The agencies Adisfaction-Annex, EssenceMediacom, Havas Media, Mediabrands, Mediaplus, Mediaschneider, Nova Impact, Omnicom Media Group, Publicis Media, Webrepublic and ZipMedia took part in the Teads Agency Cup.

Each team consisted of a captain and a total of five players, who competed against each other in a total of seven matches. The results of the matches were broadcast live. After an intense competition, the Havas Media team ultimately came out on top. Second place went to ZipMedia, with EssenceMediacom coming in third. After the awards ceremony, a toast was raised together and the celebrations continued in a convivial atmosphere.

For the organizer Teads, the first Agency Cup 2024 was a complete success. "The idea for the Teads Agency Cup came about a few years ago when we organized a similar game evening with an agency at an event in our office," explains Claudio Lumbiarres, Managing Director at Teads. "We then asked ourselves the question: Which agency in Switzerland would win a mini-game challenge? We then developed the concept and the games in detail. We are all the more pleased that both the motivation of the teams and the feedback were overwhelming and that everyone took part with great enthusiasm!"

A total of 58 project submissions made it onto this year's Shortlisted for Best of Swiss Apps 2024. These submissions are among the best app projects of the year and can look forward to further awards at the Award Night on November 19: Gold, Silver or Bronze.

The app projects that particularly impressed the juries in the ten categories made it onto the shortlist. On the jury day, the committees considered a total of 241 project submissions - more than ever before.

Next Thursday, it will also be announced which apps are in the running for the title of "Master of Swiss Apps". The Netzmedien reader vote for the "Master of Swiss Apps" will then start at the end of October. Anyone who registers by October 28 can vote. registers for the net ticker.

The Best of Swiss Apps Award Night will take place on November 19 at the Zurich Kongresshaus. Tickets can now be purchased at the website of Best of Swiss Apps.

What on earth is that now, many creatives probably ask themselves when clients use this word. It's one of those terms that recipients should learn quickly. But beware, it's also one whose meaning you think you understand, only to be surprised that it means something completely different. The term "marginal utility" comes from the field of utility theories - yes, there really is such a thing. Utility theories are models that describe the choice or decision-making behavior of people.

Decisions that people make depend on the benefits that we attribute to our decisions. For example, customers decide in favor of an agency or one of the three proposals presented by this very agency. They always do this depending on the benefits that this decision will bring them. The focus is often not on annoyance with board members, bosses, colleagues or competitors. The benefit for the cause, on the other hand, usually takes a back seat. Except perhaps when it comes to winning an award. In this case, the benefit can serve as legitimation for both the client and the agency that they have done everything right - even if sales figures claim the opposite.

In theory, a decision rarely relates to one attribute (benefit of a feature) of a selected option, but as described above, usually to a variety of attributes that are considered important. In practice, these can be recommendations from the VR, the boss's buddy, the promise to colleagues or the award potential. Together, these result in the marginal benefit when the actual aim is to optimize the image of a brand, position a company better or sell a consumer good more effectively.

The end of "Nützt's nüt so schadt's nüt"

Diminishing marginal utility is often mentioned at present. This means that with every additional unit of a good consumed, the additional utility value (i.e. the marginal utility) generally decreases. Let's remember the first smartphone: the utility value of this magic thing was initially very high because it combined so many things that we no longer had to carry a laptop, agenda, camera or iPods around with us, just a smartphone. Nota bene, we still call it a phone, although the screen time announcement at the start of the week shows that we hardly need the device for making calls any more. The marginal benefit is therefore becoming more important than the actual utility value.

The fact that this term from economics is now flooding the creative industry is of great benefit to many. This is because it is usually used to determine how many units of a product consumers will buy. Although these are marketing basics, in the creative industry they are usually an annoying element on the way to winning awards for creative and not necessarily useful work. On the other hand, clients of creative agencies use the marginal benefit to optimize their decisions - they consume the agencies' services up to the point where the marginal benefit corresponds to the marginal costs or the marginal benefit decreases. So listen carefully when a customer talks about decreasing marginal benefit. He or she could soon draw economic conclusions from this.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Reto Furter, previously Co-Head of the Südostschweiz media family, is leaving the company to pursue new professional challenges. Philipp Wyss, previously Editor-in-Chief Online/Newspaper, is moving to the business editorial team and taking over from Stefan Schmid.

Joachim Braun, the previous Co-Head of the Südostschweiz media family, will take over the overall management. The position of Editor-in-Chief Online/Newspaper will be filled by Nikola Nording. The 35-year-old will start in February 2025 and brings extensive experience from her previous role as head of the local editorial office of the East Frisian Newspaper in Leer. With her further training in leadership in Lucerne and St. Gallen, she is ideally prepared for her new role.

The name, a play on words from Immo and Biel, was translated into a strong and simple label. The bilingual claim takes up the bilingualism specific to Biel and says what it is all about, not only in terms of content but also in form: "We are the local experts here".

A huge mega billboard at Biel station would be impossible to miss - but unfortunately completely impossible. That's why it was rolled out using FOOH mobile film. According to the information provided, this campaign attracted a great deal of attention and an "exceptionally high click rate" on social media. In the first two weeks of the campaign, a click rate of over 3.5% was achieved and the website recorded over 1,500 visits from the target group. A good result for a media budget of just under 700 francs.

Customer: Immobiel, Anais Fatio (Secretariat). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen (Art Direction), Julien Joliat (3D Animation), Selina Helbling (Consulting), Attackera, Emilia Elmer (Media Planning).

Obrecht has extensive expertise in the field of media and advertising and has held various management positions - most recently at Publica4 and Doodle.

With his expertise, Obrecht will make a decisive contribution to strengthening advertising strategies and developing innovative solutions for partners, as Nau Media writes in a press release. Customer service will also be further optimized.

"As Director Advertising at Nau.ch, I can develop and implement innovative advertising strategies to reach a broad target group," says Tiziano Obrecht. "In addition, working with such a dynamic team allows me to actively shape the digital advertising world."

The Hyatt Regency and the Hyatt Place Zurich Airport The Circle are located in the immediate vicinity of Zurich Airport and are part of The Circle complex. The hotels offer accommodation, restaurants and bars as well as the conference center "The Circle Convention Center".

Comprehensive communication strategy

WeArePepper developed a tailor-made communication strategy to increase the brand awareness and visibility of the hotels and the Convention Center. The

strategy includes regular media releases, the organization of media trips, the development and maintenance of media contacts and the management of the multimedia database.

Increase awareness

The aim of the collaboration is to anchor the hotels and the Convention Center in the consciousness of the German-speaking Swiss public through continuous, targeted communication. In particular, business travelers, group customers and end consumers from the local market are to be made aware of the diverse offers of the hotels, restaurants and bars as well as The Circle Convention Center through targeted PR activities.

The software solution of the young company Apriko aims to simplify all processes in personnel services. Because this philosophy of simplification should start with the Apriko brand itself, the Rosarot agency worked with the company to develop a clear, smart overall image.

From the positioning workshop to the definition of the brand identity and the differentiating market positioning through to implementation and translation into concrete measures, Rosarot supported Apriko in all phases. The modernization and simplification of the administrative work offered by Apriko's software solution was to be clearly and quickly reflected in the brand identity.

The name Apriko was chosen as a lively, fresh accent in contrast to dusty, dry office work. The name is intended to stand for freshness, liveliness, colorfulness, growth and continuous development.

Rosarot derived the figurative mark from this. The stylized apricot leaf visualizes the organic element that stands for vitality and flexibility. On the one hand in the sense of a constantly evolving software solution, on the other hand for the improved quality of life of the user by facilitating work processes.

The colors of the brand identity thus combine the freshness and cheerfulness of a simplified workflow with the reliability and efficiency of figures, data and facts. The synergy of the colors green, which stands for growth and relaxation, yellow for energy and joy, and black, which represents seriousness and reliability, unites Apriko's brand values.

All corporate elements, from the business card to the signage, ensure uniform and strong recognition of the Apriko brand. The new images of the employees are also intended to provide a fresh, new insight into the world of the company. Every guest entering the premises is also greeted by an entrance area in the corporate design. Apriko's new website is intuitive, informative and uncluttered.

Responsible for Apriko: Thaya Selvarajah & Team. Responsible for Pink: Corinna Kost (Art Direction, UX Design), Laura Weinhofer (Art Direction), René Karrer (Creative Direction), Nadine Ticozzelli (Consulting/Project Management). Strategy, naming and content: BMQ Partners, Catherine Crowden & Team. Development: Oneline, Egzon Cekaj, Luca Manz.

The job platform for communication professions Medienjobs.ch has comprehensively updated its software. The new software simplifies the recruitment process for employers and the job search for candidates. In addition to the new features, the platform's proven strengths will be retained and further expanded.

Even more precise matching

The tried-and-tested matching function remains a central component of the platform: employers can compare their job advertisements with a pool of around 6400 applicant profiles. Suitable candidates are informed about the vacancy by e-mail.

The focus is now on applicants' skills - formal education and training are taking a back seat. "By adapting the matching criteria, we want to meet the changing requirements of the world of work. By focusing on skills, for example, qualified career changers are given even greater consideration," explains Thomas Paszti, Managing Director and owner of Dpi Publishing Service, which operates Medienjobs.ch.

Even better positioning and more efficient handling

Existing job advertisements can still be easily integrated as a web link and appear on Medienjobs.ch in their original layout. This allows companies to handle the entire application process seamlessly via their internal applicant management system without having to make any additional adjustments to the advertisement. For manually created job advertisements, the new editor offers an easy way to format content with just a few clicks.

Among other things, employers receive statistical insights into their job ads via their ad account: for example, the number of views of a job ad, clicks on the application button and LinkedIn applications received.

Job portal software as a rental solution for specialized job markets

In future, Dpi Publishing Service intends to make the software available to other specialized job markets as a flexible rental solution. This will enable other sectors to benefit from the efficient functions and precise matching algorithms that Medienjobs.ch has successfully established.

Easier job search

The platform has also been optimized for job seekers. After creating a job subscription in the login area, they receive a personalized job hit list based on their search criteria. Suitable job advertisements can be saved in a watch list. In addition, jobseekers can now create a complete online CV that they can send to potential employers via a link or PDF.

Lecluyse, who worked as a journalist, trainer and entrepreneur in France, joined the Neuchâtel daily more than seven years ago as co-editor-in-chief, where he was responsible for digital and regional content in particular. Following the death of Stéphane Devaux, the other co-editor-in-chief, Lecluyse became sole editor-in-chief in 2020.

Since taking office, Lecluyse has played an "important role in the editorial development and digital transition of Arcinfo played a key role in the publication," Arcinfo said in a statement on Wednesday. "Together with the editorial team, he has always made sure to offer high-quality content in order to retain readers and reach new target groups," explained the general director of ArcinfoJacques Matthey.

The search for a new editor-in-chief has already begun in order to find the person best suited to continue the title's mission in the service of its subscribers. (SDA)

Recent Studies point to significant shortcomings and disparities in financial education in Switzerland: Young people, women, and low-income groups lag behind in financial knowledge. With an average score of just 5.17 out of 10, only slightly more than 52 percent of respondents were able to answer three knowledge questions correctly.

Enabling Financial Freedom for Everyone

In response to these findings, SmartPurse is removing its paywall and making over 80 concise, practical lessons on topics such as salary negotiations, investing, debt reduction, and retirement planning available for free in the app—regardless of prior knowledge, income, or education level. Previously, an annual subscription cost around 95 francs.

The SmartPurse resources, now available for free, are designed to help women, young people, and those with low incomes or limited education achieve financial freedom. «With SmartPurse Free, we’re breaking down the barriers to financial literacy. We’re giving people the opportunity to take control of their own finances. Financial independence is a fundamental right, and women and young people in particular can now benefit from the tools they need to secure their future,» said Olga Miler, founder of SmartPurse.

The free app is available on the App Store and Google Play. Among other things, it includes short, video-based lessons that explain topics such as salary negotiations, investing, and retirement planning in a simple way—perfect for anyone who’s short on time—and they only take 3 to 5 minutes a day. In addition, over 20 checklists and tools help with budgeting, investing, and debt reduction, and if professional support is needed, the app also offers direct contact with certified financial experts.

As a property and liability insurer, Emmental Versicherung is currently known in Switzerland primarily in the agricultural sector. This is set to change. The independent customer cooperative based in Konolfingen has more than 230 agencies across the country. Following its 150th anniversary, the insurance company intends to further expand its brand awareness among private individuals and SMEs from fall 2024. The insurance company will be supported strategically and creatively by the Forb agency from St. Gallen.

With drive and rural charm

Whether the shampoo starts foaming in the drugstore due to water damage or a new driver unhappily parks his car between a calf and a suckler cow, Emmental Versicherung is there for its customers quickly and easily. This is what the current campaign aims to convey. Stories from everyday life are taken up with personal damage rules that are based on farmers' rules and superstitious weather forecasts with a wink. These show when and where quick-acting insurance is crucial. Thanks to decentralized structures and geographical proximity, this promise is actually part of the program at the independent customer cooperative.

The campaign will be launched from October 2024 with four different subjects on news sites, social media and YouTube. The images will also be displayed on posters and screens on public transport in rural areas and sub-centres of German-speaking Switzerland. The campaign will be continuously expanded in line with the seasons and current conditions.

Responsible at Emmental Versicherung: Spyros Panayides (Head of Brand Communication), Christian Rychen (Managing Director). Responsible at Forb: Roman Burch, Oliver Forrer, Klemens Vetsch, Elena Freydl, Lina Aroldi (concept/creation). Responsible at Fabio Martin / zoomer agency: Fabio Martin, Samira Büchler, Dario Heeb (photography/film). Responsible at Hastings: Yannick Schmuki, Riccardo Passani (Audio/Sound).