The aim of the TCS E-car advisor is to present the advantages and disadvantages of electromobility simply and clearly and to dispel myths. The focus is on electric cars.

New articles are published in the guide on an ongoing basis. To this end, the editorial team draws on a broad spectrum of knowledge and an internal team of mobility consulting experts. TCS positioned itself early on in the field of electromobility with an advisory service, the eMobility Days, the eCharge app and a range of wallboxes. Every year, the TCS also publishes the eBarometer and various tests and guides on the subject.

"With the Content Hub, we combine the best of editorial thinking with the strengths of marketing. This allows us to perfectly showcase the topic of electromobility," explains Dierk Schehrer, Head of Marketing at TCS.

The project was supported by the agencies StoryUp and Netzeffekt. StoryUp set the starting point with workshops and a content and storytelling strategy . "We focused strongly on the personas developed by TCS and used the breeding ground to develop content and storytelling approaches for the eHub together with the TCS team. An editorial mindset was and still is at the center of the considerations," explains Managing Director Stefan Huber.

The Munich-based agency Netzeffekt was responsible for the user experience and screen designs as well as the technical implementation of the hub. The aim was to live up to the TCS's claim to be a reliable and comprehensive guide, but at the same time to prepare the content in a way that was true to life and suitable for the web.

In the fall, the eHub will be promoted with an online campaign in cooperation with Dept. The creative concept for the campaign is being developed and implemented by Netzeffekt.

Responsible at Touring Club Switzerland: Rémy Spicher (Project Management), Dierk Schehrer (Marketing Management). Responsible at StoryUp: Stefan Huber (content and storytelling strategy), Dave Studer (customer journey, content strategy); Andreas Bättig (text); Pascal Gertschen (photography). Responsible at Netzeffekt: Severin Landa (Creative Strategy & Concept), Tatjana Kolks (Design), Amelie Langermantel (Account Management), Martin Reissl (Motion Design), Jennifer Magyar (Technical Implementation), Patrick Eggmeier (Tracking Concept).

Technology and trust are the decisive drivers in the brand context of Zürcher Kantonalbank. Combining these is the task of "Sound" at Switzerland's third-largest bank. In practice, this seems to be working well: The new ZKB sound has been in use at a wide variety of touchpoints since summer 2022, and every day it is helping to successively bring together the appeal of a dynamic banking innovator with the feeling of trust towards the state-owned bank.

The jury of the International Sound Awards was impressed by both the conceptual considerations and the implementation. "The Sound of ZKB" received a "Better Sound" award in the Audio Branding category.

"One of the challenges in this task was to create a system that is flexible enough to accommodate the multi-layered target group and the multi-faceted communication measures - without losing the common thread," explains Florian Goetze, Director Strategy & Creation at Department of Noise.

PhiLipp Schweidler, Director Strategy & Creation at Department of Noise, adds: "The empirical data collected during development with our survey tool 'MeloMetric' once again proved very helpful and helped to sharpen both idea and design. And the whole project seems to benefit from this, as has now been shown!"

The "International Sound Awards" take place annually, they honor intelligent, innovative and useful projects in nine categories related to audio communication.

Responsible at Zürcher Kantonalbank: Daniel Locher (Senior Brand Manager), Dominik Streich (Creative Director), Simon Baumann (Multimedia Producer); Responsible at KMS TEAM: Robert Börsting (Design Director); Responsible at Department of Noise: Florian Goetze, PhiLipp Schweidler (Strategy & Creative Direction), Michael Stuber (Strategy), Yves Gerber (Creative Producer).

The focus of the relaunch of Egovpartner.ch is quick access to relevant information to support the municipalities, cities and the canton in their commitment to digital public service. Thus, the new website is entirely at the service of its network partners and the professional audience, who are informed about ongoing and completed projects, the range of consulting services and the next events of Egovpartner.

A wide range of functions is intended to enable targeted use: Forms for project entries and event registrations, filter options, a newsletter connection and a protected member area are intended to make work easier for users. Great importance is attached to accessibility, which corresponds to the current standards in terms of structural and technical structure as well as screen design.

A brand presence tailored to the digital offering

As part of the website redesign, Evoq is also modernizing Egovpartner's visual identity. The impact and responsiveness of the logo and colors are optimized for digital channels, are intended to give the overall appearance a new liveliness and freshness, and express the organization's unconventional way of working. The mission "Together for digital service public" is brought to life via independent illustrations and the recognizability is strengthened by a visual language with iconographic elements.

The clear design principles enable consistent and efficient implementation of communication across all channels. In doing so, Egovpartner continues to rely on Evoq's advice and support.

Customer: Egovpartner, State Chancellery of the Canton of Zurich. Responsible at Evoq: Dominique Haussener (Client Management and Consulting), Dominique Haussener, Giannina Binder (Website Concept), Markus Wohlhüter (Head of Design), Corinne Brunner (Senior Design), Marcel Marty, Giannina Binder (Programming).

Last week, the book "Zürich in 100 Geschichten" was published by NZZ Libro. The stories come from journalists, historians, writers and entrepreneurs. Among the authors is Markus Ruf, creative director and co-owner of Ruf Lanz, who tells how the VBZ campaign got rolling.

"The VBZ campaign has a cult following in Zurich and never ceases to surprise with creative ideas," editor Peter Röthlisberger is quoted as saying in a statement. "That's why it simply belonged in the book."

In the story, Markus Ruf describes how the agency won the VBZ mandate shortly after its founding in 2001 as a "David against the Goliaths of the industry" and has continuously developed the campaign to this day. From classics such as Christoph Mörgeli next to Daniel Jositsch in the streetcar, to the true distribution of seats in Zurich after the municipal elections, to current subjects such as the seat demo for the environment that does not block traffic.

The article ends with a compliment to VBZ: "The fact that the campaign still keeps up with current issues today is the result of a wonderful, unbureaucratic collaboration. After all, a creative agency can only be as good as its clients allow it to be."

In the Pfadi, buddies become best friends, couch potatoes become outdoor fans, and tranny bags become creative minds. In addition, there is the conviction that in the largest youth organization in Switzerland, the approximately 50,000 members can experience more than in any virtual world.

Because this needs to be said again and again, the Swiss Scout Movement has commissioned Spina's Civil Voices with a broad-based image campaign.

The first of these was "Once a Pfadi, always a Pfadi" in the summer of the 2022 national camp. Now posters and moving images follow "Must be an ex-Pfadi".

The campaign tells the story of how Scouting ingenuity carries people forward throughout their lives. And Spina's Civil Voices even put them on the pedestal: The campaign was at the Swiss Out of Home Awards 2023 awarded with silver.

Responsible at the Swiss Scout Movement: Nina Frank (Head of Core Task Communication), Fabiano Vanetta (Project Office Public Relations). Responsible at Spina's Civil Voices: Stephan Huwiler, Matthias Freuler (creation), Soraya Janser (graphics), Tullio Tomasini (consulting), Simon Opladen (photography), Youri Laubscher (image retouching).

Simple, at eye level, collegial and lively - these values of Lidl Switzerland are also to be perceived in this way with regard to the employer brand. In addition, the image and attractiveness of Lidl Switzerland should be further developed and sustainably anchored. From this, the Koch agency was to create a unique campaign that could be implemented on various channels, both internally and externally - with that certain something, but always in such a way that Lidl Switzerland remains true to itself even with this new campaign.

"Our challenges have become more diverse, multifaceted and dynamic. Fittingly, the people at Lidl Switzerland are more versatile, diverse and flexible than ever," says Marc Schadegg from the Koch agency. "All this should also be reflected in the look of the employer brand, which is why the design was made more modern, dynamic and versatile - for an expressive employer brand that meets the different communication requirements with a scalable concept." Together with Lidl Switzerland, the agency has designed and implemented the campaign in recent months.

Authentic and at eye level

The campaign concept is based on internal and external surveys of Lidl Switzerland as an employer. From this, the agency developed "You and us, the best team." as the core message for sustainable communication. The campaign focuses on the team concept. It is important to be authentic and to appeal to all people who know or would like to know Lidl Switzerland as an employer.

"It was clear to us from the very beginning that the employees would be at the center of the new employer campaign. After all, they are like Lidl Switzerland - diverse, passionate and committed - which makes them the best ambassadors and Lidl Switzerland's greatest success," says Lorena Cicia from Lidl Switzerland. The results are varied subjects that not only show the different areas of work and topics, but also the great diversity of Lidl Switzerland as an employer.

The creative interplay in a striking, deliberately accessible and modular implementation will be seen on- and offline in Switzerland in the coming weeks and months. Thus, the campaign greets customers in stores, on social media, on TV or takes off on the truck fleet.

Responsible at Lidl Switzerland: Lorena Cicia (Manager Recruiting & Employer Branding). Responsible agency: Koch Agency.

Already for the 13th time the platform for knowledge exchange around the topics marketing, communication and sales took place in Schaffhausen on Tuesday. The event is organized by the Swiss Marketing Club Schaffhausen.

This year, however, the Marketing Arena came up with a completely new concept. In addition, the event was held for the first time at the Kinepolis cinema. The focus of the event was on accomplished "marketing stars" who gave their presentations on various marketing and sales topics.

Yves Heer, beverage inventor and CEO, for example, demonstrated how to successfully place a new brand in a brand diversity. And soccer player Ana Maria Markovic told how she became a Swiss influencer with more than 2.9 million followers.

On the subject of change management, Raphael Pedroncelli, Managing Director Operations at Zurich's Hotel Storchen, showed why, for him, standing still is always a step backwards. And top athlete Heinz Frei motivated the audience and spoke about resilience.

Afterwards, Yves Dähler, Managing Director of Rigert Liftsysteme and former Head of Global Sales at Victorinox, provided insights into his successful objectives as well as sales and sponsoring strategies. The event was moderated by Andrea Imthurn and Ralph Aichem, two board members of Swiss Marketing Schaffhausen.

The 200 or so participants were also able to vote live at the Marketing Arena using digital voting to determine who would take home the "Marketing Star Schaffhausen 2023" trophy, which comes with a prize of 1,000 Swiss francs. For this purpose, the Marketing Arena OC nominated three surprise candidates from Schaffhausen for special achievements in the field of marketing. The three nominees included Fabienne Spiller with the "Living Museum" concept, Bruno Bosshard with the regional delivery service "Regio-Puur" and Francis Batali with his own fashion label "William".

Bruno Bosshard was voted "Marketing Star Schaffhausen 2023" by the public with the Regio-Puur concept, the regional delivery service of local, seasonal food. The products are delivered to the home and office, individually or by subscription.

The Marketing Arena Schaffhausen is a platform for knowledge exchange around the topics of marketing and communication. The event is organized by Swiss Marketing Schaffhausen, one of the 20 regional clubs of the Swiss professional and trade association Swiss Marketing. The event, which attracts around 180 participants, has become one of the leading business events in the region and beyond since it was first held in 2009.

Under the motto "Just do it", the campaign shows in various authentic short videos what PostFinance offers trainees and university interns. For example, an open and innovative working environment in which young talents have the opportunity to boldly drive change.

During the conception, Neoviso paid special attention to the design of the social media campaign, which was to meet the needs of Generation Z. The campaign's claim "Just do it - courageous change. The claim "Just do it - bold change" underlines the campaign's message and shows PostFinance's willingness to support bold change as an employer. "With the 'Mach einfach' campaign, we are showing that Generation Z, with their creativity and innovative strength, can find a working environment with us in which they can boldly drive change," explains Sandra Böttcher, Trainee & University Internship Manager at Postfinance.

Neoviso conducted qualitative market research as the basis for the campaign. In four targeted focus interviews with people from the trainee and university programs, their needs were precisely recorded. The insights gained were then incorporated into the campaign design. In this way, the agency was able to ensure that the campaign fully met the expectations of potential young talent.

The campaign has been on-air since Friday.

Responsible at Neoviso: Alena Huber (Junior Art Director & Junior Producer); Nico Schmid (Head of Creation & Production); Andrea Fallegger (Head of Data & Insights); Léonie Bucher (Data & Insights Manager); Dominik Geiser (Videographer & Editor); Elia Zobrist (Videographer & Editor); Marco Zanga (Videographer & Editor); Laura Benalcazar (Videographer & Editor Intern); Jennifer Thali (Set Design).

Social and digital transformation is constantly changing the way we live, work, communicate and consume. This upheaval opens up new opportunities and fields for brands to stage themselves effectively and interact with their target groups. The brand must be rethought in the physical and digital space.

In the course of this development, MetaDesign is further expanding its Spatial Experience offering in Switzerland. Office space design, trade shows, exhibitions, spatial campaigning, launch events, branded products, virtual brand spaces and more: the focus is on creating a holistic and immersive brand experience that reaches, inspires and activates customers and employees.

MetaDesign's most recent Spatial Experience concepts and implementations have been for SIG, Baloise, Volkswagen, Migros Bank and Graubünden. The results underscore the agency's claim to create a seamless, integrated experience from within the brand.

"For us, spatial experience means creating brand experiences that don't have to be read or learned, but that customers or employees can grasp and absorb intuitively with all their senses," explains Basil von Meiss, Spatial Experience MetaDesign Switzerland. CEO Lukas Eiselin adds, "Three-dimensional space offers yet another completely different means of bringing a brand to life and immersing oneself in it. We want to take advantage of that potential."

The joy at the agency from Uster is great, it says in a message from Friday. It sounds similar from the client side: "The name is program at Family. The agency was able to convince us with its open and honest communication, a good understanding of the Rivella brand and a wide range of creative and inspiring ideas & implementations," said the two brand managers Francesco Camenzind and Nikolas Petschen from Rivella.

According to the announcement, the varied collaboration is already in full swing. The first implementations are to be seen in the first quarter of 2024.

The Female Innovation Forum took place this year for the sixth time in a row. "We make ideas big faster together. That is the Forum's recipe for success," emphasizes founder and jury president Sandra-Stella Triebl. "It stands for inspiration, action and an ecosystem for young female entrepreneurs that not only takes hold, but also keeps growing."
The jury of a total of 24 female founders, entrepreneurs, business angels, VCs and journalists honored innovative women at the Female Innovation Forum Awards and in various categories. With the "Female Innovator of the Year" and the "Recognition Award", two jury awards were presented again this year. In addition, four other female founders were honored together with various partners in the areas of "Digital Innovation", "Eco", "Diversity & Inclusion" and "Design".

Exciting and varied program

At this year's Female Innovation Forum, in addition to various networking opportunities, there were also guided workshops with six female founders from different fields, in which the 250 participants could exchange experiences and ideas and make contacts. There were also various presentations to experience. Head of BMW Group Finance Ritu Chandy dedicated her keynote speech to the topic of "Innovation & Transformation". The day concluded with the Award Night in the form of a gala dinner, hosted by Lizan Kuster, Director of Entrepreneurship and Innovation at Habitat for Humanity International.

Deana Mohr and Jenny Prange are Female Innovators of the Year

Dr. sc. ETH Deana Mohr, CEO, and Jenny Prange, CTO, are the founders of Muvon Therapeutics. The life science spin-off from the University of Zurich has developed a therapy for the regeneration of skeletal muscle tissue based on the body's own cells. The aim is to offer patients with serious diseases a safe, effective and affordable treatment by not only repairing damaged tissue but also increasing the regeneration potential of weakened muscles.

As every year, the "Female Innovator of the Year" is presented by BMW. Deana Mohr and Jenny Prange are allowed to drive a BMW for free for one year and are supervised by BMW management member Melanie Reinwald as a business mentor.

"Recognition Award" for Laura Stocco from Openversum

Laura Stocco is co-founder and chief marketing officer of Openversum. The company helps needy populations gain access to a water filter that is manufactured locally, thus promoting jobs and entrepreneurship at the same time. Laura Stocco is supported in her next career steps by the digital private bank Alpian, which also presents this award.

Another four women awarded

The Female Innovation Forum is backed by BMW and Alpian as well as DQSolutions, Siemens, USM and the Canton of Zurich. They each presented an award.

The Digital Innovation Award from DQ Solutions went to Barbara Studer of Brain Coach. The Canton of Zurich presented the Eco Award to Silvia Frey of Kyma. The Diversity & Inclusion Award was presented by Siemens to Priska Burkhard of TechFace presented. And Catherine Meuter from VYN received the Design Award from USM.

The Female Innovation Forum is organized by the business community "Ladies Drive" and offers female innovators, investors, founders and business angels a platform for exchange and networking. As part of the award, innovative women are honored in various categories.

In 2022, Sir Mary had narrowly missed out on the top spot. Now the Zurich agency wins for the first time the agency rating of the Media.Research.Group - ahead of Jung von Matt and Ruf Lanz. Sir Mary took top marks for overall impression and was also ranked first in the "Digital Expertise" category. Two second places were awarded for the categories "Strategy" and "Consulting".

"There is no harder currency in the agency market than the opinion of clients. That's why we are extremely pleased with the top ranking," says Maurizio Rugghia (center), co-founder and Managing Partner.

2023, as in the previous year, 372 top 750 advertising clients took part in the Advertising Market Study, the sponsoring study of the Advertising Agencies Agency Rating. The Advertising Agencies Agency Rating, which has been conducted together with the Media Agencies Agency Rating since 2003, is based exclusively on the judgments of advertising clients.

The survey polled 22 traditional advertising agencies known to work with at least ten clients from the top 750 and which could be expected to be evaluated by them. All agencies cleared this hurdle. The survey was conducted between mid-January and mid-March by the Media.Research.Group performed online.