Before joining Vitamin 2, Hagen shaped the development of innovative web platforms and digital solutions as a consultant and head of the digital unit at Dachcom.Digital. During this time, he successfully led a team that created customized solutions for clients - from complex web platforms and eCommerce systems with CRM, ERP and PIM integrations to sophisticated customer journeys and UX designs. His ability to communicate even sophisticated technological concepts clearly at C-level, as well as his flair for digital trends, make him a real asset to Vitamin 2, the agency writes in a press release.

"With Sandro, we have someone on board who not only thinks strategically, but also actively shapes the digital landscape," says the management of Vitamin 2. "His vision and commitment will help us to take digital projects to the next level."

Following the successful collaboration in the area of PET recycling, the Zurich agency Rosarot has won another mandate in the area of recycling with the Igora cooperative for aluminum recycling.

Making a visual and factual impression

As a first step, the agency developed a new, self-confident image for Igora that showcases aluminum recycling with striking black and yellow, silver aluminum and bold typography.

This boldness was also used as an opening for the new brand campaign: In it, the flattened cans make a lasting impression as the carrier of the surprising factual comparisons and convince the viewer of the effectiveness of recycling with the right amount of "oomph" in just a few seconds. The campaign concept was also expanded to include a subject for aluminum coffee capsules.

The campaign shows how much energy can be saved by recycling a single aluminum can or coffee capsule and which everyday activities this energy consumption corresponds to. The scientifically backed calculations were made by Carbotech, a specialist in environmental projects and consulting.

Interaction for maximum impact

Also on the newly designed landing page Alucan.ch a competition raises awareness of which packaging belongs in aluminum recycling. Interested parties can calculate their personal energy savings with an interactive environmental calculator.

The integrated and interdisciplinary campaign focuses on digital media, social media and DOOH media and was launched on Monday.

Responsible at Igora-Genossenschaft for aluminum recycling: Sharon Lehmann (Head of Marketing Communications), Lukas Schumacher (Head of Marketing); Giulia Tamburini (Marketing Communications). Responsible at Rosarot: Pablo Kunz (Art Direction), Carmen Stähelin (Concept/Text), Fabio Montefiori (Realization/DTP), Michael Schmidt (Creative Direction), Nadine Ticozzelli, Evelyne Stöckli (Consulting/Project Management), René Karrer (Co-CEO, Founder). Production: Stefan Hüsser (animation), DubDub (sound studio). Website: OneLine; Talent Agency We Are Era; Social Media; Hutter Consult. Media: Mediatonic.

How can you create maximum anticipation for motorcycling in an advertisement or poster? Ingo Zürich uses a simple but involving solution for Suzuki Motorrad at streetcar and bus stops.

The impressive pictures of mountain passes are accompanied by emotional long copies of the bends. The fact that the texts are written at the angle at which one would ride the curves depicted on a motorcycle means that the reader automatically tilts their head and leans into the curve. And this new perspective takes the viewer directly onto the motorcycle tour.

Thanks to advertisements and posters, the first few meters of the test drive are already in your head. And if you want to find out more, you can register online for a test drive.

Responsible at Suzuki Motorcycle Switzerland: Sandra Fichte (Head of Marketing Communication & PR), Florian Christen (PR & Marketing Coordinator). Responsible at Ingo Zürich: Marika Magnuszewska, Johannes Jordan, Samuel Wicki, Bruce Roberts, Swen Morath (creation); Anita Roll, Giselle Vaugne (project management); photography: Cisco Visual (@Visualeyes Artists).

In March, the National Council approved a parliamentary initiative by former Ticino National Councillor Marco Romano. On Tuesday, the Council of States followed the lead of its Committee for Transport and Telecommunications (KVF-S), which had requested rejection. The decision was made by 25 votes to 19.

The current "very comprehensive" control mechanisms for SRG are sufficient, said Commission spokesperson Stefan Engler (center/GR). In addition to the usual internal financial audits and the external audit, SRG is audited by both the Federal Office of Communications Bakom and the responsible department Uvek.

In the view of the Commission majority, an additional review body would not bring any added value, but would simply lead to an increase in bureaucracy. In addition, the step could jeopardize the constitutionally guaranteed programme autonomy, said Engler. "There is a potential risk to the independence of SRG."

A minority led by Thierry Burkart (FDP/AG), on the other hand, wanted to follow the National Council. The proponents argued that an audit by the Swiss Federal Audit Office (SFAO) made sense due to the volume of fees paid out to SRG each year.

In the text of the initiative, Romano wrote that the SFAO, as an independent body, would be able to carry out risk-based and management-related financial audits at SRG. He did not see any danger to program autonomy. The SFAO would also audit other authorities without jeopardizing their independence. (SDA)

The approval marks another important step toward obtaining the authorizations Swisscom needs to finalize the transaction, the Swiss telecommunications group announced in a press release on Tuesday. Swisscom submitted its acquisition plans to the European Commission’s Directorate-General for Competition on August 19.

On Monday, the European Commission announced that its preliminary review had been completed and that the transaction could therefore proceed without reservation. «Overall, the acquisition of Vodafone Italia is proceeding according to plan,» Swisscom added.

Potential Threat to Competition

However, the proceedings in Italy are still pending. Two weeks ago, the Italian competition authority, AGCM, announced that it would take a closer look at the planned deal. The Italian antitrust regulators have launched an in-depth review (Phase II).

Last week, the Autorità Garante della Concorrenza e del Mercato (AGCM) then voiced criticism: In a report, it referred to a potential threat to competition.

According to competition regulators, the transaction would create a company with dominant market power in fixed-line services for residential and business customers as well as government agencies.

The report goes on to state that the authority also took particular account of comments from competitors such as Open Fiber, TIM (Telecom Italia Mobile), Poste Italiane, Fibercop, Iliad Italia, and Retelit. Among other things, these companies commented on the allocation of spectrum for mobile services and access to the physical mobile network infrastructure.

According to feedback from competitors, Vodafone Italia also holds a dominant position in the mobile roaming market. Vodafone Italia's market share is about 10 percent higher than that of its main competitor, Telecom Italia Mobile (TIM).

Swisscom Sticks to Its Schedule

Meanwhile, Swisscom is sticking to its original timeline. «As announced on March 15, 2024, Swisscom expects the transaction to be completed in the first quarter of 2025,» the company wrote on Tuesday.

Last week, a spokesperson stated that «Swisscom remains convinced that the transaction will promote competition.» The telecommunications group will work «closely and constructively» with the Italian competition authority to secure approval as soon as possible.

Future number two

The «Blue Giant» had announced its plans to acquire Vodafone Italia in late February. The purchase agreement was then signed in mid-March. From the Federal Council’s perspective, all conditions for the acquisition had been met.

Vodafone Italia is to be merged with the Swisscom subsidiary Fastweb. Fastweb boss Walter Renna has been appointed as the new head of the joint company in Italy.

Vodafone Italy and Fastweb complement each other well: while Fastweb has a broadband network, Vodafone Italy contributes a mobile network. The merger of Fastweb and Vodafone Italy is expected to generate synergies of EUR 600 million per year from 2029, according to earlier statements.

According to information available at the time, this would create Italy’s second-largest telecommunications provider—behind the market leader TIM—with combined revenue of 7.3 billion euros and combined earnings before interest, taxes, depreciation, and amortization (EBITDA) of 2.4 billion euros. (SDA/swi)

Inspired by the iconic music videos of artists such as Kenny G and Serge Gainsbourg & Jane Birkin, the film unfolds in opulent, sensual images: A passionate Tibits customer falls head over heels in love with the Ruby Royale and savors it with relish, bite by bite, while literally being showered with hearts.

The special visual presentation of the commercial is intended to take Tibits' communication to a new level and emphasize that the new Ruby Royale is a burger that you simply have to fall in love with.

Witwinkel is responsible for the idea and concept of the campaign, the planning, organization and coordination of the shoot as well as the implementation, direction, post-production and sound design. The campaign will be shown on Tibits' social media channels from the fall and will put a stronger focus on the Tibits range of burgers and sandwiches.

48-year-old Sermîn Faki has over 15 years of professional experience in political journalism and has been head of politics at the View. Now she is moving to CH Media. Faki knows the media company from her time as editor for the Sunday edition of the Lucerne Newspaper from 2012 to 2016.

Faki will bring her expertise, particularly in digital transformation, to the CH Media editorial team as Head of News from November 1, 2024. This is a position that did not previously exist and is intended to further strengthen the News and Research department.

"I am very much looking forward to my new role. CH Media is one of the most important national media companies in Switzerland and at the same time has strong regional roots. Contributing to the further development of these brands is a great challenge that I look forward to with great pleasure and respect," says Sermîn Faki about her new role.

Faki started out in journalism at the Südostschweiz in Chur. She holds a degree in political science, contemporary history and Islamic studies from the University of Potsdam and the Free University of Berlin. She lives in Bern.

Reto Scherrer, known as Senior Anchor at Blick TV, has been running the ninth-generation family vineyard in Weinfelden since 2020. Consequently, Scherrer takes over the moderation of a wine podcast, together with Blick VJ Karin Frautschi.

From September 2024, the two will host "Weinfach", the new Mövenpick Wein podcast launched by Ringier Advertising. In each of the monthly episodes, they will be supported by an expert from Mövenpick Wein or its partners.

There are various topics for listeners to discover in each episode. There are lively discussions, prejudices are dispelled and, of course, the tasting of wines from the Mövenpick wine range is not neglected. The content of the episodes is deepened by accompanying branded stories on Handelszeitung.ch.

The podcast is published once a month on Moevenpick-wein.ch/weinfach and on all common podcast channels. Ringier Advertising's Brand Studio has teamed up with the podcast agency Podcastschmiede for the production.

Responsible at Mövenpick Wine: Jonas Frischkopf (Head of Marketing) and Susanne Aebi (Senior Communications Manager). Responsible at Ringier Advertising Brand Studio: Fabian Zürcher (Director), Thomas Rickenbach (Head of Content), Elgee David Wee (Art Director), Marie-Eve Blumer (Account Management).

Whether a tailor-made suit or pieces from the in-house collection - Jucan offers the perfect outfit for every occasion. Andfrank showcases this diversity in two promotional films.

In one film, former professional footballer and current TV pundit Mladen Petrić tests his outfit while practising his former profession - and declares it to be perfectly suitable. The second film follows three young protagonists in their search for the ideal look for different occasions - here too, the creative fashion minds at Jucan immediately have the perfect solution at the ready.

In addition to the two films, which can be seen on TV, as OLV and on social media, sponsorship billboards were also produced to introduce the Champions League and Europa League matches on the private channel Blue TV.

Responsible at Jucan: Johannes Ucan (owner), Tizian Scheidegger (co-owner), Lukas Gümüs (styling). Responsible at Andfrank: Ramon Alder (Creative Direction), Katie Eugster (Junior Art Director), Tobias Röben (Text & Concept), Nico Strässle (Managing Director), Florian Bieniek (Brand Director & Media), Florian Bienz (Junior Consultant). External partners: Marty-Trezzini (Production), Yves Marty (Director), Emil Maeder (DoP Campaign Films), Gianluca Trezzini (Producer), Emil Maeder, Sam Schwertfeger (Edit & Color), Jim Bezzola (Sound), Nico Drechsel (Lighting), Dunja Schwery (H&M), Lukas Wälli (DoP Sponsoring Billboards).

As part of a real briefing, Chocolats Camille Bloch SA set the creative challenge: how to successfully launch a new Ragusa product to Swiss customers. In just 5 days, the participants designed a comprehensive national campaign characterized by strategic thinking and innovative communication solutions - from strategic positioning to media planning and digital production.

Practical relevance and expert knowledge

The LSA boot camp offered the creative minds intensive and practice-oriented training in the communications industry. Three central topic blocks - strategy & creation, media planning and digital production - gave them the tools to meet the complex requirements of customer briefings.

With additional impulse seminars on advertising law, content marketing and PR, the young talents were able to expand and deepen their knowledge. Experienced LSA industry experts were also on hand to support them in personal coaching sessions.

Presentation at the end

The decisive moment came at the end of the week: the young talents presented their innovative concepts to the customer and a panel of experts. The results were impressive. The participants proved that they have what it takes to shape the next generation of creative minds in the communications industry. As a reward for their hard work, they received the coveted LSA Bootcamp certificates.

The debate is to be continued next Thursday.

The proposal by the National Council's Committee for Transport and Telecommunications (KVF-N) provides for a seven-year increase in indirect press subsidies for the daily delivery of regional and local press from the current CHF 30 million per year to a new CHF 45 million.

The National Council also wants to promote early delivery during the week. For the delivery of the membership and foundation press, the committee wants to increase contributions from CHF 20 million to CHF 30 million.

Smaller publishers are to be given more financial leeway for the digital transformation with the help of the increase in federal contributions. The KVF-N believes that the diversity of the press is at risk due to the strained financial situation of many media outlets. The proposal takes up elements of the media package that was rejected by the people at the ballot box on February 13, 2022.

The Federal Council requested that the bill be rejected. One of the reasons for its rejection is the federal government's tight financial situation. If the National Council votes in favor of the bill on Thursday, the federal government will request that indirect funding for regional and local newspapers be increased by CHF 7.5 million to CHF 37.5 million per year for a limited period. It does not want an increase for early delivery.

Meanwhile, a KVF-N motion that was debated together with the bill on Thursday calls for the introduction of funding for electronic media that is independent of the channel and business model - to secure the long-term future of media diversity. The Federal Council also opposes this demand for financial policy reasons. (SDA)

Bio Suisse has been setting standards for people, animals and nature with its Bio Bud since 1981. Since 2016, the organic organization's communication has been shaped in collaboration with Thjnk Zurich. Consumers can be sure that everything really is organic when they buy products with the Bio-Bud label. This is because the label is only applied to products that are produced according to the strictest guidelines - without synthetic chemical pesticides, without flavorings and colorings and with animal welfare as a priority.

In order to focus consumers' attention on the Bio Suisse Bud at the point of purchase, Bio Suisse is consciously moving away from the usual "farmyard romance" in its new image campaign and reaching people where they find themselves every day: in their very individual eating and cooking habits.

Six short films show everyday situations that demonstrate that it doesn't matter how, where or when food is eaten or cooked - what matters is that products with the organic bud are used. For example, one film shows the almost painful moment when spaghetti is cut. Or a woman who creatively protects herself from crying while cutting onions. The resolution of the commercials is always the campaign motto: "The main thing is organic buds". Because in the end, that's all that matters.

The first three short commercials can now be seen on TV and on various online platforms. The campaign will be continued in spring 2025 with three more films. In addition, the digital advertising material and the accompanying microsite offer in-depth insights into the benefits of the organic Bud.

Responsible at Bio Suisse: Timo Pekgüçer (Head of Marketing & Communication), Sylvia Gysin (Head of Marketing Communication), Andrea Bobst (Project Management), Corinne Jermann (Digital Marketing). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Josephine Jeanguenin (Art Direction), Anna-Fiona Geller (Text), Andrea Bison (GF Consulting), Andrea Häfliger, Cornelia Nünlist, Roxane Bründler (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer, Carole Räber (Strategy). External partners: Plan B Productions (production company), HC Vogel (producer), Jessica Sonderegger (producer), Chris Niemeyer (director), Rafael Kistler (camera), Jingle Jungle (sound), Konnex (media), Sukoa (technical realization microsite).