In December 2023 was able to m&k advertisingweek.ch Community participationwho should be given a chance to be nominated for the title of "Advertiser:in of the Year" in 2024. The community vote was met with great interest: a total of 30 names were put forward, of which the ten most frequently mentioned will now be presented to the jury. The judging will take place on Friday, January 19, 2024, when the final nominees will be determined.

The final winner of "Advertiser:in of the Year" 2024 will be decided by voting as usual. The jury has 50 percent voting rights, the other 50 percent will be determined in the familiar newsletter voting.

Important Amendment in the newsletter voting

The newsletter voting will take place from February 26 to March 1, 2024 and comes with an important change. As before, only those with a free newsletter subscription from m&k advertisingweek.ch owns. However, there is another new requirement: The Registration for the newsletter must be completed by January 19, 2024to be able to cast a valid vote. All votes are subsequently checked accordingly.

So sign up for the newsletter todayto have a say in who should be "Advertiser:in of the Year" in 2024.

Update February 2024: Voting will no longer take place from February 19 - 26, but from February 26 to March 1, 2024.

As part of a consultation process with employee representatives and the Syndicom trade union, the number of redundancies was reduced somewhat. However, the process also showed that redundancies were unavoidable. Taking into account natural fluctuations, such as internal changes or early retirements, a total of 200 jobs will be cut at Sunrise.

The majority of the redundancies are to be announced in the second half of January. A large number of "management positions and functions without direct customer contact" are affected by the redundancies, Sunrise continues. Employees who are in direct contact with customers in the stores and customer service, for example, are not the focus of the redundancies.

A social plan is in place for those made redundant. This was already drawn up in 2021 as part of the merger with UPC. In this plan, the employees affected by the redundancies will be supported in their job search, for example. They will also receive individual bridging measures via a fund. The social plan also takes into account criteria such as the age and years of service of the dismissed employees. (SDA)

To get the Tilsiter cheese brand on everyone's lips, Ruf Lanz launched the Tilsiter wisdom campaign for Tilsiter Switzerland at the beginning of 2023.

These take up the old Swiss custom of rhyming peasant wisdom and translate it pointedly into the present day. With cheeky allusions to current trends, topics and events.

Ruf Lanz's creative kitchen has so far produced over 50 subjects. From the megatopic of AI ("Artificial intelligence can't grasp it; a Tilsiter is handmade and has to mature first") to the information leaks in Bern ("Tilsiter has fewer holes than the Federal Palace and still produces delicacies every day").

The latest wave of posters comprises five new motifs in F12 and F200 formats and will run from January 8 to 21, 2024.

Responsible at SO Tilsiter Switzerland: Sibylle Marti (President & Strategic Marketing), Urs Hänni (Managing Director), Willi Oberhänsli (Marketing Manager). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Marc Engeli (Consulting Assistance). Responsible at PMC Prezzi Media: Ella Erogul, Sandro Prezzi.

In particular, the aim is to maintain a service for the regional and local media that focuses on the sessions of the Grand Council and politically relevant news from the canton. This was announced by the State Chancellery on Monday. Resources will also be made available to expand French-language reporting on topics from the Bernese Jura.

Keystone-SDA operates regional offices in the canton of Bern in the city of Bern and in Biel/Bienne. According to the press release, the contract is valid for the years 2024 to 2026 and is based on the revised law on information and media promotion, which came into force on January 1, 2024. The news agency already has service agreements with the cantons of Graubünden and Vaud. (SDA)

The agency has embarked on a brand refresh with new client Fritschi, the Swiss manufacturer of ski touring bindings. The city of Wetzikon entrusted Evoq with a communications mandate for urban planning. The Zurich Central Library is also undergoing renovation work, for which Evoq is developing concepts for construction site communication and signage. And finally, Evoq was able to secure the mandate for the relaunch of City-Parking.

After 18 years, Qoqa has almost one million members and has since created eleven different Qoqa brand worlds, including Qwine, Qsport, Qhome and Qids.

Base has updated Qoqa's identity to reflect the brand's dynamism. The result is a fun, colorful look with lots of pink, which includes a new logo and a specially created font reminiscent of Qoqa's beginnings. The energy of the Qoqa community should be at the heart of this transformation, and the brand mascot, the otter, is used in various places in the brand world, for example as an infinitely customizable figure for the member avatars and also in other interactions on the platform.

Responsible at Qoqa: Mathieu Pereira (Head of Marketing), Nina Bühlmann (Head of Communication), Séverine Vial (Communication), Thierry Rey (Product Design & Creative Direction), Line Labie (Project Manager & Interactive Media Designer), Aurélie Derguini (TA & Employer Branding Manager), Joann Dobler (Head of Digital), Guillaume Coquoz (UX Designer), Nadine Pilet (Interactive Media Designer), Fabio Monte (COO), Pascal Meyer (Loutre in Chief). Responsible at Base: Anthony Franklin (Creative Director), Luc Vega (Design Director), Herve Rigal (Head of Strategy), Séverine Malant (Strategist & Copywriter), Mirko Mammarella (Motion Design), Vincent Sauvaire (Typography), Alex Howling (Illustration), Edouard Henry (Digital Director), Gérald Moulière (Account Lead), Charlotte De Benedetti (Project Management), Lucie Gratier (Project Management).

In a teaser, a focus group is presented with the new campaign that is to be launched soon. The discussion is rather hesitant. The group seems somewhat irritated - and the verdict is mixed.

The campaign teaser is currently running on online channels. The Neu agency (formerly Heimat Zürich) is responsible for the teaser and the film was produced with Tasty Pictures. According to Neu, the campaign will be launched "very soon".

A majority of Swiss people say they had a fairly or very good past year (58%). At the same time, 39% of them say that 2023 was rather or very bad for them.

The survey also asked about the events of the year. Here, the increase in health insurance premiums for the year 2024, which has now begun, came out on top with 43%. The Middle East war that started in October (42%) as well as inflation and the associated increase in the cost of living (42%) were also strong topics among the population. At 39%, the war in Ukraine also continues to be a topic that is of great concern to the Swiss.

Political topics less prominent than Credit Suisse and AI

It should come as no surprise that the takeover of Credit Suisse by UBS was also a memorable event of the past year for many people (33%). In addition, 2023 was a year in which artificial intelligence technologies became firmly established in society - and for 20 percent of respondents, their advance into everyday use was one of the main topics of the past year.

By contrast, the federal parliamentary elections on October 22, 2023 and the associated shift to the right in the Swiss parliament was only a major event for 11%. Apart from this, domestic political issues were obviously less important for many: Both the adoption of the Covid-19 Act and the adoption of the Climate and Innovation Act on June 18, 2023 were among the events of the year for only 7% of respondents in each case.

Reference interest rate and energy crisis perceived more strongly than entertainment events

In addition to the increase in health insurance premiums and inflation, other events that put a strain on the financial budget were also more memorable - the double increase in the mortgage reference interest rate was among the events of the year for 18% and the ongoing energy crisis for 14%.

At the lower end of the scale are many events from the entertainment industry, such as the release of the films "Barbie" (4 percent) and "Oppenheimer" (4 percent), the last "Wetten, dass...?" moderation by Thomas Gottschalk (3 percent) or the Eurovision Song Contest in Liverpool (2 percent).

For the Survey by Link and Yougov, 1,014 people in Switzerland were surveyed between December 13 and 18, 2023 on the basis of Yougov Surveys. The results are weighted and representative of the Swiss population aged 18 and over.

The founding partners of Trusted Board Advisors TBA are Aloys Hirzel, Barbara Heller, Thomas Streiff, Christoph Wenk, Nicolas Ziegler and David Zollinger. They combine strategic expertise in communication and positioning, governance, sustainability, capital market management as well as legal and public advocacy and all have many years of international experience and extensive relationships in their areas of expertise. The partners will remain active for their own companies in their specific areas of expertise. This should enable TBA to provide its clients with the most up-to-date knowledge from the various specialist areas at all times.

"Today's top managers are confronted with a multitude of challenges. These have a direct impact on their credibility, the reputation of the company and thus on its valuation and resilience. The Trusted Board Advisors offer the interdisciplinary knowledge, experience and relationships required to successfully overcome these diverse challenges from a single source," says Aloys Hirzel, describing the new business model.

Specifically, the daily reach of radio in this country fell from 75% in the second half of 2022 to 72% in the last semester, according to a data analysis published on Friday by the Mediapulse Foundation. This means that linear radio reached an average of 5.3 million people aged 15 and over per day.

Radio usage varies between the language regions. For example, the daily reach in Ticino is above average at 77%, compared to 73% in German-speaking Switzerland and only 69% in French-speaking Switzerland.

While the number of users fell slightly, the daily listening time per person across Switzerland rose from 109 to 112 minutes.

SRG remains dominant

As in previous years, SRG stations dominated the radio stations in all three language regions: they had a market share of around 57% in German-speaking Switzerland in the reporting period. By comparison, SRG still had a market share of just over 60% in the second half of 2019.

Lucerne-based Radio Pilatus remained the private station with the widest reach in German-speaking Switzerland, followed by Radio Central and Radio Argovia. All three belong to CH Media.

For the analysis, Mediapulse examined the usage behavior of 8860 people using an audio matching method. Linear radio usage via headphones and the time-shifted use of radio podcasts were not recorded. (SDA)

DETEC put a total of 13 TV licenses out to tender and has now awarded them again at the beginning of 2024 (Werbewoche.ch reported). With Galledia, publisher of this portal among others, a second company had applied for a TV license for Eastern Switzerland. However, despite two breaches of the license conditions, TVO retains the license and can continue broadcasting from 2025 to 2034.

Daniel Ettlinger, CEO of the Galledia Group, is disappointed by the decision: "We were convinced by our offer. Unfortunately, Bakom has now decided otherwise. We still have to examine the reasons for this in detail. If we can understand it, we will accept the decision; if not, we will consider an appeal."

Ettlinger did not expect the license to remain with TVO: "We thought there was a good chance that Bakom would recognize the quality of our licence application and give a new provider a chance after 20 years of TVO. This is also because proceedings have already been opened against TVO for the second time, as the performance mandate prescribed by OFCOM has not been fulfilled. We find this astonishing, especially as TVO did not explain during the licensing procedure what measures had been taken to avoid such errors in future."

When asked what this decision means for the Galledia Group, Ettlinger refers to the further steps already mentioned. If there is no appeal, the issue of television at Galledia is off the table. "Without federal subsidies, financially balanced regional television is not possible. We are not prepared to bear the deficits associated with Eastern Switzerland TV. We would rather invest more in other regional media projects, such as the expansion of our news platform Dieostschweiz.ch."

Galledia is the largest independent media company in Eastern Switzerland. In addition to numerous specialist and association publications, which also include m&k advertisingweek.ch the media company includes three local daily newspapers in the St. Gallen Rhine Valley, several online publications, graphic production companies, a marketing agency, two digital and software agencies and two event agencies. Galledia employs over 400 people and trains around 20 apprentices. The television project envisaged 31 full-time positions for the operation of "Ostschweiz TV" (Werbewoche.ch reported).

The redesign has given Bern Airport's online presence a modernized, appealing and technically advanced online presence.

The implementation of a real-time interface for departure and arrival information is intended to take the user experience to a new level by significantly improving the timeliness and accuracy of information for users. In addition, the flight schedule can now be adapted dynamically and individually, which ensures flexible and uncomplicated operation.

In addition, according to the press release, it will soon be possible to enter exemption permits directly on the website, eliminating the previous media discontinuity.