"The aim of this collaboration is to establish a cultural meeting place for the city and region of Zurich," says Roger Crotti, Managing Director ad interim of Spoundation Motion Picture, which operates the Kino Frame on behalf of the Zurich Film Festival. Audiokanzlei owner and Managing Director Dino Giglio adds: "The integration of the Audiokanzlei podcast studio into the cinema and bar premises of Kino Frame creates a unique place that combines culture, media and creativity." Live podcasts are planned on a weekly basis, also in cooperation and with reference to cinema films. "We want to make podcasts not just audible, but something that can be experienced with all the senses and give the ever-growing podcast scene a home."

The podcast studio will be opened at Kino Frame on the occasion of the 20th ZFF. Dino Giglio did not yet want to reveal whether podcasts from Hollywood and with Hollywood stars will also be available. "But certainly stories about Hollywood from the city on the Limmat."

New host of the Suisse Podcast Festival

Kino Frame, the Home of Zurich Film Festival, will also be the new host of the Suisse Podcast Festival, which will take place for the second time from November 8 to 10, 2024. Following the success of the first edition, the festival is growing massively and will now program three days of workshops and live shows in six cinemas. The festival, which is aimed at podcasters and creators as well as the general public, aims to reflect the diversity and dynamism of the podcast scene.

Smartphones have made social relationships more fast-paced. Contacts are made quickly, but sometimes forgotten just as quickly. An unanswered chat, a message that was never returned - and the connection to friends and acquaintances is severed.

Figures from the latest federal health survey show that 42.3% of the Swiss population sometimes or very often feel lonely. This is an increase of around 12% since 2007. Helsana also sees the cell phone as an opportunity to reactivate old friendships.

In one experiment, people were asked to take out their smartphones and scroll down their messaging apps to find their forgotten chats. Finally, the protagonists were encouraged to get over themselves and just spontaneously write a message to their "forgotten" friends. A simple "Hello, how are you?" was often enough to revive the chat and thus the social contacts. So that the digital "forgotten friendships" become real friendships again.

It's a small step with a big impact: results from the Helsana Emotions Study show that actively maintaining social relationships has a positive effect on a person's emotional state in every respect. Because if there is no exchange with other people, if there is no one there to listen to you, your quality of life suffers. Isolation and loneliness can therefore lead to serious stress and sleep disorders, depression and cardiovascular disease. Helsana wants to help people to reconnect with each other. A little courage and overcoming can go a long way.

Responsible at Helsana: Marc Lottenbach (Head of Marketing), Michael Schneider (Co-Lead Outbound Marketing), Sabrina Molinari and Marina Ulrich (Project Managers Outbound Marketing), Marco Müller (Head of Design & Brand Management), Leo Steffen (Design & Brand Management), Gabriela Braun (Content Manager), Monika Hofstetter (Social Media Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (Managing Director Creation), Tobias Röben, Artur Deyneuve (Creative Direction), Johannes Gorsboth (Text), Mara Schwegler (Art Direction), Andrea Bison (Management Consulting), Cornelia Nünlist (Account Director), Lea Schneider (Junior Account Manager), Gordon Nemitz (Head of Strategy and Partners), Carole Räber, Fabienne Peyer (Strategy), Benjamin Calcott (Producing). External partners:inside: Nathan Saurer (Director), 23bis (Film Production) Lionel Moerch, Arsène Gaillard, Mila Francioso, Manuel Troxler, Yafet Tesfa, Sina Lou Ravasio (Editing), Marco Frei (DoP), Simon Wottreng (Gaffer), Mediaschneider (Media Agency), Dominique Schilling (Senior Media Consultant), Tarek Al Faiech (Senior Media Consultant), Xavier Diaz (Senior Programmatic Buying Manager).

Vogt explained his departure on the career portal LinkedIn with overwork. In addition to being editor-in-chief, he took over the management of the publishing house at the beginning of the year. And since spring, he had also been conducting acquisition talks with potential advertisers.

"But it became too much for me. The strain was too much," wrote Vogt. "I had to step on the brakes. That's why I resigned." He had only been with Inside IT.

Over the past three years Inside IT under the leadership of Vogt as editor-in-chief, the portal wrote. Inside IT now has 200,000 readers per month, around four times as many unique clients as three years ago.

Deputy editor-in-chief takes over

Vogt will be succeeded by the current deputy editor-in-chief Katharina Jochum, who has been working for the ICT news platform for almost ten years. Mark Schröder will join the company as the new deputy in November. He currently works at security service provider e3, where he was most recently Head of Communications. Previously, Schröder worked for over 20 years as an IT editor for various media.

"Philipp Anz, Hans Jörg Maron and Christian Wingeier will remain on board and complete the editorial team," wrote Inside IT. Following Vogt's departure, publisher Christian Fehrlin will once again take over the management of Winsider Verlag.

After a break, Vogt himself is moving to the Maz Media Training Center in Lucerne. At the Institute for Journalism and Communication, he will take over as Head of Digital Studies. (SDA/swi)

The ASPS represents the common interests of around 90% of all private Spitex organizations throughout Switzerland. It exerts influence on their behalf in the context of health policy debates such as care financing, the implementation of the care initiative or the revision of the KVG. The ASPS also initiated and realized the job portal. A Komet campaign is now looking for urgently needed nursing staff for ASPS members.

It argues with the "healthy" working conditions compared to the rest of the industry, in which the well-being of the care staff comes first - quite simply so that those in need of care can come first with the care staff. This win-win situation is also reflected in the campaign message that spans all advertising material: if the carers are well, the people being cared for will also be well.

This is combined with lifelike photo portraits of caregivers and care recipients, creating an image campaign that is also a clever recruitment campaign.

Responsible at the Association Spitex privée Suisse ASPS: Marcel Durst (Managing Director), Christine Haenni (Head of Communications). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text/Concept), Claudio Parente (AD/Concept), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Christa Zesiger (Consultant). Photos: Terence du Fresne. Film production: Maybaum Film. Media agency: Mediaschneider Bern.

At Radio Day 2024, Emek President Anna Jobin also spoke about the increasing decoupling of advertising and journalism in the digital era and the associated challenges for the Swiss media landscape. While advertising has historically been an important source of funding for journalism, the question today is whether this role can continue to be fulfilled in the changing media world. In view of the recent redundancies at large media companies such as Tamedia, Jobin emphasized the need to rethink the financing of journalism in order to ensure media diversity (Markt-kom.com reported). "The media situation is not going to get any easier, we have to react," said Jobin. She chairs the Committee of Experts, which advises the Federal Council on media matters.

For Switzerland, which relies on direct democracy and holds votes several times a year, comprehensive and independent reporting is of central importance. Voters must be able to make their decisions on the basis of optimal information. Jobin therefore emphasized the importance of a nationwide basic service and a diverse, independent media landscape. She pointed out that today's licensing practices date back to a time when they were designed to meet the challenges of the time.

In view of the shift in media use towards digital formats such as podcasts and audio streams, it is important to rethink the legal framework so that media is available where people use it. This is the only way to ensure the long-term existence of journalism in Switzerland.

FM phase-out causes concern in French-speaking Switzerland

The most important meeting of the Swiss radio industry also dealt with the phase-out of radio broadcasting via FM. This was set by the Federal Council for the end of 2026, but will already be completed by SRG at the end of this year.

French-speaking Swiss broadcasters are concerned about the swift action. French-speaking Switzerland "has a problem, and that problem is the French radio stations", said Philippe Zahno, President of the Regional Radio of Western Switzerland (RRR). The stations in French-speaking Switzerland do not benefit from the "linguistic protection" that the Swiss-German dialect offers compared to German stations, said the Jura native.

The commercial risk of giving up FM is therefore "enormous". Listeners could decide to stay with FM and only listen to French radio stations. "We want to take advantage of the deadline until the end. We need these two years to improve the DAB offering, because French radio stations will also switch to this technology," even if the development of this offering is progressing more slowly in the neighboring country.

Zahno explained that 10 percent of listeners in French-speaking Switzerland listen to radio stations from France regularly and 40 percent occasionally. Around 15 German-language regional radio stations, in particular those belonging to the CH Media Group, also want to switch off FM at the end of the year. A dozen other German-language stations will wait until the end of 2026. (SDA/bh/swi)

Talking helps, especially when you're facing a serious illness. That's why the Swiss Heart Foundation has launched the Peer-to-Peer Platform was launched. A «peer» is someone who has personally experienced a similar heart condition and can speak from personal experience. The platform offers those affected the opportunity to connect with people who have gone through similar experiences and to receive support.

With its peer platform, the Swiss Heart Foundation is among the pioneers in Switzerland. At the same time, it demonstrates what can be achieved when measures are consistently developed based on the «Patient’s Voice.».

In keeping with the platform’s spirit, Madonna.studio developed the communication campaign in collaboration with a patient and the Swiss Heart Foundation. The result is a sensitive and straightforward campaign led by two peers, Margrit and Nina. The advertorials were created in collaboration with Marah Rikli.

To promote the platform, advertisements and advertorials are used in national media, supported by digital and social media formats.

Responsible at the Swiss Heart Foundation: Philipp Tinguely (Director of Education, Prevention, and Patient Services), Olivia Gut (Project Manager for Education, Prevention, and Patient Services). Person in charge at Madonna.studio: Massimiliano Madonna (Director & Concept), Julian Huber (Art Direction), Marah Rikli (Advertorial), Hans Schürmann (Photography). Media agency: JBW Media.

The "Employer Branding Navigator" from Oona⁺ examines various aspects of employer branding in companies that have been practicing the topic at the highest level for several years. The study sheds light on what has moved companies in this area in the last two years, where they stand today, how they organize themselves and what they are planning for the next two years. The agency would like to make a contribution to all professionals and those who want to become professionals.

Employer branding is becoming more relevant

According to the study, employer branding has received more attention and increased in importance in most of the companies surveyed over the last two years. This is also reflected in the resources allocated to this area - both in terms of personnel and finances. A good two thirds of companies have increased the number of staff in their employer branding teams. Half of them have also increased their financial resources at the same time. Consequently, many of the experts surveyed are of the opinion that they are now well positioned.

Currently relevant in employer branding are the topics of addressing and attracting specific target groups (rising), (further) developing EVP and employer brand (rising), strengthening brand awareness and image (stable), increasing social media reach and digital contact points (falling) and performance-oriented campaigns (falling).

The biggest challenges for the next two years, according to the respondents, will be in the areas of market, resources & legal, talent engagement & experience and authentic positioning.

For the Employer Branding Navigator the agency Oona+ 15 decision-makers and specialists in employer branding, recruitment marketing and talent acquisition were interviewed. The companies surveyed include the Amag Group, Baloise, CSS, Swiss Post, Ergon Informatik, Helvetia Insurance, KPMG, Migros Group, Post Finance, SBB, Siemens, Sunrise, Swisscom, Zurich University Hospital and Zürcher Kantonalbank.

The study with all its findings and further analyses can be can be obtained free of charge from the Oona+ website.

The qualifying round for the 2026 World Cup in the USA, Canada and Mexico marks the start of a new cycle for the Swiss national football team next year. After more than ten years, Rainer Maria Salzgeber will no longer be accompanying the team on location for SRF. As SRF writes in a communiqué, the 55-year-old from Valais has decided to hand over the moderation of the broadcasts surrounding the national team's matches after the Nations League campaign after more than ten years. In view of the World Cup, Paddy Kälin will take over this task from 2025.

Rainer Maria Salzgeber first covered a major football tournament for SRF in 1996 at the European Championships in England. He has been presenting live broadcasts at the European Championships since 2000. For the past ten years, the 55-year-old has hosted the formats surrounding the Swiss national team's matches - usually on location at the stadium or training camp, from 2018 together with national team expert Benjamin Huggel.

During this time, he became the face of the national team matches in many Swiss-German households, as SRF writes further. Salzgeber will remain with SRF as anchor of the Champions League broadcasts. He will also continue to present the "Sportpanorama" and the "Sports Awards".

Salzgeber's successor Paddy Kälin has been with SRF since 2000 and has gained a lot of experience as a sports editor and presenter over the past 24 years. At UEFA Euro 2024, the 48-year-old hosted a national team match for the first time when he temporarily took over for Rainer Maria Salzgeber in Stuttgart and Düsseldorf.

"Rainer Maria Salzgeber covered the Swiss national team's matches with charm and humor, but also with a precise and critical eye and a great deal of expertise in a highly professional manner. He deserves great praise and thanks for this. With Paddy Kälin, a worthy successor is following in his footsteps who can turn live moments - such as the recent European Athletics Championships in Rome or the Olympic Games in Paris - into something special," says Susan Schwaller, Editor-in-Chief of SRF Sport. (pd/swi)

According to co-founder Tristan Mathys, the redesign is the biggest marketing experiment for Simmentaler Bier since it was founded ten years ago: "After seven years and many new products, as well as the upcoming major projects 'Simmentaler Brewhouse' and the new building in Simmental, it's time to bring some order back into the branding."

With a total of 35 submissions, slightly more agencies responded to Simmental Bier's call than expected, Mathys continued. Studio Thom Pfister was chosen because they were the "most creative agency". The first implementations should be on display towards the end of the first quarter of 2025.

The campaign slogan «Win the summer» is meant to convey that, thanks to Globus’s exquisite selection, every moment of the most beautiful season becomes a golden favorite.

This diverse product range is also reflected in the visual presentation. Each of the seven Globus departments has its own flag. These flags are displayed in person at all Globus locations, as well as on posters and in digital advertisements across a wide variety of channels.

«Together with Mona and Mateo, we’ve launched a high-quality, playful summer campaign that both delights and drives sales,» said Nadja Erhart, Director of Marketing at Globus.

The campaign has been running since the end of May.

Person in charge at GLOBUS: Nadja Erhart, Niels Humpert, Annika Kumar, Laura De Cataldo. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Nicola Peter, Hannah Mey, Tabea Ott, Lesley Ryffel, Meret Lauener, Mona Fluri, and Mateo Sacchetti. Motion Design: Maria Gysi.

In addition to luck, "Big21" also requires dexterity, skill and a bit of brains. This means that the new online game can also appeal to a previously untapped target group: Those who don't just rely on chance, but want to steer the course of their luck in the right direction with cleverness and every click.

"Have you heard? There's a new online game!"

For the launch of Big21, Swisslos and Kargo relied on a broad campaign in the digital space in German-speaking Switzerland. The focus is on two characters who elicit laughter from the target group with "TikTok-esque" pep talks and share their wisdom. A total of thirteen different spots and various static adaptations were created for a wide range of platforms and funnel stages. On social media, programmatic display & video ads and online TV, the two protagonists challenge the community to prove their skills with every click!

Responsible at Swisslos: Markus Fischer (Head of Marketing&Distribution), Nina Hofmann (Product Management Entertainment), David Suter (Product Management Entertainment), Dominik Janko (E-Commerce Specialist). Responsible at Kargo Communication: Christoph Balsiger (Creative Director); Roman Sterchi (Consulting and Project Management); Luca Balzli (Campaigning); Fabia Dellsperger (Art Direction), Salim Bäumlin and Jorge Martinez (Video & Motion Design). Responsible production agency: DEF Kallen Productions, Jürg Kallen (production management), Henry Maurer (camera); Anja Elvers (styling). ActorsDominik Gysin (No. 1), Jonathan Loosli (No. 2).

The campaign aims to reach a large audience with a broad distribution on various online platforms. It also aims to maximize both the reach and the performance of the advertising material. The targeted playout of the advertising material is intended to increase awareness of the numerous international direct connections and motivate potential travelers to choose the train as their mode of transport. A particular focus here is on conversion: interested parties should be led directly to the SBB website via clear call-to-actions, where they can easily plan and book their journey.

When deciding on a trip to another European country, travelers often have the choice between car, plane, bus and train. Especially for popular destinations such as Paris, Venice or Munich, there are various options available. SBB's new digital campaign for international passenger transport aims to influence the decision in favor of the train by dispelling two widespread misconceptions: firstly, the misconception that longer train journeys always involve changing trains, and secondly, the assumption that there are only a few European destinations with direct connections.

The campaign emphasizes that around 120 European cities can be reached directly by train every day. By emphasizing the directness and sustainability of train travel, SBB is positioning itself as an attractive alternative to air, bus and car travel.

The digital campaign has been running on various online channels since Monday.

Responsible at SBB: Matthias Bütler (Head of Marketing and Market Development and member of the SBB Passenger Transport Market Management Board), Sandro Borrelli (Head of Marketing), Adrian Häberling (Head of Marketing Holidays and Multi-day Travel), Julia Dreger (Marketing Communications Manager). Responsible agency: Contexta. Film production: Tuna Productions. Directed by: Michael Steiner. Camera: Pascal Walder. Sound: Audioflair. Media: Havas.