For the ninth year in a row, Evoq is implementing the winter campaign for Sozialwerk Pfarrer Sieber, showing the NPO from a new angle this year. Bright pink and happy faces bring color to the wet gray of the Zurich winter and place the traditional Zurich emergency shelter and thus the heart of the NPO's long-standing commitment at the center of the campaign: the Pfuusbus.

Based on the setup in Albisgüetli, the campaign focuses on the eye-catching color of the pink awning and visualizes the bus as a place where all people in need can find a place in a safe, understanding and non-judgmental community. The strong color scheme and the iconographic shape of the Pfuusbus is the unifying element across all media and is intended to be a real eye-catcher in the festive sea of stars and lights.

At the heart of the fundraising campaign is the addressed mailing as well as a flyer in which the stories of those affected are portrayed and at the same time show how important the Pfuusbus is in their lives. Reach and visibility are further increased by hanging boxes in the VBZ streetcars, F12L posters at the main railway station, promotional areas in post offices as well as advertisements and newspaper supplements.

In addition to the print campaigns, five short ads on various topics on social media and paid media are intended to ensure additional involvement and thus complement the media mix. Always with the aim of directing viewers to the landing page Pfuusbus.ch and to ask for a donation.

Responsible at Sozialwerk Pfarrer Sieber: Kees van der Plas (Fundraising), Sandro Süess (Online Marketing & Social Media), Elena Philipp (Major Donors & Foundations), Walter von Arburg
(Communications Officer). Responsible at Evoq Communications: Adrian Schaffner (mandate management and consulting), Susanne Pfäffli (concept, creative direction); Markus Wohlhüter (concept, art direction), Corinne Brunner (design), Giannina Binder (motion design and animations), Jonas Krull, Caroline Hohmann (graphics, DTP), Marcel Marty (programming). Casting: Find a Face, Rennie Diethelm. Photography and film: Nicola Tröhler.

Kruker brings a great deal of experience and a deep understanding of the challenges and opportunities of tourism in the Alpine region, said Toni Morosani, Chairman of the Board of Directors of the Davos Destination Organization, in a press release on Thursday afternoon.

Before his current position in the Bernese Oberland, the business economist was head of location promotion for the canton of Glarus. Before that, he was responsible for marketing at Savognin Tourism for seven years and helped to set up the Ela Nature Park office in Graubünden after it was founded.

He is looking forward to returning to Graubünden, said Kruker according to the press release following his election. The unique history of tourism and the clear vision for sustainable positioning would make Davos Klosters something very special. In 2022, the destination set itself the goal of becoming the first climate-neutral vacation resort in Switzerland by 2030.

The takeover of the business by Kruker marks the end of an era in Davos. Reto Branschi will lead the tourism organization through its 34th winter season. He will then retire. (SDA)

The WHO has called for stricter regulations for such products. E-cigarettes are advertised by tobacco companies as nicotine products that can reduce health risks compared to conventional cigarettes.

The WHO pointed out that the use of electric nicotine vaporizers also produces toxic substances that can cause cancer and increase the risk of cardiovascular disease. In addition, unborn children could be harmed in the womb and the mental development of underage consumers could be impaired, it said.

No suitable alternative

In the view of the WHO, e-cigarettes are not a suitable alternative to reduce the consumption of tobacco, but rather increase the likelihood of turning to conventional cigarettes due to their addictive effect. "Children are being recruited to use e-cigarettes at a young age and lured into a trap," warned WHO chief Tedros Adhanom Ghebreyesus.

The WHO called on countries to make e-cigarettes less attractive by banning flavors, reducing the nicotine content and levying taxes on these products. (SDA)

The company management has reviewed the proposals of the personnel committee, announced CH Media, based in Aarau, on Thursday. The aim remains to make as few redundancies as possible and to reduce the workforce through natural fluctuation. A social plan will be implemented for those affected by the redundancies

The media company employs almost 2,000 people in German-speaking Switzerland. CH Media justified the job cuts announced in November with the fact that a loss of CHF 6.9 million was recorded in the first half of 2023.

According to CEO Michael Wanner, the job cuts are "still urgent" and "unavoidable" in order to secure the future viability of the company, as stated in the press release. (SDA)

From receiving letters and paying bills to organizing documents: By 2030, the new ePost app have made a major contribution to the digitization of the Swiss postal system. The application was developed by Klara Business, Swiss Post's digitization specialist. The aim is to simplify the home office and the business and private administration of the population. And thus also counteract the endless paper chaos in the long term.

Monami has been advising the client on a strategic level since the beginning of 2023, working on an orchestrated communication architecture for the app. At the same time, the monthly content development and implementation of the new channels was already in full swing.

To bring the communication 360 degrees to life, Monami teamed up with TheGuys to develop the above-the-line communication. Together, a nationwide, large-scale campaign was developed for the product for the first time. Under the overarching claim "ePost makes it easy", potential users are now encouraged to download the app with various surprising messages about the product benefits.

The focus was particularly on the simplicity of the ePost app. The campaign's target group-oriented storytelling dramatizes in an entertaining way the aspect that your own mail is "click-ready" anywhere and at any time with the ePost app. "With our humorous ePost campaign, we are making this major step towards the digitalization of the postal service accessible for Switzerland," explains Rosa Tuñas Castro, Project Manager and Senior Communications Manager ePost.

The ePost stories focus on the one hand on a clever sorceress who uses the ePost app to deal with her mail in the middle of her performance at a children's birthday party. On the other hand, a rustic swinger who takes his time in the Schwinget toilet to deal with his mail using the app - despite the huge queue. In the 360-degree campaign, the two stories are told using a 25-second hero spot, (D)OOH posters and various channel-specific OLV cutdowns, display and social ads. Additional stories were also developed specifically for target group-specific content marketing ePost-Use Cases. From the heart of the target group, from a point of view (POV) with a surprising twist.

"The collaboration with TheGuys was a win-win for us. Each agency was able to make the best possible contribution to our communication. We are already looking forward to the new year, where we can continue to make a difference together with ePost," explains Manuela Brunner, Co-CEO at Monami.

The main campaign went live on November 20, is constantly being refreshed with new content and can be seen on all relevant channels throughout Switzerland.

Responsible at ePost / Klara Business: Rosa Tuñas Castro (Senior Communications Manager ePost), Fabian Fischer (Head of CRM & Online), Linus Rudolph (Business Owner ePost), Jens Margraf (Chief Customer Officer). Responsible at Monami: Rubi Infante (Account Lead Social Media), Saskia Marty (Creative Lead Social Media), Raphael Föhn (Video Producer), Anja Bruhin (Production Assistant Use Cases), Luis Balzer (Lighting Concept & Execution Use Cases), Stefan Erdin (Strategy), Manuela Brunner (Overall Responsibility & Strategy), David Cappellini (Creative Direction). Responsible at TheGuys: Johnny Grubenmann, Gaston Filippo (Creative Direction), Gianni Peng (Managing Director & Director Use-Cases). Responsible at Gamned! Switzerland: Silvana Imperiali (Managing Director DACH & CZ), Fabrizio Tudisco (Commercial Director), Zbynek Zapletal (Director of Programmatic & Tech Development DACH & CZ), Tauland Ramadani (Head of Ad Operations), Pascal Gantenbein (Senior Media Trader). Responsible for NotFound (Use Cases): Lars Näpflin (Production Lead & Post Production Use Cases). Responsible for Dynamic Frame (ATL films): Jones (Director), Theresa Berres (Producer), Luzius Fischer (Executive Producer).

Since its foundation in 2016, Myi Entertainment claims to have developed into a leading competence center for gaming and esports in Switzerland. The agency has also been active in Germany for three years. Having grown from the implementation of various events, the range of services has now expanded. Myi develops creative concepts, implements digital campaigns, manages social media channels and advises companies on communication and product development in the gaming sector. The company recently won silver at the Best of Swiss Web and first place at the Sponsoring Excellence Award. Myi Entertainment is now being supported by Raphael Bienz in order to continue to ensure the quality of service and overcome the challenges associated with growth.

"In recent years, we have been able to grow to a team of around 40 employees. Myi's journey is set to continue rapidly and successfully. However, growth always comes with challenges, especially for a young team like ours. In Raphael Bienz, we have gained an experienced agency founder who has already taken these steps and whose experience will provide us with ideal support," explains CEO Cédric Schlosser.

Raphael Bienz's marketing expertise is characterized by creativity and data. With international consulting and project experience, he stands for effective digital strategies and convincing campaigns. Before joining Farner, he managed the digital agency Blueglass Interactive for over 13 years and co-founded a start-up in the field of esports, gaming events and live stream production. He is also involved as a speaker at various universities, symposia and conferences and is a member of the X27 core team for the next Swiss National Exhibition.

"I have known the people behind Myi for many years, whether through business partnerships or a game of Overwatch. I've always been impressed by the team's inspiring drive and their creative qualities. So I'm all the more looking forward to working with them," says Bienz.

Threads is based on Meta's photo and video platform Instagram. Therefore, Instagram login data can be used to log in to Threads. You can also use the service without a profile - but then you cannot create your own posts or interact with other users' posts.

Meta left out the EU when it launched Threads in July. The company justified this with legal uncertainties with regard to "new digital laws". According to estimates, this referred to the dual package of the Digital Services Act (DSA) and the Digital Markets Act (DMA).

Since Musk bought the short message service Twitter and renamed it X, market researchers have reported that the online platform's user numbers are falling and major advertisers are pulling out. Several competing companies see an opportunity to build on Twitter's former importance with alternatives. Threads is seen as a particularly strong candidate because the service builds on existing links between hundreds of millions of already connected users. (SDA/swi)

Blue News is repositioning itself. "With the new team, our newsroom is taking the final step towards a fully convergent editorial team that covers all channels 360 degrees. As an online medium, Blue News has a central role to play in this universe," explains Claudia Lässer, Chief Product Officer Blue Sport & News.

Editor-in-chief now divided between two pillars

Responsibility for the Blue News editorial team will now be split between the two pillars of "Content" and "Distribution". Stefan Ryser, currently Deputy Editor-in-Chief, will assume the role of Head of Content Blue News and will be responsible for content in accordance with Blue News' journalistic guidelines. Ryser has been with Blue News since 2020. The former advertiser previously worked at Tamedia for more than twelve years, including as a member of the editorial management and creative director of the 20 Minuten Group and as deputy head of Tamedia Editorial Services.

Marius Egger has joined the Blue News editorial team as Head of Distribution. Egger was head reporter and member of the editorial team at 20 Minutes Online, was part of the founding team of Watson where he was Deputy Editor-in-Chief and Editor-in-Chief ad interim. After more than ten years, he will be leaving Watson at the end of January 2024. As Head of Distribution, Marius Egger will ensure the curation, speed, volume and distribution of content on all relevant channels and will play a key role in shaping the journalistic profile of Blue News.

Further reinforcement in the departments

At department management level, Blue News has been able to recruit Michael Wegmann as Head of Sport. The 46-year-old will head up the sports department from January 2024, having previously worked as interim and deputy head of football and as a football reporter at View and Sunday View active. Before that, he worked for years at 20 minuteswhere he was deputy head of sports, and at Sat.1 Switzerland.

Sven Ziegler will also be joining Blue News on February 1, 2024. As editor and chief of service, he will be responsible for news events in Switzerland and around the world. Sven Ziegler was previously at View active.

Since September, the engagement campaign of the National Cooperative for the Disposal of Radioactive Waste Nagra has been achieving top results, which is why it has now been awarded "Campaign of the Month" by Capture Media.

The relevance of the topic and the effectiveness of the media playout were recognized, the company writes in a press release. The media playout underlines the fact that complex content can be communicated in an interesting way and reach a broad audience with progressive digital measures.

The five-part film series, which is hosted on YouTube and available on Centurymagazine.swiss presented in the style of a streaming portal, deals with the Nördlich Lägern region's confrontation with Nagra's site proposal for the Swiss deep geological repository in a sensitive and direct way. Under the title "A journey into the future", the municipal presidents of the region are accompanied to Finland, where they inspect the world's first deep geological repository. The storytelling was taken up by the application and the individual episodes were played out tactically - with success, as Capture Media writes with reference to the key performance indicators. The advertising delivery focused on engagement generated over 15,000 visits to the campaign page within a very short time.

The average duration of activity of over four minutes per visit shows a high level of involvement on the part of the target group and underlines the attractiveness of the content and the quality of the digital advertising measures used, Capture Media continued.

The YouTube mini-series has been viewed over 35,000 times to date. This demonstrates the effectiveness of storytelling as part of the project of the century. Since the announcement of the site proposal in September 2022, Nagra's online magazine "500m+" has also generated an audience of over 50,000 reusable visitors (profiles).

The ad engagement campaign used innovative interaction and measurement techniques to generate attention and convey a complex topic in an easily understandable way. The series in the style of a streaming platform acted as a key tool for informing the public about the current status of work on Switzerland's project of the century.

Responsible at Nagra: Patrick Studer (Head of Communications). Responsible at Capture Media: Sandro Albin (Managing Partner); Valeska Pedrett (Digital & Analytics Coordinator); overall responsibility Adrian Schräder (owner Schroten), digital conception Adrian Huwyler (Senior Consultant) Films: Mattogrosso; Website programming: Cubera Solutions.

The Bell food brand is teaming up with Jung von Matt Limmat for the BBQ campaign 2024 - one of the biggest annual campaigns from Bell. The furniture store Livique, which belongs to Coop, will realize a comprehensive multi-year image campaign with Jung von Matt Limmat from 2024.

The third new client is the family business Schöffel, which is being supported by Jung von Matt Brand Identity in its brand development.

"We are very excited to start 2024 with these new strong brands and to make a noticeable difference with creative excellence," said Thomas Steiner, Managing Partner at Jung von Matt, in a press release.

Around 50 press illustrators and over 200 works can be seen in the "Gezeichnet" exhibition at the Museum of Communication from Friday until January 25. The war in Ukraine resonates just as much as global warming, the abuse scandals in the Catholic Church and the social woke debate.

Press drawing is the art of getting to the heart of daily events in a humorous way. The Museum of Communication writes on its website that it is not uncommon for a single drawing to capture the essence of a story better than a detailed explanation.

Humor offers easy access to topics - but the food that the press cartoonists process is not easy to digest. Sometimes the laughter gets stuck in your throat. The illustrators always hold up a mirror to society. (SDA)

In a pitch phase lasting several months, the agency Kingfluencers has prevailed against several global agencies. From January 2024, Kingfluencers will act as the official influencer agency for BMW Switzerland. Influencer campaigns will now also be integrated into the premium car manufacturer's marketing mix.

BMW has been pursuing a brand ambassador strategy for several years. The corresponding portfolio is now being completed with creators from Switzerland. Kingfluencers wants to conquer a new and younger target group for BMW. In collaboration with Sara Leutenegger, Noah Bachofen and Noam Yaron, the brand is to be made more accessible to a corresponding target audience.

"The automotive industry is undergoing an intensive period of change and the fact that we are now able to support BMW in this exciting transition as an agency is a highly exciting task for Kingfluencers," says Cristina Sarhan, Head of Premium Partnerships at Kingfluencers.

The official kick-off event took place at the BMW Group Brand Experience Center in Zurich Dielsdorf at the beginning of December, together with Kingfluencers and the BMW Creator Squad. The aim of the event was to familiarize the Creators with the brand and to promote personal contacts among all participants.