If Aldi Suisse has its way, Swiss meat should not be a luxury. That's why the Swiss retailer has been permanently reducing the prices of its meat range by up to 36% in a large-scale campaign since the beginning of September 2024. This means that Swiss consumers no longer have to rely on time-limited price promotions or make shopping trips abroad that cost nerves and money for fuel.

Aldi Suisse has translated the message into a national communication campaign with a total of eight striking images designed to whet the appetite for meat at fair prices.

The campaign has been running throughout Switzerland since the beginning of September on the meta channels Facebook and Instagram in the form of display ads as well as OOH, DOOH and print ads.

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Responsible at Aldi Suisse: David Biernath (Director National Customer Interaction CH), Martial Keller (Manager National Customer Interaction CH), Jan Seemann (Manager National Customer Interaction CH), Manuel Haltiner (Team Lead National Customer Interaction CH - Advertising). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Lukas Tauss (Senior Art Director), Nori Marthy (Graphic Designer), Dario Brazerol (Junior Copywriter), Bettina Righetto (Group Account Director), Patrik Rohner (Image Processing).

Only for the weekly newspaper Wochentaz a print edition is still planned. Managing Director Aline Lüllmann and Co-Managing Director Andreas Marggraf spoke on Saturday in Berlin of an "important step towards the journalistic future of the Taz".

The last print edition of the weekday Taz is to be published on October 17, 2025, as announced at the general meeting of the taz Verlagsgenossenschaft.

Since 2018, the Taz the strategic goal of "compensating for the decline in the traditional print subscription business and increasing reader reach in the process".

According to the press release, in addition to the e-paper, the Taz-app will be expanded. The newspaper's website is also set to undergo a comprehensive relaunch as early as mid-October 2024.

"The Taz is not in crisis. We are acting from a position of strength," emphasized editors-in-chief Barbara Junge and Ulrike Winkelmann. "We have long known that Taz-journalism works on all channels, digital as well as print."

The technological upheavals could "even unleash forces for even more journalism, so that the Taz remains the most important left-wing, progressive voice in the German media landscape," both explained. The Taz has been published as a national daily newspaper since 1979. (SDA/swi)

The Stadelhofen Theater sees itself as a theater of objects for children and adults, presenting high-quality national and international guest performances as well as collaborations with local artists. Ahead of the new season, which begins on Saturday, it has given itself a fresh new look.

A particularly important requirement was that the website be accessible. When the website was developed by Indyaner Media in Winterthur, special attention was therefore paid to this aspect. To ensure that the site is easy to use for people with disabilities, practical tests were conducted in collaboration with the Swiss Federation of the Blind and Visually Impaired.

The Zurich-based agency Art.I.Schock developed and implemented the visual identity, further expanding its cultural portfolio in the process. The result is a playful and tongue-in-cheek concept with a DIY feel. The clean, graphic visual style, built around typographic elements, opens up a wide range of applications and plenty of room for creativity. In addition to the website, the agency designed various print materials—such as folded program flyers, posters, stickers, stationery, and templates—as well as digital assets like email signatures, header images, and profile pictures for social media.

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Person in charge at Theater Stadelhofen: Marcel Grissmer, Eveline Eberhard (Co-Director), Julia Crottet (Artistic Administration). Person in charge at Art.I.Schock: Nadine van den Berg, Yaël Weissmann (Concept, Project Management), Sam Loosli (Concept, Graphic Design). Person in charge at indyaner media: Kamil Demirci (website programming).

The hot-air balloon with Filona branding belongs to Stefan Zeberli, who has been flying hot-air balloons professionally for 20 years. He was joined on the christening flight by presenter, cookbook author and food blogger Zoe Torinesi, who has repeatedly created delicious recipes with products from Züger Frischkäse in recent years.

The output is a somewhat different recipe video that pays tribute to the USP "Swissness" and presents Filona cream cheese in a unique setting. As a side effect, the competition, a balloon trip for two people in a Filona balloon, is promoted.

Exclusive aperitif at 2,000 meters above sea level

Torinesi prepared an aperitif platter with Filona cream cheese for the christening flight, which is no easy feat in these conditions. The result was enjoyed directly in the balloon, at an altitude of 2,000 meters, with a breathtaking view of the Swiss Alps. The collaboration with Zoe Torinesi ensures reach, inspiration and authenticity.

Even more attention for Filona

Mozzarella made from Swiss milk has established itself: 80 percent of the mozzarella consumed in Switzerland is made from Swiss milk. The situation is different for cream cheese: The majority still comes from abroad. Filona cream cheese was launched on the market in fall 2020. In April 2023, Züger Frischkäse, together with Vitamin 2, successfully relaunched the three Filona products under the Züger Frischkäse AG brand after a gentle rebranding. Without changing the recipe, but with expanded sales and marketing measures throughout Switzerland.

The products are available throughout Switzerland at Coop, Spar and Volg. In terms of price, Filona is positioned more favorably than its market-leading competitors from abroad and at the same time aims to score points with regionality, Swiss quality and short transport routes.

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Responsible at Züger Frischkäse: Bettina Signer (Head of Marketing). Concept & realization: Zoe Torinesi (moderation & recipe), Nina Bauer, Vitamin 2 (consulting and concept), Fabio Martin, Zoomer Agency (film / editing), Bodo Rüedi (image), Nico Kargel (drone shots), Yolanda Pantli (PR), Loris Jakob, Maocial (influencer booking).

The current image campaign by Thjnk Zurich shows that you get more for your money at Denner than elsewhere - with the help of ants. In the main film, the strongest animals in the world do not carry leaves and twigs in their anthill, but a variety of Denner products. On their adventurous journey with the sometimes very heavy products, they encounter various obstacles - roads, sidewalks, they even have to pass a sleeping guard.

The products in the film were all shot "in-camera" using a specially constructed rail system. Only the ants themselves were incorporated in post-production.

The film will be shown in cinemas, on TV and online in various versions and lengths. The crawling heroes will accompany Denner's communication again and again. They will also present the weekly campaigns and advertise specific products and promotions in short formats.

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Responsible at Denner: Lajos Vizner (Head of Marketing Communications a.i.), Pascal Trütsch (Head of Marketing Communications); Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Xenia Marty, Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist, Andrea Häfliger (Consulting), Benjamin Calcott (Agency Producing), Gordon Nemitz (GF Strategy); External partners:inside: Bart Timmer (Director), Robbie van Brussel (DoP), Czar Film (Production), Andrej Gontcharov (Editing), Post Office Amsterdam (Visual Effects & Music Composition), DubDub (Sound Design), JBW Media (Media).

Vaugne joined the agency in March 2019 as Client Service Director and steadily took on more responsibility over the course of her career. She led the entire consulting team for campaigning and technology, was appointed COO in November 2019 and has led the agency together with Swen Morath as Co-CEO since 2021.

"It was a well-considered decision to leave Ingo Zurich, even though it was a very difficult one for me," said Giselle Vaugne in a statement. "The past five and a half years have been an extremely rewarding time. Together, after the rebranding to Wunderman Thompson, we led the agency into the top 5 creative agencies, won great new clients and were awarded Gold Effies for our work with Geberit and HEKS."

The name change to Ingo Zurich in spring 2024 was also a success, Vaugne continues, looking back with pride on what she has achieved. But now it's time for a new adventure: "After these six intense years, I would like to focus on my private life first and then reorient myself professionally from 2025."

Co-CEO and CCO Swen Morath regrets Vaugne's departure: "I will probably just continue to call her every morning on the way to the agency, as we have done every day over the past few years (laughs). I am very grateful for the trusting, constructive and, above all, successful collaboration. I wish Giselle all the best for the future. At the same time, I am looking forward to the coming months. Ingo Zurich has some exciting projects with exciting clients coming up. The team is highly motivated and I personally am also looking forward to working closely with our new Global Chief Creative Officer Dan Fisher."

Giselle Vaugne will continue to actively support the agency until the end of September 2024 and will hand over her responsibilities in the meantime.

Sandro Tschuor is currently taking on her client-related tasks as Chief Client Officer. Tschuor joined the agency in 2015 after finishing his professional ice hockey career. During this time, he has managed national and international clients such as PostFinance and Microsoft and was responsible for Migros Fachmärkte as WPP Lead.

Marco Gasser worked for over 20 years as CSO and Managing Director at 20 Minuten, Tamedia Advertising and Goldbach, where he played a key role in building up 20 Minuten. Most recently, he was Managing Director of Content & Sponsoring at Goldbach Manufaktur.

As a federally certified marketing manager, Marco Gasser has in-depth expertise in the areas of marketing and sales. He also has a Master's degree in Digital Business.

"With Marco Gasser, we are gaining a proven industry expert with extensive management experience. He is close to the customer and understands the needs of the target groups. At the same time, he brings with him an entrepreneurial mindset that is of great value to Livesystems," Adriano Beti, CEO of Livesystems, was quoted as saying in a press release.

The official launch is scheduled for the beginning of 2025.

Google is supporting entire industries with data-driven solutions for a sustainable transition. For example, the company is researching how aircraft could use AI technologies to emit fewer climate-damaging contrails in the future. This would be an important contribution to climate protection, as contrails cause up to 35% of the environmental pollution caused by air traffic. In a series of tests, pilots avoided altitudes during flights where contrails were more likely to occur. To do this, they used predictions that Google Research had determined from weather data and satellite images using artificial intelligence. The initial results are promising: they showed that the contrails could be reduced by 54 percent.

Google Switzerland is now joining the circle of main partners of Sustainable Switzerland, the sustainability initiative of the NZZ company. "No one can achieve sustainability alone," says Christine Antlanger-Winter, Country Director of Google Switzerland. Partnerships are therefore an important part of Google's sustainability strategy and are crucial to mastering the challenges. "This makes platforms such as Sustainable Switzerland, where stakeholders can come together and discuss solutions, all the more important. Technology holds enormous potential for the development of sustainable solutions that are socially and economically acceptable by creating added value beyond the pure sustainability aspect," says Christine Antlanger-Winter.

As with the other main partners, Sustainable Switzerland's partnership with Google Switzerland also comprises several key elements: Google Switzerland is a member of the Strategy Board, which steers the strategic direction of the initiative. In addition, Google Switzerland publishes its goals with regard to ESG criteria and the Sustainable Development Goals (SDGs) on the Sustainable Switzerland channels as examples of best practice. These are intended to inspire other companies and show how innovative technologies and sustainable business practices can be successfully combined.

Growing network

Google Switzerland will also participate in the Sustainable Switzerland Network, which is made up of existing partners such as BCG, BMW, Swisscom, ETH, EPFL and other large companies as well as over 100 SMEs. The network is also accessible to non-members via events. Google Switzerland participates in selected formats in this dialog between business, science and politics.

The Sustainable Switzerland network has expanded continuously over the past three years and now has over 150 partners and member companies. While the partners are strategically involved in the initiative in their areas, the member companies in the "Entrepreneur Club" are primarily active in the form of exchanging experiences. The latter takes place via various event formats organized by Sustainable Switzerland.

Meschenmoser was most recently editorial director of the consumer magazines K-Tip and Balance. Before that, he worked at Swiss television SRF for 14 years. He succeeds Gerda Königstorfer, who held the position for just under three years.

Jürg Grob, who will also join Stadler on October 1, has been appointed as his deputy. Grob was most recently Head of Newsroom and Editor-in-Chief at SBB. (SDA/swi)

The three new additions complement the existing commercial team of Jan Bachmann, Nicole Ruckstuhl, Guillaume de Grave and Ana Knezevic.

Reinaldo Colaço took over the position of Commercial Director at Capture Media in August 2024. He was most recently Head of Sales at CH Media. "Reny is a natural leader with broad expertise and a keen sense for people," says Michel Mariani, CCO of Capture Media.

Marga Cupin joined the team as Senior Commercial Manager in August 2024. She most recently worked as Key Account Manager at Zattoo and previously built up extensive knowledge in the IT sector. Sandro Albin, Managing Partner, comments: "We are delighted with her energy and the market savvy she has demonstrated over the years."

Yves Troxler joined the team as Senior Commercial Manager in June 2024. He brings a wealth of expertise and a strong network of contacts from his time at Tamedia, Publisuisse, 20 Minuten, Ringier, Mediacom and other companies. Michel Mariani adds: "We already know Yves from our time together at Tamedia and value his qualities."

Alexandra Münch left the company after six years to spend more time traveling.

The event was entirely dedicated to disco style. The three show blocks were rounded off by the after-show party with a live performance by 90s chart-toppers Snap.

In their opening speech, Alexander Duphorn, CEO Goldbach Media, and Frank Zelger, CEO Admeira, pointed out that TV is still the undisputed moving image medium and, thanks to information and entertainment, creates campfire moments for all target groups. Through independent measurement across different screens and platforms, advertisers can also understand exactly how content is consumed and make even better use of the diverse offering for their own advertising.

As a new development, it was announced that replay ads, i.e. advertising on time-shifted television, will also be possible in French-speaking Switzerland from 2025, making the advertising offering for clients and agencies even more diverse.

Seven.One Entertainment Group: again with TV Total in Zurich

Seven.One Media picked up where they left off last year with their screen-up appearance right at the start of the show. This year, presenter Sebastian Pufpaff once again welcomed various guests to the replica TV-Total studio and guided them through the broadcasters' highlights.

Of course, the Swiss highlights were particularly interesting for the audience. These included, for example, "Kurds in the Ear", where the two podcasters Yoldaş and Serhat once again set off on crazy missions. Or "KochBar": the new late-night cooking talk show with chef Fabian Zbinden. And "Fashion Taxi", the fastest makeover show in Switzerland, is entering the next round on Sat.1 with a new season.

ProSieben also celebrated a premiere: twins Bill and Tom Kaulitz compete against each other in Katrin Bauerfeind's "Die Superduper Show" on ProSieben.

The ProSieben-Sat1 streaming platform Joyn, which has been available in Switzerland since June 2024 and is marketed by Goldbach, took part for the very first time. The platform features various in-house productions, series and quiz games. Andrea Haemmerli, Managing Director Seven.One Entertainment Group, and Thomas Münzner, Program Director of Joyn, were delighted with the launch in Switzerland: "We are very satisfied with the successful launch of Joyn Switzerland. Technically, everything went smoothly, all platforms were available on time and have been working perfectly since day 1. New content is being added every day and the entire offering is constantly being expanded. We are particularly proud of the continuous growth in video views, which are increasing in the high double-digit percentage range every month. This shows us that our service is well received by users and that trust in Joyn is growing. This is also reflected in the increasing demand from advertisers."

Proven and various new features on French channels

Next, the French channel groups TF1, M6 and C8 presented their highlights.
TF1 relies on successful main programs, but also on novelties. TF1's major entertainment brands, such as "Koh-Lanta", "Star Academy", "Danse avec les Stars", "Mask Singer" and "The Voice", have had a loyal audience for years. In addition, there are various new products - from documentary series to games programs and various series, some of which have already started. One of the TF1 Group's most important ambitions is and remains to enrich popular culture with new, modern heroes. And they continue to invest in daily soaps.

The M6 trailer showed that fans can look forward to informative documentary programs and a variety of series and films in addition to plenty of entertainment in the coming season.
The situation is similar at C8: C8's variety of programs ranges from must-see movies and series to sporting events and promises 5 hours of live broadcasts every day. C8 says it is committed to important causes and shares strong values to support young people and promote positive initiatives.

Lots of Swissness at Swiss1

Swiss1 embodies and lives #Swissness. Following the success of this year's in-house production "Swiss1 Schwinget", which reached more than 1.1 million viewers, the channel is planning to expand its live TV broadcasts of wrestling competitions in the coming year.

Swiss1 combines classic TV expertise with social media. "The investment in a modern, cross-media strategy in an otherwise rather traditional sports sector has definitely paid off. It enabled us to reach a broad target group and therefore also new viewers," says Swiss1 co-founder Daniela Zwahlen. Film lovers will also continue to get their money's worth with major Hollywood films and Swiss1's successful XXL Christmas film program.

SRG inspires with entertainment and live sport

Under the motto "We entertain Switzerland", Viola Tami and Jan Fitze led through the SRG screening with "Ding Dong". A wide variety of protagonists met on stage: Comedian Stefan Büsser discussed AI and fake news with "10 vor 10" presenter Wasiliki Goutziomitros and Fabio Storni from "Telegiornale".

Presenter Fabienne Gyr and SRF ski expert Marc Berthod joined former national soccer player Fabienne Humm and beach volleyball stars Nina Brunner and Tanja Hüberli to look forward to upcoming live sports highlights such as the UEFA Women's EURO 2025 in Switzerland and the UEFA Champions League. Plus the ESAF 2025 and the top moments of alpine skiing in Adelboden, Wengen and Kitzbühel as well as at the World Championships in Saalbach.

Conradin Cramer, President of the Government of Basel, spoke with the two long-time ESC presenters Sven Epiney and Jean-Marc Richard about hosting the Eurovision Song Contest 2025 in the city on the Rhine. In addition to "ESC 2025", there will also be entertainment highlights such as the new show "Champion of Champions", the dating format "Alone Together" and new episodes of "Late Night Switzerland", "What makes Switzerland tick?", "C'est ma question", "Hot Dogs", "Il Villaggio in Tour" and "La Cavia". Jonny Fischer also presented the new format "Zwei Reisen" live, which he is currently filming with co-presenter Mira Weingart.

In addition, the fourth - and for the time being last - season of "Tschugger" will start in November. The series "Winter Palace" and "Espèce menacée" are also new additions to the program. And with "Maloney", the cult radio play is coming to television as a series in 2025.

Music, comedy, jealousy and drama at CH Media

CH Media opened the last show block of the Screen-Up. The in-house productions kick off with the continuation of the comedy format "Buddy Bucket List", in which the well-known presenter duo Moser & Schelker continue to work through their list of unfulfilled dreams - with the camera crew providing plenty of fuel for the fire.

"Engelberg - Die Talentschmiede" documents life at the sports middle school and shows how close joy and sorrow, triumph and failure can be. In addition, the successful format "Sing meinen Song - Das Schweizer Tauschkonzert" enters its sixth season. Participant Kings Elliot surprised the audience with a live performance of a short version of the song "Ashes by the morning". The format "Das grosse Promibacken" brings together the Swiss celebrity scene for baking.

On the streaming service oneplus, the original "Match my Ex" brings together a group of love-hungry singles to fall in love, including their ex-partners. Jealousy and drama are inevitable.

RTL Germany: continuous development of strong brands

Sports presenter Jana Wosnitza hosted the screening for RTL Deutschland. Markus Küttner (Head of Entertainment), Marcel Amruschkewitz (Head of Programming Vox) and Oliver Schablitzki (Head of Multichannel & Managing Director Super RTL) presented the content highlights of the upcoming season.

In the current season, the Cologne-based media company is focusing on relevant, innovative and surprising content as well as the continuous development of its strong brands and faces. "The Clark Final Fight - Stefan Raab vs. Regina Halmich" is announced as the highlight. The new game show "Elton's 12", hosted by Elton, will give the participants a "full on twelve". And the successful quiz show "Who wants to be a millionaire?", hosted by Günther Jauch, celebrates its 25th birthday. There will also be a sequel to "Drei gegen Einen" with Elton, Knossi and Tim Mälzer. Tödliche Dienst-Tag" returns in spring with new cases in the crime series. There are also more new crime thrillers waiting in the wings.

Show brands such as "Let's Dance", "Ich bin ein Star - Holt mich hier raus!", "Denn sie wissen nicht, was passiert!", "Bauer sucht Frau", "Deutschland sucht den Superstar", "Das Supertalent" and "Ninja Warrior Germany" are also returning to the screen.

RTL+ remains the "Home of Reality" in the new season: A total of 20 reality formats will be available to stream throughout the year on the All Inclusive Entertainment app.

With the anniversary season of "Die Höhle der Löwen" and the return of Daniela Katzenberger, the first VOX highlights have already started. The music format "The Piano" can also be seen in VOX primetime in September. Another musical hit candidate in the fall is the VOX event show "Sing meinen Schlager", hosted by Inka Bause. In the first two episodes, everything revolves around pop legends Marianne Rosenberg and Matthias Reim and their greatest hits. Doc Caro can be seen with new episodes and a new format. Tim Mälzer delivers again and Steffen Henssler competes against celebrities from all German states in "Deutschland grillt den Henssler". The new generational project "Herbstresidenz mit Tim Mälzer & André Dietz" will provide entertainment with attitude in 2025. In addition, "Lego Masters" will be a new building block in the VOX show line-up.

In the Factual Entertainment segment, Nitro is reviving "Die Geschichtsjäger". Wigald Boning and Eko Fresh explore lost places and historical sites and explain their backgrounds. RTL Super will be showing 147 Christmas films from November. Toggo, the long-standing market leader in the kids' target group, launches a new series in November with "Uferpark - Gute Zeiten, wilde Zeiten", which is set in the GZSZ cosmos and is aimed specifically at older children for the first time.

Reality TV on RTLZWEI

The reality TV channel RTLZWEI is convinced that "real life writes the best stories". Managing Director Andreas Bartl welcomed the audience and told them what RTLZWEI fans can look forward to. In the "Couple Challenge", starting in spring 2025, couples consisting of friends, romantic partners or family members will face weekly changing tasks and extreme challenges to test their relationship and teamwork skills.

In "Mission Supercar - Around the World with Hamid", luxury car dealer and supercar expert Hamid Mossadegh searches the world for the rarest and most spectacular cars for exclusive customers. In addition, the new reality show "Love Island VIP" and the two docu-soaps "Willkommen bei Familie Weiss" and "Diese Büchners - Familientrubel unter Palmen" will be starting soon.

TRC brings the audience even closer to the action

TRC (Tele Regio Combi) focuses on people and their stories. The six TV stations broadcast major events such as the Lucerne Carnival, cantonal and national wrestling festivals, Sechseläuten, the Street Parade, the Olma parade in St. Gallen and many other highlights directly into viewers' living rooms. Formats such as the discussion round "SonnTalk", the platform "Talk Täglich", the cooking format "Swiss Dinner" with Erik Haemmerli, the program "Lifestyle" and "Typisch Michelle" offer emotional insights and gripping stories. TeleZüri is celebrating its 30th anniversary this year, and TVO can look back on 25 successful years. These milestones underline the broadcaster's long-standing bond with its audience and the unmistakable mix of depth, proximity and topicality that will continue to shape the future.

Blue: Football, emotions and the very best entertainment

With all the matches and the most comprehensive fringe coverage of the UEFA Champions League and the Swiss Super League in this country, Blue Sport meets the highest quality standards in all national languages - especially for the discerning young audience. Blue Sport will also be showing other popular sports such as mountain biking, climbing, freeskiing and boxing in the 2024/2025 season - often on free TV on Blue Zoom. The range of programs is rounded off with highlights from the comedy, music, film, series, people, talk and show segments.

The organizers were once again positive this year. Alexander Duphorn, CEO Goldbach Media: "The 25th Screen-Up was once again able to impress with great emotional content. From the appearance of the broadcasters to the innovative formats shown. TV content is convincing on all platforms! The whole thing flanked by a great audience of interested media decision-makers creates one of the most important media events in Switzerland."

Frank Zelger, CEO Admeira: "The 25th edition of Screen-Up was a great event. The dynamic development and diverse possibilities were impressively demonstrated. Viewers and advertisers alike can look forward to an exciting year. The impressive presence of high-caliber guests from the media industry underlines the importance of this event for the entire media industry."

The University of St.Gallen spin-off Finpact is active in the field of modern investments and relies on state-of-the-art technology and highly intuitive investment advice that has been specially developed for the needs of the 50+ generation.

What should you do with large sums that you have saved or have unexpectedly made available through an inheritance or capital withdrawal? With this question, the advertisements draw attention very specifically to Finpact's range of modern investments for the 50+ generation. The answer: Don't leave it lying around without a plan - it's better to relax and let the capital work for you.

Finpact has the answer to the easiest way to do this and offers an intuitive investment planner on its website that delivers a customized investment proposal in just 4 minutes - fast, uncomplicated and tailored to the individual needs of the 50+ generation.

The advertising campaign will run from September with a focus on online and mobile. A highlight in the media mix are the three short ten-second spots on SRF immediately before the news magazine "10 vor 10".

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Customer: Finpact.ch. Overall responsibility: Fastr and high voltage communication. Photography: Christian Grund, BMR Photographers.