Twice a year, Mediapulse summarizes the online research data and publishes it as part of a semester report. These include aggregated observations and allow an overall view of the use of the websites and apps participating in the study.

In addition to a semester trend for the overall Swiss market, data on the structure of the user base, corresponding daily trends, and rankings for the individual brands and networks are also provided. The survey relates to people aged three and over who live in Switzerland.

On a monthly average, around five million users visited the online platforms surveyed, which corresponds to 60 percent of the population. Half of the population visited one of the surveyed platforms at least once a week. Thus, the participating online media reached an average of 4.1 million users per week, which corresponds to a net reach of 49 percent.

Daily measurement down to hourly level

Online Content Audience Data" provides detailed information for online brands, such as structural characteristics or usage patterns at the hourly level. In addition, daily data enables analyses of specific events. This shows that online media accompanied users throughout the day. On weekdays, they visited the corresponding websites and apps mainly in the early morning at 7 a.m., at noon and in the evening from 5 to 10 p.m.. On weekends, usage was evenly distributed throughout the day.

The data collected by Mediapulse offers the possibility to quantify the traffic and the user base of the participating websites and apps (91 brands and 210 assets) and to structure them according to content, technical and personal characteristics. Agencies have full access to the data and publishers are now allowed to publish third-party data, but only in comparison with the presentation of their own offering.

The online content data also forms the basis for the intermedia Wemf media study "MACH Total Audience. For media brands, it combines their readership of the printed edition with the user base of the associated online offerings.

The Zurich-based agency was launched two years ago and has only just emerged from the critical start-up phase, which makes this early development particularly remarkable, according to a communiqué from the agency.

"A year ago, we would never have thought that we would be so far along today. But when I look back at the enormous effort our employees have put in, the whole thing doesn't come as such a surprise," says Nicolas Kubat, CEO and founder of NK Media, about the expansion. "We combine social media expertise with young, fresh and timeless ideas. Apparently, this is a big gap in the market in Zurich," adds Max Felner, also founder and CEO.

According to the statement, the agency's client base already includes various renowned companies, including the streetwear brand Titolo and the local company Tsüri, as well as traditional brands such as Hoval, Schaffner and Landolt Weine.

The responsible marketing policy statement posted on the website also states that Lindt's advertising messages are aimed at so-called "gatekeepers", i.e. those people who look after the children, such as parents or grandparents.

Advertising in cinemas, on online sites, on billboards or product placement would also no longer be shown in media where at least 35 percent of the audience is under 16. Furthermore, no communication at all is directed at children under 13. In addition, advertising never encourages excessive consumption, according to the statement.

This is the company's way of marketing responsibly as part of its sustainability strategy, according to a presentation by the chocolate maker on Tuesday. (SDA)

The name Twitter was appropriate when the main purpose was to publish 140-character short messages. In view of the planned new functions, however, it would have to give way. Musk had said several times that he wanted to build an "app for everything" with the name X based on Twitter. However, there have been hardly any concrete steps in this direction so far. The best-known example of a super app that can run almost the entire digital life is WeChat in China.

Musk had announced the name change over the weekend, and on Monday the familiar Twitter logo with the blue bird was replaced by a new one with the letter X, at least on the web version of the platform. However, the web address is still Twitter.com - and there are many remnants of Twitter elsewhere on the website and in the smartphone apps.

Musk had bought Twitter in October for around $44 billion. He recently admitted that advertising revenues were only half of what they were before. Given the broad app ecosystem that has grown over the years, Musk's plans for X would pit him against established rivals in communications and financial apps.

On the other hand, it wouldn't be the first time he's swum against the tide. As Tesla CEO, for example, he backed electric cars, while the rest of the industry didn't think the vehicles were economical. And his space company SpaceX changed the industry with reusable rockets. (SDA)

On Monday, Dentsu announced the appointment of Alexandra Pöttker-Wittmann as Chief People Officer for Germany & DACH, effective September 1, 2023. In her new role, she will report to Karin Zimmermann, CEO DACH, and Victoria Livingstone, Chief People Officer EMEA, and will be part of the Dentsu Germany & DACH Executive Board as well as the EMEA HR Leadership team.

Pöttker-Wittmann has more than two decades of experience in leading international HR organizations: in people development, increasing employee engagement, coaching leaders, designing and implementing HR strategies, and organizational development. As Chief People Officer, she will lead Dentsu's entire HR function in DACH, drive Dentsu's strategic HR priorities and also play a key role in shaping Dentsu's Diversity, Equity and Inclusion (DEI) activities.

Previously, the new Dentsu CPO led Human Resources and People & Culture at international companies such as Tchibo, Unilever, Campbell Soups and Philips. Currently, she still works as HR Director BeNeDACH at Covetrus, a global company in the animal health industry.

Employer branding is currently an extremely important topic and the demand for it is steadily increasing. At a time when qualified specialists are in short supply, strong positioning as an employer is crucial, the agency writes in a statement. Companies must actively strive to establish themselves as an attractive employer brand in order to attract and retain the best talent in the long term.

"We are thrilled to welcome Andreas Gross to our team," says Markus Gut, CMO of Team Farner. "He is a luminary in the field of employer branding and will help us to further expand our offering and support our clients in the best possible way."

For the last seven years, Andreas Gross worked as Lead Employer Branding for Mobiliar. Prior to that, he held several management positions, including at Smile.direct Versicherungen, Nationale Suisse and Swica. Gross holds an MAS in Marketing Management from the ZHAW School of Management and Law.

JK Development currently employs 150 people and, according to its own information, is considered one of the leading providers of B2B telemarketing, inside sales and customer care services, as well as specialized company addresses and database services in Switzerland. JK Development has been active in Germany since 2018 and in Austria since 2021. The Thurgau-based company MarketingPoint was founded in 2003, specializes in new customer acquisition and currently employs 15 people, all of whom will be taken on.

The acquisition of MarketingPoint will allow JK Development to further deepen its portfolio, according to a joint statement. The synergies will enable an even broader range of services for customers.

JK Development and MarketingPoint will continue to operate under their own names and are expected to benefit from joint synergies from now on. The company owners of MarketingPoint will remain with the company until retirement and will leave in 2026.

The search committee, consisting of Edna Epelbaum and Francesco Lurati and coordinated by Mario Timbal, had previously evaluated various possible candidates, according to a statement. The committee proposed the candidacy of Maja Hoffmann to the Board of Directors, which unanimously confirmed her candidacy, marking the first time a woman will serve as president of the Locarno Film Festival. Outgoing president Marco Solari will accompany Hoffmann during a transition period that will begin after the festival's 76th edition in August.

"After spending many years elaborating and producing numerous projects in Switzerland and abroad, I am now delighted to contribute my experience and knowledge to the future of this prestigious festival and to contribute to the development of culture in Switzerland," said Maja Hoffmann. "Locarno has always had a strong identity. This is a fundamental requirement for strengthening the Festival's positioning on an international level."

Born in 1956, Hoffmann founded the Luma Foundation almost 20 years ago and works with numerous international institutions: She is president of the Swiss Institute New York in the USA and the Vincent van Gogh Arles Foundation in France. She is also Vice President of the Emanuel Hoffmann Foundation Collection in Basel, a board member of the Serpentine Gallery in London, the Kunsthalle Zürich, the New Museum and the Center for Curatorial Studies at Bard College, both located in New York, and a member of Human Rights Watch.

On September 20, 2023, the Extraordinary General Meeting will vote on the new Statutes of the Festival. These provide for a reduction of the Board of Directors from 27 to 7 members and the establishment of two Advisory Boards. The Policy Advisory Board on the one hand and the Industry Advisory Board on the other hand are to support the Board of Directors with their specific competences in strategic decisions.

The 76th edition of the Locarno Film Festival will take place from August 2 to 12 under the direction of its current president Marco Solari.

Triple success for packaging distributor Raja at the Purchasing Awards in Paris. The award ceremony took place on Wednesday in Paris and was part of the renowned event for procurement "Trophées des Achats".

In the category "Cooperation between customer and supplier", the packaging solution "Bubble paper bag" awarded. The insulating kraft paper "RecyCold Climaliner" received an award in the "Responsible Purchasing" category. And the mobile tape dispenser "X-Taper" won in the "Indirect Procurement" category.

In each of these categories, Raja competed with 25, 21 and 16 companies, respectively, including both startups and established giants such as L'Oréal, Renault and Volvo.
The Purchasing Award jury consisted of 25 purchasing managers from major French companies, including representatives from LVMH, Michelin, Sodexo, Thales and SEB. The award ceremony took place in front of an audience of around 900 spectators in Paris.

In addition, Raja Germany received the EMPACK Award 2023 in Hamburg, Germany, after the company's booth at the EMPACK show attracted a record number of visitors. One of the main attractions of the booth was the new Xtaper wet tape dispenser.

Even years after being voted out of office, Donald Trump is attracting huge media attention. Currently, among other things, because of the indictment in the document affair and other legal problems. But also because he wants to run again for the US presidential election in 2024.

The Foundation for Animals in Law TIR believes that animal rights deserve just as much attention and communicates this - on behalf of all animals - using the example of a self-confident tomcat with reddish fur, a determined look and a striking blow-dry hairstyle.

In this way, the foundation wants to draw attention to the fact that animal rights still receive far too little media, social and political recognition.

This is already the eighth appearance that Ruf Lanz has created for Tier im Recht. According to Gieri Bolliger, TIR's managing director, the previous campaigns "have caused a stir far beyond animal welfare circles and triggered debates on animal welfare. In addition, awards such as ADC Gold or the two-time Swiss Poster of the Year have brought our work to the attention of other media."

The eye-catching cat can be seen on ads, posters and postcards, social media and the TIR website.

Responsible at the Foundation for the Animal in Law (TIR): Gieri Bolliger (Managing Director), Christine Künzli (Deputy Managing Director), Joëlle New (Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction & Visual Composing), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Kevin Meier (Consulting Assistance). External partners: Michèle Aschmann, Aschmann Klauser (image processing).

On Monday, Simon Keller started as PR manager for the ZFF and is now responsible for the communication for the ZFF as well as the new cinema "Frame". Before that, he already worked as a publicist for Warner Bros. Entertainment Switzerland. The film enthusiast is also co-founder of Maximum Cinema, a Swiss online magazine for movies and series.

Deborah Marzo has held the position of Head of Marketing at ZFF since the beginning of May 2023. Previously, she worked for more than ten years on the agency side at Konnex, where she served companies such as Suva, Raiffeisen, Schulthess Maschinen and ZVV as a communications consultant. After completing her master's degree in Communication Management, she also works as a lecturer for the HWZ and SAWI.

"With Deborah and Simon, we are bringing dedicated and experienced professionals to the team who will help us achieve our ambitious goals," says Alessandro Monsurrò, Head of Marketing & Media at ZFF.

In May 2023, the foundation of the new St. Moritz Tourismus AG was completed and the board of directors in charge of strategic management was appointed. Now the future CEO of the organization has also been determined. With the 45-year-old Marijana Jakic, a local candidate was able to prevail in an open application process against 80 applicants.

Jakic is currently brand manager and member of the management of Engadin Tourism. The experienced tourism expert convinced the board of directors with her track record, according to a statement. "Marijana Jakic will shape and further develop the premium destination of St. Moritz with her leadership qualities and personality," said Franco Savastano, president of St. Moritz Tourism. The newly elected CEO will officially take up her duties on September 1, 2023.

Jakic has been working at Engadin Tourism since 2017, and since 2019 she has been responsible for Brand St. Moritz with nine employees as a member of the Executive Board. Prior to that, Jakic worked for over 20 years in the financial sector at GAM / Swiss & Global Asset Management and Julius Baer in various functions - most recently as Head of Brand at GAM Investment Management in London.