When Nemo enters the stage of the Eurovision Song Contest one last time after the points have been awarded to receive the glass microphone, the fragile glass trophy shatters when it is put down a few moments after being presented to Nemo. And so, with a little help from gravity, reality creates a story that will take pride of place in the annals of Mobiliar Insurance.

Nemo and the press react to damage sketch

The following day, Mobiliar and Jung von Matt Limmat exchange ideas, and the "Broke the code trophy" damage sketch is posted on Mobiliar's social media channels around midday. A news-jacking that not only amuses the Swiss, but also the largest public media. And Nemo too. Because a few days later, Nemo reposted with the legendary words: "Dear Mobiliar...".

Trophy insurance for Nemo

Mobiliar also responded again - as the claim says: "Whatever happens - we help quickly and without complications". Within twelve hours, it created a truly unique and personalized insurance policy for Nemo's ESC trophy and handed it over last Friday. This means it can break as often as it likes in future and is now insured with Mobiliar.

"If you want to capitalize on momentum, you have to be quick. And that can only succeed if all partners recognize the potential of an idea and implement it together - quickly and easily," explains Wolfgang Bark, Managing Creative Director of Jung von Matt Limmat.

Nicole Bieri from Mobiliar adds: "Nemo's mishap after the incredible performance showed that claims are part of life. And we are very proud to be able to insure Nemo's Malmö Trophy against any damage in the future."

Customer: the furniture. Responsible Agency: Jung von Matt Limmat. External partners:inside: Capitano Music.

The job cuts at Supermarkt AG were announced by Migros according to a report by the portal Inside Parade Ground confirmed on Friday. According to the press release, employees at the Migros headquarters on Limmatplatz in Zurich will be affected by the redundancies. Administrative offices are mainly located there.

All Supermarkt AG directorates are affected, including the fresh produce, food and non-food directorates as well as the marketing communications, finance, operations, sales and staff departments, a spokesperson explained on request. "In absolute terms, the most jobs will be lost in marketing communications," he said. Store staff, however, are not affected by the measures.

According to the press release, those made redundant will be supported in their professional reorientation. As previously announced, Migros has also introduced a new social plan with effect from May 1 in view of the forthcoming redundancies. As part of the realignment, a total of around 1500 jobs will be cut in the company.

In a statement, the trade union Unia called on Migros to refrain from dismissals. In addition, the retailer should support all employees in their search for a new job within or outside the group.

New structure

The management of Supermarkt AG has redesigned the organizational structure together with a project team from all directorates and external consultants - according to media reports, this is a team from the consulting firm McKinsey. This new structure has now been approved by the Board of Directors of Supermarkt AG and will be implemented on July 1, 2024.

The aim of the realignment is "simplified processes, lean structures and clear roles". The background to this is that Migros wants to make savings under its new bosses Mario Irminger, head of the Federation of Migros Cooperatives, and Peter Diethelm, head of Migros Supermarkt AG.

In the course of this, the company also intends to sell several specialist stores and subsidiaries, including the electronics retailer Melectronics. According to the spokesperson, the sale is proceeding "according to plan".

However, as Migros writes in its latest press release, the planned sale of Melectronics will lead to changes in around 50 of Migros' larger supermarket branches. "This refers to the Melectronics sales areas within Migros supermarkets, similar to shop-in-shop formats," said the spokesperson.

In future, Melectronics will only sell a "basic range of electronics items" at these locations. Unlike the independent Melectronics stores, these sales areas within Migros supermarkets will not be for sale.

Migros gives up Nutri-Score and food delivery service

In addition to the redundancies, Migros Supermarkt AG is implementing various other cost-cutting measures. One of these concerns the voluntary Nutri-Score food label. Migros wants to gradually remove the Nutri-Score from its products.

The reason given by the company is that the label brings too little and costs too much. "Experience since its introduction three years ago has shown that the benefits are too small in relation to the high costs," the press release states. However, Migros does not want to put a figure on the current costs of the label. "What we can say is that the costs for the phase-out are significantly lower than the further conversion and any future adjustments to all products," said a spokesperson.

The Nutri-Score is a food labeling system used in various European countries that uses a color and letter system to compare foods in the same category in terms of their balance. The federal government supports the initiative, which was developed by the French Ministry of Health.

Migros has also announced that it will discontinue its Foodnow food delivery service at the end of May. The delivery service, which was launched in 2020, is comparable to services such as Eat.ch or Uber Eats and delivers food from restaurants to customers. "Despite around 600 restaurant partners, considerable growth in orders and the expansion of the delivery area, it was unfortunately not possible to achieve the business targets", Migros explains the decision to discontinue Foodnow.

Freshness boss leaves

There will also be a departure from the management team at Migros Supermarkt AG. Sandra Stöckli, who has been in charge of the Fresh Food Directorate since last summer and acted as deputy to Migros Supermarkets boss Peter Diethelm, is handing over the reins at the end of June.

She will then leave the company completely at the end of August. According to the press release, there are no plans for a successor to head the Fresh Produce Directorate. Instead, the Food and Fresh Produce Directorates will be merged into a single Directorate. Miriam Richter, who has been responsible for Food & Procurement Management since March, will head the combined directorate in future. (SDA)

SVI President Philippe Dubois welcomed 21 voting members to the 61st Annual General Meeting of the Swiss Packaging Institute SVI in Olten on Friday. The past year 2023 was characterized by the war in Ukraine and the Middle East, with the corresponding impact on the global economy. In the packaging industry, the last upheavals from the corona crisis slowly subsided and other issues such as energy shortages, raw material prices, deindustrialization, economic downturn, shortage of skilled workers and increased regulatory activities in Switzerland and the EU weighed on the industry. In view of all these facts, the Board of Directors defined and sharpened the SVI's strategy for the next three years at its last meetings, the SVI writes in a press release.

Out of crisis mode

Managing Director Andreas Zopfi considers it necessary to change the narrative from crisis mode and calls for the current situation to be understood as the "new normal", which includes both wars and increased regulatory pressure. The past year was dominated by "sustainable transformation" and the SVI had fulfilled its duties in the office and implemented its strategy and mandate. Zopfi's report focused on the topics of internal and external communication, law and politics as well as the results of the last SVI business survey. Training remains an important strategic pillar of the SVI. The review of the Swiss Packaging Award 2023 is positive, with 48 entries and two Swiss winners also scooping a World Star.

2023: Better earnings situation

The association's annual financial statements for 2023 showed a better income situation than in the previous year. Income from the Academy was satisfactory, even though a certain reluctance to offer courses was noticeable. As the CAS training was not well received, the SVI will write off the initialization costs in full in 2023. Overall, operating income of CHF 643,568 and expenses of CHF 588,622 resulted in a profit of CHF 2841 for 2023. The budget for 2024 seems realistic, even if the year did not start as well as expected due to the weak economy.

There were no personal elections on the agenda this year. Board elections for the period 2025-2027 are due next year, as well as the election of a new President, as Philippe Dubois would like to retire for good. There are also plans to relocate the head office to Olten in August 2024.

Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment Group to exclusively market the Joyn streaming platform in Switzerland. This will provide advertisers with a new environment for video ads from mid-June 2024.

Joyn will be available via app stores on smart TV, mobile, tablet and desktop and offers live TV streaming with over 50 channels, media libraries for films, series and shows as well as in-house productions from a single source. This will replace the previous offering from the streaming platform Zappn.

Joyn's advertising inventory is offered as part of the Goldbach networks. The Goldbach Audience and Goldbach Media units are already marketing partners of the Seven.One Entertainment Group in Switzerland.

The current Coop promotion "Das isch Summer" is all about warm summer afternoons. To ensure optimal integration of all communication channels, Valencia involved experts from the digital, motion, text and graphics units as early as the conception phase. "In terms of advertising media, the Coop collective promotions are among our largest and most diverse assignments. From TV to web, social media, print and DOOH, all possible measures are represented. It makes particular sense to be able to offer everything from a single source," says Valencia CCO Tommy Schilling.

Moving image meets social media content

For the moving image communication, the collector's items were staged in an action-packed environment. The accompanying story is about a father and daughter who play an exciting table tennis match in the garden in which all the promotional items are used. Parallel to the TV commercial produced by Shining Films, short clips for social media were shot on the same set to encourage interaction.

Coop's "Das isch Summer" collective promotion runs from mid-May to the end of June 2024.

Client: Coop Cooperative. Responsible agency: Valencia Communication. Production: Shining Film. Media: TW Media.

Of the commercials examined, 30 percent advertised goods and services with a high carbon footprint. These include chocolate, air travel and cars.

According to the authors, the advertising industry is thus violating the German Media Act. This stipulates, for example, that advertising must not promote behavior that "significantly endangers the protection of the environment". The researchers are therefore calling for political measures such as mandatory warnings or advertising bans.

Criticism of the advertising practice has also recently come from Switzerland: last year, Greenpeace complained that Migros and Coop were advertising animal products and boosting their sales with "massive campaigns". According to the environmental organization, one franc spent on advertising animal products causes four times more greenhouse gas emissions than one franc spent on vegan substitute products.

The study published in May by the University of Leipzig on behalf of the Otto Brenner Foundation analyzed around 10,000 commercials from the largest German TV stations and on YouTube and calculated the carbon footprint of the advertised goods. (AWP/ESG News Service)

SRG spokesperson Edi Estermann told the Keystone-SDA news agency on Friday that the Board of Directors will also meet first on the same morning. He was confirming a report from CH Media. SRG will then provide information.

The selection of the candidates will only be presented to the delegates on Saturday with a table presentation. This is customary for a personnel matter of this kind. Estermann did not say any more.

In the media, SRF Head of Culture Susanne Wille and SRG Executive Board member Bakel Walden are mentioned as the most promising candidates. A co-leadership with both would also be possible. The NZZ brought CH Media editor-in-chief Patrik Müller into play on Thursday. However, he had stated that he wanted to remain with the publishing house, CH Media wrote.

SRG Director General Marchand, who has been in office since 2017, announced in mid-January that he would be taking early retirement by the beginning of 2025 at the latest. The media company wants to prepare itself for the media policy discussions of the coming years with a new top management team. In addition to the halving initiative, these include the negotiations on new concessions in 2027 and their decision by 2028. (SDA)

Ese Agency has already implemented a wide range of social media content for Migros, for example for M-Budget, the SpinMania- and Support Culture CampaignMigros Play & Win" is another comprehensive communication concept.

For the current Migros promotion, a brightly colored mobile game with a Match3 game principle was developed. Over 300,000 prizes are being distributed, with the prizes getting closer with every Migros purchase. Ese Agency's concept is designed to create dopamine rushes. To achieve this, the agency brought Migros cult products to life. The campaigning included the message and design concept as well as the creative social media strategy. The aim was to capture the summery fun of playing - and to reflect it visually on the various channels.

Visual on the mobile gaming zeitgeist

The inspiration behind the key visual is the bright and dynamic world of mobile games. Hearty Migros products are the face of the promotional campaign. For example, a product illustration of the vanilla ice cream or the own-brand ice tea. "The campaign managed to combine the wacky world of gaming with one of the most popular brands and thus communicate the colorful adventure - a balancing act," explains Creative Director and founder of Ese Agency, Elia Binelli.

"Migros Play & Win" has been available to play since Tuesday. Over the coming weeks, you can fill the stamp card with every purchase, complete levels and win from over 300,000 prizes.

Responsible at Migros-Genossenschafts-Bund: Laura Geerts, Delia Candolo, Raphael Jung, Moana Salmina. Responsible at Ese Agency: Elia Binelli (responsible), Elia Binelli, Emanuel Ernst, Severin Gamper, Damian Steffen, Aline Braun (concept), Severin Gamper, Aline Braun, Rozalia Budimir, Ian Weber, Damian Steffen (production).

"With this new treaty, we want to ensure the responsible use of AI that respects human rights, the rule of law and democracy," said Marija Pejcinovic Buric, Secretary General of the Council of Europe, in Strasbourg on Friday. The European Union had already agreed on a law on AI in December, now the Council of Europe, which is independent of the EU, is following suit.

The convention is intended to regulate the use of AI in the public and private sectors. However, when it comes to regulating the private sector, states can choose whether to take their own measures instead of the Convention's provisions. This is necessary due to the different legal systems, according to the Council of Europe.

Criticism of the agreement

However, critics complain that this dilutes the agreement and gives states and companies too much freedom. The provisions also do not apply to issues of national security and defense.

According to the Council of Europe, the agreement sets out transparency and monitoring requirements, for example when content is created by AI. States must also ensure that AI systems respect the prohibition of discrimination and the right to privacy, it said. Furthermore, it must be ensured that AI systems are not used to undermine democratic processes.

Swiss delegation actively involved

Switzerland actively participated in the negotiations, which lasted a total of one and a half years, the Federal Office of Communications (OFCOM) announced on Friday. Thomas Schneider, Ambassador and Bakom Deputy Director, led the negotiations as Chairman of the Committee on Artificial Intelligence.

Foreign Minister Ignazio Cassis was also present at the adoption of the convention by the Committee of Ministers of the Council of Europe. According to the Federal Office of Communications, the Convention will be opened for signature by all states in September 2024. If it is ratified by Switzerland, it will still have to be transposed into national law, as the press release explains further.

Once signed, the Convention can be acceded to not only by Council of Europe member states, but by countries worldwide. Anyone who has signed the convention is then bound by it. Countries outside the Council of Europe, such as the USA, Canada and Israel, were also involved in the negotiations.

The Council of Europe is independent of the EU and, together with its Court of Justice, works to protect human rights, democracy and the rule of law. Its 46 members include all 27 EU countries, as well as countries such as the UK, Turkey and Switzerland. It is therefore responsible for 680 million people - from Greenland to Azerbaijan. (SDA)

Bandara celebrated its ninth birthday a few days ago. The Zurich-based agency for immersive content has big plans for its tenth year: Tunay Bora is coming on board as art director to take the visuals to the next level.

After an IT apprenticeship at ETH Zurich, Bora obtained a Master's degree in Game Design and then worked at Hinderling Volkart - now Dept - for eight years, most recently as Director CGI. There he worked on mandates for Switzerland Tourism, Audi, Migros, Axa and Freitag.

For several months now, Bandara has been supported by Michael Volkart, who, in his role as coach and advisor, is contributing his wealth of experience as founder of the former Hinderling Volkart agency and advising Bandara on its strategic development.

Since its foundation, Bandara has focused on projects in the field of virtual reality and augmented reality and has implemented over 300 projects since 2015, including for brands such as Lindt, Ikea, Zalando, Nespresso and Dyson.

After the multiple award-winning Fire film "Cursor" from 2022 wants the NZZ achieve great impact with another film. "Made for times of upheaval" addresses the major changes that the world and the readers of the NZZ The challenges we face include geopolitical shifts caused by wars in Europe and the Middle East, the rise of new political and economic players and social upheaval caused by artificial intelligence. In this mixed situation, the NZZ offer credible journalism, factual accuracy and liberal foresight, classify events and provide orientation for the future. The high quality of the journalistic craft in which the NZZ is the focus here. "The NZZ is made for times of upheaval. We wanted to show this in the film," says Johannes Berchtold, Head of Customer Marketing & Branding at NZZ.

Like its predecessor "Cursor", the current film was also produced in close collaboration between the NZZ and the production company Stories. It was once again directed by Tobias Fueter: "It is always an exciting challenge to build on the success of a previous commercial. We wanted to retain recognition elements and the brand identity while creating a fresh, innovative idea," says Fueter. "Umbruch stands in a journalistic context and symbolizes our time of change. With the new NZZ-film, we have found a relevant and contemporary approach that gets to the heart of what the NZZ stands for inspiration, for classification and for orientation."

The commercial will be shown in Switzerland and Germany on various social media channels, on the web, on TV and in selected cinemas. It is the centerpiece of a large-scale campaign that will promote the products of the NZZ will come into focus.

Responsible for NZZ: Johannes Berchtold (Head Customer Marketing & Branding, Strategy & Concept), Valerio Cerlito (Image Rights), Stella Elenoglou (Awareness Measures Switzerland), Laura Rietz (Awareness Measures Germany). Responsible at Stories: Yves Bollag (Executive Producer), Tobias Fueter, Nicole Spring (Director), Patrick Viert (Concept/Idea), Nicole Spring (Producer), Filipe Carvalho, Michael Neithardt, Palmy Inn (Motion Design / Title / Colorgrading), Tobias Fueter (Editing), Edoardo Moruzzi (Head of Postproduction), Amelie Plüss (Speaker), Sprecherdatei (Voicerecording), DubDub (Mix & Sounddesign), Soohm Studio (Research), The Racer and The Racer Piano Version by Tristan Barton, The next step by Turpak, Brightest by Ardie Son (Music).

Galexis supplies the Swiss healthcare market with the country's largest range of pharmaceutical and non-pharmaceutical products. The company is part of the Galenica network, which also includes the pharmacy chains Amavita and Sun Store as well as the specialty pharmacy Mediservice.

After Galenica had created a new, fresher visual world, Galexis also had to adapt its corporate identity accordingly. A pitch was therefore held last fall, in which the proposals of the Bern-based agency Komet came out on top. These aimed on the one hand to reduce the design elements used at Galexis - above all the colors and fonts - and on the other hand to make them compatible with Galenica's new visual world.

This resulted in a fully integrated and at the same time independent overall visual appearance for Galexis, as the first brochures in the new CI show. Komet also revised the content, restructured the chapters and optimized the reader guidance with meaningful headlines. The existing claim "On the move for you", however, was retained.

Further brochures and sales documents are already in progress or planned.

Responsible at Galexis: Manuel Liechti (Head of Marketing Services); Andreas Walker (Head of Marketing Communications); Elias Stark (Content Manager); Sabine Reinacher, Denise Linggi (Communications Manager). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (text), Claudio Parente (AD/graphics), Lisa Oppliger, Dominik Keller (DTP), Corinne Hert (CSD).