The Experience Lab opens its doors to the public at the beginning of September. At Alte Hauptwilerstrasse in Bischofszell TG, interested parties can take a look in front of and behind the scenes of the work of the immersive 3D experience company Jamaze.

Showroom features include room-sized holograms, the corporate metaverse, virtual film making, VR and AR experiences, and a personalized immersive show for open house visitors:inside.

The Experience Lab can only be visited by appointment. Interested parties can register Register by mail until August 25.

A current project by Jamaze can currently be seen at the Verkehrshaus. At the immersive 3D show as part of the "Experience Energy" permanent exhibition, a 3-meter hologram of Bertrand Piccard and an LED show present the virtual energy future 2050.

For the first time, the largest inclusion sports event in the world took place in Germany - as the biggest sports event since the 1972 Olympic Games. From June 17 to 25, the event in Berlin united people with and without intellectual disabilities in their enthusiasm for sports and shared experiences. More than 7000 athletes from over 190 countries competed in 26 Olympic summer sports and celebrated sporting highlights together. Nüssli realized the approximately 9000 required grandstand seats for this event.

From exhibition center to multi-sport facility

The event builder installed the grandstand seating in the form of 30 individual grandstands, which formed the appropriate spectator infrastructures for the various sports in eleven halls at Messe Berlin. They offered between 140 and 1450 spectator seats. "Our approach to the solution was to reduce the number of different grandstand layouts to a minimum without losing sight of the needs of the individual sports," explains Uli Born, Sales Manager at Nüssli. "By developing 'only' seven grandstand layouts, we managed to both meet the tight budget constraints and reduce planning and logistics efforts, simplify assembly and standardize processes."

Media transmissions all over the world

The competitions and highlights of the Special Olympics World Games were broadcast daily throughout the world. Accordingly, the infrastructure for the approximately 1500 media representatives on site was important. The Nüssli project team installed six camera towers, which required a special solution due to the hall floor. This is because the hall floor rests on a steel support grid and is caused to vibrate by strong audience movements. To ensure smooth images, these vibrations had to be prevented from being transmitted to the camera towers, which are up to seven meters high. For this reason, the towers were founded under the lifting floor on the concrete subsoil 45 centimeters below and precisely aligned.

Focus on efficiency and sustainability

It took only ten days to set up the infrastructure and six days to dismantle it. Careful coordination of the trades involved made it possible to work in the various halls overlapping in time and to minimize waiting times.

Logistics played a key role in terms of efficiency and sustainability. A large part of the 460 tons of system material was delivered by 27 semitrailer trucks from the Ludwigsfelde plant, which is only 24 kilometers away, thus ensuring a significantly lower carbon footprint for the construction site. On the extensive exhibition grounds, the material then reached the respective hall in an optimized manner - either directly from the truck or with suitable means of transport such as heavy-duty platform trailers. Time-consuming and environmentally harmful journeys with individual pallets could thus be minimized.

Christof Kaufmann, CEO of Weischer.Cinema Switzerland, will lead through the morning, which is themed "Size, Emotion and Flow Matters". Among other things, the event will discuss how the streaming landscape in Switzerland is changing and why all visual forces are needed more than ever. "The fact that cinema as the mother of all moving image media is more vital than ever, why streaming primarily competes with linear TV consumption, why emotions significantly increase advertising contact quality and how media consumption in flow gilds contacts - in short, why cinema must be part of every moving image mix more than ever - will be answered by our guest speakers on August 30, 2023. A must for every advertiser," says Kaufmann.

After a welcome speech by the CEO of Weischer.Cinema Switzerland, Matthias Keller, CEO of Paterson-Entertainment, will talk about the latest trends and market news directly from Hollywood and explain what they mean for the Swiss market. He will also show what the streaming landscape in Switzerland looks like and what the future holds.

Christian Tingler, Head of Research at Weischer.Cinema Deutschland, will then explain why moviegoers are so emotionally receptive in their seats. The connection with the subconscious and what the whole thing has to do with advertising was investigated live and in color directly in the movie theater by the market research institute September Strategie & Forschung.

Sven Reinecke, Director of the Institute for Marketing at the University of St. Gallen, together with Sven Kannler, will present a study conducted by the Institute for Marketing & Customer Insight at the University of St. Gallen HSG in cooperation with Philoro and IWC as well as Weischer.Cinema Switzerland. The study analyzed the effect of the different contact quality of the three advertising channels TV, YouTube and cinema. A central element of the comparative study was the consideration of the factor "flow," which - in addition to classic product/brand involvement - is a measurable indicator of the willingness to absorb information in an advertising channel and thus influences advertising absorption and ultimately advertising success.

The event "Cinema - It Matters" starts on Wednesday, August 30 at 8 a.m. with coffee and croissants in Blue Cinema Corso at Zurich Bellevue.

According to Finna, the free AI webinar held in June was a success. Now the agency is following up: On September 1 and 2, the agency will hold a two-day workshop in Zurich. "The webinar was a complete success and the demand for a workshop was greater than we had thought," says Finna Co-Founder Noah Zygmont. Now, he says, they want to offer a hands-on and social media-focused workshop to sharpen understanding of how to work with artificial intelligence.

"In the workshop, we primarily want to give an understanding of the use of AI in the area of social media and show how you can fully implement your marketing campaigns in this area," Zygmont continues. "In addition, its use in video production is also a hot topic, which we are now very familiar with and want to share tips on."

While the first day focuses on theory, on the second day the most important practical tips will be passed on to the participants by experts. In the workshop, the participants will learn more about the various possibilities of using AI and find out for themselves how it can be used in their own company on a daily basis.

Where the two-day workshop will take place will be communicated by the agency in a timely manner. Participants can decide for themselves whether to book only the theory part on the first day or the combination of theory and practice on both days. The number of participants is limited.

Currently, 66 percent of the companies surveyed rely on content marketing, as the study shows (Werbewoche.ch reported). And the majority of those who are not yet using content marketing are at least planning to do so. By way of comparison: two years ago, around half of all participating companies stated that they were using content marketing - so a clear trend is emerging.

The content marketing study was conducted by the ZHAW School of Management and Law on behalf of Watson and AZ Konzept for the third time. In December 2022, around 680 Swiss companies of various sizes were surveyed by online questionnaire.

For those interested there is a 25-minute orientation to the current study. The study itself is available in full length as PDF download.

The Awareness and safety campaign is under the motto "Together for more awarenessas AVA announced on Wednesday. Although the railroad is an extremely safe means of transport, the awareness for a correct and safe behavior in the track area should be strengthened.

The focus is also on unauthorized track crossing and attentive behavior at level crossings and in the tram area. Unlawful track crossing is not a trivial offense, but an official offense under the Railway Act.

Trains have long braking distance

Unauthorized track crossing is one of the greatest dangers around the railroad, AVA states. It is obvious to abuse the way over the railroad tracks as a shortcut - but the people concerned underestimate the speed and the significantly longer braking distance of the trains.

On the Limmattalbahn alone, there are two avoidable emergency braking maneuvers per day due to careless behavior on the part of other road users.

Smartphones distraction as a danger

However, people are often inattentive due to distractions caused by smartphones or headphones and pay too little attention to rail traffic. That's why the campaign is focusing on the younger generation: the transport company is showing anonymized original videos from the train driver's cab on social media and YouTube.

AVA, which also operates the Bremgarten-Dietikon Railway, transports more than 20 million passengers a year and has around 520 employees. The main shareholders are the canton of Aargau (45 percent), the federal government (33 percent) as well as municipalities, the city of Aarau (5 percent) and the canton of Zurich (2 percent). (SDA)

In particular, the two Swiss health insurance companies Helsana and CSS launched comprehensive image campaigns specifically around the topic of mental health in May 2023. While the Helsana advice for mental well-being is at the center, the campaign of the CSS under the motto "Lifetime" and is intended to provoke reflection with explicitly posed questions. For the Link market and social research institute, this was reason enough to investigate whether and how the perception of the two brands has changed as a result from the consumer's point of view. Also examined was the perception of the Vaudoisewhich also launched an image campaign in May, but not explicitly on the topic of mental health, but with a focus on the distribution of profits to customers.

The results are based on Link's continuous brand tracking, which has been monitoring 200 of the most important brands on a weekly basis since fall 2021 and measuring them from a consumer perspective representative of the population.

CSS ahead of Helsana and Vaudoise in media perception

When looking at the consolidated media perception (perception of the respective brand via advertising or media reports), it becomes clear that the campaigns, in addition to their advertising, have also been well received by the media and that the health insurance companies have thus become more widely known among consumers. CSS enjoys a slight lead here over Helsana and Vaudoise.

The question therefore arises as to whether messages with thought-provoking questions, such as those chosen by CSS, are more likely to stick than simple statements such as those used by Helsana. The so-called "generation effect" states, for example, that messages in which certain information has to be actively filled in by the viewer himself are more likely to be remembered than those that are already fully perceived. The stronger involvement of the viewers in the CSS campaign could therefore explain the stronger media perception.

Helsana leads in buzz - but negatively

While the brand trust of Helsana and CSS is similar in strength, an examination of the positive and negative buzz (positive and negative conversations, respectively) reveals that Helsana is perceived significantly more negatively than CSS as of May/June 2023. A few weeks earlier Helsana disclosed its salariesHowever, this did not result in any significant positive swings in buzz - whether it had an impact on negative buzz remains an open question.

A look at the consideration, however, shows: The campaigns of all three health insurers failed to produce any significant increase. Thus, even after their early summer campaigns, consumers do not consider Helsana, CSS and Vaudoise more strongly than before.

Challenges for the fall of 2023

After the Swiss health insurers already spent more money than usual on advertising last fallto counter the effects of the premium increase, there is likely to be a battle for customers in the fall of 2023 as well, as another such battle is expected. Parallel developments such as the increase in the reference interest rate and the associated rise in many rents are also likely to have a further impact on customers' willingness to switch. Whether the health insurers under discussion will be able to benefit from their campaigns remains to be seen.

Method profile

• Population: Swiss resident population aged 15 to 79 years
• Around 250 interviews per brand per calendar week and brand segment
• Research method: online interviews
• Quotation/weighting: interlocked by age, gender and region
• Random samples from the Link Online Panel actively recruited at 100% through representative telephone surveys, reaching more than 97% of the relevant population; survey participants are excluded from follow-up surveys for at least three months at a time
• Survey period: 19.12.2022 to 18.06.2023
• Project Management Link Zurich: Stefan Reiser (Managing Director Marketing Research)

With Nawalny, a personality is being honored who embodies European values far beyond Russia, the media company Ringier announced.

"Alexei Navalny stands for the power of freedom, democracy and the rule of law. Europe can only bow before his indomitability," the president of the Hans Ringier Foundation, Frank A. Meyer, was quoted as saying in the communiqué.

In a laudatory speech, former German President Joachim Gauck paid tribute to the laureate. He said that he made it possible for people in Europe to believe that there is another Russia beyond the criminal system of President Vladimir Putin.

The Europe Prize was awarded for the 17th time. It is endowed with 50,000 Swiss francs. Previous winners include politicians such as Jean-Claude Juncker, Jean-Claude Trichet, Hans-Dietrich Genscher, Wolfgang Schäuble and Mario Draghi, as well as intellectuals such as the philosophers Jürgen Habermas and Peter Sloterdijk and the historian Heinrich August Winkler. (SDA)

Compared to the previous arrangement, the budget will be increased by CHF 1.5 million, SRG announced on Saturday. The co-production agreement between SRG and the private film industry was concluded shortly before the Locarno Film Festival.

The contract regulates the framework conditions for productions that SRG realizes together with private and independent producers.

The increase is in response to inflation and rising costs for film productions, SRG wrote in the communiqué. The budget for feature films will be increased from nine to ten million francs. For animated films, two million francs are now available - twice as much money as before.

SRG is "the most important and largest co-producer in Switzerland," the statement continued. Of the Swiss production volume of around 150 million Swiss francs per year, SRG contributes around one third - through the funds from the "Pacte audiovisuel" and additional money for series production. (SDA)

The Cornèrcard card brand, part of the Swiss family-owned Cornèr Bank, stands for customer-oriented service and innovative strength. The aim of the revised brand identity was to communicate these qualities in a contemporary way and in a way that is relevant to its stakeholders.

A task that requires a fundamental examination of the brand - but also a careful handling of the existing identity. Therefore, a value proposition was developed in strategy workshops and the brand characteristics were sharpened. Building on the strategic foundation created, the visual identity of the brand could thus be further developed.

Custom headline font and subtle integration of main colors

Derived from the typography of the established logo, a brand-owned headline font creates coherent communication and turns messages visually into distinctive brand properties. The brand's new colors take their cue from the brand's familiar Ticino red and blue to give it added radiance. The graphic elements are developed from the shape of the credit card.

The newly created visual world is also based on the brand values: close to the needs and wishes of the customers - flexible and at eye level. Photographer Astrid Grosser translated these values into the visual storytelling. Uncomplicated and self-confident, it shows a "slice of life" of the target groups, again with a touch of red and blue. Cornèrcard's main colors are subtly integrated to ensure recognition.

The result is a stringent and distinctive brand image that allows Cornèrcard to position itself as a personal, customer-oriented and inspiring brand. The extensive measures can be seen from August onwards in Cornèrcard's online presence, its new credit cards and in its future campaigns.

Responsible at Cornèr Bank: Alessandro Seralvo (Head of Cornèrcard), Carsten Jochem (Head of Marketing & Distribution), Nicole Knecht (Coordination Rebranding). Responsible at Wunderman Thompson: Sonja Gross, Alisa Lomovceva, Andrei Vid, Maaike Fortuijn, Nathan Bastino, Jael Abderhalden, Aurora Wilde (Art Direction & Graphic Design), Berni Brungs, David Trüb (Text), Dany Boletas, Noah Nachtrab, Pablo Blumer (UX Design), Felicia Aepli (Motion Design), Benjamin Franken (Creative Direction), Nadine Treier, Corina Carabelli, Nick-Patrick Herrmann, Kira Vaterlaus, Franziska Saxer (Consulting), Galina Helbling, Saskia Kathmann, Joëlle Seiler (Strategy), Curdin Montalta, Kim Prinzing, Kathrina Seiler (Desktop Publishing), Swen Morath, Giselle Vaugne (Chief Executive Officers). Production: Peter Machat (illustrations), Kai Sinzinger, Bernd Volmer (font design), DS Photographers & First Productions (production coordination imagery), Astrid Grosser (photography), Marckus Klapper (digital support), Claudia Scholtan (styling).

The Board of Directors of Top Media regrets the departure, as it announced on Friday. It did not provide any information on the reasons.

El Mais was Editor-in-Chief of Radio Top from January 2022. As of the end of August 2022, Top Medien merged the editorial teams of Radio Top, Tele Top and Top Online. The positions of Editor-in-Chief of Tele Top and Radio Top were eliminated, and Karin El Mais became Editor-in-Chief of Top Media. (Werbewoche.ch reported).

Top Medien employs around 100 people. The broadcasting areas essentially consist of the cantons of Zurich, Thurgau, Schaffhausen and St. Gallen. (SDA)

Media Center in Corporate Communications

How to build, establish and sustain a professional digital content platform.

• Author: Christine Siepe, Andreas Kohne and Marc J. Friedrich
• Publisher: Springer Gabler, 2021
• Pages: 284
• ISBN: 9783658344887

Digitization offers companies more and more opportunities to inform the press, investors, customers and other stakeholders about their products and to conduct marketing. A media center is the central hub of modern, multimedia-based corporate communications. The authors show what options are available for designing such a media center. They provide comprehensive tips for implementing a media center and also present the necessary hardware and software in detail.

Visible women

How to use LinkedIn & Co. as a career booster.

• Author: Christina Richter
• Publisher: Campus Verlag, 2023
• Pages: 260
• ISBN: 9783593516837

Women often hide their light under a bushel. In addition, they often have less confidence in themselves than their male colleagues. As a result, they miss out on important contacts and projects. Christina Richter explains in detail and in an easy-to-understand way what women can do about it. Many concrete tips for her own social media profile, numerous interviews with successful, visible women, and concise overview pages with the most important content make her book a helpful companion on the way out of invisibility.

The future of customer service is green!

This is how the balancing act between customer demands and sustainability is achieved.

• Author: Peter Weidling
• Publisher: Campus Verlag, 2023
• Pages: 222
• ISBN: 9783593516653

Sustainability is more than a necessary evil. On the contrary: environmental orientation can become a success factor. The greatest leverage lies in customer service: With precise customer knowledge and a clear focus on sustainability goals, companies can create competitive advantages. Peter Weidling provides many suggestions for this in his book. He shows how companies can position themselves sustainably in terms of ecology, social issues, and compliance, how they can assess their customers, and how they can tailor their business model entirely to their wishes.

If you ask, ask right

Become an attractive employer through targeted employee surveys.

• Author: Gerd Beidernikl
• Publisher: Wiley-VCH, 2023
• Pages: 304
• ISBN: 9783527511457

In times of a shortage of skilled workers, employers simply can no longer afford to be haughty and say, "You should be happy to work here. The demands of job seekers have changed drastically. It's all about attractiveness and meaningfulness of work. Author Gerd Beidernikl recommends interviewing employees to find out what makes an employer attractive. Eloquently and with memorable practical examples, he shows how employee surveys can be conducted successfully and how the feedback can be used to improve the employer brand.