How do you end a long-standing client-agency relationship in style and without "bad blood"? Publicis Groupe Switzerland and the airline Swiss are currently demonstrating this. The latter announced at the end of September that it would be working with Thjnk as lead partner from 2024 (Werbewoche.ch reported). This put a period to the cooperation with Publicis, which can almost be described as historic in the dynamic communications industry.

But instead of taking the anger inward - or even to the departing clients - Publicis responded with humor, grandeur and a rather unusual LinkedIn post for the industry: "mjst" was the name of the colleagues who had won the pitch for the Swiss mandate. The accompanying lines revealed regret, but also gratitude and appreciation for the client and the competition: "Sometimes you just have to call a spade a spade. We are incredibly sad to see our customer Swiss International Air Lines depart after almost 15 years. We wish you a smooth landing and congratulate our colleagues at thjnk Zurich on winning the pitch. You can look forward to a great client!" Around 270 people gave the post a "Like".

 "Revenge" about OOH subjects

 In the days leading up to Christmas, Swiss returned the favor - with a series of OOH subjects placed directly at the Publicis headquarters on Zurich's Stadelhoferstrasse. They are not only a visual reminder of jointly realized campaigns, but also an expressive "thank you"; subsumed under the slogan "A shared journey. Countless beautiful memories".

A bow to the agency, which Publicis-ECD Rob Hartmann commented on request as follows: "Pain also connects. Sounds strange, but it's true. Anyone who has been through thick and thin together for 13 years knows what we mean. Receiving such a beautiful farewell greeting delivered directly to our front door helps us at least a little to get over the pain of separation. We say 'mjst' one last time and wish Swiss a safe flight."

In addition to the promotions, Swisscom's festive greetings include a gift set of detachable glass markers made from sustainable paper. These helpful eye-catchers are designed to delight social gatherings where drinks are often mixed up. In this way, Swisscom wants to provide the necessary overview, conversation topics and the best connection beyond the best network.

"Mailboxes are fuller again during this time, but the content is not always substantial. Nobody is waiting for generic, loveless promotional flyers. Personal measures with added value and an appropriate story attract attention," says Chief Creative Officer Doris Bühler, explaining the agency's understanding of dialog campaigns.

Responsible at Swisscom: Alexander Möckli (Head of Campaigning); Anna Filippova, Stefan Hollinger (Interaction Marketing Manager). Responsible at Bühler & Bühler: Vasco Bickel (Art Direction); Doris Bühler (Creative Direction); Sarah Loosman (Design & Concept); Doelkar Monkhar (Consultant); Joséphine Rohrer (Text & Concept).

The Merger of Ringier Axel Springer Switzerland and the Blick Group to form Ringier Media Switzerland will simplify cross-title advertising marketing in future, writes Ringier Advertising in a press release issued on Thursday. Until now, this was primarily focused on individual media titles. Now, sales will focus on different subject areas such as sport, sustainability, business and luxury, lifestyle and other topics. This will enable Ringier Advertising to "think more broadly about advertising campaigns and respond even better to the needs of its customers". There will be no significant changes to the sales staff's territory allocation and therefore the contact persons for advertisers.

"Our customers are increasingly concerned with placing their advertising message in the right thematic environment. At the same time, the short-term nature of the advertising market is constantly increasing. By focusing our sales on thematic areas, we can respond to these needs in an even more targeted manner and react to trends with greater agility," explains Thomas Passen, Managing Director of Ringier Advertising.

The motion by centrist Carole Baschung and the Green Party's Alexandre Berset was adopted by 56 votes to 42 with four abstentions. The canton of Fribourg is thus following the path already taken by the cantons of Basel-Stadt, Geneva, Neuchâtel and Vaud.

The list of bans should therefore be added to Article 5 of the Advertising Act. "The link between sexist stereotypes, which advertising all too often conveys, and violence against women has been proven," the motion authors argued.

An end to patriarchy

The article will also include the Swiss Fairness Commission's definition of sexism. This includes, among other things, men or women who are tainted with sexual stereotypes that call gender equality into question. We must put an end to "patriarchy and its symptoms", said Berset.

For example, advertisements for cars or underwear would fall under the new provision. Opponents of the proposal pointed out that it is difficult to determine what is sexist and what is not.

Working group

In its response, the State Council supported the text. Its authority only applies to posters on public property and does not affect radio, television, paper and digital media, explained the Director of Spatial Development, Infrastructure, Mobility and the Environment Jean-François Steiert (SP). A working group will now be set up to implement the motion. (SDA)

The article entitled "Le 'coup de la Russe', un véritable cauchemar pour les hommes", or "The 'Russian trick' is becoming a nightmare for men", was about women from non-EU countries who are threatened with deportation in the event of a divorce. According to the article, the women concerned are increasingly claiming domestic violence in order to avoid deportation. In legal circles, this trick is known as the "Russian woman trick".

The newspaper had failed to seek contact with the accused person and to check the credibility of its sources' statements, the Press Council announced on Thursday. It also criticized the newspaper for not mentioning the available data on the subject in question. In doing so, it had failed to comply with obligations that form the basis of the journalistic profession.

No discrimination

On the other hand, the Tribune de Genève does not violate the Journalism Code with regard to discrimination. According to the practice of the Swiss Press Council, not every derogatory statement about a group or an individual can automatically be regarded as demeaning or discriminatory.

In the opinion of the Press Council, the terms used in the article are vague and varied enough to avoid stigmatization. (SDA)

Together with the Beldona team, Branders drove forward the further development of the positioning that had already begun and sharpened the understanding of existing and potentially new target groups. This revealed that the brand's appearance and image must be more strongly oriented towards a contemporary lifestyle in future and at the same time radiate more "premiumness" in order to successfully differentiate itself in the market.

Addressing the strong self-confidence of modern women inspired the redesign of key visual features in the brand's appearance. The recurring, round arch shape in the design system refers to the initial letter of the brand on the one hand and emphasizes the femininity of the brand identity on the other. The color palette of the corporate design also increasingly incorporates skin tones, which are intended to both radiate warmth and create proximity to the brand and its products.

The aim of radiating accessibility as a premium brand also manifests itself in the further developed image style. The images are intended to appear more open and fresh and less reminiscent of the poses expected from fashion photography. The new style is based more on spontaneous snapshots, which are intended to further accentuate the feeling of approachability.

Numerous touchpoints were visually optimized in order to make Beldona's claim to a contemporary appearance tangible throughout the entire brand experience. From the design of shop windows at the POS to the redesigned customer magazine and social media posts, the brand experience was enriched with various aspects designed to bring the brand's fresh image to life.

Responsible at Beldona: Gregor A Hueni (CEO); Bettina Albiez (Head of Product & Sourcing); Claudia Buecken (Head of Retail); Nadja Erhart (Head of Marketing & E-Commerce); Julie Macé (Senior Marketing & Communication Manager); Norina Schmid (Marketing & Communication Manager); Jeannette Schwarten (Graphics); Cornelia Hengstler (Junior Social Media Manager); Mirjam Schaffner (Head of Visual Merchandising); Isabelle Grunau (Head of Marketing and E-commerce). Responsible at BrandersRené Allemann (CEO & Creative Director), Thea Ferretti (Director Communications), Marisa Güntlisberger (Director Omnichannel Experience), Philippe Knupp (Strategy Director), Sarah Hepp (Senior Brand Designer), Andrea Bissig (Senior Brand Designer). PhotographyJanna Tode (brand images); Oliver Rust (e-commerce).

Although the man's name was not mentioned, the name of the bathing establishment and the municipality were, the Press Council stated in its decision published on Thursday. This made it easy for the residents of the municipality and their surroundings to recognize who the man was.

However, identifying reporting is only permitted if the person appears publicly in connection with a topic or if there is an overriding public interest in the naming of the person. In the opinion of the Press Council, none of these conditions were met.

According to Republic-article was wanted by the US judiciary for property offenses. He was referred to the Press Council because he is "neither a politician nor any other person of public interest". The man is also considering a civil lawsuit.

Republic feared risk of confusion

The online magazine argued that the man had already been named several times by his full name. There are numerous media articles in Switzerland and abroad about his allegedly serious white-collar criminal activities. The Republic However, I have not only omitted the full name, but also the initials. In the text, the Badi tenant is called "X".

If the Republic However, if the name of the bathing establishment had been omitted, this would, in their opinion, have led to a considerable risk of confusion. The suspicion could have fallen on any tenant of a bathing establishment on Lake Zurich or in Switzerland. (SDA)

Where can I go hiking with my dog? What's the best way to relax with a friend this weekend? Where does the sun shine for a perfect weekend getaway? In future, these questions will be answered with specific suggestions in all BLS areas. Simple, personalized and fast - and with the help of AI.

The campaign was to be just as quick and easy as the new excursion finder. It was developed in just a few weeks - also with the help of AI - in close collaboration with BLS. The chosen motifs present potential chat histories as customers experience them on their screens. Thanks to the use of AI in image generation, the campaign can be expanded at will and at short notice. New subjects can be created in no time at all - In Flagranti thus provides BLS customers with immediate and up-to-date support in their leisure planning.

This resulted in various advertising measures in the areas of digital out of home, display ads, YouTube ads, mailings and meta stories.

Roger Federer has been a brand ambassador for the fully automatic coffee machine manufacturer Jura since 2006. In the new commercials "Cold Brew", "Sweet Milk Foam" and "Double grinder", he brings his high likeability values into play and scores with a lot of charm and naturalness.

In addition to the enthusiasm and great ingenuity of the coffee lovers, the respective highlights of the Jura fully automatic machines are always presented in short episodes.

The first neighbor creates an elaborate work of art around a cold brew. The second amazes with a dizzying ringing mechanism for subtly sweetened milk foam. And the third apartment is home to original twins who complement each other perfectly like a double grinder. Federer says with a grin: "But there's an easier way" - namely at the touch of a button with Jura.

The moments of pleasure with Roger Federer also resulted in new images for the print and POS campaign, strikingly and vividly staged by fashion photographer Sven Bänziger.

The films have been shown on Swiss television since the fall and then all over the world. The print subjects complement the global marketing campaign.

Responsible at Jura Elektroapparate: Emanuel Probst (CEO); Meinrad Kofmel (Head of Communications & PR); Xavier Hadorn (Head of Marketing Services & Communications). Idea and concept: Halder Record. Film production: Pumpkin Film. Directed by: Kaspar Wedendahl. Camera: Filip Zumbrunn. Photography: Sven Bänziger. Photo production: Tina Aich.

As Head of Communications for the Federation of Migros Cooperatives, Christian Dorer is responsible for the strategic communication objectives and the coordination of communications for the Migros Group. In coordination with the marketing communications department of Migros Supermarkets, he bears journalistic responsibility for the Migros media. He reports directly to the Chairman of the FMC Executive Board, Mario Irminger.

Dorer was most recently Deputy CEO and, since 2017, Editor-in-Chief of the Blick Group at Ringier. He began his journalistic career a good 20 years ago as business and parliamentary editor at the View. From 2009 to 2017 he was editor-in-chief of the Aargauer newspaper. In March 2023, it became known that Dorer had has to take a time-outfollowed by the definitive decision in August 2023 that he would resign as Editor-in-Chief. will not resume.

Together with a team of around 50 employees, Christian Dorer's main task is to provide communications support for the transformation process in the course of the upcoming reorganization of the Migros Group's supermarket and hypermarket business.

In November 2023, the FMC communicated the integration of the Marketing & Media Directorate into the Marketing Communications department of Migros Supermarkets. In the course of this, it was announced that the previous Head of the Communication & Media Directorate, Martin Nellen, would "relinquish his duties".

This call can be heard everywhere at the current time of year. Usually in a joyful context and tone. Where does it actually come from? No, it's not about the joy of a vegan avocado wrap. Nor is it a chicken, beef or whatever kind of roll that is meant to be eaten. Today, "It's a wrap!" is used for almost every completed task. It means wrap up, done, finished! It was originally used in film and television productions at the end of a day's shooting.

In an industry with historically strong trade unions, the timing of this announcement was significant. There are few industries where working hours are as strictly regulated as in the entertainment industry. Because of the unions, the so-called "golden hours" and "triple hours" have become a nightmare for production management. This is the double or even triple payment per hour that is due if filming takes longer than agreed. And that includes the wrap, the packing up, which is recorded to the minute. The work is only finished when the last cable has been rolled up and the last lamp has been stowed in the case provided. Only then does the clock stop and the bill is settled. And not when the last flap falls.

In the USA, the first trade union in the film industry was founded as early as 1886 - and it achieved its first success by striking for a one-dollar daily wage, with 12-hour working days, not to mention. Foolish producers at theaters such as the Academy of Music tried to counteract this by hiring strikebreakers to take over the work of experienced stagehands who went on strike. Without success.

Instead, it was the unstoppable triumph of the trade unions. They are currently on strike again, over in America. But this time it's over AI - artificial intelligence. The more than 11,000 screenwriters in the Writers Guild have been on strike since the beginning of May. Since mid-July, around 16,000 actors and actresses from the actors' union SAG-AFTRA have also been on strike. Among other things, they are all calling for rules on the use of artificial intelligence. And here?

No more overtime

It's a wrap! At the end of the year, local marketing departments, agencies and production companies also tidy up. But in a different way. The projects that have been postponed throughout the year are implemented and squeezed in before the end of the year so that the budgets are used up, because otherwise they could be cut next year.

This, in turn, leads to overtime, which is then simply cut in the agencies because the times are hard. Overtime is actually primarily a sign of poor project management and not an indication of performance. An exclamation that was actually meant to be positive, in the sense of "we've done it", "we can pack it in" suddenly takes on a negative connotation: "If you don't like it, you can pack it in".

So whether it's a specific scene, a day of filming, a milestone in a project or even a whole year; when the last clapperboard drops, all the scenes are in the can and we can start packing up, we should be in a good mood. Because it's the end. Or a break. With this in mind, happy holidays.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Anyone checking into the Grand Resort Bad Ragaz should experience the hotel, culinary delights, wellbeing and an exclusive lifestyle in its highest form. The concept promises more enjoyment, more health, more lightness, so that guests feel reborn after their stay.

This feeling of a new, healthy, fulfilled and happy life was also the central communicative idea behind "It's a new life", for whose brand strategy, creation and realization the St.Gallen agency Rembrand is responsible.

In order to strengthen the image and positioning of the resort and achieve the highest possible level of awareness, the key visuals were played on target group-oriented media and dominant advertising spaces with a high reach, for example in Zurich's Bahnhofstrasse.

Transformation to holistic well-being

An attitude to life full of energy, health, sensuality and well-being is conveyed through warm colors and strong images. The various phases of personal transformation are shown, from culinary delights and sport to lightness and relaxation, resulting in a holistic sense of well-being and arousing the desire of potential guests.

The campaign will be played across all channels throughout German-speaking Switzerland until the end of the year.

Responsible at Grand Resort Bad Ragaz: Toan Ly (Director of Marketing & Sales), Mirjam Grünenfelder (Head of Product Marketing), Marina Hammer (Head of Product Marketing). Responsible at Rembrand: Bettina Egger (strategy, consulting), Jörg Stöckigt (CD), Miriam Egger (AD), Simon Costabiei (graphics), Soraia Simão (graphics), Iris Appel (text), Georg Wirth (media strategy/planning & campaign management). Film and photo production: Claus Brechenmacher, Reiner Baumann Photography.