Thjnk Zurich was able to prevail over numerous competitors in an extensive selection process and will become Swiss's new lead agency as of January 2024. In the course of this, Swiss will end its long-standing collaboration with Publicis at the end of 2023.

"Thjnk's offer convinced us completely in every respect," Stefan Vasic, Head of Marketing at Swiss, was quoted as saying in a statement. "I would like to express my sincere thanks to the entire procurement team and especially to Cornelia Späth, Head of Marketing Communications Campaign at Swiss, for their great efforts in the selection process of the new creative agency." He also acknowledges the "excellent and fruitful collaboration" with the previous lead agency Publicis. "They have always been a reliable partner for us over the past years, for which they deserve our appreciation and thanks," Vasic continued.

"We are extremely proud that we were able to convince Swiss with our holistic concept. We were deeply impressed by the international appeal of the brand and the professional and approachable manner of Stefan Vasic and his team during the process. Swiss is a matter of the heart for me," says Andrea Bison, Co-CEO Thjnk Zurich, on winning the account.

With this step, Livesystems will concentrate on its core business in the future. In addition, the company intends to consistently implement its strategy by continuing to focus on Digital Out of Home.

This means that Nau Media will fully take over the marketing of its own products as of January 1, 2024. An important step, as Dragan Dojcinovic, CCO of Nau Media, emphasizes: "Through complete in-house customer support, we want to expand know-how and quality and thus increase customer satisfaction. In addition, this gives us the opportunity to develop individual solutions for our customers.faster to the market."

The partnership between Nau Media and the Livesystems Group, on the other hand, will continue in the news sector. Livesystems' digital outdoor advertising screens will continue to be supplied and distributed with current news content from Nau.ch.

Livesystems has been part of Swiss Post since mid-2021. Nau Media was spun off from the Livesystems Group as part of this acquisition.

In recent years, the Group has continued to develop in the direction of the future and sustainability with a great deal of commitment and innovative spirit. With new offers in the areas of mobility and energy, the Amag Group wants to expand its market position. The Group also aims to achieve "Net Zero" by 2040, i.e. to be climate-neutral from production through operation to disposal. Progress is meticulously documented in the annual sustainability report.

Now communication is to change the image in people's minds accordingly. The challenge was to communicate the many different offers, commitments and projects of the Amag Group in an image campaign. The centerpiece of the campaign was to be an image spot. The client and agency deliberately decided against a classic vignette film that lists all the solutions one after the other.

"In the creation of the commercial, we focused on solar energy solutions and wrapped them in an emotional story, because communication with emotions has been proven to be better remembered," explains Swen Morath, co-CEO at Wunderman Thompson. "With the associated campaign, we are activating people to discover many more solutions for themselves."
To be able to tell the story authentically and full of emotion in the short TV format, the agency relied on Swedish director Jakob Ström, who has made a name for himself as a storyteller with internationally award-winning films such as "Dear Daddy."

"It was important to us to tell a credible story about young and old, about city dwellers and people living in the countryside here in Switzerland, and one that makes our diverse commitment tangible," elaborates Dino Graf, Head of Group Communication Amag Group.

Those who want can achieve anything

The campaign starts with an emotional image spot. It tells the story of a young woman for whom it is quite normal to do something for the environment and a sustainable use of resources in everyday life. Her parents, however, show less understanding for her daughter's concerns and remain stuck in their old patterns and habits. Finally, she decisively packs her bags and moves out. A few months after moving out, the woman returns home for a first visit and in the end it is clear: the parents have been inspired by their daughter and have moved forward. They proudly show off their photovoltaic system on the roof. They have not only changed their inner attitude, but have really done something for the future. Because if you want to, you can achieve anything, is the message of the commercial.

Solar power from the highway and from the house roof

By 2030, Amag wants to power all the electric cars it sells with clean solar energy produced together with partners. For example, by building a nationwide network of photovoltaic systems on highways and buildings with these partners, as well as providing holistic charging solutions with solar energy for home and on the road. And there are many more solutions for the future that are being teased in various online and offline advertising media.

All advertising media such as print, POS measures, social media, sponsored content, and display ads lead to the Landing pagewhere you can find out the details of these and other innovative solutions from Amag.

Moving forward with your own ideas for the future

To activate people to engage with Amag's solutions, a competition was also launched. People can enter their own ideas on the landing page. A jury of experts selects the most surprising ideas and Amag facilitates their implementation. The realization of the ideas is documented and accompanied via Amag's own media and social media. The aim is to create content that involves people in the long term, inspires and motivates them to keep coming up with new, individual solutions for the future.

The campaign has been on display throughout Switzerland since September 9.

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Werbewoche.ch asked Swen Morath, Co-CEO of Wunderman Thompson, and Dino Graf, Head of Group Communication at Amag Group, about the background to the campaign. Click here for the interview on Werbewoche.ch.

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Responsible at Amag: Helmut Ruhl (CEO Amag Group AG), Dino Graf (Head of Group Communication, Responsibility & Brandmanagement Amag Group AG), Joëlle Hügli (Director of Marketing Amag Retail AG), Jeannine Micheli (Head of Digital Marketing & Media Amag Import AG), Paula Strittmatter (Project Management, Amag Group AG), Eszter Koós (Head of Group Office & Project Manager to the CEO Amag Group AG). Responsible at Wunderman Thompson: Swen Morath (Co-CEO), Marika Magnuszewska (Art Direction), Julia Staub, Michael Lüthy (Text), Alisa Lomovceva (Graphics), Dany Boletas, Besiana Lauper-Bandilli (UX), Kathrina Seiler (DTP), Susi Martin (Project Management). Film production: Rosas & Co, Jakob Ström (director), Jan Mettler (DOP), Nadia Rosasco, Alexander Wyssling (production), Rickard Ahlbäck (color grading), Sara Hagwall (editing), Raphael Just (photography), Ole Ljungman (music & sound design), DubDub Studios, Gregor Rosenberger (sound), Postproduction Südlich-t.

According to the statement, challenges of digitization as well as the highly specialized publishing environment would have severely limited Pro Senectute Switzerland's ability to create the necessary synergies with the organization's other areas of responsibility. As these synergies are essential for an economically successful continuation of the Slow motion However, the Foundation Board decided to hand over the magazine to Medienart.

Thanks to the expertise and broad network of the publishing house, which includes Annabelle and Le menu would result in synergy effects for the Slow motion result. The transfer will ensure the economically successful continuation of the print magazine and its online platform Zeitlupe.ch. The parties have agreed on a takeover date of November 1, 2023. The integration into Medienart will not result in any layoffs, according to the statement.

The Slow motion has a WEMF-certified readership of 116,000 (MACH-Basic 2023-1). The editor-in-chief is Marianne Noser.

The topic of planning is of paramount importance, as new forms of advertising and distribution platforms bring with them new demands on planning and evaluation systems. In an anonymous online survey, Admeira asked almost 100 industry experts from Switzerland which aspects of planning are of particular importance to them and which media are best suited for this in each case.

The results show that planning advertising campaigns requires a high level of expertise and strategic thinking. It is therefore important for agencies and advertisers to be able to rely on the plannability of media as an advertising platform. Respondents aim for the best possible planning before launching a campaign in order to maximize the chances of success. A full 85 percent of advertising and media experts consider plannability to be a decisive factor in the success of an advertising campaign, as it saves time and resources and increases efficiency. Particularly in difficult economic times, plannability is seen as an important tool for achieving the goals of advertising campaigns.

Plannability is the be-all and end-all

An advertising campaign can be particularly effective if the media performance, the predicted reach and the predefined target group can be reliably planned before the campaign is launched. In this respect, TV was rated by the professionals surveyed as the most suitable medium for the two most important planning criteria: predictable performance and reach. This is mainly due to the reliable performance guarantees that TV offers as a medium. When it comes to ensuring brand safety, TV and print perform best.

"For a strong advertising impact, the best possible planning capability for TV campaigns is fundamental," says Yvonne Rüegg, Research Specialist at Admeira. "Admeira does everything it can to optimize and facilitate the planning phase for advertisers. For years, Admeira has offered reliable planability on SRG channels."

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For the Study people with proven expertise from advertising, creative or media agencies and from advertising companies as well as other representatives of the advertising industry from all over Switzerland were interviewed.

The study format "Market Echo" by Admeira reflects the knowledge and opinions of advertising and media experts. Interested parties can download the detailed study report of the second edition on the Admeira website download free of charge.

Jung von Matt's five new "Future Creative Leaders" dove into the agency world on September 1. As part of the young talent program, the young talents get to know the agency group and at the same time deepen their professional knowledge in an agency - be it as a copywriter at Jung von Matt Limmat, as a media strategist at Jung von Matt Impact, as a web expert at Jung von Matt Tech or as a budding consultant at Leap Partners.

What they all have in common is that they have no previous agency experience. The agency has taken this into account: "The program is designed to give people from very different backgrounds the opportunity to immerse themselves in the agency world and understand what goes on here and, above all, how the individual disciplines are connected. An unbiased view of the agency world can therefore only be an advantage," explains Nina Bieli, Chief People & Culture Officer at Jung von Matt.

These are the five new talents

Dennis Wegner, who speaks fluent Italian as well as German, gained his first marketing experience with larger Swiss companies.

According to Jung von Matt, Elena Zäch is the "best Momentum Ambassador since Jean-Remy von Matt". She worked as Future Creative Leader in communications for the canton of Zurich before the launch.

Jonathan Gruber brings with him experience in journalism and most recently completed his doctorate in communication studies at the University of Zurich.

Lukas Käch has devoted himself entirely to 3D and game art and accordingly studied not only computer science at the ETH, but also game art animation at the School of Audio Engineering Zurich.

Saskia Aebi, a native of Bern, is a trained mediamatic and worked in marketing for a large Swiss bank before joining Jung von Matt.

Starting in October, Horizont Swiss will feature monthly reports on the trainees' daily lives. From time to time, there will also be a few insights on Instagram.

Ophélie Döbler most recently worked at Migros Group as Head of Business SportX, Bike World and Brand Excellence. In addition to her many years of experience in strategic business development, she has a high level of expertise in the areas of e-commerce and retail. The graduate of the University of St. Gallen gained a lot of national and international experience, among others at L'Oréal in Geneva or JDE Peets in Amsterdam.

As the child of an entrepreneurial family, Ophélie Döbler is a proponent of the "test and learn" approach as well as positive leadership and employee empowerment. She is the mother of two teenagers and an enthusiastic sportswoman.

"With Ophélie Döbler we gain a proven strategist who convinces with her enthusiasm for entertainment and her hands-on mentality," Wolfgang Elsässer, CEO of Blue Entertainment, is quoted as saying in a statement. "We are very much looking forward to working with her to once again elevate the cinema experience in our multitainment houses to a new level."

Bimbosan offers a wide range of follow-on formula, cereal-based porridges and snacks. Ten years after the brand's successful realignment, the brand profile was sharpened again and a campaign implemented to further extend Bimbosan's lead as an authentic, fresh brand.

As soon as the baby is born, thousands of questions arise and you don't want to do anything wrong. Parents' need for information is huge, and they inform themselves thoroughly about products and companies. The fleeting information behavior in online channels is in stark contrast to this.

The online campaign developed by Erdmannpeisker aims to do just that. Through entertaining and entertaining tidbits of information, numerous convincing reasons for choosing Bimbosan are presented. The characteristic illustration world, created ten years ago, gives Bimbosan a distinctive and independent identity.

The awareness campaign will be on air from September and will provide variety with many different motifs.

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Responsible at Hochdorf Swiss Nutrition: Désirée Metzler (Head of Marketing Bimbosan), Jasmin Adam (Brand & Communication Manager Bimbosan). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Selina Helbling (Consulting), Christina Weisser (Art Direction), Felix Reidenbach (Illustration), Laura Fässler (Motion Design and Online Advertising Media), Audioflair (Sound Design), Ads&Figures (Media Planning).

As former CEO of UPC, Severina joined the management of the merged Sunrise in December 2020 (Werbewoche.ch reported). She was responsible for the first offerings of the combined company, positioned Sunrise as the new main brand, launched the new portfolio of the Consumer division and developed the Flanker Brands strategy with Yallo as a full-service provider. In addition, she was a driving force behind digitization with the goal of creating simpler processes and a better, digital customer experience. She also launched the Sunrise DE&I program "YouBelong!".

According to the statement, Pascu has built a strong team and prepared her successor. As of October 1, Christoph Richartz will take over responsibility for the business under the main Sunrise brand as Chief Consumer Officer - Sunrise Brand and will sit on the Executive Committee. Richartz joined Sunrise in 2012 and was responsible for direct and indirect sales channels until 2020. In 2020, he served on the executive committee as chief YOL - the previous designation of the Flanker Brands business - officer. In 2022, he took over as Head of Customer Relations at Sunrise, which includes Customer Service and Sales.

Stefan Fuchs is promoted to Chief Consumer Officer - Flanker Brands and also becomes a member of the Executive Committee. In this role, he is responsible for all activities of Flanker Brands, namely Yallo, Lebara and Swype. Fuchs has been part of Liberty Global Group for more than ten years. He has led the international positioning and marketing activities of LG in Amsterdam and held senior marketing positions at Virgin Media in London and Unitymedia in Cologne. After serving as Chief Marketing Officer of UPC Switzerland, he assumed the role of Chief Commercial Officer in January 2020. After the merger of Sunrise and UPC, Stefan was part of the Executive Board as Chief Marketing Officer. Since then, he has headed Flanker Brands.

The Best of Swiss Apps jury has nominated the best projects of the year. Nine apps have stood out from a total of 169 project entries and are competing for the master vote. Subscribers to Netzticker can vote from Thursday until October 5. All those who have registered by September 27, 2023 are eligible to vote.

 

AP Messaging

With "AP Messaging" Audemars Piguet has found an innovative and surprising solution for consistent communication between customers and sales staff in the luxury segment: a dedicated iOS keyboard that is compatible with all major chat apps such as Line, WhatsApp and WeChat. Among other things, it contains templates, professional images, and access to product range data. This enables end-to-end consulting throughout the life of the watch - from acquisition to revision.

• Client: Audemars Piguet
• Agency: Liip

 

Koster Home - Energy Manager

Those who own a house with a photovoltaic system can use the "Koster Home - Energy Manager" overview its energy consumption and get the maximum out of the generated solar energy. The app convinces not only with its functional and aesthetic design and intuitive navigation, but above all with its functionality: An AI chat, trained with the device manuals, is available for quick self-help. If that is not enough, the service technician is summoned via video call. The result is a successful overall package for domestic energy efficiency.

• Client: Koster
• Agency: Cando

 

Loeb Club App

The Bernese department store Loeb enables with its Club App now also offers a digital shopping experience. The app offers an elegant overview of one's own membership as well as functions such as points collection, voucher management, and news that are particularly easy to access. The solution was technically implemented as a web app, which impresses with functionalities such as installability, offline mode, barcode scanner, and an automatic dark mode.

• Client: Loeb
• Agency: Jls Digital

 

Migros Merge

With the game "Migros Merge" the retailer brings its own corporate history and the "company THEN" to life and lets customers share in it. The emotionalization with storytelling and the product placement of the Love Brands makes the brand even more likeable. Smart features such as the friends system with its own ranking list and the current weekly offers motivate regular use of the app in addition to the fun of playing.

• Client: Federation of Migros Cooperatives
• Agency: Gbanga Millform

 

Mobility Carsharing

Mobility Carsharing has become a relevant provider for modern mobility. With the relaunch of the app of the same name, the digital experience now matches this: Thanks to intuitive operation, the app enables a user-friendly mobility experience from planning to reservation to vehicle use. And thanks to the visually attractive design with multicolored icons and likeable transition animations, it's even really fun to use.

• Client: Mobility Cooperative
• Agency: Adnovum

 

Quitt Business

With Quitt Business makes hiring employees child's play. The app ensures that all authorities are informed, all employment contracts are legally compliant, and payrolls are correct. Legal, financial and HR aspects are thus digitized and automated for the hiring process. With its impressive range of functions and user-friendly interface, Quitt has the potential to make the HR management of smaller companies more efficient in the long term.

• Developed by: ServiceHunter (in-house)

 

Splint Invest

With the App "Splint Invest a new, extremely diverse investment field was opened up: From as little as 50 francs, investments can be made in shares of mechanical watches, champagne or other luxury goods. Intuitively, all the basics are presented very comprehensively and yet clearly. In addition, the app convinces with a beautiful design and easy handling. Virtual, proportional ownership may still be foreign to older generations, but Gen Z is perfectly addressed by this app.

• Developed by: Mark Investment Holding (in-house)

 

Strickhof

Strickhof, a Swiss center of excellence in agriculture, food and home economics, is getting a new lease of life with the app of the same name a suitable digital hub. The app is a practical educational companion in all situations for learners and experienced farmers alike. From heat stress calculator to campus navigation or expert chat, all features provide appropriate and relevant information with great added value. Interactive features such as the submission of ideas for the toolbox and personalization according to areas of interest promote user engagement.

• Client: Strickhof
• Agency: Bitforge

 

UBS & UBS key4

UBS key4 is an innovative banking app that not only revolutionizes banking, but also simplifies the lives of its existing or future clientele. Particularly noteworthy is the smooth end-to-end onboarding. New clients can open a UBS account in no time and with minimal effort and get started right away. The app also impresses with its fresh and consistent design language as well as its customizability: thanks to the customizable dashboard, the banking experience becomes even more personal.

• Client: UBS Switzerland
• Agency: Mona and Mateo

As a charitable foundation, the Hilti Family Foundation Liechtenstein (HFFL) has defined the focus of its activities for the coming years: the promotion of biodiversity. In the search for a long-term communications partner, the choice fell on the Zurich agency Atoll. "Atoll put together an overall package that convinced us all around, both strategically and creatively," says HFFL Managing Director Michelle Kranz, explaining the decision. Atoll developed the central idea and conceived and designed all content for all communication disciplines: Branding, advertising, content, web and UX design.

This week, the first results of the collaboration will be presented to the public. The newly developed label "Supergut" awaits with a Web portal and several social media channels, as well as with a launch campaign consisting of print and poster campaigns, display and video ads, TV and radio spots. The communication measures are primarily seen in Liechtenstein and the surrounding area.

The static formats make an impact with striking headlines in various color combinations, while the moving image formats show authentic ambassadors in matters of biodiversity. The ten Liechtenstein actors and actresses each had two storylines written all over them and were staged as a film at numerous original locations.

The "Supergut" brand created by Atoll focuses strongly on the so-called ecosystem services and presents many of them individually and explicitly. Partly by analogy with supermarkets, which can also be regarded as a kind of basic provider with a diverse range of products. People do not help themselves there for free, but quite naturally provide a service in return, without which a secure supply cannot function in the long term. Summarized as a brand claim: "Biodiversity provides for us. Let's provide for them."

"To date, attempts to raise awareness on the topic of biodiversity have often focused on the intrinsic value of nature, embodied by threatened, charismatic animals," explains Atoll partner Axel Eckstein. "In our eyes, however, mainstreaming does not succeed without a focus on the benefits for people. This convinces even the skeptics who were previously unaware of the connection between their lives and that of a frog."

Accordingly, the colorful brand, both in form and content, aims to activate through joy rather than alarm. "We were looking for a short, positive name. And you can't get any shorter and more positive than 'supergut'," says Alexander Kranz-Mars, also a partner at Atoll.

Last but not least, the brand platform wants to create new synergies between the many active people who have been working for more biodiversity in Liechtenstein for a long time. A number of renowned experts have been recruited for an advisory board that provides professional support for the initiative.

"A challenge like improving biodiversity is something we can only all tackle together. Nothing less is planned for next year. Among other things, there will be an exhibition that Atoll is leading the development of," concludes Fritz Hanselmann of HFFL.

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Responsible at Hilti Family Foundation Liechtenstein: Michelle Kranz (management), Fritz Hanselmann (communications management), Nicole Thoeny, Peter Beck (project management). Responsible at Atoll: Axel Eckstein, Alexander Kranz-Mars; content production: Atoll and Constantin Camesasca, Jasmine Blötzer, Nemi Wildbolz, Markus Stähli, Susanne Quaderer. Film production: Shining Film, directed by Hannah Dobbertin. Audio production: NJP Studios.

After the promotions in early summer were celebrated with heavily reduced products in a heavily reduced illustration style, they are now downgraded - literally: Iconic products that Denner has in stores are downgraded so much that they only protrude into the picture at the bottom edge of the subjects. For once, only a small amount of space on the poster is used to achieve an even greater effect.

A total of 15 products from the fresh produce, beverages, food, hygiene and snacks segments have been discounted. These can be found on posters in all cantons and national languages as well as in Denner stores.

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Responsible at DennerRémy Müller (Head of Marketing Communication & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communication). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (Creative Director), Lukas Amgwerd (Creative Director), Lukas Frischknecht, Lukas Wietlisbach (Art Director), Tobias Röben (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (Consulting), Cornelia Nünlist, Linda Zaugg (Consulting), Gordon Nemitz (Strategy). External partners:inside: Detail (Production), JBW Media AG (Media).