enter it again by January 31st in the entry form on the website Zh-journalist award.ch upload.

The new brand "Berry" stands for the transformation of two companies, value models and cultures that make it their business to create modern workspaces of today. New Work is more than just a beautifully designed space. The future of work demands new forms of collaboration - less daily routine, more experience.

Stuiq develops the brand identity holistically with its holistic way of thinking and is responsible for positioning, naming, branding and awareness communication. Co-creation with the client is a key success factor. "Rebranding is an exciting and intensive process. Even more so when three companies have to be brought under one hat," says Patrick Waldis, CEO of Berry. "This requires experience, know-how, a whole lot of inspiration and people who see opportunities and not barriers. People who are courageous and can inspire."

The fresh brand gives 80 employees in Zurich and Lucerne the Berry spirit. How Berry positions itself? "Colorful, modern and never boring. And in every respect," says Stuiq CD Anna Kindlimann. To this end, eight combinations of logo colors and backgrounds were created that can be used in a variety of communicative ways.

Stuiq already teased the transformation before the launch of the new brand in order to generate attention and excitement. During the entire change process, Stuiq also closely accompanied the internal communication. According to the agency, the appearance and brand feeling offer the best prerequisites for a "love brand". Therefore, many surprises and fashion and lifestyle products were created, so that Berry is "worn" everywhere and triggers an experience at all touchpoints.

On February 24, 1991, Radio 32, based in Solothurn, went on the air for the first time and is now celebrating its 32nd anniversary. What began with eight employees in economic area 32 has developed, according to its own information, into the most listened to private radio station between Biel, Bern and Aarau.

A new look for the anniversary year

For its birthday, the radio station treats itself to a new look. The new logo incorporates familiar basic elements of the previous brand identity: Certain elements of the 32-year-old brand identity, such as the circle with the number 32 and the bar with the radio lettering, have been retained in a modernized form. The new primary color green is intended to represent the rural broadcasting area as well as the down-to-earthness, reliability and joie de vivre of the listeners. The fact that nothing changes on the soundtrack and that the Radio 32 crew remains true to its listeners in terms of content is to be underlined by the campaign claim "The same in green" with a wink. Media designer and art director Oliver Fennel is responsible for the concept.

Colonialism was not an issue in Zurich for a long time. Today, it is clear that blind spots exist. The exhibition "Blind Spots: Zurich and Colonialism" aims to create a greater awareness of Zurich's colonial entanglements and also to show that colonialism has been present in the city for a long time and that it continues to have an impact today. All citizens of Zurich have been affected by it in one way or another.

The Exhibition in Zurich's Stadthaus was opened on Thursday by Mandy Abou Shoak, an expert on discrimination and racism-sensitive structures, and the city's mayor Corine Mauch in front of more than 400 guests. It will continue until mid-July.

Overall responsibility: City of Zurich Culture. Board of Trustees: Manda Beck & Andreas Zangger, in collaboration with Anja Glover (anti-racism expert). Scenography: Philipp Graf & Martin Stillhart (Stilgraf).

250 million Swiss francs, 680 meters more runway: The expansion of Zurich Airport's runway, which is about to be voted on, is hotly contested. Now the first player is launching the referendum campaign. With a catchy key visual, an interactive social media campaign, prominent voices, mobilization campaigns, mailings and information materials, and a Campaign website the campaign launched on Tuesday aims to raise awareness among the population at an early stage.

For Kampagnenforum, it was particularly important in the development of the communication measures that the contents of the campaign are comprehensible and easy to understand and that the population can become part of the campaign itself through the interactive awareness-raising measures on- and offline.

In the view of Fair in Air, the airport's runway expansion is "unnecessary and harmful to the environment". A "No" would protect the population from even more air traffic and thus from even more burdens on the environment and health.

The small winery "Al Mulinetto is located high above Lake Maggiore in the canton of Ticino and produces grappa, nocino, merlot and rosato.
Under the campaign slogan "The fine Art of Drinking.", Al Mulinetto has for many years commissioned selected creatives from around the world to design artistic posters (Werbewoche.ch reported).

In 2022, the winery evolved the campaign slogan into "The contemporary Art of Drinking" and commissioned digital artist Grit Wolany to develop a new poster series in collaboration with artificial intelligence.

To do this, the artificial intelligence was fed Al-Mulinetto product descriptions such as "dry, full-bodied aroma," "the Merlot characteristic spicy tone," "direct, finely fruity," "of great structure and elegance," and "slightly noticeable tannins." Hundreds of visuals were generated from these descriptions, which were further refined and condensed in an exchange between man and machine. The result is a poster series with one subject per product and one general poster.

Customer: Cantina Al Mulinetto. Responsible at Farner Branding: Grit Wolany (design/concept); Fabian Bertschinger (creative direction); Markus Gut (overall responsibility).

Primus Communications, or Primcom for short, recently added a river travel specialist to its client list: The agency acts as Thurgau Travel's media office and supports the Weinfeld-based tour operator in positioning the USP and the diverse travel offering of the leading Swiss river tour operator in the media.

"With Thurgau Travel, we have the privilege of providing media relations support to an innovative Swiss family-owned company that offers high service quality and exciting itineraries," said Daniel Predota, who serves Thurgau Travel as PR consultant. "Exclusive offers and pioneering trips, such as currently the world's longest river cruise in India, combined with a special focus on sustainability underline the importance of Thurgau Travel."

Thurgau Travel was founded in December 2001 and offers river cruises all over the world. 650 departures are on the program in 2023.

In a first-ever Study Brand Finance and the International Advertising Association IAA reveal the financial value of sustainability as perceived by consumers of the world's biggest brands. As part of the analysis, Brand Finance assessed how sustainable each brand is perceived to be and assigned a "Sustainability Perceptions Score" - after subtracting the impact of sales - to see which brands consumers believe are most committed to sustainability.

The Brand Finance Sustainability Perceptions Index was released as part of the WEF in Davos and reveals that major global brands such as Amazon, Tesla, Apple and Alphabet are each investing billions of dollars in careful reputation management around their sustainability commitments. For example, the report shows that Amazon has the largest commitment, with a sustainability perception value of $19.9 billion. Other brands at the top of the ranking include Tesla with $17.8 billion, Apple with $14.65 billion and Google with $14.6 billion.

The report also shows that consumers have a relatively high level of trust in brands' sustainability communications, with 62 percent relying on brands' claims about sustainability. However, 79 percent of consumers also said they reduced their use of a brand after finding out it was not acting sustainably. This underscores the need for brands to communicate clearly, authentically and accurately, especially in this area.

Tesla, Ikea and Patagonia performed well in a variety of markets. Lush and The Body Shop performed very well in the UK. In France, Yves Rocher and tire brand Michelin stood out, while Brazilian cosmetics giant Natura performed well in its home market.

"For the first time, companies can now recognize the financial value associated with a reputation for being sustainable," said Robert Haigh, director of strategy and sustainability at Brand Finance. "Whether or not they are considered sustainability champions, the value of the world's largest brands, in the hundreds of millions of dollars, depends on how sustainable they are perceived to be."

Haigh is also convinced that brand value suffers if there is no clear communication about ESG issues: "Consumers trust brands' sustainability communications and clearly value their commitment." However, he said, communication must be authentic and backed up by action. "Exaggerated claims or greenwashing put a company's reputation on the line, which can result in hundreds of millions of dollars in damages," Haigh concludes.

"There would also be very significant job losses," Marchand said in an interview with the French-language newspaper Le Temps on Saturday. The text of the popular initiative launched by the bourgeoisie is less radical than the "No Billag" initiative, which was clearly rejected in 2018, but still proves to be "brutal and radical".

In the event of a Yes vote, SRG's budget would be cut in half, to between 700 and 750 million francs, Marchand said. That would mean SRG would have to sacrifice one of its two sites in western Switzerland, in Geneva and Lausanne. Programs, especially sports, music and feature film broadcasts, would have to be severely curtailed.

The initiative launched last year by the SVP, the Swiss Trade Association SGV and the Young FDP wants to reduce serafe fees for radio and television from CHF 335 to CHF 200 per year. In addition to the reduction of the device-independent fees for households, the initiators demand an exemption of companies from the fees. In the distribution of the fee money, the share of private radio and television stations should remain the same.

The initiators are of the opinion that the "compulsory fee" paid by private households and companies for SRG no longer reflects media consumption in Switzerland. In addition, SRG is penetrating markets that are not directly covered by its concession. It operates radio stations in direct competition with private providers, produces programs outside the public service and is constantly expanding its online offering. (SDA)