More than half of the Swiss population plays games: 3.4 million (53% of the population) use digital games and 1.3 million (20%) do so every day. Gaming is most popular among young men: 86% of 15 to 19-year-olds spend their free time playing games and 34% of this group play every day. As men get older, their game consumption gradually decreases: Around four-fifths (81%) of 20- to 29-year-olds play games occasionally and just under two-thirds (64%) of 30- to 39-year-olds do so. Among 55 to 75-year-olds, the figure is just over a third (36%).

Women over 50 play games particularly often

Among Swiss women, gaming is similarly widespread across all generations. On average, around every second woman plays a game from time to time; only among young people is the proportion slightly higher at 61%. Surprisingly, the oldest group in the survey is in second place: 52% of women aged 55 to 75 spend their time playing games. In contrast to men, women's game consumption increases with age: a fifth of 35 to 54-year-olds play games every day and the figure is as high as 25% among the over 55s. By comparison, only 13% of 15 to 19-year-old women play games every day.

Educational games dominate over digital card and board games

Memory, brain and educational games are the most popular among the Swiss: 2.0 million (32% of the population) use games to learn or keep mentally fit. Card games (24%), board games (23%) and puzzles (21%) are also very popular. This means that games with educational content and low-threshold, mostly free casual games such as Angry Birds are significantly more popular than paid console or computer games. Almost half of users play such games every day, including significantly more women than men.

Jump'n'Run dominates core games

Core games, which are aimed at die-hard gamers, have a younger and predominantly male audience. The most popular genre among console and PC games is "Jump'n'Run": 1.2 million (19% of the population) enjoy jumping through fantasy worlds with Super Mario or other game characters. Racing games such as Gran Turismo (17%) and the action and adventure (15%), shooter (13%), strategy (12%) and sports (11%) genres are also very popular. These are followed by sandbox games such as Minecraft, simulations and role-playing games (10% each).

Most people play on their smartphones, Sony Playstation is the top console

The most popular gaming device is the smartphone: 2.5 million (40% of the population) play on their cell phone. In second place are games consoles with 1.4 million (23%). Men use these more than twice as often as women, with the devices being particularly popular among 15 to 34-year-olds. The most popular console is Sony Playstation (13%), followed by Nintendo (8%) and Microsoft Xbox (3%). The tablet is used more often for gaming (18%) than the laptop (15%), especially by older people. The PC (14%) is mainly used by core gamers who play daily.

Almost only men pay for games

The majority play free games. 2.4 million (37% of the population) use free games with advertising, including just as many women as men. 1.6 million (26% of the population) are prepared to spend money on games, and the majority of buyers are male: the proportion of men buying physical media is 71% and the proportion buying games online is 77%. Game buyers are 33 years old on average, with the youngest customers buying in-game items - purchasable extras within games.

Multiplayer particularly popular with younger people

The majority of the population play games on their own: 3.2 million (51% of the population) play single-player games. 1.7 million (27%) play multiplayer games with friends or family. People who only play single-player games are on average 52 years old, while multiplayers are significantly younger at 31. Massively multiplayer online games (MMOG), which are played online with countless other users, only reach a minority of 370,000 people (6%). However, MMOG games such as World on Warcraft or Final Fantasy are more popular than average among daily gamers.

The study Digimonitor has been surveying the use of electronic media and devices in Switzerland every year since 2014. As of 2024, the data is representative of the internet-using Swiss population aged 15-75 (6.3 million people). One focus of this year's survey was on gaming. The online survey took place in April-May 2024. On behalf of Igem Interessengemeinschaft elektronische Medien and Wemf AG für Werbemedienforschung, Intervista surveyed 1,970 people, 1,008 of them in German-speaking Switzerland, 762 in French-speaking Switzerland and 200 in Italian-speaking Switzerland. The confidence interval is a maximum of +/- 2.2 percentage points.

After studying law at the University of Bern, Matthias Hürlimann trained as a Bernese advocate. From 2002, he worked as an assistant at the Institute of Public Law at the University of Bern and also served as legal secretary to the university appeals commission and a cantonal expropriation appraisal commission. In 2008, he joined OFCOM as a lawyer in charge of proceedings before being appointed head of the Telecoms Law Section in 2013.

Hürlimann, who lives in Bern, will take up his new position on November 1, 2024. He succeeds René Dönni Kuoni, who will take on a different role within the Office as Deputy Director and Head of the Licensing and Frequency Management Division. (pd)

The 20th edition of the ZFF starts in just a few days. For eleven days, film enthusiasts, filmmakers and Hollywood stars such as Alicia Vikander, Richard Gere and Kate Winslet will gather in the heart of Zurich. To mark its anniversary, the Zurich Film Festival is presenting itself with numerous innovations, an increased focus on quality and a newly designed festival center that is set to set new standards as a meeting place for all film fans.

At the same time, the ZFF is also continuing to develop behind the scenes. Kick-off with Bagels of Berkeley as social media agency for the ZFF in 2023 the festival is taking the opportunity to define its self-image even more consistently and is intensifying its collaboration with the entire Publicis Groupe Switzerland in Zurich. The focus is on positioning and profiling the ZFF brand in relation to the various target groups, including the implementation of communication measures for the ZFF in its anniversary year by production partner Prodigious.

The Thommen Group's sustainability strategy comprises 13 goals in areas such as climate and environmental protection, as well as occupational safety, equality, transparency in supply chains and anti-corruption measures. Accordingly, the annual Sustainability report fromwhich Kreisvier was commissioned to design and implement.

The agency created the overarching visual concept, determined the choice of images and implemented the layout with infographics, diagrams and tables. The numerous specially created icons and graphics help to break up the statistical data and structure the wealth of information in a tangible and visually appealing way.

Kreisvier was responsible for the report from briefing to printed and digital publication in three languages.

Responsible at Thommen Group: Daniela Hees (Marketing & Communication). Responsible at Kreisvier: Désirée Fuchs, Melsa Dogan (consulting), Sven Kahler (creation), Svenia Fielding (DTP), Sturm AG (image processing).

"HVO100" is the abbreviation for diesel that produces 90 percent fewer greenhouse gases throughout the entire production process, including combustion, and also has a better balance than fossil or bio-diesel in terms of other pollutants such as nitrogen oxides and particulate matter. Synthetically produced diesel is made from hydrogenated vegetable oil and can be made from 100 percent waste and residual materials.

In Europe, over 3,700 filling stations already supply private customers. Private car drivers in Switzerland cannot yet fill up at filling stations with the fuel, which already covers 50% of diesel demand in California and 20% in Norway, for example. However, this is already possible in the commercial sector and is particularly attractive for vehicle fleets and machines that cannot simply be converted to electric engines. This means that diesel vehicles such as tractors, generators and other vehicles in logistics and agriculture can fill up with fuel and drive off without having to convert.

The agency Partner & Partner has created the naming, logo and branding for New Process, the distributor of KSHVO100. The agency not only gave the fuel a technical name, but also the addition "Climate Protection Diesel". It is precisely this impact that is to be carried out into the world with the support of the branding. The aim was to develop a strong brand for a strong performance and a promising product in the classic combustion engine sector with a start-up character.

Responsible at New ProcessHarald Klein (Managing Director), Thomas Gilgen (Business Development). Responsible at Partner & Partner: Luc Holzach, Manuel Specker (Partner, Senior Consulting), Gianfranco Acocella (Partner, CD), Tiziana Mascolo (Project Manager).

The organizational merger is intended to make better use of the synergies between communication and marketing, according to a press release. The main focus of the Marketing division will be the continuation of digitalization projects, the introduction of marketing automation and the expansion of digital marketing activities.

Sandra Pérez, 50, who has been a member of the Swiss Tennis Executive Board since 2022, will be responsible for the technical and personnel management of the department. Roman Kohler will become Deputy Head of Marketing, while Florian Künzi will remain Deputy Head of Communications.

The sponsorship division, with Giuseppe Napoletano in charge, will now report to Managing Director Stefan Flückiger as a staff unit. External support has been brought in for marketing: the agency H+H Management from Lucerne, which will act as Swiss Tennis' exclusive acquisition agency, and David Jäger from StrategyOne, who will act as a consultant in the areas of sponsorship and marketing. Both will also sit on the newly established Advisory Board, which will advise Swiss Tennis on marketing matters.

Like his predecessor Lawrence, Wöhr serves as IGEM's representative on the AGFS Executive Board. He brings with him over two decades of experience in the media industry and valuable perspectives from an agency perspective. Over the past 24 years, the 44-year-old has held various management positions at major network agencies, where he has headed the TV departments in particular. He has also gained in-depth experience on the marketing side at Goldbach Media.

"TV is my passion and I am looking forward to contributing my knowledge and experience to AGFS," says Wöhr about his new role. "In my career to date, I have supported numerous tools and their introduction on the Swiss market and contributed to their further development. It is important to me to drive continuous optimization together with agencies, broadcasters and marketers."

Bodin's design concept picks up on the horizontal structure of the new building by integrating an orange underline into the logo. Like the architecture, the "Healing Branding" is intended to make a positive contribution to the healing process by radiating joy, confidence and beauty.

Born in Baden, his concept came out on top against several competitors in an ideas competition. "The new logo impressed us with its simplicity. It also stands out very well in the digital sector," explains KSB CEO Adrian Schmitter. "With the color orange to complement the blue, our brand identity now has a splash of color that makes us unmistakable."

The underline, which is inspired by the horizontal alignment of the new building, forms the core element of the new look. "A simple typographic device is used to create a living space in the logo," explains Bodin. "The underline also gives the KS_B a high, independent and modern recognition value. It not only looks innovative and digital, but is also innovative in use."

The underline also offers a wide range of design options. In digital use, for example, the line can be animated and transformed into a heart rate. It also offers great potential in analog applications. For example, KSB recently installed an oversized logo in front of the entrance to the new building, which is suitable for selfies.

Bathing as a place of health

The claim "Ort der Gesundheit" (place of health), which complements the logo, was also chosen with care. It contains a direct reference to the location of Baden: Aquae Helveticae - as Baden was called in Roman times - has been a place for health with its healing springs for hundreds of years.

"Like the orange underline, the claim emphasizes the power of positive thinking," says Bodin. The KSB is much more than a place of cutting-edge medicine: "It is also a place of research, a place of therapy and a place of innovation. The claim 'Place of Health' summarizes all of this positively and perfectly."

The guiding principle of "healing branding" makes the KSB's branding unmistakable and unique, Bodin continues: "A concept that primarily offers orientation and yet manages to radiate confidence and joie de vivre despite the sometimes painful hospital associations."

Particular emphasis was placed on easy-to-implement branding that is entirely at the service of patients, doctors, nursing staff and the entire workforce. A branding toolbox enables easy and flexible handling in everyday life.

In view of the commissioning of the new building at the beginning of 2025, KSB has begun to gradually implement the rebranding in recent weeks and months. "This means that there are currently two parallel worlds: a coexistence of old and new. But for cost reasons, this is the most efficient approach," says Schmitter. The aim is for the new concept to be applied in all areas when the new building is occupied - from letterheads to employees' work clothing and digital applications.

Thomas Wegmann will be responsible for CH Media's 18 newspaper titles and their digital platforms and will play a central role in the company's digital transformation, the media company writes in a press release. He succeeds Dietrich Berg, who retired from operational business at the end of June after around 15 years at AZ Medien and CH Media. Caroline Thoma, who is currently managing the division ad interim, will continue to be available to CH Media for strategic projects.

Wegmann joins CH Media from Allianz Suisse. As Head of Market Management and member of the Executive Board, his responsibilities there included corporate development, customer orientation and traditional and digital marketing. He also set up the "Global Center for Behavioral Economics" for the Allianz Group. Prior to this, he worked as a consultant for the Boston Consulting Group for 14 years, most recently as Managing Director. He studied law at the University of St. Gallen and completed various positions abroad during his education and professional career.

"The media industry is undergoing fundamental change. I am looking forward to working with my colleagues to further develop CH Media's journalistic business model and thus make a contribution to the future of journalism," says Thomas Wegmann about his new role.

Thursday is World Love Letter Day. Swiss Post and the Neu agency are using this occasion for an activation as part of their image communication. The writing of letters is recalled with various subjects as the most personal, emotional and accurate way to express words of love. In addition, the letter is absolutely stress-free for everyone involved - an absolute USP, for example compared to expressions of love in public spaces. The Neu agency generated 100 percent of the subjects using AI.

To make efficient use of the relevance of the specific date, the campaign only runs for exactly one day, but still reaches the Swiss population nationwide in real, physical everyday life.

This is made possible by the use of digital advertising space from Livesystems. The DOOH sites of the out-of-home advertising marketer thus become "Love Systems" for a day. Swiss Post is also activating the campaign via its own social media channels.

Responsible at Post: Janina Gasser (Social Media Manager), Michel Sulser (Team Leader Themes & Campaigns). Responsible at Livesystems: Musa Ucar (Key Account Manager). Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Sandy Pfuhl, Adam Schwarz, Elif Soysal, Maison Fitzgerald, Fadi Nemr.

The high reach, credibility and positive advertising impact of radio are regularly demonstrated in studies. Case studies like Ikeawhich show a 66% increase in visitors and a 33% increase in sales due to radio advertising, demonstrate the enormous potential of this advertising medium. Nevertheless, radio is still given too little consideration in many media plans.

This is precisely where the new campaign by Swiss Radioworld, CH Media, the Association of Swiss Private Radio Stations VSP and Radios Régionales Romandes RRR comes in: "For many advertisers, radio does not yet have the status it deserves. Yet radio offers excellent value for money, particularly as a sales medium, and reaches a wide range of target groups. We want to raise awareness of this potential again," explains Ralf Brachat, Managing Director of Swiss Radioworld.

What radio has to offer

The "Real Talk" campaign developed by the Family agency aims to emphasize the benefits of radio and position the medium as an effective sales promotion tool for marketing decision-makers. The humorous multi-channel campaign makes clear statements and speaks directly to the target group.

"We deliberately opted for a somewhat cheekier style of communication, as the medium of radio can present itself confidently with all its advantages - even in direct comparison with other advertising media," comments Peter Scheurer, Managing Director of VSP.

Landing page conveys knowledge

The advertising media used lead to the new bilingual landing page Radiobuchen.ch respectively Publicite-radio.chwhich gives advertisers access to around 50 Swiss private radio stations and marketers to book radio advertising directly. The website also shows the most important USPs, offers current study results, cases and practical tips on radio advertising. "Many advertisers don't know, for example, that radio commercials can be produced very quickly and cost-effectively - and easily via the radio stations. We want to counteract these knowledge gaps in the market," explains Nicola Bomio, VSP President and Head of Radio at CH Media.

The campaign will now run for several weeks via online ads, print ads, posters and radio spots in German-speaking and French-speaking Switzerland. The campaign subjects are available on Radiobuchen.ch available for download to all interested parties.

Responsible at Swiss Radioworld/Goldbach: Ralf Brachat (Managing Director Swiss Radioworld), Guido Trevisan (CMO Goldbach Group AG), Jessica Wonneberger (Head of Digital Marketing), Nadia Vitale (Senior Content Marketing Manager). Responsible at CH Media: Nicole Fuchs (Head of Corporate Marketing and Branding), Nicola Bomio (Head of Radio). Responsible at the Swiss Private Radio Association (VSP): Peter Scheurer (Managing Director). Responsible at Radios Régionales Romandes (RRR): Matthieu Baumgartner (member of the Association). Responsible at Family: Tabea Mader (Account Manager), Jan Walser (Creative Director), Florian Weitzel (Creative Director), Severin Binkert (Graphic Designer), Marc Ambühl (Head of Postproduction), Claudio Catrambone (CCO / CEO).

The agency sees the new account win as confirmation of its innovative approach to total video planning: "Our agency's own tool, the Meaningful Reach Calculator, which enables a comprehensive and targeted video strategy, convinced the client. We are proud to continue working with Perfetti van Melle and further strengthen their brand presence in the digital and traditional media landscape," said Samia Montaque, Managing Director of Havas Media, in a press release.

Havas Play's concepts, which were specially developed to activate fans, played a key role in Perfetti van Melle's decision to work with the agency again. "We always include the client in our considerations and integrate all relevant aspects into our strategic planning. We are delighted that we were able to convince Perfetti van Melle with our considerations, which go beyond the pure media framework, and we look forward to continuing our successful collaboration," says Yvonne Hefti, Client Service Director at Havas.