In 2001, Ruf Lanz set the course for the VBZ campaign "Umsteigen lohnt sich", which positions streetcars and buses as a smart alternative to private motorized transport in Zurich. "Not with missionary zeal, but in a surprising and entertaining way. That's why the campaign still has many supporters among the population today," says Silvia Behofsits, Head of Corporate Communications at VBZ.

Allusions to current events and occasions in Zurich are also a recurring feature of the campaign. The most recent motif is dedicated to the Knabenschiessen-Chilbi, which takes place from September 6 to 9 in Albisgütli: A young man in a bumper car shows that electrically powered vehicles have always been more popular. The motif is intended to build a bridge to the comfortable VBZ "electric scooters" such as streetcars and trolleybuses - which are not only popular with the clique, but everywhere in Zurich.

On the one hand, the motif communicates the VBZ travel offer during the Knabenschiessen-Chilbi, on the other hand it is also used with a text independent of the event.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold, Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Marc Engeli (Consulting Assistance).

Owner-managed pharmacies and especially the good old village pharmacy are increasingly under threat in the face of political conditions, a shortage of skilled workers and growing competition from online pharmacies and large franchise providers. The latest image film by Maybaum Film now presents membership of the Eigens pharmacy group as a solution for a secure and, above all, digital future for independent pharmacists. The film aims to show exactly how this works in a friendly and entertaining way.

The film was shot over three days throughout Germany. A three-person crew from the production company traveled from Dresden via Strausberg in Brandenburg to Berlin to capture the right shots in various pharmacies and the Eigens headquarters. The challenges were the scheduling logistics, the tight time frame for the realization of the project and the requirement that the film should be very close to the previous collaboration from 2022 (Markt-kom.com reported).

The new film is primarily aimed at pharmacy owners who are potentially interested in cooperating with the pharmacy group. It will be broadcast on the company's owned media channels, website, trade fairs and training courses. It is intended to offer independent pharmacies an optimistic outlook and show how they can ensure their long-term competitiveness.

Responsible at Eigen's pharmacy group: Thomas Pfaff (Managing Director). Responsible at Maybaum Film: Michel Alraun (CEO & Founder). Production: Maybaum Film. Producer & Director: Michel Mandrake. Line Producer & Technology: Till Hüssy. Camera & editing: Aline Pulver. Color Grading: Silvan Michel. Music: Sidekick Studios. Sound design/mastering: Tim Zumstein.

Since Monday, the "Ikea Preowned" platform has enabled direct trade between customers who want to buy and sell used products from the Swedish group. The test phase in the capital cities of Spain and Norway will run until the end of the year, Ikea CEO Jesper Brodin was announced in the Financial Times (FT) quoted.

If the test is successful, "Ikea Preowned" will be launched worldwide. The platform would compete with online marketplaces such as Ebay or Craigslist.

The project has been "a dream for some time", said the managing director of Ingka, the main operator of the Ikea stores, the FT. Ikea has reached a point "where we can do more advanced and cooler things". There is great confidence in the company's digital development.

Lifespan of Ikea products to be extended

For some time now, it has been possible to sell used furniture at Ikea, which the company then resells in its own stores. The Group is now increasingly focusing on digitalization to promote sustainability.

The aim is to reduce the production of waste and extend the lifespan of the company's own products, emphasized Brodin. With "Ikea Preowned", you can offer a product for sale with your own photos and a price. Ikea adds further information - such as dimensions, new price or advertising images.

The goods must be collected directly from the seller. In Madrid, for example, you could buy a used three-seater Kivik sofa for 332 euros on Monday. That is 217 euros less than the new price of 549 euros in Spain. In total, more than 450 products were for sale on the new platform at the start of the test phase in Madrid. (SDA/swi)

A small digital helper in the household and everyday life can provide great support and company. But what if it is overwhelmed? Pro Senectute supports elderly pensioners with its heart and the corresponding services. The current campaign aims to convey this in a friendly and approachable way.

After all, it is not always easy for older people to organize support. Admitting that they can no longer do many things on their own is often bitter. Little "Robi", with his clumsiness, symbolizes the shortcomings of old age.

With Robi, Pro Senectute wants to address a difficult and complex topic in a light and unmistakable way. And shows with a wink that even in times of high-tech and artificial intelligence, not everything can be done by machines.

The campaign is now on air, including TV commercials, online, social media and dialog measures.

Responsible at Pro Senectute Switzerland: Peter Burri Follath (Head of Communications), Marin Good (Head of Digital Communications, Deputy Head of Communications). Responsible agency: Bold. Responsible at Midpoint Film (film production): Janic Halioua (director, camera, photography, edit, color grading), Chenyi Guo (producer), Peter Zottl (production manager), DubDub Studios (audio post-production), Fabian Lüscher (robot dad).

The dietary supplement Biotin-Biomed plus promotes healthy hair and nail growth. To raise its profile, TBWA\Zurich is bringing a strand of hair to life.

With a mix of real images and CGI, the TV commercial shows the benefits of Biotin-Biomed plus. The shoot and the transition to the CGI world were realized in close collaboration with the CGI partners from Artbox and Found.

In addition to a 20-second TV commercial, format adaptations were also made for online measures and social media, and the key visual was also adapted to the new campaign look.

Responsible at Biomed: Michaela Kramer (Senior Product Manager), Thomas Schlecht (Head of Marketing), Martina Zinsli (Head of Dietary Supplements). Responsible at TBWA\Zurich: Manuel Wenzel, Sarah Rüegger, Mark Levay, Marco Kamber (creation), Marija Suvajdzic, Daphne Weingartner (consulting), Fabrice Studer, Stefanie Bereiter (ViDo production). Production: Artbox Amsterdam, Found (CGI animation). Responsible at THNDR: Han Kerkhof (Composer), Max Gramser (Creative), Martijn Ruytinx (Mixing engineer). Responsible at Konnex Media: Andrea Zimmermann, Judith Bischoff.

If Basel wins the bid, the St. Jakobshalle will become the main venue for the ESC, according to President of the Government Conradin Cramer (LPD). The government estimates the costs at CHF 30 to 35 million.

However, if Geneva becomes the venue for the world's biggest singing competition, the Palexpo exhibition center right next to the airport would become the venue. According to city president Christina Kitsos (SP), the costs here are estimated at around CHF 30 million.

The future venue can count on a huge advertising effect. After all, 163 million people watched the three live TV shows from Malmö in Sweden last May - according to Swiss television, almost 800,000 in Switzerland alone.

Jean-Marc Richard, who has been commentating on the Song Contest for French-speaking Swiss television station RTS for over 30 years, believes that Basel has a better chance of hosting the event. He told the news agency Keystone-SDA that interest in the ESC is greater in German-speaking Switzerland.

It is true that the response in French-speaking Switzerland has increased since Fribourg's Gjon's Tears came third in 2021. However, German-speaking Switzerland is closer to English and the entertainment formats of Eurovision.

Hotel night for more than 6000 francs?

Even before the two final cities were announced on July 19, hotel prices for May, when the ESC is due to take place, had already shot through the roof, at least in Basel, as the news agency DPA reported. It referred to the room prices taken from the website of a four-star hotel, which amounted to over 6,000 francs per night.

This price was confirmed by the agency following a telephone inquiry. When asked, it was then said that no prices had yet been quoted due to the ESC preparations. In Geneva, the price of CHF 399 per night in a four-star hotel close to the exhibition grounds was still more modest.

Political resistance to the ESC

According to the governments of both cities, the prospect of hosting the ESC was met with jubilation by the majority, but there was also resistance. For example, the Young People's Party of Geneva threatened a referendum if the city won the bid. "While many important areas need financial support, it is not justifiable to spend millions on such a controversial event," said the Young SVP.

In July, the Federal Democratic Union (EDU) also announced a referendum against the various ESC credits of the candidate cities. The EDU called for these to be put to a popular vote.

The risk of referendums is included in the evaluation of the cities that have applied to host the ESC. "The outcome of a referendum would not necessarily mean that the city would not be able to provide the agreed services. For the time being, it only means that there will be a referendum," said Edi Estermann, head of the SRG media office, when asked by Keystone-SDA.

If the loan is rejected in the referendum, the contract with the city stipulates what happens then. The ESC will definitely take place, it continued. The focus would be on the television show, which reaches 150 to 200 million viewers. The other events would have to be questioned in this case.

Zurich and Berne stopped

Before Zurich was eliminated from the race to host the event, the Young SVP and the Taxpayers' Association also voiced their displeasure. They launched a referendum against the city's 20 million euro loan.

A similar headwind was also felt in Bern. Exponents of the SVP and the Green-Alternative Party had submitted the referendum form for preliminary examination. "Wonderful", commented city councillor Simone Machado (Green-Alternative Party) on the end of the joint candidacy of Bern and Biel.

Wherever the big event takes place: It will be historic. With Nemo's victory at this year's ESC in Malmö, Sweden, the singing competition will return to Switzerland for the first time in 36 years. Traditionally, the competition takes place in the country of the previous year's winning nation.

In 1988, Céline Dion won the contest for Switzerland in Dublin with the song "Ne partez pas sans moi", after which it was held the following year at the Palais de Beaulieu in Lausanne.

On May 24, 1956, the first "Grand Prix Eurovision de la Chanson" - as the competition was still called at the time - took place in the Teatro Kursaal in Lugano. Lys Assia competed for Switzerland and immediately scored the most points with her song "Refrain". (SDA/swi)

Safety Quest is a custom Fortnite map designed to familiarize players with the most important rules of occupational safety in an entertaining way. The map is divided into four levels, each representing a specific industry. Players have to solve challenges that test their skills and knowledge of safety measures. The garage, for example, is about the safe handling of tools, while the bakery focuses on hygiene regulations and the handling of hot surfaces.

Bruce Roberts, ECD at Ogilvy Switzerland, comments: "Safety Quest is an outstanding example of how exceptional creativity and gamification can make a seemingly boring topic such as occupational safety accessible and exciting for young people. Implementing a project like this is a special opportunity to push creative boundaries."

Thanks to the different difficulty levels, gamers of different levels of experience can also gain everyday knowledge.

To support the project, well-known gaming influencers and content creators such as Vicotryona "Vico", currently the number one Fortnite athlete in Europe and current FNCS champion, and Katoo Safety Quest are presenting on their channels to make the target group aware of the relevance of the topic.

Responsible at IVA: Sandrine Spina (President IVA), Martine Currat-Joye, Erika Schütz and Samy Grivet (Project Management). Responsible at Ogilvy Switzerland: Bruce Roberts (Executive Creative Director), Simon Clement (Concept, Art Direction), Vincent Geller (Concept, Text), Avsar Yildiz (Text), Denis Klook (Art), Julia Fuchs (Art), Alex Gubler (Graphic Design), Michela Girola, Yannic Hannover, Delya Köhler (Consulting), Linnéa Lindberg, Matthias Mueller, Max Reichmuth (Strategy), Gisela Widmer, Martin Keller (Overall responsibility). Responsible at Estudios: Matthias Zander (concept, consulting), Michal Galewski (experience design), Tobias Egartner (overall responsibility).

In January 2024, the Federal Office of Communications (OFCOM) re-awarded the TV license in the Bern coverage area to TeleBärn for the period 2025 to 2034. The BärnTV project lodged an appeal against this decision. In its ruling on Wednesday, the Federal Administrative Court has now definitively decided that the license for the Bern coverage area will remain with TeleBärn. Appeals are no longer possible, according to the ruling.

TeleBärn Editor-in-Chief Tobias Karlen is delighted with the final decision: "Now that the licensing procedure has been completed, we can look forward to the new licensing period from 2025 with great enthusiasm. The decision confirms that we not only fully meet the performance mandate with our program, but have also submitted the best TV concession application in the Bern region. The concession money and distribution rights are of crucial importance for the operation of regional TV stations and the fulfillment of the regional public service, including for TeleBärn."

The traditional spreading of the cheese - in contrast to sliced cheese - together with the mobility, forms the USP of Radclette. Normal has creatively combined these two factors to create a string duet in which a professional violinist accompanies the raclette string player. As soon as the raclette player starts to play, the other string player improvises with his violin to match.

The two string players toured Zurich during the summer, delighting audiences and palates at numerous concerts. The concerts were recorded on film and resulted in 18 content clips, which Radclette on Instagram as an advertising campaign. In addition to the campaign, Normal also designed the website and the fan shirts for Radclette.

Normal was able to organize product placement deals with cheese, wine and cornichon producers for the films. The additional funds flow into the media budget. Due to the high demand for private appearances, Radclette has now permanently integrated the service with the violinist into its offering.

Responsible at Radclette: Robert Tscherry (overall responsibility). Responsible for Normal: Sven Loskill (Digital Director), Martin Arnold (CD). Illustration: Maurus Zehnder. First violin: Adrian Häusler. Film production: Holgersen.tv.

"The aim of the special exhibition is to focus on people and municipalities. And it provides an insight into the regions and municipalities," said FDP councillor Beat Tinner (Department of Economic Affairs). To this end, the canton intends to set up a Art living room set up. This includes an event arena, a children's corner as well as stands with culinary specialties from St. Gallen, as a representative of a communications agency explained.

30 personalities from the canton of St. Gallen are portrayed. Visitors can also search for facts about the canton hidden in furniture. Around 60 municipalities take it in turns to present themselves in video portraits.

1,500 people are to take part in the traditional Olma parade through the city center of St. Gallen, representing the 75 municipalities, as Bernhard Keller, Managing Director of the Association of St. Gallen Municipal Presidents VSGP, explained. The parade will consist of 50 subjects.

Over 300,000 visitors expected

The 81st Swiss Fair for Agriculture and Food (Olma) will take place from October 10 to 20 at the Olma exhibition center in St. Gallen. According to the Managing Director of Olma Messen St. Gallen AG, around 330,000 visitors are expected.

Ticino was originally planned as the guest canton for Olma 2024. However, because the canton canceled its appearance, St. Gallen stepped in at short notice. The canton is supporting the appearance with CHF 1.4 million from the lottery fund. According to Cantonal Councillor Tinner, the municipalities are contributing 150,000 francs. Further financial support comes from St. Gallen companies. (SDA/swi)

The Child and Autism Foundation employs around 120 people at three locations and offers a school, assisted living, a transport service, a counseling center and a range of courses.

The Notice design team developed the branding as a colorful world with lots of colors, a rounded design language and a light typeface. Since this year, the colorful hummingbird has been fluttering as an ambassador for the diverse world of people on the autism spectrum.

"Our presence is crucial to promoting understanding for people on the autism spectrum. Our school buses with the flying hummingbird are an important symbol," explains Sandra Kalbassi, General Manager of the foundation. "We chose the design studio Notice because they impressed us with their commitment to the cause."

Responsible at Stiftung Kind und Autismus: Sandra Kalbassi (overall management), Kaspar Loeb (consulting), Tanja Letonja (project management). Responsible at Notice Design: Helen Hüsser (consulting, overall management), Dominique Widmer (design).

Chief Commercial Officer Michel Mariani, Chief Technology Officer Carlo Fässler and Chief Product Officer Theo Esenwein have acquired a stake in the Capture Media Group. This is a significant step for both parties, according to a press release issued by the company.

"We are convinced that their participation as shareholders will help us achieve our common goals even more effectively and drive the company forward," says Sandro Albin, Co-Founder and Managing Partner of the Capture Media Group. Their commitment and investment is a sign of confidence in the future of the company as well as a confirmation of their important role in Capture Media's success story.