Aroma Creative is bringing Marion Marxer, Senior Brand Consultant, onto the team to further strengthen the agency's holistic approach. She brings with her extensive experience in brand strategy and brand management as well as in-depth knowledge of target group analysis, trend research and touchpoint architecture.

Ondrej Kolacek, head of the photography and moving image team, has many years of experience in the fields of photography, video production and motion design. He has acquired extensive knowledge and valuable practical experience, particularly in event and sports photography.

Christian Egger, Senior Photographer & Video Producer, complements the team with his expertise in studio, portrait, product and architectural photography.

And Alex Ryser, Head of Business Development, is joining the Aroma management team. He has over 20 years of experience in project management, customer experience, sales, business development and marketing. Most recently, he was Head of Sales & Markets at the live marketing company MCH Messe Schweiz in Basel and Zurich. With his comprehensive expertise and extensive network, Ryser will open up new areas of business and strengthen customer support in the long term.

On this "special occasion", there is not just any cigar to be won, but a box of 25 "Cohiba Robustos" worth almost 2,000 francs - a brand that was originally reserved for Fidel Castro himself. "Fortunately, today everyone can enjoy a Cohiba, but unfortunately it will soon no longer be possible to win one," comments Manuel Fröhlich on the campaign.

Manuel Fröhlich received the information about the upcoming ban on raffles from his advertiser Simon Kümin, who wrote the advertisement. This was published in Weltwoche, NZZ and the Finance and economy was placed. Manuel's also sponsored a video of World Week Daily.

According to the information provided, these measures have led to "a pleasing number of participations and newsletter subscriptions": "It's great to see how our plan to bid a fitting farewell to a piece of advertising freedom has been well received," comments Manuel Fröhlich.

The Raffle still runs - legally - until the end of September 2024.

Responsible at Manuel's: Manuel Fröhlich (Padrón). Text: Simon Kümin.

This was announced by the Federal Chancellery on Wednesday. Mastodon has some attractive features for government communication, it writes. Thanks to its decentralized organization, the platform is not controlled by a company or state censorship authorities. Furthermore, its source code is publicly accessible, it is privacy-friendly and is not driven by algorithms.

Nevertheless, success was limited. Three departments operated five accounts on the so-called "Social.admin.ch" instance. The Federal Chancellery also had an account for the entire Federal Council. All six accounts together only reached around 3500 followers. The conditions for continuation were therefore not met.

"On platforms such as X or Instagram, the Federal Council and Federal Administration reach many more followers with comparable accounts," writes the Federal Chancellery. In addition, the posts on Mastodon had led to few interactions such as likes, shares or comments. The activities on Mastodon will be discontinued with immediate effect. The "Social.admin.ch" instance will be closed at the end of the month. (SDA)

In 2020, Mediapulse was commissioned by CH Media, Ringier, SRG and the TX Group to set up reach research for websites, apps and digital advertising campaigns. The online publishers also showed a willingness to participate in the research and have their own brands and advertising inventories measured, the media research company writes in a press release.

Mediapulse was able to publish traffic data from summer 2021 and audience data for websites and apps from summer 2022. However, in the course of development, it became apparent that various online offerings were unable to fulfill their original participation commitments, which is why the research came under refinancing pressure. The situation was further exacerbated in summer 2023 when the mandate for the planned implementation of online campaign research was withdrawn, Mediapulse continued.

As no suitable solution could be found for financing online research, the Board of Directors of Mediapulse has decided to dismantle the research facility and terminate the existing customer contracts.

"We very much regret having to dismantle the online research infrastructure, which was set up at great expense and in a very short time, and no longer being able to provide Swiss online media with data on the reach and audience structure of their websites and apps," says Mediapulse CEO Tanja Hackenbruch about the decision.

However, a later resumption cannot be ruled out: Intensive discussions are currently being held with publishers and the relevant associations about financing and survey methods for online research. Mediapulse is also "still interested in finding a viable joint solution for the future".

With immediate effect, advertisers can book TV advertising from CHF 1,000 in their region with Goldbach Regional, the SME division of the Goldbach Group. Pause Ad was launched in 2022 as a world first in the Swiss advertising market. Thanks to further technological development and integration into the Goldbach booking tool, Swiss SMEs now also have the opportunity to use Pause Ads regionally and cost-effectively.

Following the integration of digital audio into the Goldbach booking tool last spring, TV advertising is now also available to advertisers. The channels print, online, DOOH, video and social media can also be used. Thanks to the various targeting options and the low booking prices, the tool is particularly attractive for SMEs: "The fact that we can now also offer TV advertising from as little as CHF 1,000 fits in perfectly with our goal of making advertising possible for SMEs with a small advertising budget," explains Thierry Furrer, Managing Director of Goldbach Regional.

A pause ad is a static display ad that appears when the live TV program is paused or time-shifted TV usage is paused. Advertisers have the option of displaying these pause ads at district level.

The 49-year-old Florian Raz will join the Blick-Sport football team on December 1. Having worked in football journalism for over 20 years, Raz currently works for the Tages-Anzeigerwhere he writes mainly about the Swiss national football team, national football topics and Zurich clubs. He has also made a name for himself in recent years as the driving force behind the football podcast "Dritte Halbzeit". Before moving to Zurich, Florian Raz covered FC Basel closely for the regional media titles Daily News, Basel Newspaper and the Basler rod accompanied

Sven Schoch will join Blick-Sport as a football reporter on January 1, 2025. For the past six years, the 50-year-old has worked for the field hockey channel MySports, where he attracted attention with outstanding documentaries and also acted as a live commentator. He also continued to cultivate his excellent contacts in Swiss football and accompanied top-class national players for the news agency Keystone-SDAfor which he reported on Swiss football for around 20 years until 2018, from the national team - seven finals as chief reporter - to everyday league life.

The Alternative List (AL) had called for such a blanket ban on outdoor advertising that is visible on public property in a motion in the Zurich municipal council.

This would mean "a massive and one-sided regulatory intervention in the local economy", the city council states in its press release. In addition, the advertising money would flow into other advertising channels that are dominated by international corporations.

According to the city council, there are 3377 advertising spaces on public land in the city of Zurich, 651 of which are for cultural advertising. The city council writes that municipal "regulations on the installation of advertising spaces" ensure that they are operated in an acceptable manner, which is why their acceptance is high. And the installations generate income. The city receives 28 million francs annually.

For these reasons, the City Council is against the advertising ban demanded by the AL. However, it has announced that it will suspend the construction of new digital outdoor advertising systems until 2030.

There are currently 377 such installations in central locations and at VBZ stops. Although these are many times more attractive for the city, their ecological footprint is worse than that of posters, the city council notes. It now wants to wait and see how the technology develops and then "examine in detail whether further digitalization makes sense". (SDA/swi)

The ZVV transport association unites 35 transport companies under one roof and transported over 655 million passengers in 2023. The lead house VMW (transport advertising), which is operated by Stadtbus Winterthur on behalf of the ZVV, is responsible for transport advertising in the area. Exceptions to this are the Zurich public transport company (VBZ) and Swiss Federal Railways (SBB).

The contracts with the marketers commissioned by Leadhouse VMW expire at the end of 2024. The marketing contract for advertising space in and on the vehicles was therefore put out to tender again in April 2024. The transport companies that belong to this procurement consortium include VBG Verkehrsbetriebe Glattal, VZO Verkehrsbetriebe Zürichsee und Oberland, SZU Sihltal Zürich Uetliberg Bahn, ZSG Zürichsee-Schiffahrtsgesellschaft, SBW Stadtbus Winterthur and Postbus in the Zurich market area. In total, these are over 500 vehicles, mainly standard and articulated buses.

APG|SGA will now continue to manage the rear surfaces and longitudinal roof formats on practically all 500 vehicles. Customers will also be able to book full vehicle liveries and traffic boards on selected vehicles. Inside the vehicles, over 6,000 areas of the popular hanging boxes and window banners are available.

In spring 2024, Sunrise launched the new "Sunrise Young" portfolio. The subscriptions are aimed at people aged between 17 and 27 and offer discounts on festival and concert tickets as well as the Half-Fare travelcard, among other things.

To capture the attention of the target group, a song was developed together with Zurich rapper Lou Kaena that sings about the beauty of genuine connection and is intended to act as the perfect soundtrack for shared experiences. Lou Kaena graduated from high school in summer 2024 and is considered a promising young talent. She released her first album at the age of 16, performed as the support act for Lo&Leduc and has also taken part in the SRF rap event "Cypher".

To promote the song, the five-part documentary series "Lou Kaena makes a song for Sunrise-Young" was produced. It follows the rapper and her friends from the briefing to the creation of the song and its premiere. It was filmed by her colleague and director Nikolai Voelcker. The music video for the song entitled "Mifa", French slang for "my family", was released on YouTube and all major streaming platforms on Friday.

In addition to the documentary, an Always On campaign promotes the "Sunrise Young" subscriptions. For this, an image pool was shot, cooperation with influencers and a podcast series was realized.

Responsible at Sunrise: Andreas Caluori (Senior Director Brand, Consumer Marketing, Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Marc Halm (Senior Digital & Social Marketing Manager), Anastasija Knezevic (ATL & Brand Campaigning Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Maira Weidmann, Anna-Fiona Geller (Text) Luca Stancheris, Josephine Jeanguenin (Art Direction) Moritz Houmard, Xenia Marty (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist, Michaela Bossard, Frauke Stürmer, Roxane Bründler (Consulting), Gordon Nemitz (GF Strategy), Carole Räber (Strategy). External partners Documentary and music film: Farbfilm Studio (Production), Nikolai Voelcker (Director & Editor), Yanik Zollinger (Producer & DOP), Simon Hardegger (Colorist) Jingle Jungle (Audio Post Production). External partners Image pool: Tasty Pictures (producer), Fabio Marti (photographer & director), Pascal Duschletta (senior producer), Anil Sarikaya (DOP and editor), Samuel Muff, Julien von Schultzendorff (colorist).

According to new data from the WHO Regional Office for Europe, girls are more likely to have problems (13%) than boys (9%). More than one in three (36%) reported being in constant contact with friends online.

Overall, social media use among teenagers classified as problematic has risen from 7% of young people in 2018 to 11% in 2022, according to a comprehensive survey conducted by WHO Europe.

According to the WHO, another finding is that 12% of young people are at risk of developing problematic gaming behavior, with boys significantly more likely to do so than girls. The Copenhagen-based organization sees these two findings as a cause for urgent concern regarding the impact of digital technology on the mental health and well-being of young people in Europe.

Positive and negative consequences of social networks

"It is clear that social media can have both positive and negative consequences for the health and well-being of young people," explained WHO Regional Director Hans Kluge. This is why teaching digital literacy is so important. Nevertheless, in many countries this is inadequate or does not keep pace with the speed of development.

Immediate and sustainable measures must be taken to help young people get to grips with potentially harmful social media use. Otherwise, it could lead to depression, bullying, anxiety and poor academic performance, warned Kluge. Used correctly, however, social networks can also lead to stronger social ties.

The new WHO findings are part of a comprehensive health study for which almost 280,000 children and adolescents aged 11, 13 and 15 from 44 countries and regions in Europe, Central Asia and Canada were surveyed in 2022. Problematic social media use is defined as a pattern of behaviour characterized by addiction-like symptoms, such as being unable to control use, showing withdrawal symptoms or neglecting other activities. (SDA/swi)

Invia, the umbrella brand of public transport in Graubünden, has expanded its web store: since mid-September, all travelcards for public transport in Graubünden can be conveniently purchased via Invia.ch. Yes Creative Digital Marketing is responsible for the implementation of the new digital service. The Chur-based agency is also promoting the launch of the webshop extension with a campaign.

For the commercials, Yes staged various scenarios from everyday commuter life and exaggerated them. The POV spots show in a humorous way how easy it is to buy a travelcard with the new web store. The clips were produced by the Chur-based production company Moviemaint.

Yes is using a broad mix of static and animated visuals for passenger TV spots, e-panels, social, display and Aymo ads, cinema and radio advertising, bus shelters and internal bus and train station advertising spaces. Offline, the campaign will be accompanied by a broad-based OOH/DOOH campaign. A sampling campaign will also be carried out as part of the Schlagerparade.

The main target group includes Graubünden residents aged between 16 and 65. The campaign has been running on various channels since Monday.

Responsible at Yes: Dominik Kurmann (concept, art direction, design), Richi Brändli (project management), Shirin Luchsinger (UX and campaign management), Moviemaint (video production).

World News Day is jointly organized by the World Editors Forum of WAN-IFRA and the Canadian Journalism Foundation (CJF). Under this year's motto "Choose Truth", which was developed by Project Kontinuum under the direction of Branko Brkic, founder of the Daily MaverickThe campaign, which was developed in the context of the "Journalism" campaign, focuses on journalism as an indispensable pillar of a free and democratic society. The aim is to encourage the public to actively support trustworthy news sources.

David Walmsley, Editor-in-Chief of The Globe and Mail and founder of World News Day, emphasizes: "This day offers us the opportunity to reflect on the important role that independent and courageous journalists play around the world. Their work provides the solid evidence that leads us to the truth."

Current challenges

The campaign highlights the tireless commitment of journalists to researching and reporting the facts. At the same time, it recognizes the challenges the public faces in an increasingly toxic information landscape full of misinformation and disinformation.

In a joint contribution to World News Day, Branko Brkic and Nobel Peace Prize winner Maria Ressa write: "Noise and violence will subside one day, and discourse based on truth and decency will return. But until then, we will fight - every second, every hour, every day. We will defend the truth."

The responsibility of journalism

Ladina Heimgartner, President of WAN-IFRA and CEO of Ringier Media Switzerland, adds: "With this campaign, we reaffirm our shared commitment to defending the principles of fact-based journalism. In a world inundated with disinformation, the responsibility of journalists to deliver accurate, reliable and independent news has never been more important. This campaign reminds us that truth is not just a choice - it is the foundation of a free and democratic society."