The EventTech Deep-Dive Workshop, which will take place on February 1, will explore the secret of the success of TED(x) events and will be led by Hugo Schotman. Schotman brought the successful event series to Zurich in 2009. The engineer with a focus on digital products will pass on his extensive technological knowledge and many years of experience as a TEDx producer exclusively to the 20 or so participating event managers from companies, agencies and associations.

Schotman emphasizes how important the interplay of technology, content and format is for the success of events. The Deep Dive participants will learn how this can be designed efficiently and optimally with a focus on event technologies directly from the expert, supported by Celebrationpoint head and MICE journalist Kate Schmitt as co-moderator.

The two-part workshop focuses on current event technology tools and trends on the one hand, and on the other hand on the question: "Which event technology tools do I actually need to organize my event?".

The first EventTech Testival, a MICE business event at NEP Studios Zurich-Volketswil, will take place on February 1, 2024. Tickets are available here.

What skills are needed in the professional world due to the growing importance of artificial intelligence (AI)? Job profiles will change as a result of AI or even emerge completely new. And according to the Text Academy Foundation, the need for specialists with sound AI skills is growing rapidly. The Prompt Engineering Academy therefore wants to offer comprehensive training on the path to becoming an AI professional: from "AI Writer" to "AI Graphic Designer" to "Prompt Engineers".

The Prompt Engineering Academy works in combination with the CAS courses offered by the Text Academy Foundation in partnership with the HWZ, Zurich University of Applied Sciences. These include, for example, the "CAS Digital Publisher - AI Writer / AI Prompter".

Two AI diplomas on the way to the Masterclass title "Prompt Engineer"

The entire Prompt Engineering Academy program comprises 30 days of direct instruction in eight modules. With a total workload of around 50 days, the Masterclass title "Prompt Engineer" can be targeted. This qualification requires an additional final project lasting several weeks.

You can choose between the AI diploma courses "AI Writer/AI Prompter" and "Prompt Engineering". Each AI diploma course consists of three modules.

Here you can find the Information brochure for download.

Centrally located in the Swiss Alps, the Andermatt+Sedrun+Disentis ski area offers breathtaking mountain landscapes, kilometers of slopes, guaranteed snow, a varied and high-quality gastronomic offer as well as accommodation and leisure activities for every taste. The House has transferred these strong benefits into the new communication platform "More Switzerland is not possible" and made it the focal point of the new campaign. In doing so, they are increasingly focusing on the topic of Swissness and focusing in particular on the key target groups: young families, outdoor sports enthusiasts and international tourists.

Parallel to the development of a new umbrella campaign, the team from The House was commissioned to promote the offers for the upcoming winter season. The new advertising material created for this winter season was to incorporate the claim and layout of the umbrella campaign and appeal primarily to families and outdoor sports enthusiasts. In keeping with the brand, the majority of the campaign motifs were created by Swiss photographer Silvano Zeiter.

The claim "More Switzerland is not possible" becomes a bracket within the campaign, which can be applied modularly to a wide variety of topics and target groups. While in some cases only the claim can be read, other advertising material reads "More one with nature is not possible" or "More fun together is not possible". This is intended to emphasize the core message once again: Andermatt+Sedrun+Disentis offers the maximum of everything you could dream of from a winter vacation in Switzerland.

The media team at The House worked with Hutter Consult to ensure the right media mix. A purely digital approach and advertising formats were chosen that focus on performance and can be targeted using geotargeting. In addition, high-awareness DOOH advertising media were planned at the largest railroad stations in German-speaking Switzerland.

In 2024, the "More Switzerland is not possible" campaign will be developed further, with a stronger focus on individual target groups and a new visual world to market the Andermatt+Sedrun+Disentis regions even better.

Responsible at Andermatt+Sedrun+Disentis MarketingPascal Schär (Head of Marketing), Jessica Schuler (Campaigning & Brand Specialist), Lars Johansen (Senior Product Manager Digital Marketplace), Christine Rossig (Social Media and Content Specialist). Responsible at The House: Moritz Kuhn (Creative Director), Marvin Hugentobler (Creative Director), Hannah Züttel (Art Director), Samuel Bollow (Graphic Designer), Lorena Mengotti (Senior Consultant), Régine Cavicchioli (Executive Creative Director), Daniel Nussbaumer (Senior Media Consultant), Roc Montandon (Junior Media Consultant), Frank Lang (CEO). Responsible at Hutter Consult: Michaela Gahbauer (Senior Consultant). Photographer: Silvano Zeiter.

In future, only sustainability seals that are based on recognized certification systems or have been approved by authorities will be permitted. The background to this is that these labels are not necessarily comparable and it is often not possible to verify how environmentally friendly products actually are. In this way, the EU wants to better protect consumers from misleading marketing.

In future, claims about the durability of technical products such as washing machines will also be banned if they cannot be proven. In addition, you should only have to replace things when it is really necessary and - as with printer cartridges, for example - not be asked to do so beforehand.

Federal Environment Minister Steffi Lemke welcomed the decision: More and more people wanted to make a contribution to greater environmental and climate protection, but were being misled by questionable environmental promises. "With the new rules, consumers in the EU will be able to better rely on these claims in future," said the Green politician. In addition, it is not only good for the environment, but also for the wallet if products are used for longer.

Negotiators from the European Parliament and the EU countries had already agreed on this step. The member states still have to give their approval for the law to finally come into force. However, this is considered a formality. The EU member states then have two years to transpose the directive into national law. (SDA)

Caotina can now not only be enjoyed in the comfort of your own home, but also on the go. The chocolate drink is now available ready to drink in a handy PET bottle.

Inhalt und Form came up with something special for the launch campaign and got three young people really going for it. Ready to conquer the hearts of chocolate fans in the fast lane. And with a surprising twist. Because the three don't just cruise around on any old vehicle, but on a mobile sofa.

"We wanted to showcase the Caotina drink in an unusual way, but without sacrificing the usual cozy presentation of Caotina's chocolate enjoyment," explains Michèle Rao, Senior Brand Manager at Caotina manufacturer Wander.

The mobile sofa already attracted a lot of attention during filming. Since last week, it has been on TV, Instagram and TikTok, among other places, as a launch campaign for the new Caotina drink.

Responsible at Wander: Christof Stulz (Marketing Manager), Michèle Rao (Senior Brand Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Caroline Minar (Art Director), Celina Harisberger, Johanna Kilchenmann (Project Manager). Production: Leonardo Sanfilippo (Executive Producer), Dimitri Siegrist (Junior Producer), Hannah Dobbertin (Director), Timon Schäppi (Cinematographer), Nicolas Bechtel (Editor), Simon Hardegger (Colorist), UKO AG (Audio Postproduction).

The brand world and the corporate design manual of the Swiss Fire Brigade Association SFV lacked unity and clarity in the initial situation. Over the last 150 years, the association's brand had lost its form and clarity due to various interpretations of its use.

Following an in-depth analysis of the brand and a design study, the values were sharpened and the graphic basis for the revised corporate design manual was created: with a new logo, new font, illustrations, color and imagery. In addition, the "Swissfire" association label was stylistically adapted and an application concept defined. This was followed by the adaptation of business stationery and information documents as well as the design of new merchandise items. At the same time, the trilingual website Swissfire.ch newly conceived and designed.

Stämpfli Kommunikation was responsible for the design concept and orchestrated the entire project, including all graphic services and image processing.

"The initial situation was unusual for Stämpfli Kommunikation; the usual project schedule could not be adhered to due to the urgency. On the one hand, the corporate design manual had to be developed and, on the other, the website had to be designed. The task was not an easy one, but the Stämpfli team implemented it flawlessly," says Hanan Estelle Bouâllègue, project manager for marketing and association communications at SFV.

"The challenge was to translate the contrast between the official appearance of the fire department association and the often heroic world of the fire department into a contemporary design language. The primary colors red and dark blue were derived from the colors of fire protection vehicles and work uniforms and combined to form a diagonal stripe pattern, as is familiar from warning tapes, fire engines or firefighters' equipment, for example. The design is simple and memorable and strengthens the emotional connection to the target group," adds Rahel Grünig, Head of Design Strategy at Stämpfli Kommunikation.

Responsible at the Swiss Fire Brigade Association: Thomas Widmer (Director) and Hanan Estelle Bouâllègue (Project Manager Marketing and Association Communications). Responsible at Stämpfli Kommunikation: Rahel Grünig (Head of Design Strategy), Christoph Tim Schneider (UX Designer), Claudia Fahrni (Project Manager) and Anna Henkel (Designer).

The alpine farmer greets the exhausted hiker from the valley with the words "Ah, a city dweller! He could have saved himself the effort. After all, as a digital marketplace, Autoscout24 also has plenty of advantages to offer on the move. These include the enormous national reach, the huge selection with a simple search when buying a vehicle and the efficient sale of new and used cars. And all this for both private individuals and dealers.

"Our new campaign shows that AutoScout24 offers a platform for everyone and thus clearly sets itself apart from other competitors," explains Manuel Hauslaib, Director Marketing at AutoScout24.

The commercials can now be seen on high-reach TV stations, on Connected TV and on online platforms such as YouTube in German-speaking and French-speaking Switzerland. TryNoAgency is responsible for the idea and production of the commercials. The Berlin agency secured the new client in competition against international rivals.

"Buying a car is a matter of trust. Especially in Switzerland," says Stefan Nagel, Managing Director of TryNoAgency. "That's why we need partners like AutoScout24. With a mountain farmer as the protagonist, we humorously underline the connection with Swiss culture and tradition."

Directed by: Tina Fraas (Senior Creative Producer TryNoAgency). Media: Mediaeffects.

At the beginning of February 2024, Julien Chevignon will take over the management of Link Marketing Services, which has been part of the Yougov Group since December 2021, as Interim General Manager Switzerland. The change in management marks "the successful completion of the integration of Link's divisions into the corporate and management structures of the international Yougov Group", according to a press release issued on Wednesday. In his role as General Manager, Chevignon will also be directly responsible for Link's marketing research division.

Lukas Theiler, who previously managed the integration of the Swiss company as CEO, will take over "as planned". Stefan Reiser, who was previously Managing Director of Marketing Research and whose function is now part of the new role of General Manager, will also be leaving the company.

Chevignon has more than 20 years of experience in the market research industry and in international management positions. One focus of his tasks in the Yougov Group is the development of new corporate structures and the integration of acquired companies into the Group. As CEO France, he was responsible for Yougov's entry into the French market and, as CEO Southern Europe, managed the market entries in Spain and Italy, before assuming responsibility for the Yougov locations in the Asia-Pacific region as CEO Asia Pacific. In addition to integrating the companies Faster Horses and Galaxy Research, which were acquired in the Australian market, into the Yougov brand, his tasks included the structural integration of existing country organizations into the group structures. Most recently, as CEO Western Europe, he was responsible for business in Northern and Western Europe, Benelux and Turkey. He is in direct line Benedikt Lüthi, CEO EMEAwho had managed Link's business until the takeover by Yougov.

Chevignon's tasks include the further entrepreneurial development of Link on the Swiss market. Particular attention will be paid to further integrating the company into the structures of the Yougov Group and combining Link's research expertise with Yougov's proprietary data products. Chevignon holds the position ad interim. At the start of the new Yougov financial year in August 2024, the company's management will be staffed by a management team with local market connections and will be based in Switzerland.

For Alexander Schmitt, Managing Partner of OMD, joining ComImpact makes a lot of sense: "As part of a global network and specialized service provider for the targeted use and performance measurement of paid media, we can show what is actually running and working - the development is phenomenal".

Successful 2023 for the association

The initiative, which is supported by the ComImpact trade association, aims to make the digital transformation of the industry - known as CommTech - accessible to Swiss marketing and communication professionals in an up-to-date, broad-based and vivid way. In 2023, a record number of twelve free events on various topics were held, mostly the evening before, attended by around four hundred people. In 2024, the quality and cadence of these free practical insights should at least be maintained. For example, a webinar on "Next Generation Location Targeting" will take place on January 24.

The ComImpact trade association was founded in February 2021 and is a network for the promotion of CommTech expertise in the communications industry in Switzerland (Werbewoche.ch reported). It is supported financially and organizationally by the contributions of its 17 member organizations (as of January 2024). The initiators and current partner members are Farner Consulting, the HWZ University of Applied Sciences in Business Administration Zurich, Media Focus, Mobiliar, UBS and Webrepublic. Further members are Dreifive, the University of Applied Sciences Northwestern Switzerland, Myconvento, Linkgroup, OMD, Swiss Post, Swiss Reputation Group, Pressrelations, Sonova, Unicepta and Wirz. The associations IAB, LSA Leading Swiss Agencies, Page Society, PR Suisse and the Swiss Advertising Client Association SWA have issued patronages.

E-Dialog develops digital strategies, optimizes digital channels and campaigns and licenses marketing tools for various Swiss clients. As a consultant, reseller and agency, the agency offers comprehensive services with a broad focus that is individually tailored to the needs of its clients.

E-Dialog is now expanding its local presence in Switzerland. "Digital marketing is constantly evolving, whether thanks to artificial intelligence, cloud technology or data protection issues, where the post-cookie era has already begun and urgent adjustments are needed to avoid being at a competitive disadvantage. This makes it all the more important that we position ourselves well and competently - we are delighted to have gained an experienced Swiss digital marketeer for our team in Thierry Pool," says CEO Andrea Swift.

Thierry Pool is an experienced digital marketing executive who successfully built up this area for Digitec Galaxus between 2009 and 2019. Most recently, as Global Head Digital & Data Marketing at Credit Suisse, he led an international team of over 70 employees.

"After 15 years on the advertiser side, I am very excited to bring my diverse experience to E-Dialog and work with experts from all disciplines to drive our clients' digital marketing activities and contribute to E-Dialog's success," says Thierry Pool about his new challenge. "E-Dialog's broad offering from Creatives to Campaigns to Analytics and Cloud can help customers in Switzerland to design, measure, market and sell their offerings more successfully. I am very much looking forward to working the Swiss advertising market more actively again with active support from Austria and Germany, contributing my experience in e-commerce and finance and also intensifying cooperation with local representatives of global players."

Silja Schilling will join the Management Board at the start of 2024 and will provide new impetus for the work of Ad Agents in the Swiss market. It has a large network in Switzerland. Clients benefit in particular from her many years of expertise in all areas of online marketing. The business administration graduate brings digital marketing experience from the German, Danish and Swiss markets to her position. Schilling built up and managed the Digital Advertising & Marketing Technology division at the Coop Cooperative in Basel.

In recent years, Schilling was Head of Performance Marketing & Demand Generation at Bexio, where she was responsible for all online and offline measures.

After almost five years as CEO of Blue Entertainment and Head of Entertainment at Swisscom, Wolfgang Elsässer has decided to take on a new external role. He will take on a new challenge as of June 1, 2024.

"The Blue team has done an outstanding job under Wolfgang's leadership - the holistic development of our entertainment offering in recent years is truly impressive. On behalf of the entire Board of Directors, I would like to thank Wolfgang for his outstanding performance and wish him all the best for the future, both professionally and personally," says Dirk Wierzbitzki, CEO of Blue Entertainment and Head of Private Customers at Swisscom.

Cyril Wick takes over the CEO position. He has been Head of Wingo and Third-Party Brands at Swisscom since 2017. In these seven years, he and his team have introduced the Coop Mobile brand on the Swisscom network, further developed the M-Budget brand and built the Wingo brand into a well-known Swiss telco brand.