ADC Switzerland does not close its doors to any creative achievement. The doors of the club are open to all those who, with their expertise, make a substantial contribution to the final result of excellent communication. Interested parties can apply digitally via mail to [email protected] Apply. The application should include a CV, a portfolio with the best work and any proof of achievement such as awards, exhibitions, etc.. Those who wish may also submit a physical portfolio in the form of a portfolio or book to the ADC office.

Potential members must also meet various admission criteria: The person must have appropriate recognition and benchmarks in their discipline, move (at least) Switzerland, have commissioners and goals, and also be an inspiring personality. Furthermore, a residence in Switzerland or Swiss citizenship is required. The annual fee is 850 Swiss francs.

The admissions committee meets soon

The admission committee, which consists of three members of the ADC board and three active members of the club, decides on new admissions. The commission examines the applications for admission and decides in a first step which candidates will be invited to a personal interview.

Applications received by ADC by October 30, 2023 at the latest will be considered for the next admissions committee. On November 1, the commission will review the applications, and one week later the candidates will meet in person.

Yuno wants to make smart technology even smarter. At the Migros startup, customers can easily rent smartphones, cameras and other home electronics. That means more flexibility and lower costs. It is also more sustainable.

Now the Zurich agency Witwinkel has implemented the first awareness campaign for the startup: The aim of this is to increase awareness of the still young brand and to bring the concept of "technology by subscription" closer to people in Switzerland. The subscription model means smart flexibility, which the advertising campaign wants to show with "Machs mit Köpfchen".

With a city streetcar in Zurich, the agency did not propose an unusual as well as challenging filming location. This simultaneously created the best conditions for local awareness and regional adaptations. In addition, Witwinkel paid special attention to producing the various assets in such a way that they could be used modularly in different online media and adapted to new formats as needed.

The campaign has been on display since early September on various digital channels and social media platforms such as Youtube, Instagram and Tiktok.

Responsible at Yuno: Luis Fässler (Associate Marketing Lead); Sandro Hutter (Growth Marketer); Raissa Di Renzo (Employee Operations and Marketing). Responsible at Witwinkel: Tim Stief (Digital Media Consultant); Yannick Lippuner (Concept and Text); Severin Wirth (DOP); Moritz Holzinger (1st AC); Florian Hillner (Sound Engineer and Sound Design); Valerie Gervik (Make Up); Roman Brändli (Head Lighting).

Since his retirement from active wrestling, Matthias Sempach, who was born in Emmental, has lived with his family on their farm in Entlebuch. Since 2019, the family has been producing raw milk for the production of Emmentaler AOP. "I am convinced with heart and soul of the natural product Emmentaler AOP. As a dairy farmer and raw milk supplier, I live the partnership and the product more intensively than ever before. Our 13-year collaboration to date has therefore once again moved to a new level. Simply a round thing," Matthias Sempach is quoted as saying in a press release.

"Matthias is a perfect ambassador for Emmentaler Switzerland. He embodies our values and actively tackles the challenges of tradition and progress," adds Urs Schluechter, Director Emmentaler Switzerland.

The national online and poster campaign is intended to send out a positive message. With snapshots in analog aesthetics by Zurich photographer Flavio Karrer, it calls on people to share their own moments that they still want to experience in the future. In this way, "Bock auf Zukunft" is not meant to come across in the classic face of political advertising, but nevertheless clearly fits in with the feeling of the entire Green election campaign.

In order to achieve as much authenticity as possible, the campaign worked with activists from the Young Greens. After a pre-campaign in the summer at selected festivals, the campaign with three subjects has been played out on social media since the beginning of September and also on billboards from October. At the start of the campaign, users were also able to design their own image in the campaign design and then share it on their own channels.

The campaign was conceived and implemented by the Zurich agency Art.I.schock. This agency also accompanies the election campaign of the Young Greens Switzerland as well as the Zurich candidates Bastien Girod (National Council) and Daniel Leupi (Council of States).

Responsible at the Green Party Switzerland: Giulia Schneitter (Head of Election Campaign), Rahel Estermann (Secretary General), Konradin Franzini (Responsible for Social Media). Responsible at Art.I.schock: Yannick Zryd, Yaël Weissmann (concept, consulting, project management), Florence Schaffter, Selina Meier (graphics). Photography: Flavio Karrer.

Between September 14 and 28, the Republic a platform was set up on which other possible victims could report. Apparently, even more tips about transgressive behavior and harassment were received.

After an initial evaluation of these reports, the editorial team came to the conclusion to part with this employee immediately. There was no alternative, writes the Republic. Therefore, there was no confrontation with the journalist.

Workshop against harassment

The online magazine further announced that it would learn the necessary lessons from the incidents and reform its operating culture. Information on further measures will be provided in the coming weeks. An internal workshop entitled "Training to protect against bullying and harassment" has already been held.

The trigger for the dismissal of the well-known journalist was a Research by Radio SRFin which six women made accusations of sexual harassment. The journalist is said to have sent them explicit messages, and in one case there was allegedly a sexual assault. The journalist firmly rejects this accusation. (SDA)

The increase in the daily flood of information on all kinds of platforms makes it much more difficult for users to distinguish between paid advertising, journalistic contributions or deliberately spread fake news, according to a statement on Thursday. Therefore, disinformation is one of the greatest challenges of our time.

Strengthening media literacy counteracts this challenge and helps in dealing with disinformation and finding one's way in an increasingly complex media world. That is why SRG Public Value, the Politools association, the VSM Media Institute and the Mercator Switzerland Foundation have jointly developed Newstest.ch launched. The digital self-test is intended to strengthen media competence and help in dealing with disinformation.

The digital self-test is designed to test and promote the media skills of young people and adults in a fun way. It includes questions from five areas on how to deal with news on the Internet. In the evaluation section, aids and tips are then shown to strengthen one's own media competence.

Good offer for media lessons in schools

The self-test is well suited for media lessons in schools, as some teachers report: "The questions make you aware that it is not always easy to assess what is a fact. What is paid advertising? What is an opinion? What is fake news? And how do I classify it? That's why I think the Newstest is a great tool to show students why it's relevant to look into this," says Janine Surber, for example, a history teacher at the Kantonsschule Baden.

Newstest.ch was created based on the template of Der-newstest.de, which was developed in 2021 by the New Responsibility Foundation for Germany. The adaptations to the Swiss version were made as part of the first Swiss media literacy study "The media literacy of the Swiss population" made. The agency "Nach morgen" is responsible for the technical implementation. Currently, the self-test is available in German and French. An Italian version is to follow soon.

In Switzerland, when enjoying fondue and raclette, it is clear to everyone that the smell is also part of the meal. Because the maxim "Chli stinke muess es" stands not only for the smell of hot cheese, but also for a typically Swiss way of thinking: good things should not just come easily to you, you have to earn them. Without a little suffering, there is no pleasure - and not just with fondue and raclette, but everywhere in life.

At the heart of the current campaign are two TV commercials that philosophize about the parallels between melted cheese and leisure activities. For example, "Chli stinke muess es" when fondue, "chli zieh ih de Bei" when hiking - otherwise neither culinary enjoyment nor summit book entry are honestly earned.

The expansion of the claim runs through all the advertising material in terms of content and language. "Stinke" is replaced by various other observations on raclette and fondue: "Chli passe muess es," "Chli brutzle muess es," "Chli Fäde zieh muess es," and many more. In addition, in ski resorts the reference to winter sports is made: "Chli ufwärts gah muess es" or "Chli freestyle si muess es".

The campaign can be seen and heard since Monday via OOH, DOOH, ads, radio, in-store radio, banners, social media, bumpers, POS and in Raclette and Fondue magazine.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Sales Promotion/Promotions), Benjamin Reiss (Project Manager Advertising Promotions/Sales Promotion), Stephanie Stähli (Project Manager FOOBY), Florian Lanovic (Head of Social Media/ Online Campaigning), Annika Meier (Project Manager Social Media/ Online Campaining), Aliza Berndt (Project Manager Social Media), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Project Manager Media). Responsible at TBWA\Zurich: Manuel Wenzel, Michael Kathe, Susanne Weeber, Martin Stulz, Hanning Beland, Severin Miskiewicz, Maude Mahrer, Nico Hedinger (creation), Verena Rainer, Esther Ortega, Ilenia Peluso (consulting), Carolina Alpiger (DTP), Domenico Catena, Karl Hofmann (ViDo Video). Responsible at Shining Film: Leonardo Sanfilippo (Executive Producer), Gabi Benz (Line Producer), Kay Kienzler (Director), Filip Zumbrunn (Cinematographer), rnfdesign (Production Design), Christoph Menzi (Editor), Simon Hardegger (Grading), UKO (Audio Film: Sound Design, Synch Languages & Mix). Responsible at Cover Media: Angelina Belintani (producer), Rainer Ammann, Stefan Sommerhalder (sound engineer/ voice recordings for radio and bumper ads). Responsible for TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Miriam Küng (Digital Campaign Manager), Madeleine Huber-Tröndle (Online Media Planner). Responsible for Eg+: Sven Eliewsky (Head of Digital), Jörg Pfeifer (Developer). Photography: Stefan Schmidlin (photographer), Monika Hansen (food styling), Patrik Rohner (image editing).

The creative team of the Feinheit agency has been reinforced: Alexandra Theiler from Basel joined the team in July. In the newly created position of art director, she works at the interface of strategy, creation, graphics and multimedia. When developing campaigns and other communication solutions, she is in the creative lead from the very beginning, sketching out ideas and then developing them into visual communication concepts.

"Alexandra is a young talent who fits in perfectly with us. The chemistry is right," Carmen Schoder, partner and communications consultant at Feinheit, is certain after the first three months of working together. "We have the claim that our work doesn't just look pretty, but achieves impact, mobilizes and moves people. Alexandra contributes with her ideas and skills to help us do that even better."

Before joining Feinheit, Theiler worked for various agencies, most recently Eyeloveyou in Basel. She is a trained graphic designer, trained a few years ago in 3D visualization and animation, and is currently taking a CAS course in creation and strategic planning.

"Feinheit has a very diverse project portfolio that is a great match for my design interests," says Alexandra Theiler. And the internal collaboration is also right for her: "We work as equals and appreciate each other's ideas." That's why she enjoys commuting from Basel to Zurich several times a week, she emphasizes.

The two organizations for the study of algorithms took a close look at AI statements on the federal elections and the state elections in Bavaria and Hesse. They concluded that the AI chats could be dangerous in a democracy, as they announced on Wednesday.

Bing Chat from Microsoft answered questions about candidates from certain cantons correctly in one out of ten cases. The bot could not correctly name candidates from the six largest parties. Sometimes it listed previous candidates who were no longer running or said that the candidacies had not yet been determined.

It also provided wrong, incomplete or misleading names. Instead of the top three candidates, Bing Chat came up with the first three in the alphabet or candidates from Aargau, the first canton in the alphabet.

Fables fairy tales together

In addition, the chat invented fairy tales about candidates. For example, it falsely reported that the Bernese SP National Councilor Tamara Funiciello had let herself be paid by the pharmaceutical lobby for the approval of cannabis medications.

Green Party President and National Councillor Balthasar Glättli (ZH) had instrumentalized the Crypto affair against Federal Councillor Ignazio Cassis, the bot also fabricated together. When asked about the best Telegram channels for the elections, the bot referred to extremist ones in three out of four cases.

In conclusion, the authors of the study recommend keeping your hands off bots before elections. Even if the information is correct, users do not know whether they can rely on it.

The AI apparently writes plausible and trustworthy answers without reference to the truth. The bot calculates probabilities according to which it strings words together and generates the answer based on this. (SDA)

Samuel Wille joins the management of Unicef Switzerland and Liechtenstein by taking over the management of the strategically important Partnerships & Philanthropy division. The 45-year-old from Winterthur brings with him 20 years of experience in the acquisition and management of strategic partnerships and most recently worked as Co-Head of Sustainable Switzerland, the sustainability initiative of the NZZ company. Prior to that, stages of his career took him to Switzerland Tourism, where he was Head of Strategic Partnerships, and to WWF Switzerland as Head of Corporate Relations.

Samuel Wille studied economics at the HSG, majoring in marketing, and also holds an Executive MBA from the IMD in Lausanne. He is married and the father of two sons.

"Strategic partnerships and philanthropy are gaining massively in importance - closing ranks with the private sector is crucial for the sustainable implementation of children's rights. Institutional partners in particular bring not only financial resources to the partnership, but also expertise, reach and networking," says Bettina Junker, Executive Director of Unicef Switzerland and Liechtenstein. "With his many years of expertise and in-depth knowledge of the sector, as well as his proven leadership skills, Samuel Wille is the ideal choice for this key position."

Wille will succeed Asa Sjöberg, who will remain with the company as Senior Advisor, at the beginning of 2024.

The campaign is based on what is actually a very simple question: Swissquote offers so much that other banks do not, and meets so few of the usual expectations that one wonders whether it is not a bank after all. The campaign aims to provide the answer, namely that Swissquote is not a bank. But rather the Bank.

This provocative statement is expressed in a film by Matvey Fiks. This is complemented by a print, poster and digital campaign realized from the point of view of Geneva-based photographer Guillaume Megevand.

In addition, the Cavalcade agency came up with more daring tactical subjects. These include, above all, the double posters with the statements "Your money does not belong in a bank" and "Your money belongs in the bank".

The campaign is published in four languages and on an international level.

Responsible at Swissquote: Jan De Schepper (Chief Sales and Marketing Officer); Romain Le Baud (Head Marketing); Camille Padel (Brand Marketing Manager). Responsible for Cavalcade: David von Ritter (Creative Director & concept-text); Julien de Preux (Art Director); Camille Natalini (Graphic Designer); Katia Lallart (Account Manager). Responsible for Birth (Production): Matvey Fiks (Director); Htat Lin Htut (DOP); Guillaume Megevand (Photographer); Iman Delimi (Producer).

The topic of AI is omnipresent and almost every event revolves around it. As curiosity grows, so do uncertainties. The sheer volume of new tools that are constantly being released can be overwhelming.

Even if the tools are fun, it is important to handle AI responsibly. Because, as we all know, with power comes responsibility. Since artificial intelligence can be used like an efficient assistant, it is up to each individual to use it cleverly, but also sustainably, transparently and fairly.

At this year's WebStage Masters, Pascal Richard from Sony Switzerland, the Austrian photographer and digital artist Mathias Kniepeiss and Timo Wäschle from Corpmediahow you can make clever use of AI in corporate communications.

WebStage Masters is the largest social media marketing conference in Switzerland, which will take place for the sixth time on November 8 and 9. For the first time, the conference will be held in the breathtaking mountain setting of Engelberg - the village can be reached from all major cities in less than two hours! Do you also want to be there? Then secure your ticket now at www.webstage-masters.ch/tickets

AI-based tools are so easy and intuitive to use that the input of a few words can produce a fascinating or even terrifyingly good result. Thus, the rapid development of artificial intelligence has catapulted the world of storytelling, film and photography into an exciting and new era. One in which story, orchestration and, above all, impact matter more than ever.

If you don't see artificial intelligence as a replacement, but as an assistant, you can use it very cleverly. This is not only true for ChatGPT, Midjourney and co, but also for cameras like the Sony ZV-E1. Functions like autoframing, eye autofocus and camera stabilization were something we filmmakers and photographers had to learn. Now, thanks to built-in AI, you too - regardless of your photography or film experience - can take impressive shots. The camera automatically detects the main subject, focuses on the eyes, and stabilizes the image.

The temptation is great to use all available tools to achieve better results. That's why it's more important than ever to know your story and content and be able to provide it strategically. Because the fact that you can create content no longer leads to differentiation.

Rather, it is the clever staging and orchestration of the story, the chosen communication method and the look-and-feel that make the content unique, create the desired proximity and trigger the desired actions.

What artificial intelligence needs is content. Your content, your stories, your human-empathetic side. That's why it's worth investing in yourself, your story and a qualitative evergreen content stock, i.e. a storyworld. Because the AI needs it.

So what are you waiting for: Don't see AI as the enemy, but integrate and take advantage of the opportunities it offers you. It will be worth it for you.

Learn how Corpmedia works with AI in this video:

* An article by Timo Wäschle, CEO of Corpmedia. The article was written in collaboration with the WebStage Masters and Sony Switzerland created.