Monica Rauch has more than 25 years of experience in brand development, communication and media as well as innovation and portfolio management for various food brands on a local, regional and global level in Germany and the Netherlands. Rauch began her career in 1997 as a brand manager at Danone. Since 2001, she has held various positions at Unilever, most recently as Marketing Director Nutrition Germany. In this role, she played a decisive role in the reorganization of the brand portfolio in a difficult market environment.

Monica Rauch is now returning to Danone as Vice President Marketing DACH. In this newly created position, she will drive the development and implementation of all marketing activities in the FMCG categories.

The campaign's hook: with a donation, a penguin, a seal or a fin whale can symbolically be given a feast. be donated. The proceeds from the donation will be used to co-finance the Antarctic Defense Campaign - which is committed to ensuring that the krill supertrawlers do not fish away the food source for the animals in the Antarctic.

Franziska Paukert, Communications Officer at Sea Shepherd Switzerland, explains: "Here in Switzerland, we quickly forget how important the oceans are to us and overlook the fact that our consumption contributes to their destruction. There are many products containing krill in Swiss stores, the production of which endangers the Antarctic ecosystem. With creativity and passion, the WebStages team has put together a powerful campaign that highlights these connections. The donations raised will flow directly into our next campaign: in early 2024, we will sail to Antarctica with our ship Allankay to highlight the ruthless exploitation by krill super trawlers."

Donors receive a gift certificate with the chosen animal, which in turn makes a perfect Christmas present. A personal video message from the Sea Shepherd crew directly from Antarctica will also follow in January.

"Every year, we support a charitable project with the agency. This year, we were able to get involved in the concept right from the start and, with Sea Shepherd's mission in Antarctica, we were able to make the perfect connection to a Christmas campaign. The aim was to spread a positive message with the symbolic feast - despite the sad topic - and thus reach people who had not yet heard of Sea Shepherd," explains Tanja Herrmann, Managing Director of WebStages.

13 influencers from the fields of sustainability, food, family and travel responded to the call from influencer marketing agency WebStages. They all created stories, carousel posts and reels in which they drew attention to the problem in Antarctica in line with their topic.

How the Zurich-based sustainability influencer @aninamutter jumped in her contribution straight into the deep end, explaining why the campaign is so important to her.

@chrisjaeger_ showed the effects of krill fishing in a informative carousel post and the French food influencer @cheftosca prepared a vegan alternative to scallops and, parallel to the preparation, explained her commitment to for the campaign.

Many animals in the Antarctic are increasingly malnourished and are sometimes unable to cope with the long distances to their breeding grounds or suffer breeding failures. Researchers suspect a strong link between krill fishing in the Antarctic and a significant decline in pregnancies in fin whales, weight loss in fur seals and the decline in the population of chinstrap penguins.

The globally active NGO Sea Shepherd, known from the Netflix documentary Seaspiracy, campaigns against the destructive effects of global fishing. With over 20 independent local groups worldwide, the organization protects habitats. Its fleet of twelve ships operates from the Antarctic to Africa to stop the destruction of the oceans and protect ecosystems sustainably.

Responsible at Sea Shepherd: Franziska Paukert (Communication manager), Joel Engler (Social Media). Responsible at WebStages: Tanja Herrmann (Concept & Strategy), Alexandra Zihlmann (Project Management).

Creasquare has created a short video series with Gabirano, the social media face known to the target group, to reach Generation Z across the canton. The result is four videos with a colorful mix of inspiration, estimation questions and a self-reflection test on the topic. The awareness videos run on Meta and TikTok and lead to the landing page Get-help.ch with more information and a contact point for relatives and those affected by mental health problems.

Young adults should be able to identify with the claim "Shit - what next?". The videos are intended to raise awareness and then encourage them to seek help. To this end, there is a link to the landing page, which has been adapted to the campaign. It provides further information on the topic of mental health and also acts as a point of contact.

The campaign runs over Christmas and New Year from mid-December to mid-January.

Responsible on the customer side: Daniela Humbel (Tel 143 - Die Dargebotene Hand), Nadine Eberhardt (Psy.ch). Responsible at Creasquare: Nicolas Jossi (PL, concept), Kim Zaugg (concept, video production), Shawna Küffer (landing page), Marc Deriaz (consulting), Joel Lustenberger (online campaign), Gabirano Guinand (moderation).

The managing director of St-Paul Médias, Serge Gumy, confirmed on Tuesday to the Keystone-SDA news agency information that had been communicated to employees the previous day. The letter read: "The approved budget stipulates that five vacant positions or positions that will become vacant during the year in the various departments of our company will not be replaced."

This affects two editorial positions, among others, where the people concerned will be retiring next year. Specifically, these are the position of the Vaud correspondent in Lausanne and a position in the central editorial office of La Libertéthat will not be filled.

No general inflation adjustment

In addition, employees' salaries will not be adjusted in line with inflation next year. The Board of Directors of St-Paul Médias made this decision at the suggestion of the management, according to the letter obtained by Keystone-SDA. The option of a salary adjustment of 1.5 percent was examined but rejected due to the "uncertain" economic environment.

At the beginning of January, information events will be held for the editorial offices and the marketing department in order to "present the economic framework in which our company will operate in the coming year" in more detail.

The Saint-Paul Group founded "St-Paul Médias" in the summer to merge its four publications. The company employed a total of 190 people at the time. (SDA)

At the same time, Käser will join the Group Executive Board, as Swisscom announced on Tuesday. She has held a comparable position at the air navigation service provider Skyguide for the past six years or so.

Nünlist, who was at the head of Corporate Communications for over 20 years, will not be leaving Swisscom, but will be taking on new tasks within the Group with a slightly reduced workload. Among other things, he is to become Chairman of the Board of Directors of the Swisscom subsidiary Cablex. (SDA)

After more than a year, such a name entry can no longer be changed at the Federal Office for the Commercial Register, according to the reasoning published by the Federal Administrative Court in its ruling on Monday evening. The ruling is not yet legally binding.

The solar tile manufacturer had the name TX Group AG re-registered with the St. Gallen Commercial Register Office on December 19, 2019. One day later, the same was done at the Commercial Register Office in Zurich. In this case, it was the former Tamedia that had changed its name at the Extraordinary General Meeting.

Plaintiff must pay almost 30,000 francs

The then Tamedia had announced its planned name change in a press release at the end of November 2019. However, the Zurich and St. Gallen commercial register offices were unaware of the virtually simultaneous registration of the name TX Group AG. Both authorities reported the name to the Federal Office for the Commercial Register in Bern.

In March 2021, the St. Gallen company claimed in Bern that it alone was entitled to the name TX Group AG. The Commercial Register Office should therefore ensure that the legal status is restored or it should issue a contestable injunction.

According to the ruling, the solar tile manufacturer, which was rejected by the Federal Administrative Court, must now pay CHF 7,500 in legal costs and also pay the TX Group media group CHF 22,000 in compensation. (SDA)

Ursula Gabathuler and Beat Soltermann have been appointed as co-heads of the future Editor-in-Chief Audio/Digital department. The department will be created at the beginning of 2024 from the merger of the former Editor-in-Chief Audio and News Digital departments. The co-heads of the departments will share a seat on the Executive Board, which will not be expanded.

"With Ursula Gabathuler and Beat Soltermann, we are gaining two very experienced media professionals to head the new department. With their expertise and many years of experience in radio, TV and online, we can both further develop our audio offerings and continue to drive forward the digital transformation of the media company," says SRF Director Nathalie Wappler.

In her role as Head and member of the Extended Executive Board, Ursula Gabathuler has played a key role in building up the News Digital division as part of the digital transformation since fall 2020. The News Digital division, which was created three years ago, is responsible for all SRF News offerings on the web, the News app and social media channels - in close collaboration with the Editor-in-Chief Video and Editor-in-Chief Audio. Previously, the 54-year-old worked at SRF as an editor and producer for "Kassensturz" and "Rundschau" and as head of the trimedial consumer editorial team. Gabathuler studied zoology at the Universities of Zurich and Cape Town and completed a postgraduate degree in business communication.

Over the past 20 years, Beat Soltermann has acquired in-depth knowledge of SRF's information and online offerings. After joining Radio SRF 3 and the business desk, he presented programs such as "Trend", "Tagesgespräch" and the "Samstagsrundschau". The 51-year-old later worked as a US correspondent in Washington. From 2017 to 2022, he headed the editorial team of the political background program "Echo der Zeit". Since spring 2022, he has been Head of Digital Audio and Radio Online, responsible for digital audio strategy and digital support for audio products. Soltermann studied journalism and law in the USA and at the University of Fribourg in Üechtland and completed his doctorate with a thesis on European broadcasting law.

The previous Editor-in-Chief Audio Lis Borner took early retirement at her own request at the end of October 2023. Director Nathalie Wappler took her departure as an opportunity to merge the Audio Editor-in-Chief and News Digital into the new Audio/Digital Editor-in-Chief department. In future, the audio formats for radio and online as well as SRF's digital information offerings will be produced at the Bern and Zurich locations within the newly created department. This will give audio offerings even more weight within SRF and provide the Bern site with an even more direct link to the digital transformation.

The merger of the Swiss Professional Photographers and Film Designers SBF, the Union Suisse des Photographes Professionels USPP and the Vereinigung Fotografischer GestalterInnen Vfg has been decided. The new professional association "Siyu professionelle fotografie schweiz" will begin its work in January 2024.

The first talks on merging the three photography associations took place a good three years ago, leading to a joint declaration of intent in 2022. This resulted in a new concept to represent the entire spectrum of modern photography and give it a common face. This year, the three associations formally approved the new professional association with the new name "Siyu Professional Photography Switzerland".

The objectives, services and activities of the three associations will be combined, creating new opportunities for involvement in all areas of interest in modern photography. The door will be opened for the involvement of members, but also for engagements with external interest groups.

The artificial word "Siyu" is based on the English "see you". At the same time, it also stands for "I See You", the understanding of content that particularly characterizes professional photography. Professional photographers are both creatives and service providers. The diverse, dynamic world of photography encompasses not only the entire range of classic and modern photography, but also moving images, drone shots, image editing, CGI, AI and other future technologies. Siyu aims to represent this diversity of photography and create an open, progressive platform.

It is therefore deducting the additional expenditure from the funding available for 2024, as the Federal Council announced on Friday. CHF 30 million is available to the federal government for the indirect promotion of regional and local daily and weekly newspapers.

On October 1, 2023, 147 regional and local press titles met the requirements for a delivery allowance as part of indirect press subsidies. They have a total annual circulation of 110.5 million copies.

The 900 or so titles in the membership and foundation press will receive more indirect funding next year. CHF 20 million is available to promote the membership and foundation press. Thanks to the unused funding in the current year, publishers will receive 20 centimes per copy in 2024, which is two centimes more than before.

Increase under discussion

Efforts are underway in Parliament to extend indirect press funding for a limited period of seven years. The aim is to give smaller publishers financial leeway for digital transformation.

The money pot for delivery discounts for the regional and local press is to be increased from the current CHF 30 million to CHF 45 million. For the membership and foundation press, these contributions are to rise from the current CHF 20 million to CHF 30 million.

In addition, the early delivery of subscribed daily and weekly newspapers in the regional and local press during the week is to be promoted. The federal government is to temporarily provide CHF 30 million a year from general funds for this purpose.

These proposals take up undisputed elements of the media package that was rejected by the people at the ballot box on February 13, 2022. Regional radio and TV stations, the Press Council, journalism training and news agencies are also to receive more money in future. (SDA)

Bank Thalwil has been a predominantly regionally active cooperative bank on the left bank of Lake Zurich since 1841, with its head office in Thalwil and branches in Adliswil, Kilchberg and Langnau am Albis.

Since 2020, Ruf Lanz has positioned Bank Thalwil and its employees as "bankers" who are cut from a different cloth than other bankers: down-to-earth and decent (Werbewoche.ch reported).

The latest motif of the pointed text campaign picks up on the "Word of the Year" due to the current situation: At the end of November, the Zurich University of Applied Sciences ZHAW chose "Monsterbank" as the Swiss-German word of the year because, following the merger of UBS and Credit Suisse, the relief at the CS bailout was followed by the fears followed immediately.

Bank Thalwil is pleased that nobody thinks of it when they hear "Monsterbank" and is thus sharpening its positioning as a regional cooperative bank.

Responsible at Bank Thalwil Genossenschaft: Beat Ruch (Head of Marketing & Communications, Member of the Extended Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Markus Ruf (Text), Mario Moosbrugger (Art Direction), Armin Arnold (DTP), Gian Marco Juon (Consulting).

This significant step has been carefully planned over the course of the partnership in recent years, according to a press release from Valencia Kommunikation. Since the acquisition of Cab Services by Valencia Kommunikation in 2016, the two companies have "grown closer in small and large steps", developed culturally and now work as "agile, collaborative companies", the statement continues.

One-brand strategy

As a result, the companies have come together at a common point, which means that the time has come to continue both companies under a one-brand strategy. This decision was also supported by the employees of both companies: "With the merger, we are pursuing the strategic goal of offering comprehensive communication on the market under one brand. To achieve this, not only the processes had to be mutually adapted, but also the culture. We have now achieved this. We have received nothing but positive feedback from our employees for this merger step," says Valencia CEO Michael Gerber.

Through the merger, Valencia Kommunikation is now combining "its creative and digital expertise with a strong focus on customer service". This integration will take place gradually and will be completed in around six months. Nothing will change for the clients of both companies, except that the broad service portfolio of the two agencies can be accessed even more quickly and efficiently.

The report published by SRF on May 22, 2023 Online article "Schoolchildren letting off steam - Lucerne sends rowdy children to special classes on a trial basis" was based on a press release from the Canton of Lucerne on a school trial with special school classes at mainstream schools.

The UBI upheld the complaint by 8 votes to 1, stating that a false impression had been conveyed about the children with special educational needs discussed in the article. According to the UBI, the main question was whether the readers were able to form their own opinion in the sense of the principle of objectivity. This was not possible.

In this first version of the article, the behavior of children with special educational needs was described in sometimes drastic terms, as in the title. It also failed to mention that these were children with an identified impairment such as ADHD/POS or autism. This fact was also explicitly stated in the media release from the canton of Lucerne.

In contrast, the UBI unanimously rejected the complaint against an adapted version of the same article dated 24 May 2023. The reasons for the behavioral abnormalities were also reported in the adapted version.

The Commission assessed the lack of transparency regarding the publication date of these changes as a deficiency. However, the UBI also stated that this was an error in a secondary point that did not constitute a violation of the principle of fairness. As with the original version, the UBI did not consider the principle of non-discrimination to have been violated. (SDA)