From May, Fabienne Nielsen will take over the newly created position of Chief Experience Officer CXO. She will be responsible for all physical and digital experiences around the Energy brand, including events, digital communities and social media activities. Nielsen brings extensive marketing experience, most recently as Head of Global Marketing at an international industrial company. Her goal is to bring new, innovative experiences to the Energy community.

Thierry Furrer will join the Executive Board as Chief Revenue Officer CRO in the course of the year. With many years of experience in the advertising market, most recently as Managing Director at Goldbach Regional, he will align the sales organization of Energy Group Switzerland with the market and expand the brand's market presence. Furrer will also be involved in the development of new products and the development of additional customer segments.

In the world of luxury watches, much revolves around exclusivity. Oris, however, deliberately wants to be different and focuses on curiosity, community and responsibility. In line with the new brand promise "Welcome to Hölstein", Jung von Matt Brand Identity developed a brand design that celebrated its world premiere at "Watches and Wonders" in Geneva.

A well-founded brand strategy process led to the sharpened positioning of Oris. The aim was to make the brand essence authentically visible and to create clarity - both internally and externally. On this strategic basis, a flexible brand design was created that works consistently from China to the USA. The new appearance thus provides orientation, underlines Oris' independence and aims to establish a more inclusive understanding of luxury in the watch industry.

Brand design with history

The new brand design picks up on elements from Oris' history and interprets them in a contemporary way. A central element is the Oris bear. The former mascot now appears as the host of Hölstein. The previous Oris crest has also been rethought and forms the basis for a pattern that makes the appearance recognizable across all touchpoints.

"Designing luxury in such a way that it creates closeness, invites people in and yet remains entirely Oris was a particularly enjoyable task for us," says Christina Widmann, Executive Design Director at Jung von Matt Brand Identity. The color peach-rosé characterizes the new Oris brand identity. The delicate shade was chosen deliberately - it picks up on the color of the Oris factory in Hölstein. In this way, the visual reference to the history is also made tangible.

"Hölstein Light" as a visual metaphor for time

The imagery has also been rethought. The "Hölstein light" is a visual metaphor for the natural progression of light from midday to dusk. It stands for warmth, authenticity and the feeling of a genuine encounter.

Responsible at Oris: Marc Sutterlüti (Head of Global Marketing). Responsible at Jung von Matt Brand Identity: Julius Jäger (Executive Strategy Director), Christina Widmann (Executive Design Director), Micha Niederhäuser (Brand Designer), Pascal Schranz (Brand Consultant).

The course at the Ad School provides comprehensive knowledge in the areas of strategy, creation, brand experience, PR/publicity, media, communication law, market and trend research as well as the application of artificial intelligence in the creative process. Students gain both theoretical knowledge and practical insights into the creative and strategic work of communication specialists. Lecturers include well-known industry personalities such as Peter Felser, Caspar Heuss, Mona Fluri, Sandy Pfuhl, Dennis Lück, Mirjam Hauser, Marc Schwenninger, Simon Rehsche, Grit Wolany, Tobi Fueter, Gordon Nemitz, Tobias Zehnder, Dan Nessler and Tom Zeller.

The training consists of lectures, practice-oriented tasks and joint group work in both specializations. An interdisciplinary final project rounds off the program. The course is recognized by the HWZ Hochschule für Wirtschaft Zürich with 15 ECTS credits. Talented creative professionals and people with at least two years of relevant professional experience in strategic planning or consulting are eligible for admission.

The Ad School is a cooperation between the industry associations ADC Switzerland and Leading Swiss Agencies and the HWZ University of Applied Sciences in Business Administration Zurich. Further information and the possibility to register is available on the website.

From May 22 to 23, 2025, the influence of rapid technological development on communication science will be discussed in Chur. Experts and academics will be discussing this topic at the SGKM Annual Conferencehow communication and media studies are affected by these changes on the one hand and how they themselves are a driving force in the digital transformation on the other.

Keynotes and panels, including a lecture by Jon Pult on the "Fourth Estate in the Crisis", will also address social challenges such as media policy and dealing with artificial intelligence. Prof. Dr. Natali Helberger from the University of Amsterdam will address the social impact of digitalization and the role of science in her keynote speech. The conference will also initiate an interdisciplinary dialog to develop solutions for the challenges of media and communication development.

Hiking involves certain risks, especially in the mountains. The latest video in the series explains how hikers can deal with emergency situations, such as accidents or changes in the weather. Patricia Cornali, Head of Association Communications, emphasizes that thorough preparation and the right equipment are essential. "Those who are aware of their responsibilities can prevent most risks," says Cornali.

The series also teaches how to react to sudden changes in the weather and what safety measures to take, for example in the event of a fall or a sudden thunderstorm. The campaign also shows how important it is to know your surroundings and to realistically assess your own fitness in order to avoid overexertion and accidents. In addition to practical tips on equipment, such as sturdy hiking boots and a charged cell phone, the video also provides information on the correct behavior in the event of an accident, such as how to provide first aid and call for help.

The bicycle brand Siech Cycles has been given a new rebranding by Wieden+Kennedy. The aim was to bring the claim "For the Love of Riding" to life. To this end, Tyma and Marty-Trezzini produced a film and created the entire visual world around it.

"We didn't just want to stage a product, but a feeling," explains Yannis Petrone, director and co-founder of Tyma. "It was about capturing that one moment when you're sitting on the bike, blocking out everything else and all you can feel is how free you are."

The film is intended to feel like a poetic declaration of love for cycling. It was filmed in Zurich from the perspective of the riders. The complementary imagery was photographed by Cyrill Matter and captures what Siech stands for with warm colors and an urban atmosphere: minimalist design combined with maximum joie de vivre.

The two creative teams conceived, wrote and implemented the measures in a close co-creation process - from the film script to the voice-over manifesto to the final edit.

Production: Tyma x Marty-Trezzini, Director: Yannis Petrone, DP: Tim Holder, Executive Producer: Gianluca Trezzini, Line Producer: Yves Marty, Photo Producer: Pauline Schmid, 1st AC: Kevin Prinz, 2nd AC: Tim Rüegg, Emil Maeder, Photographer: Cyrill Matter, Gaffer: Yoro Tobler, Raphael Toel, Best Boy: Gianni Battaglia, Production Design: Lea-Gioia Gloor, Styling: Sharon Jost, Hair & Make-up: Viviane Saner, Edit: Oliver Don & Yannis Petrone, Colorgrading: Franziska Heinemann. Sound Design: Dubdub Studio, Bardo Eicher.

Whether lungo, espresso, cappuccino, ristretto, macchiato, cortado, affogato or other variations - almost every good coffee has something round - namely an "O" in its name.

CoffeeB uses this insight as the stage for the current campaign - and replaces the "O" with the Coffee Ball, the centerpiece of the capsule-free system. The measures are intended to convey that the best coffee is round - and 100% garden compostable.

"With this tasty campaign, we are showing that enjoyment and sustainability go together perfectly. The Coffee Ball stands for the future of coffee drinking: without a capsule, but with full flavor," explains Chiara Bosshard, Head of Marketing CoffeeB.

The concept is currently being brought to the point and to the ball in online films, DOOH and OOH.

Responsible at CoffeeBFrank Wilde (Head of CoffeeB), Chiara Bosshard (Head of Marketing CoffeeB), Tina Freiberger (Marketing Communications Manager) Sara Kristina Aeberli (Brand Manager CoffeeB) Creation: Stefanie Huber, Peter Brönnimann. Film & Photos: Marty-Trezzini. Realization, image editing, production: Prodigious.

The ICT trade magazine for French-speaking Switzerland ICTjournal will be under new editorial management at the end of the week. The previous editor-in-chief, Rodolphe Koller, is leaving the trade magazine at the end of April after almost 17 years to devote himself to various new projects. Yannick Chavanne, editor at the magazine since 2013 ICTjournaltakes over the editorial management.

Koller has accompanied the industry with analytical articles and provided orientation for CEOs, CIOs and specialists in ICT companies in French-speaking Switzerland, according to a press release. "With his articles, he repeatedly inspired his readers with thoughts that focused on the broad lines of technological development and social interactions," said Heinrich Meyer, CEO and publisher at Netzmedien.

With the internal handover, Netzmedien wants to rely on continuity and expertise from within its own ranks. Koller's successor, Yannick Chavanne, is very familiar with the ICT sector in French-speaking Switzerland. Before his move to ICTjournal in 2013, he worked as a freelance editor for various publications. He holds a degree in psychology from the University of Geneva.

The official handover will take place on June 11, 2025 as part of the "ICTjournal Spring Party 2025" in Lausanne. On this festive occasion, the guests also toasted the 25th anniversary of Netzmedien.

The 14-metre-high highlight of the current campaign is located at Rautistrasse 30 in Zurich and was created by Rivella together with Wand und Family. The mural features a Rivella yellow bottle and two striking graffiti characters created by Basel-based urban artist Ontwan. It is intended to link the Rivella brand world with urban street art and set an example for more color and creativity in everyday life.

Accompanying the artistic realization was a collaboration with the commercial publishing team from 20 minutes a series of video reports. "Street Art by Rivella" provides insights into the creation of the artwork, portrays the Basel artist and sheds light on the role of street art in the Swiss cultural landscape.

In keeping with the brand claim "Make it colorful.", Rivella is also supporting the Swiss street art scene beyond the current campaign: In the line-up of the Street Art Festival Chur 2026, Rivella is enabling up-and-coming Swiss street artists to create their own mural. The festival will provide a wall for the Rivella rookie or rookies.

Responsible at Rivella: Francesco Camenzind (Brand Manager), Andrea Murer (Social Media Manager); Marianna Länsitalo (Head Brand Management Communication & Digital), Angelika Leemann (Co-CMO). Responsible for Wand: Andreas Arnold (CEO), Fabian "Bane" Florin (Creative Director), Anton "Ontwan" Böhme (Artist), Tom Brunner (Directing, DOP); Responsible at 20 minutes: Miki Karrer, Benjamin Quirico (concept & text), Mirjana Elmer (project management), Dominik Kerschenbauer, Sarah Kmochova (video production), Robin Bruni (host), Luana Barra, Jan Löning (social creators). Agency: Family.

At the Annual General Meeting of APG|SGA in Geneva on Thursday, the shareholders clearly approved all the proposals put forward by the Board of Directors. Around 80.6 percent of the registered shares with voting rights took part in the vote. The Board of Directors, consisting of Chairman Daniel Hofer, Xavier Le Clef, David Bourg, Dr. Maya Bundt, Jolanda Grob and Markus Scheidegger, was confirmed in office for a further year. NZZ CEO Felix Graf was newly elected to the Board of Directors and now represents the interests of the largest shareholder on the Board. Jolanda Grob and Markus Scheidegger were re-elected to the Remuneration Committee of the Board of Directors.

The Annual General Meeting also approved the annual report and the annual and consolidated financial statements for 2024 and granted discharge to the Board of Directors and the Executive Board. The remuneration of the Board of Directors and the fixed and variable remuneration of the Executive Board were approved with over 89% of the votes. The Annual General Meeting approved the payment of a dividend of CHF 12 for the 2024 financial year with 96.7% of the votes.

The Annual General Meeting of the AG für die Neue Zürcher Zeitung was held at the Kongresshaus Zurich on Saturday. The shareholders reportedly approved all of the Board of Directors' proposals. Isabelle Welton, a member of the Board of Directors since 2013 and Chairwoman since 2023, was re-elected for a further four-year term of office.

In the 2024 financial year, NZZ increased its adjusted operating result by 11 percent to CHF 16.6 million despite a challenging market environment. The Annual General Meeting approved the Board of Directors' proposal to distribute a dividend of CHF 200 per share, which means the payout remains at the previous year's level.

According to the NZZ, the media house sees itself well positioned for the future with its strategic focus on quality journalism of a liberal nature and a solid financial basis.

Under the motto "Big Time", Bernexpo officially inaugurated the new festival hall on Friday at the same time as the opening of the BEA spring fair. At the ceremony in the new congress center, presenter Sandra Studer welcomed numerous prominent guests, including Federal Councillor Albert Rösti and National Council President Maja Riniker.

The new Festhalle will create additional space for concerts, trade fairs and congresses on the Bernexpo site. The new building combines the Stage concert hall and the Cube congress center, connected by a spacious foyer. A multifunctional infrastructure, modern technology such as a large LED wall and a comprehensive logistics concept should make the location attractive for various formats.

As part of the BEA, various focus topics will also be presented in exhibitions and events until the beginning of May. After that, the area will also be revitalized outside of event times with a restaurant and new meeting areas.

The event program for the new Festhalle already includes over 30 cultural and congress events. Concerts by Dropkick Murphys, Kraftwerk and Gotthard as well as the Xaver Award of the Swiss LiveCom Association Expo Event are planned, among others.