The merger of the two companies MT and God also brings together two brands that are different and therefore ideally complement each other. This "merger of equals" also requires the development of a brand that successfully brings together the employees of both companies, anchors the claim to excellence in the sales markets and positions the company sustainably in the labor market.

At a brand strategy level, Farner I Team Farner developed a precise vision and mission. In addition, a brand identity was created to reinforce the claim to competence leadership and innovative spirit both internally and externally. This claim is also reflected in the name Hyand. The new brand name was derived from the English term "High End" and the suffix "and/plus". Hyand's new name is intended to show that it is a company that exceeds expectations with its services. This derivation is also reflected in the new brand design and logo.

The brand story of the new Hyand brand is summarized with the claim "Code of Change". This was staged in a brand film in collaboration with Addictive Films.

Responsible at Hyand: Dr. Sarah Schütmatt (Head of Marketing), Andrej Krahne (Chief Innovation Officer). Responsible at Farner Consulting: Markus Gut, Jan Jenny, Fabian Bertschinger, Martin Fawer.

In 2013, the two institutions Theater Biel Solothurn and Sinfonie Orchester Biel merged, resulting in Theater Orchester Biel Solothurn with the acronym TOBS. The bilingual multidisciplinary theater has a high standard of artistic expression and attracts personalities from all disciplines, which in turn provides an ideal breeding ground for up-and-coming talent and a springboard for future careers. With four venues in Biel and two in Solothurn, the Theater Orchester Biel Solothurn is also one of the largest employers in the region. All this has prompted Republica to make an exclamation mark.

TOBS! has commissioned Republica to transform the existing website so that it reflects the great diversity and quality of what is on offer. After all, transformation is a constant, especially in the cultural sector, without which a cultural offering cannot flourish in the first place. A rethink and redesign of content and visuals was therefore required in order to gain the attention it deserved on all key channels and in the face of the broad range of competition from the entertainment, culture and leisure sectors. At the same time, subscription and individual ticket sales should also be increased and younger generations should be introduced to the TOBS! program. To this end, among other things completely redesigned the website.

Culture that makes its mark

The new brand with an exclamation mark TOBS! is explicitly a fluid appearance. It is intended to move people, cultures and hearts as well as everyday life, feelings, sounds and bodies - in short, everything.

Visual event communication is an essential part of the assignment. This shows in extremis how changeable and yet unmistakable the TOBS! brand is - and must be. Because a classic like "Macbeth" and a modern play like "Cabaret" are worlds apart. This is why the brand is carried very prominently in all event subjects, almost like stage décor, yet is extremely flexible, adaptable and fluid and allows its main characters to appear in the best possible light.

Although TOBS! sees itself as an interdisciplinary institution with its various divisions, the five divisions - drama, opera, concert, dance and young - are now clearly separated by color. The target groups can quickly decode messages in this way and, above all, the diversity of the offer is also visually emphasized.

Because reputation is one of the most important intangible corporate assets, the topic is increasingly appearing on the agenda of board and management meetings. It is increasingly recognized that the trust of stakeholders forms the indispensable basis for sustainable business success.

In the digital age, in which companies and leaders are becoming increasingly visible, a good reputation is crucial. Analog communication also contributes to reputation on a daily basis. At the same time, a good reputation is becoming increasingly important for employers when recruiting talent.

Holistic approach with specific competencies

Jouni Epper, Katrin Frei, Sabrina Huber, Susanne Müller-Zantop, Barbara Tischhauser Bandli and Lukas Zihlmann have experience in various areas of reputation management. Together they have created the "Reputation Experts". The association offers tailor-made, modular reputation management programs with a holistic approach. The consulting focus is on strengthening the reputation of companies and leaders.

"Reputation management is a holistic discipline and requires very specific skills that can hardly be covered by a single consulting firm. That's why we set up Reputation Experts," explains founding member Lukas Zihlmann. The association offers various services such as reputation measurements, media and stakeholder analyses, strategic corporate communication, CEO positioning, corporate identity and design or brand management. "We already cover most of the disciplines required for comprehensive reputation management and will be expanding in a targeted manner, including with specialists in ESG and sustainability," adds Zihlmann.

Since 2023, the GVB's natural hazards department has been helping residents in Bern to protect their buildings from storms. And to save themselves damage and hassle. The campaign launched in 2023 communicated this in a humorous way: those affected expressively cursed the bad weather that had devastated their homes (Werbewoche.ch reported).

Cursed weather, again!

The campaign is now entering the next round at the start of the hail season. The new edition also focuses on building owners and their properties. Once again, the subjects take on a wide variety of storms and eloquently pillory them in broad-based Bernese German and French.

Communication beyond 360 degrees

The new key visuals have been on display in the canton of Bern since mid-May on a wide range of posters, DOOH, print and online media. In addition, direct and dialog measures such as landing pages, trailers and LiveCom ensure interaction. In addition, personalized subjects are now helping the Bernese municipalities to raise awareness of natural hazards among their residents.

Responsibility GVB: Daniel Hofer; Team Communication. Responsible agency: Bold. CG Artist / Image Editing: Thomas Stocker.

The pan-Nordic design team has created a story about life in the North, about values and the omnipresent relationship with nature. The exhibition takes you through Nordic societies, where trust and cooperation have always been binding elements. Important industrial solutions on a global scale are included in the experience. Kvorning Design, Rintala Eggertsson Architects and Gagarin are among the most experienced exhibition designers in the Nordic countries and have realized numerous exhibitions and museum designs over the last ten years.

The exhibition will be organized under the management of Exponex from the Czech Republic and Wintenex and Habegger from Switzerland. Their extensive experience with international exhibition venues and especially with world exhibitions is of great value to the client - a partnership between the trade promotion organizations in the Nordic countries.

The Nordic Pavilion will serve as a platform to showcase the Nordic countries' commitment to sustainability, innovation and cooperation. The concept of the pavilion is in line with the Nordic Cooperation's "Vision 2030", which aims to make the Nordic region the most sustainable and integrated region in the world by 2030.

The pavilion will offer joint Nordic activities, including theme days focusing on lifestyle and well-being, green transition and circular economy, and mobility and connectivity. These activities will showcase the shared values and strengths of the Nordic countries and promote cooperation and exchange between Nordic and Japanese stakeholders.

The "Inspiration Markets" are celebrating their 14th anniversary in 2024 with new event formats in Bern and Zurich that are intended to provide impetus for the Swiss MICE industry. Taking place on 9 September at Bernexpo and on 7 November at Google Europaallee Zurich, the events will offer innovative programs with exciting speakers and topics tailored to the needs of the dynamic business events industry. "14 years of Inspiration Markets - a success story that shows that we are continuously adapting to the challenges of our industry and setting new standards," says Kate Schmitt, Head of Celebrationpoint and organizer of Inspiration Markets.

New event dimensions" will be presented in Hall 2.2 of Bernexpo on September 9: A huge, interactive exhibition area in the hall, a stage and, as a special highlight, an event lab designed to provide direct inspirational impetus and comprehensive knowledge transfer. Inspiration Markets promises visitors facts about the new Festhalle building on the Bernexpo site as well as fine catering with a relaxed aperitif - and many other surprises.

On November 7, the new "What's Next Forum" Zurich, hosted by Google Europaallee, will offer 300 guests from marketing, business development, human resources and event management an interactive platform. The focus is on networking and professional exchange on current topics such as the use of new technologies and practical tools - including for business events. Their design, impact and profitability will be discussed for the first time in the Inspiration Market's own event lab.

Celebrationpoint founder and organizer of the "What's Next Forum" Ewa Ming is motivated: "We will show the participants specifically how to classify and prioritize new technologies for themselves and their company. Many case studies will be used to show which implementations are possible and which steps are necessary. Top keynote speeches will also provide valuable insights into developments in 2025/26 and make the most important trends tangible."

Both events aim to offer an attractive platform where expert knowledge is combined with practical application at the cutting edge. "Participants should go home with a structured overview of the use of new technologies. To this end, we provide them with inspiration for the next steps and hands-on solutions for implementation in the company," concludes Ming.

Both tenants and homeowners can contribute to Zurich becoming a solar city even faster. An Ewz solar share is available for CHF 250 per square meter, and an unused roof can be made available for an Ewz solar system without any investment costs.

Ingo's campaign shows solar Zurich residents calling on people to join the ever-growing solar movement. Well-known faces from the city such as sustainability blogger Annina Mutter, DJ David Suivez and John Baker founder Jens Jung were also in front of photographer Raphaela Pichler's lens.

The poster campaign is intended to pick up the urban population on the move and is mainly present at streetcar stops. QR codes on hanging boxes on public transport also allow people to delve deeper into the topic and make a direct purchase via the landing page. Social media and e-mailings are also intended to generate traffic and conversions. In the Zürcher-Kombi of Lokalinfo, an advertisement and article remind readers of Ewz's solar participation, as does a short spot at the Cinéma Solaire Openair cinema.

The campaign is flanked by a RonOrp collaboration. Short videos featuring solar architect Ladina Schöpfer and solar racer Gian-Leo Willi from the ETH student project "A-Centauri" will be shown. In addition, Cedric Schild from Izzy Projects is on the trail of solar worshippers. And Energy Zurich is using radio spots to encourage people to drink solar green tea, use solar computers and listen to solar radio - appropriately complemented by Ewz's solar weather sponsorship.

Responsible at Ewz: Adrian Furger (Head of Campaigning), Jonas Brunvoll (Project Management), Julia Weber (Social Media), Fabrice Göldi (Content Creation), Marc Hofmann (Customer Experience), Pascal Schaub (Marketing Management). Responsible for Ingo Zurich: Corina Carabelli, Lukas Schindler (consulting), Michael Gallmann, Johannes Jordan, Sophie Henschel, Jan Saurer, Samuel Wicki (creation), Felicia Aepli (animation), Kathrina Seiler, Kim Prinzing (desktop publishing). Photography: Raphaela Pichler (photographer), Alexandra Aberli (production). Responsible at RonOrp: Gina Buff, Rea Köhler (project management), Charlotte Linsener (production management), Jan Müller (video), Nadine Kägi (photo), Emilio Masullo, Francesca Maurer (editorial team), Nuria Rogger (social media). Responsible for Energy Zurich: Paulina Van der Laan (Account Manager).

Since its foundation in 2014, AGFS has been committed to optimizing and strengthening the framework conditions for the TV market in Switzerland. "We are very proud of the progress and achievements of the last ten years," says Chairman of the Board of Directors Stephan Küng. "Our organization and our members have worked hard to make the planning of television advertising more efficient and effective. This anniversary not only marks a milestone in our history, but is also an incentive to continue and intensify our efforts."

One of the highlights was the introduction of the EvoAd planning tool, which made a significant contribution to promoting efficiency and effectiveness in television advertising. The AGFS was also able to raise awareness of the strategic importance of television in the digital age. Through events such as the Screenforce Days in Zurich and Lausanne and the provision of specialist knowledge and technological tools - such as the EvoAd planning tool - the Swiss Television Advertising Association has assumed a central role in the daily work process of the TV industry. "Television retains its magical appeal and is an indispensable part of the media landscape," emphasized Philipp Mason, Managing Director of AGFS, during the AGFS event.

The anniversary celebration took place on Tuesday at the Wöschi restaurant in Zurich. Around 100 guests from the industry came together to celebrate this milestone with culinary delights and stimulating discussions.

The display of advertising panels can sometimes be an attractive measure for regional campaigns. However, the production and disposal of the PVC sheets lead to environmentally harmful chlorine compounds. In addition, the additives and plasticizers used for soft PVC are also harmful to the environment, which casts a shadow over this measure. Based on these findings and with advice from the City of Zurich's Eco Compass and Intep, Teil.ch looked for a solution for a recycling loop.

The Zurich agency found what it was looking for with partner companies Correct Connect and Kleika. As part of the Blachen cycle Correct Connect, which is responsible for posting, then delivers the sheets to Kleika. The St. Gallen-based company for professional reintegration then takes over the further processing. The canvas material is used to make bags, rucksacks, wallets and other items, thus closing the cycle.

"We are delighted that we can make a contribution to sustainable recycling in the advertising industry with the Blachen-Kreislauf," says Martin Zeiter, Creative Director and Partner at Teil.ch.

In a constantly changing world, the NZZ Academy The program offers decision-makers the necessary know-how and tools to successfully adapt their companies. The program is specifically designed for decision-makers, CEOs and board members in the DACH region and comprises five focus areas with speakers from business, science and politics: geopolitics and international relations, technology and innovation, society and governance, sustainability and environment, and economy and business. Participants undergo a comprehensive assessment to ensure that the content and activities of the NZZ Academy meet their needs and objectives. The five-day executive program will take place for the first time from 26 to 31 January 2025 at the Grand Resort Bad Ragaz.

The NZZ Academy is part of NZZ Connect, the organizer of the Swiss Economic Forum (SEF). This means that NZZ Academy participants can also benefit from the SEF network and gain access to various personalities from the worlds of business, science and politics.

Nappo takes over management

Manuel P. Nappo was entrusted with the development and management of the Executive Program, currently still Director of the Institute for Digital Business at the HWZ, has been commissioned. "Under his leadership, the Academy will focus on innovative and practical content and approaches," says Felix Graf, CEO of NZZ, with conviction.

Nappo studied international management at the University of St. Gallen HSG. After various stops at companies such as Red Bull and GroupM, he was hired by the HWZ University of Applied Sciences in Business Administration Zurich in 2010 as head of the first European CAS in Social Media Management.

In 2013, he was awarded the title "Digital Pioneer of the Year" by IAB Switzerland for his contribution to digital education and training in Switzerland. In 2015, the Swiss marketing and communications industry voted him "Forward Thinker of the Year".

The Xeit agency surveyed the social media usage behavior of over 1000 people living in Switzerland. The study looked at questions such as: Which social media platforms are Swiss people active on and how much time do they spend there? Which target groups are reached by influencer marketing? Where are users particularly receptive to marketing content? What content do they prefer to engage with? And where do you meet Gen X, Y and Z most often?

Snapchat as the hidden champion of Gen Z

According to the survey, Instagram is by far the most popular platform across all generations, followed by YouTube and Facebook. According to their own statements, this is where users spend the most time.

However, when usage is broken down by generation, differences become apparent. Instagram is also the most used platform among Gen Z with 40%, closely followed by TikTok with 27% and YouTube with 15%. The stable usage figures for Snapchat are also noteworthy: as many as 12% of Gen Z say they spend most of their time there.

YouTube is underestimated

The use of social media in Switzerland is diverse and dynamic. New trends and developments are shaping the digital behavior of the Swiss population. As part of its study, Xeit also took a look at current developments.

The agency found that no other platform in Switzerland is as widespread and at the same time as underestimated as YouTube. In addition, every second Swiss person can be found on LinkedIn. They often also follow companies there. And while platform X is losing relevance, the Instagram platform Threads is well positioned to take over from the short messaging service. WhatsApp remains the most popular messenger. The instant messenger is also the most used app for stories - which are called "Status" on WhatsApp.

In terms of formats, short videos are still on the rise, with Instagram being the most important platform for this. Furthermore, video content is now just as popular as images, and more than half of Swiss people listen to podcasts. However, social commerce continues to struggle in Switzerland.

Xeit also found that one in four Swiss people take a short digital break every day by switching off their cell phone.

For its latest study, Xeit researched trends in the use of social media in Switzerland. To this end, the agency generated numerical findings on the use of Instagram, TikTok, LinkedIn, YouTube and the like in Switzerland and compared the platforms. This was done to find out where the most time needs to be invested and where the focus should be when it comes to social media and marketing. The participants were asked about social networking, social business, live communication, blogs, podcasts and influencers, generation check: Boomer to GenZ at a glance, and online vs. offline behavior.

The full report can be downloaded ordered here be

Joinbox was founded in 2009, when the start-up brought together news sources such as Facebook, Twitter, LinkedIn and email. The basic idea: joined inboxes - Joinbox.

In 2012, the Bern-based company became a web agency and has since been developing digital solutions for and with customers in which user experience and technology go hand in hand. The new brand is intended to communicate this promise more aptly under the name "Helga".

A name for people

But why "Helga"? "We create solutions that inspire people. We support our customers and love their users. Helga, a name for people: What better way to communicate this closeness to people?" says partner and CEO Felix Steiner, explaining the name change.

With the name comes a new brand in blue, white and black - the original colors of the Internet. A website that uses videos instead of images, local partners for branding and videography as well as a Bern ticker symbolize Helga's approachability.

Digital communicates analog

The company announced the change to its biggest customers with a gift intended to emphasize its closeness: An old, heavy telephone; when Helga picks up the receiver, it rings.

The new brand was unveiled with a shipment of 300 table bombs. The cover explained the change and introduced it with: "Joinbox is going. With a bang.". When ignited, the new brand was revealed under a shower of confetti.

A clear focus

Helga describes her own offering with the byline "Digital ideation, design & development". "With 10 employees, we cover everything a website or application needs. The new brand places a stronger focus on our expertise in the areas of ideation, user experience and design," says Partner and COO Raphael Marti, describing the strategic brand positioning.

The new brand should therefore express more precisely what the company already stands for today. Technically, Helga remains true to its focus on the CMS Drupal, the use of open source technologies and the development of digital solutions on site in Bern.