Only 27% of men and 18% of women rate their financial knowledge as good, although financial books are a dime a dozen. But these are usually very theoretical and contain abstract charts.

This is where "Rich, Richer... me!" on. The practice-oriented guide aims to convey necessary and indispensable basic knowledge about money in an accessible and humorous way. The book was written by independent financial expert Olga Miler, who is also featured in every print edition of m&k writes a column about money. The trenchant illustrations are by Baden-based illustrator Illumueller. Anna Kohler from m&k advertisingweek.ch spoke to the author about her guide.

m&k Werbewoche.ch: Olga Miler, you have just published your book "Rich, Richer... me". Is it a guide to becoming a millionaire?

Olga Miler: No book or financial app is a guaranteed guide to a million, no matter what they promise! I hope that my book will enrich people in a variety of ways: with motivation to deal with their own finances, with the drawings that will hopefully bring a smile to their faces. But above all with practical tips that can be implemented immediately and with simple explanations that should save you a long search on the Internet. Since I've been working on the book, we've also been talking about money much more often in the family.

What made you decide to write the book? 

I have been writing the blog "Money Talks" for five years on Watson and I teach and talk about money every day. In order to somehow understand all these rather complicated concepts myself and make them understandable to other people, I am always looking for analogies, images or situations from everyday life - and have found that with a little humor and lightness, all financial matters are not only more fun, but also much easier to understand for everyone. So about three years ago, I came up with the idea of creating a completely different financial book. With little text, meaningful pictures and analogies - and of course with practical tips. The idea lay around for a while until last summer, when the opportunity arose to put it into practice thanks to Sarah Berndt from Beobachter-Verlag.

How is the book structured?

The book covers the 33 essential financial concepts we should all know - from money mindset and how to start investing to retirement planning, part-time work and digital finance. Each chapter includes a brief explanation and practical tips for implementation. The whole thing is accompanied by pointed drawings by Dani Müllerthat are taken directly from everyday life.

Who would you like to address with this book?

The book is aimed at anyone who wants to make more of their finances with practical tips. I hope that it will also inspire many young people to enjoy dealing with their own finances and to start investing as early as possible. The book is suitable for people aged 15 and over.

With your company SmartPurse, you coach people in money matters. Who benefits from your coaching? 

Everyone who takes part benefits from our coaching. The majority are women, but of course everyone is welcome! We discuss very practical money issues, look at different tools, discuss ideas and new trends, invite different experts and, together with the independent financial platform "Payoff", do a product check and price comparison so that people can save on fees.

Money is an emotional topic. Society doesn't talk much about it. What is your advice?

Talk about money as much as possible, especially with children and partners. As nobody knows everything about money, you can't make a fool of yourself. Talking about money has many advantages - and you also get to know each other better. I very much hope that practical money knowledge will find its way into the school curriculum as soon as possible, as is the case in Denmark, for example.

In your m&k column, you give tips on money matters. Can you tell us your top three?

First and foremost, you should look at your own finances, regularly remove unnecessary money guzzlers from your budget and also take a look at your pension fund from time to time. In addition, you should not only save, but also invest - no matter how small the amount you have on hand. Regularity is the key here. Where possible, you should also invest with passive funds such as index funds or exchange-traded funds (ETFs). This saves a lot on fees compared to active funds

The book "Rich, Richer... Me!" can be bought in any major bookshop, such as Orell Füssli, Lüthi or Exlibris, or ordered directly from Beobachter-Verlag.

In the latest hospital magazine, the KSA wants to show that neuromedicine is more than just a matter of the head. Diseases of the brain, nervous system and spine occur frequently. Last year, 1,294 people with a stroke, 315 with a slipped disc and 321 with a brain tumor were treated at the KSA. This makes it all the more important to raise awareness in the field of neuromedical diseases.

The topics of strokes, slipped discs, dementia and brain tumors are the focus of the new issue of the magazine. The clinical pictures are examined in detail through stories from those affected as well as well-founded, informative articles.

"The KSA magazine shows the diversity of neuromedicine and not only explains technical aspects, but also touches on an emotional level," explains Julien Buro, Head of Marketing and Communication at the KSA Group.

The latest edition of the magazine builds on previous editions and fills the existing sections with new topics. But there is also new content. In keeping with the theme, the current issue of the KSA magazine features a puzzle page with a competition for the first time, where readers can "brainstorm" for themselves.

The careful graphic design of the magazine supports the thematic focus with suitable illustrations in appealing, bright colors.

The content from the print magazine was also used in a digital version for the landing page Neuro.ksa.ch prepared. Selected articles are also picked up again on social media thematically and in the graphic style of the magazine.

Responsible at the KSA Group: Julien Buro, Ralph Schröder, Claudia Morach, Johanna Häseli. Responsible at Lumina Health: Tarja Zingg (strategy, concept), Debi Balmer (design, animation), Tarja Zingg, Stefan Zingg (text). Photography: Phil Wenger. Google Ads: Click workshop.

Iseltwald, which has become a hotspot thanks to a Netflix TV series, is booming more than the small village would like, PostBus announced on its website. PostBus is now directing visitors to other destinations with its first campaign in Korean.

Via window films in the double-decker Postbus, on double screens and at the bus stop in Iseltwald, Korean guests are directly connected to the bus via QR code. led to the website. Under the motto "Discover more", you can find out more about other destinations that you can reach on a day trip from Interlaken BE.

Pass journeys in the Central Alps, the Rosenlaui line, the Wilderswil-Saxeten and Lauterbrunnen-Isenfluh routes are highlighted. Koreans also pay half price on the Rosenlaui line with the Jungfrau Railways "Dong Shin VIP Pass".

More visitors from India soon?

Iseltwald is overrun after a key scene from the Korean series "Crash Landing on You" was filmed on the jetty there. In 2019, almost 90,000 people traveled from Interlaken to Iseltwald by Postbus every year. In 2023, there were three times as many. The majority of these are tourists or series fans.

After chaotic scenes in the village last year, coaches now have to reserve parking spaces. Series fans also pay a five-franc selfie fee for access to the pier. PostBus set up an express line and deployed double-decker buses.

Postbus expects more and more Indian guests to travel to Iseltwald in the future. The cult series from South Korea can now also be streamed in their language on Netflix. (SDA/swi)

The liquid design concept developed by Evoq with flexible, interlocking elements forms the basis for the Dertour Group's striking new image. This is intended to reflect the strength of the travel group with its more than 130 companies and almost 10,000 employees.

The new design concept stands for a simplified, emotional and international brand experience, enables the seamless integration of all business areas and brands and strengthens the brand perception of the Dertour Group as a unifying corporate brand, the agency explains in a press release. With the new brand, the Group also wants to become more present at travel destinations and thus create a higher brand recognition value in an international context.

Der Touristik Suisse will also change to the new company name Dertour Suisse. However, all tour operator brands and Kuoni travel agencies will retain their names, independent presences, websites and catalogs in their current form.

Responsible for Dertour Group: Lars Bolle (Vice President Group Brand Management), Marion ten Haaf (Head of Corporate Communications Dertour Group). Responsible at the Evoq agency: Ralph Kaebe (consulting); Patricia Müller (design direction).

The situation in Europe is particularly worrying, said the responsible WHO department head Rüdiger Krech in Geneva on Thursday. Sales restrictions are of little use if young people can order the products online and the authorities do not put a stop to it.

According to the WHO, it is estimated that around 37 million teenagers between the ages of 13 and 15 already consume tobacco. This includes cigarettes, chewing tobacco and snuff. There are also millions more who use e-cigarettes. Although they do not contain tobacco, they do contain nicotine and are therefore addictive. Because e-cigarettes are sometimes expensive, many young people switch to tobacco products when they run out of money. In the WHO European Region, 20 percent of 13 to 15-year-olds now say they have used e-cigarettes in the past 30 days.

Among the 16,000 flavors are those such as "chewing gum" and "candy", which are clearly aimed at children. "History is repeating itself: the tobacco industry is trying to sell our children the same nicotine in different packaging," said WHO chief Tedros Adhanom Ghebreyesus.

WHO denounces advertising

According to the WHO, the fact that tobacco companies advertise their e-cigarettes as a product to help people quit tobacco is just a pretext. "How can they talk about harm reduction when they are courting children with these dangerous, highly addictive products?" said Tedros.

The WHO denounces advertising in children's colors and with cartoon characters. Influencers are also being recruited to promote dangerous products to their followers as "cool" in return for payment. "The industry wants to get children hooked as young as possible so that they become lifelong consumers," said Given Kapolyo, who organizes young people in Zambia to educate their own youth groups about harmful nicotine consumption.

The WHO is urging countries to place greater restrictions on the use of tobacco and other nicotine products. This includes a ban on e-cigarettes with different flavors, advertising bans, higher taxes and 100% indoor smoking bans. (SDA)

In its ruling of May 16, the court revoked the building permit that the city had granted to Swiss Prime Site Immobilien, as several appellants announced on Thursday.

Among other things, this building permit provided for the demolition of the two large event halls Lichthalle Maag and Maag Theater as well as the office tower built in 1971. A high-rise building with apartments was to be built in their place.

In their press releases, the Zurich Heritage Society and the Hamasil Foundation write that the city was wrong to refrain from examining whether the Maag Halls were worthy of protection.

Buildings appear worthy of protection

The hall and office tower between Hardbrücke railroad station and Escher-Wyss-Platz have a special intrinsic and situational value and contain old building fabric; the building therefore appears to be potentially worthy of protection and belongs in the municipal inventory of art and cultural-historical objects of protection, summarizes the Zurich Heritage Society.

This means that the Maag-Hallen will be preserved for the time being, and with them a lively cultural venue and one of the last witnesses to the industrial history of Zurich West, according to the Hamasil Foundation. It is convinced "that the district does not need more sterile office buildings and expensive apartments, but rather culture, restaurants, stores and apartments that are affordable".

Clarifications are still pending

However, the fate of the halls remains uncertain with the decision of the building appeal court. On the one hand, the ruling is not yet legally binding and can be appealed.

On the other hand, it only calls on the city to go over the books again. An inventory does not yet mean that the site is protected - whether protective measures are appropriate must first be clarified before a building permit is issued. (SDA/swi)

How feelings arise

A new view of our emotions.

• Author: Lisa Feldman Barrett
• Publisher: Rowohlt Verlag, 2023
• Pages: 672
• ISBN: 9783499011054

For a long time, it was said that all emotions are recognized and understood worldwide. They are equally innate in every human being. This theory of universal emotions, which is based on serious methodological errors, has been dispelled by the renowned emotion researcher Lisa Feldman Barrett. She shows that emotions are constructed categories that are learned. Every culture therefore has its own emotions. A paradigm shift is needed to overcome stereotypes, make justice fairer and help people become more emotionally intelligent.

Feel-Good Productivity

Be productive without stress - and get more out of life.

• Author: Ali Abdaal
• Publisher: dtv, 2023
• Pages: 266
• ISBN: 9783423263887

The shelves in bookshops are full of guides that aim to help you increase your productivity and performance. All well and good, but where's the fun in that? No one can achieve top performance and withstand stress in the long term if they don't enjoy their work. That's why Ali Abdaal reconciles performance and enjoyment and provides actionable tips on where energy can be drawn from, how energy blockages can be removed and how motivation can be maintained in the long term.

New Work Dystopia

Failure in change and how to do it better.

• Author: Carsten C. Schermuly
• Publisher: Haufe Verlag, 2023
• Pages: 284
• ISBN: 9783648169636

Everyone has been talking about New Work since the coronavirus pandemic. The term is now used to describe all kinds of change initiatives that have little to do with the original idea and whose failure is increasingly driving employees to despair. The book tells the fictitious, grotesquely exaggerated story of a medium-sized company in the provinces as an example of such a failure. In the last part of the book, the author presents himself as an expert from the capital and sets the record straight. Readers who persevere until then will learn from other people's mistakes and find out how to tackle the topic of New Work properly.

The power effect

Use your strengths and change your life step by step.

• Author: Nathalie Karré
• Publisher: Kneipp Verlag, 2023
• Pages: 144
• ISBN: 9783708808383

Stereotypes still keep women trapped in certain roles and structural problems such as the gender pay gap put them at a systematic disadvantage. The rocky road that women have to travel to develop their individual potential is incredibly draining. Female power activist Nathalie Karré reveals how they don't lose heart despite this struggle. She shows how women can use their strengths in five steps. The many practical tips and numerous reflection exercises invite you to think about your own dreams and goals and to pursue them in a courageous, structured and consistent manner.

The forum under the patronage of Dpsuisse led almost 200 participants through three exciting hours on Thursday afternoon. Entrepreneur and board member Sunnie J. Groeneveld moderated the event at JED Schlieren and expertly navigated the guests in the audience through the various perspectives of the print and media world.

Today's talents and tomorrow's technologies

After a welcome talk with Dpsuisse Director Beat Kneubühler and Galledia CEO Daniel Ettlinger, the Printed in Switzerland Ambassador was honored. The award has been presented by Dpsuisse for ten years to companies that are loyal to Switzerland in all areas. This year, the trophy went to TCS Switzerland.

The keynote speeches then began. With the initial question "Tech or spirit?", columnist Kurt W. Zimmermann outlined the world of work in the media. "Tech and spirit? They don't have to be opposites - they could complement each other well," said Zimmermann. Those who have and use both are equipped for the future. It is important that journalists do not rely on what the AI says, but continue to research complex issues themselves. In addition, AI will lead to a reduction in personnel and an increase in company margins, Zimmermann continued. At the end of his keynote speech, the guests almost stopped clapping: "What is a blonde with dyed black hair? Artificial intelligence."

Chris Beyeler, President of Klmpact, spoke about the importance of artificial intelligence for the print and media industry under the motto "From Hype to Reality". According to Beyeler, the fear of AI is unfounded. The benefits outweigh the dangers. However, there should be no one-size-fits-all approach. Because AI parrots what it has been trained to say, it needs well-trained people and good prompting to achieve good results. Beyeler also emphasized the increasing importance of voice in our daily work with computers.

Entrepreneur and digital ethics expert Cornelia Diethelm then outlined strategies for integrating ethical responsibility and disruptive technologies. It's about people - anyone who understands this has already arrived at ethics. "AI systems are conservative to a fault." Because AI training data is often distorted and outdated, this leads to discrimination. "Humans are much more complex. We are unique and live in the now," says Diethelm. That's why we need diverse training data. You also have to learn how to interpret the data correctly.

After a break, entrepreneur, board member and politician Esther-Mirjam de Boer spoke about new perspectives in the modern working world. She focused on diversity and the recruitment and retention of skilled workers. "Different people have different needs," said de Boer. This is exhausting - just as good leadership is exhausting. In addition, a culture of fear is easier than a culture of error: "Silence can be more comfortable than dealing with conflicts and speaking out about unpleasant things". De Boer also showed how diversity - through inclusion and experimentation - can make life easier. After all, homogeneous management teams find it more difficult to find diverse solutions. Inclusion is the key here: "Go on thought journeys with the most diverse people, allow for productive changes. Be strict with your inner voice: Yes, but.... These are their spoilsports," says de Boer.

Slammer mixes up the event

Dubbed an artistic interjection, slammer Gina Walter fired word acrobatics into the audience shortly before Urs Meier, entrepreneur and former FIFA referee, shared his journey from the pitch to the business world with the audience and spoke about leadership in times of change.

With the involvement of the audience, Meier gave examples of how important it is to know the rules before adequate decisions can be made. This applies to both the playing field and the business world. Decisions should also always be fair - both on the pitch and in the boardroom.

Twelve awards at the Swiss Print Award

After a refreshment break, the Swiss Print Award honored the best print objects in Switzerland. There were 12 winners in 6 categories (Werbewoche.ch reported). The Swiss Print Award was presented by Anna Kohler, co-editor-in-chief and journalistic director of the magazine m&k and the online platform Advertisingweek.ch. The afternoon was rounded off with an aperitif riche and lively networking.

The Swiss Print Award jury, consisting of Christian Theiler, Ursula Heilig, Anna Kohler, Frederick Rossmann, Patrick Werder, Andrin Schenk and Stefan Hills, have selected twelve award winners from 46 entries and 42 nominees. They were announced on Thursday evening as part of the Award Night at JED Events Schlieren, hosted by Anna Kohler from m&k advertisingweek.ch.

The Swiss Print Award is the only award for print projects conceived and realized in Switzerland. The awards are presented in gold, silver and bronze. The categories have been slightly adjusted for 2024: Books, Publications, Packaging, Direct Print Communication and Printed Specials. The Peter Grob Prize will continue to be awarded as an honorary prize to a company or person for their striking "work" in the field of print products.

The heads of the major media companies exchanged views in the so-called elephant round on Thursday: NZZ CEO Felix Graf, SRG Director General Gilles Marchand, TX Group President Pietro Supino, Ringier CEO Marc Walder and CH Media CEO Michael Wanner.

They want to meet the challenges posed by artificial intelligence (AI) and the big tech platforms with an open mind - they agreed on this point. There may not yet be a sustainable business model, said Felix Graf, "but we don't want to come across as tech opponents; we need to find a business model and work together with the platforms in a spirit of fairness".

"The public should find answers with us"

In the old world, parts of texts were used, said Marc Walder. In the new world, which is just beginning, entire content such as texts or videos would be taken over and used for training purposes for artificial intelligence, for example. Walder also said: "You can't be a tech obstructionist."

If the public wants to ask a chat in order to get answers, then you have to make sure "that they get the answers from us and not somewhere else", said Walder. Ringier has therefore launched a cooperation with Google. This approach was also used by the Wall Street Journal which has just signed a contract with the software and AI company Open AI (Werbewoche.ch reported).

No access by AI giants

CH Media currently has no cooperation of this kind in its quiver, said Michael Wanner. But the path must always lie somewhere between cooperation and lawsuits abroad.

Meanwhile, Pietro Supino still sees a lot of potential in his own companies: "We can create more added value in journalism and write more about topics that interest the public." Swiss publishers are also called upon not to make their content accessible: "We have to protect our inventories from being accessed by the AI giants." This is also a challenge for SRG.

Ermotti: Today's UBS "too big to fail"

On the first day of the two-day forum, the Chairman of the Board of Directors Andrea Masüger, the President of the Swiss Federation of Trade Unions Pierre-Yves Maillard, Israel's Ambassador to Switzerland, Ifat Reshef, and UBS CEO Sergio Ermotti also made an appearance. Ermotti acknowledged that UBS in its current form is "too big to fail" - that the bank cannot be let go by the state due to its size and its interconnectedness with the financial system and the economy.

"We are aware of our responsibility," said Ermotti. And he also agrees that some adjustments to the regulatory framework conditions are necessary: "They must be designed in such a way that no state or taxpayer would have to rescue us if the worst came to the worst."

A looming dispute between Ermotti and Federal Councillor Karin Keller-Sutter has recently been discussed in the media. The point of contention is the demand for stricter capital requirements for UBS. According to Finance Minister Keller-Sutter, UBS could have to build up additional capital in the region of CHF 15 to 25 billion.

Ermotti did not address the question of equity, but tried to take the wind out of the sails a little: "We agree with 80 to 90 percent of the 22 measures proposed by the Federal Council in its 'TBTF report'," he said. (SDA/swi)

The Swiss festival representative Weischer.Cinema and the ADC are continuing their partnership to enable young Swiss creatives to take part in the Young Lions Competition 2024. The film, print and digital categories have once again been selected via ADC Young Creatives Awards qualified. The media team was determined in a selection process by Weischer.Cinema. The team that won the ADC Young Creative Award in the Direct category will also be in Cannes, but without taking part in the Young Lions Competition.

The Swiss Young Lions 2024 at a glance

• Digital: Fabrice Studer and Manuel Silva from TBWA\Zurich
• Film: Francesca Kleinstück and Emil Maeder from Marty-Trezzini
• Media: Franca Boeglin from Jung von Matt Limmat, Gabriela Oetliker from Jung von Matt Impact
• Print: Luisa Jentzsch and Sandro Schmocker from Jung von Matt Limmat
• Direct: Natalie Friedrich from Jung von Matt Limmat, Joséphine Ducret from Publicis

On Wednesday evening, the Young Lions teams met at the premises of cinema advertising marketer Weischer.Cinema Switzerland for the Young Lions Roundtable to get each other in the mood for the upcoming Young Lions Competition. Christof Kaufmann, CEO of Weischer.Cinema Switzerland, is delighted: "Thanks to the partnership with the ADC, we have created a sustainable solution to promote young Swiss talent and ensure access to the international advertising stage. All Young Lions teams are highly motivated and determined to defend last year's Swiss success."

The Young Lions competition will once again take place alongside the festival this year. From June 17 to June 21, the teams will compete live on the Croisette against the best young creatives in the world.

3 Swiss jurors travel to Cannes

The Cannes Lions Festival has also appointed three Swiss jurors for 2024. "We are delighted that Switzerland is participating in both the Shortlist Jury and the Awarding Jury. We are particularly proud of Switzerland's renewed presence on the Awarding Jury," says Christof Kaufmann.

The Cannes jury consists of the Shortlist Jury and the Awarding Jury, both appointed by the festival management. They evaluate the works of the global creative elite at various stages. The jurors are selected on the basis of nominations from the country representatives and the festival management. The number of jury places per category depends on the country's creative achievements and awards in the previous year.

This year, Dominique Magnusson from Jung von Matt Limmat will be judging for the shortlist jury in the Industry Craft category. Patricia Corsi from Bayer Consumer Health in the Titanium category and Sama Al-Naib from BCW in the PR category have been nominated for the Awarding Jury.

Comparatively few Swiss submissions

This year, Switzerland recorded around 108 submissions. Compared to 157 submissions in 2023, Weischer.Cinema Switzerland is also surprised. "We have noticed that the number of submissions from advertisers has decreased, while the number of agency submissions has remained constant," comments Kaufmann. "We will try to find out in discussions how we can better support the submissions. Ultimately, however, the decision to compete with the advertising elite lies with the advertisers."

Swiss delegation meets again at the Swiss BBQ

Once again this year, Weischer.Cinema Switzerland invites you to the Swiss BBQ at the halfway point of the festival. On Wednesday, June 19, starting at 12 noon, the Swiss delegation will meet for a networking event at O'Key Beach in Cannes. Interested parties can here log in.

Good to know: The m&k Werbewoche.ch team will be reporting live from the Croisette again this year. Take a look and subscribe to the newsletter!

According to estimates from 2020, around 30,400 people in Switzerland are newly diagnosed with dementia every year, 6% of them before the age of 65, 73% of whom are women. Experts currently assume that one in three men and one in two women can expect to develop dementia in the course of their lives. There is currently no drug or other form of treatment that can prevent, stop or cure Alzheimer's or any other form of dementia. Bottneuro, a spin-off from the University of Basel, wants to change this.

Bottneuro's therapeutic approach combines digital solutions with a non-invasive form of treatment to create a patient-specific therapy. Samsung Galaxy tablets are used as hardware. Bottneuro's treatment can be carried out at home or in a clinic using a personalized, 3D-printed headset and the tablet. The affected areas of the brain are stimulated externally using soft, injection-molded brush electrodes. 3D PET data provides precise information on which areas are affected. Although still in the development stage, the potential for this solution seems great.

As part of an offline and online case study, Kunde & Co shed light on the partnership between Samsung Switzerland and Bottneuro. This resulted in further measures such as a video, social media posts and informative newsletters to ensure an optimized overall experience. This comprehensive approach is intended to position Samsung as a top partner for the healthcare and technology sector.