The new platform with media library and livestream puts Telebasel's extensive and all-around renewed range of programs in the center and invites viewers to also take a look at the new magazines. In addition to an inviting overview, Yoo developed various control information for Telebasel for a pleasant and individual viewing experience. Via the new website, consumers can watch a wide variety of Telebasel programs and navigate within the program content..

Response to changing user habits

One goal of the project was to make the content accessible to a new generation of users. Traditional television is still in the lead across all age groups. However, since the newest generation hardly consumes linear television anymore, streaming will develop into the predominant form of media consumption. This makes the individually controllable and relevant presentation of content all the more important.

Yoo implemented the new media library together with various service providers such as Xtendx, Le Bureau and others.

Responsible at Telebasel: André Moesch (CEO), Tom Wunderer (Marketing/Communications), Stefan Huber-Jeker (Project Management). Responsible at Yoo: Sebastian Westhues (Chief Creative Officer & Partner), Andrej Saric (Consultant & Project Manager), Daniel Kohler, Yanick Recher, Gabriel Nachira, Björn Bühler (Software Engineers).

ProSiebenSat.1 CEO Bert Habets said on Thursday: "As expected, the second quarter continued to be characterized by a weak TV advertising market." In addition, the full consolidation of the streaming platform Joyn and a restructuring provision for the Group's reorganization, including the elimination of 400 jobs, weighed heavily on the quarterly result.

The new CFO Martin Mildner said that in the second half of the year he expected "a recovery in our advertising business and thus significant catch-up effects in sales and earnings. The MDAX-listed group confirmed its full-year forecast and expects sales of 4.1 billion euros and operating profit adjusted for special items of 600 million euros.

Media Group hopes for a strong end to the year

In the current third quarter, the operating result is expected to stagnate at the previous year's level. However, ProSiebenSat.1 announced that the last four months of the year, traditionally the strongest period for revenues and earnings in the advertising business, would be decisive.

In the second quarter, Group revenues fell 17 percent year on year to EUR 868 million. "Against the backdrop of the recessionary macroeconomic environment, advertising customers continued to invest only cautiously in TV advertising, as expected." This decline was only partially offset by growth in digital advertising revenues.

In addition, there was a shortfall in revenues from the US production business of Red Arrow Studios, which was sold in 2022. Revenues of the Dating & Video unit slumped by 18 percent, partly due to consumer restraint and partly due to stricter consumer protection rules affecting the subscription models of Parship and ElitePartner. By contrast, the online comparison portal Verivox and the online perfumery Flaconi made gains.

Jobs are cut

ProSiebenSat.1 announced that the Group's earnings were down "primarily due to the lower profitability of the advertising business. Adjusted operating income halved to EUR 79 million, and there was a loss after taxes of EUR 56 million. The restructuring provision of EUR 58 million made a major contribution to this.

Jobs that were filled twice after the acquisition of Joyn are now to be eliminated and costs reduced in order to be able to invest in digitalization and make ProSiebenSat.1 more profitable again in the long term. (SDA)

Benno Schmid takes over as Head of Communication and Policy at WaldSchweiz. He thus bears overall responsibility for the three specialist areas of communication, politics and specialist media.

The 54-year-old studied contemporary history and journalism at the University of Fribourg. He also earned a federal diploma as a PR consultant and completed a CAS in social media.

Benno Schmid began his professional career as a junior consultant and PR editor at a PR agency in the Zurich region. He then took on management positions in communications at the Schaffhausen Police Department and at the Department of Construction, Transport and Environment of the Canton of Aargau. Most recently, Schmid was Head of Communications at the Federal Roads Office Astra.

Benno Schmid took up his new position at WaldSchweiz in mid-July 2023. He succeeds Florian Landolt, who has accepted a new professional challenge.

This is the 18th time that the industry prize has been awarded by the Dpa subsidiary News Aktuell. A jury of 20 communications and media professionals has shortlisted 70 images from seven categories. This year, nearly 180 companies, organizations and PR agencies from Switzerland, Germany and Austria submitted 550 images for the PR Image Award.

Voting for the best PR picture of the year will run until the end of September 2023 at Pr-picture-award.ch. The winning images of the PR Image Award 2023 from the individual categories as well as the PR Image of the Year for Switzerland, Germany and Austria respectively will be announced at an awards ceremony at the end of October.

Swiss PR images on the 2023 shortlist

Health & Beauty

• Cantonal Hospital Baden
• Switzerland tourism
• Kifa Switzerland Foundation
• University Children's Hospital Zurich

Lifestyle

• BOOSTR Ltd.
• Grand Resort Bad Ragaz
• nettwerk gmbh for Tobias Renggli

Mobility

• Switzerland Tourism (2 nominations)

NGO

• No Swiss PR image nominated

Portrait

• University Children's Hospital Zurich

Stories & Campaigns

• Grand Resort Bad Ragaz
• nettwerk gmbh
• Kifa Switzerland Foundation

Tourism

• BVZ Holding AG | Gornergrat Bahn | Matterhorn Gotthard Bahn
• nettwerk gmbh for Tobias Renggli

Here you can see the winners from last year.

The voting lasted from July 10 to July 20, as the Republic announced at the end of July. The proposed board members were each elected with over 96 percent of the vote. A total of 4988 people took part.

The cooperative's Articles of Association stipulate that the Board of Directors must consist of at least three people. Board member Roger de Weck resigned at the beginning of March 2023 (Werbewoche.ch reported). Thereafter, the board was understaffed. The Commercial Register Office had given the Republic set a deadline of the end of July to remedy its organizational deficiencies.

The Republic was launched on January 14, 2018, as an ad-free digital magazine for politics, business, society, and culture. At the start, it received a lot of advance praise and around seven million Swiss francs from patrons and potential readers.

The online medium struggled with financial problems several times thereafter. In April, the magazine announced job cuts. Eight employees were affected. At the same time, it acknowledged mistakes in its strategy. As a result, the entire board of directors resigned and took responsibility for failed expansion plans.

Organized is the Republic on the one hand as a stock corporation, and on the other as a cooperative. The former is responsible for publishing the magazine, the latter for non-profit objectives such as training and a research budget. (SDA/swi)

In the new format "NZZ Audio", content from the New Zurich Newspaper, the NZZ on Sunday, the NZZ Folio and other NZZ magazines as audio contributions. For the weekly audio format, NZZ journalists select between seven and twelve current and timeless articles, which are then set to music by professional speakers.

NZZ Audio" is aimed at a younger, mobile target group, but also at existing subscribers. The format complements the NZZ's existing audio offering, consisting of the two podcasts "NZZ Akzent" and "NZZ Megahertz". The daily podcast "NZZ Akzent" has been dedicated to topics from politics, business and technology for three years. The weekly podcast "NZZ Megahertz," launched in the spring, deals with contemporary issues, social and cultural debates, and topics such as partnership and well-being.

"NZZ Audio" costs just under CHF 5 per month on Apple Podcast. Existing NZZ subscribers can subscribe via Nzz.ch/podcast/audio or freely access the episodes via the NZZ app.

"Even if we through crowdinvesting numerous co-owners and even more fans, Nanimale is unfortunately still too little known - just like the overwhelming news that our natural gelatos are now also available in all Migros stores and on Migros Online," says Chairman Benedikt Hess. "That's why we're taking to the streets for sustainable enjoyment."

664 Gelaterias from Nanimale are called Migros

The colorful, cheerful DOOH subjects were once again created in collaboration with the creative collective around the two creative directors Susen Gehle and Andy Lusti. The creatives deliberately play with the different benefits and varieties, as Andy Lusti explains: "664 Gelaterias from Nanimale are called Migros. Nevertheless, the message 'Gelati per Tutti, also at Dutti' doesn't play the main role, but the natural ingredients and the fine taste."

Many varieties, many messages

"The iconic look and the use of ever-changing headlines gives us the opportunity to stage Nanimale in a colorful and playful way - and to adapt the messages perfectly to the environment, seasonality and target group," adds Susen Gehle. In the future, many more messages are to be added. "After all, we have over 40 (!) inspiring varieties at our disposal in the new Glacéria on Stauffacherstrasse and the new pop-up store on Rennweg," Gehle continues.

The glacés are on display at APG outlets in Zurich, and available nationally at Migros, Farmy and around selected 120 gastro partners.

Responsible at Nanimale: Benedikt Hess (Chairman of the Board of Directors), Andrys Aardema (Director). Strategic Brand Consulting: Thomas Wildberger. Responsible at Insighters: Andy Lusti (creative direction, concept, text), Susen Gehle (creative direction, concept, text), Fabian Rietmann, FF Graphics (art direction, animation), Paulette Ghahremanian, Studio Shizaru (design).

For the evaluation, Google examines all Youtube ads placed in Switzerland and selects the top 5 brands in three different ad video lengths - bumper ads (6 seconds), short-form videos (10-30 seconds), and long-form videos (31 seconds or more). Rankings are determined by an algorithm that takes into account views, organic reach, audience engagement, clicks and sentiment.

In the second quarter of 2023, vertical videos prevailed in the Bumper Ads category. The vertical bumper ad has established itself as a very popular format in Switzerland because they work well on mobile devices. According to Scott Little, Video Lead & Agency Manager at Google Switzerland, there is a clear trend towards more vertical videos. Google gives relevant tips on video formats for Google Ads.

Furthermore, vertical videos also make sense because more and more YouTube shorts are produced and watched. These are played out exclusively in vertical format - and vertical advertising clips integrate particularly well here.

Among the short-format commercials, campaigns from Wingo and Mobiliar, which are also very well known offline, win, not least because of their humorous nature. Scott Little recommends that campaigns should be consistent across different (off- and online) channels so that the brand message can be reinforced cross-medially. Nevertheless Surprise moments must be present so that the advertising stands out.

In the long formats, the Uszit beer brand is in first place. An unconventional approach was taken for the campaign. The creator group Izzy created a clip presented by the beer brand. The clip takes up the topic of environmental protection in an entertaining and lively way, which fits the Uszit project of supporting the Swiss forest.

The top 5 in the category "Bumper Ads" (0-6 seconds)

1. Pfister
2. WWZ
3. Bank Cler
4. Migros
5. Media Market

The top 5 in the category "Short-form videos" (10-30 seconds)

1. Wingo
2. The furniture
3. Livique
4. Focuswater
5. Migros

The top 5 in the category "Long-form videos" (from 31 seconds)

1. Izzy / Uszit
2. Galaxus
3. Handy-abovergleich.ch
4. Ewz
5. Swiss Serenity

Falling mail volumes and intense competition have become a problem for the two logistics companies, which means they can no longer stand on their own, Swiss Post said Thursday. Quickmail and Quickpac had therefore actively sought buyers.

With a takeover, Swiss Post could "ensure the continuation of services for customers," the statement continues. In addition, existing synergies could be exploited and its logistics better utilized. A wholly-owned takeover of Quickmail Holding is therefore planned in the near future. However, this still has to be approved by the Weko competition commission.

In a letter, the Syndicom trade union is demanding that Swiss Post offer all 3,500 employees of Quickmail Holding a new job. The union welcomes the fact that the takeover will ensure that systemically important tasks remain the responsibility of the state-owned company. It also welcomes the disappearance of competition, which would have damaged the public service. The takeover slows down the pressure on working conditions somewhat and strengthens the basic service. (SDA/swi)

Maybaum Film implemented the first moving image format in the field of personnel marketing for Seco. Therefore, it was all the more important to depict, as far as possible, Seco's entire field of activity - 16 overarching divisions and another 50 specialized subject areas. According to Patrizia Herzog from Seco and Maybaum project manager Flavio Alraun, this was by far the biggest challenge. The video provides a cross-section of the various Seco departments and thus shows what it is like to work at a larger government office.

The schedule was tight: all film sequences had to be shot within two days. With a well thought-out shooting schedule and the flexibility of the Seco employees, all the shots were in the can within a short time.

In the three-minute film, Seco employees have their say and give an insight into their meaningful, valuable and varied work. Great attention was also paid to the language: "On the one hand, it was important that Switzerland's multilingualism was well represented in the video - this was a particular concern of the client. On the other hand, it was also important that the tonality of Seco was taken into account and that the dynamics that prevail at Seco were expressed," explains Flavio Alraun.

The film will be used on the Seco website as well as on LinkedIn and Youtube. It will also introduce future talents to the world of the State Secretariat for Economic Affairs at university fairs. Patrizia Herzog from Seco concludes: "The film shows not only the national but also the international field of activity. It's nice to have so many different employees have their say - we particularly like that."

Responsible at Seco: Patrizia Herzog. Responsible at Maybaum Film (concept and production): Flavio Alraun (producer), Noemi Krüsi (director), Nikolas Reigel (camera), Silvan Michel (colorgrading), Silvan Michel, Nikolas Reigel (editing), Tim Zumstein (sound design/mastering).

For the past year and a half, Fraser has been serving the Cham-based Selecta Group as lead agency in its 16 international markets. Now, he says, he has been joined by another Swiss client, making the move into the Zurich agency scene definitive.

"Switzerland is the world champion in innovation. We believe that with the new client acquisition, our agency model and service portfolio, now is the right time to take this step," said Benjamin Baumann, CEO of Fraser. "With a strong local Swiss team in Zurich, we will convince more clients to join us in the medium and long term. Zurich is a highly respected agency location with many exciting brands. We are looking forward to our new second home."

Fraser has been in the process of building a leadership and interdisciplinary team for the Zurich office for some time and aims to become an attractive employer in the challenging Swiss agency market.

After almost two years in the Blick Group's sales team at Ringier Advertising and her professional stations at DeinDeal and Primus Verlag, Annick Cochard brings with her a broad range of competencies in the areas of sales as well as digital and print media, according to a statement on Wednesday.

"Annick is very well connected and knows her way around the advertising industry. I am convinced that she will lead the sales team of the Blick Group competently and with vision," says Thomas Passen, Managing Director at Ringier Advertising, about the new appointment.

Annick Cochard is looking forward to her new challenge: "Blick is a very dynamic brand and offers countless marketing opportunities. In my new role, I can contribute more than ever to bringing this strong brand to the outside world."