The payment sector is changing. Global companies such as Paypal, Google Pay and Apple Pay have led the way, and there are now various national solutions such as Swish in Sweden and Twint in Switzerland. The payment app Move now wants to achieve this breakthrough in Germany and change the payment market.

To emphasize the revolutionary aspect of Move, Foundry has created a brand that is innovative, digital and self-confident. "We always attach great importance to understanding our customers, the product and the goals in detail. An outside perspective is extremely important for this, and we continue to work our way forward from there," explains Anke Heyser Ramos, Managing Director of Foundry. "In this process, we also scrutinize the brand's core values to ensure that the strategic foundation is solid, in constant alignment with the market environment and trends. This foundation determines the brand's outfit."

In the case of MovePayment, this outfit consists of the new corporate design, the entire user experience, brand aesthetics, new colors and the brand tone of voice. The "M" of the new MovePayment logo is curved and expresses the movement of a "smooth" transaction. Dynamism and lightness, combined in a modern word mark that is ideal as an icon for social media and the app. The brand colors were also converted into suitable tones for digital use and supplemented with secondary colors to achieve a harmonious color palette.

To ensure the success of MovePayment, Foundry has also designed an eye-catching campaign. The OOH motifs consist of provocative and humorous headlines that refer to different functions of the payment app. The campaign was placed on full-columns, 18/1 posters and digital CLPs.

Responsible at Move: Mohamed Seddiki (CEO), Alina Zapisochna (Head of Sales and Marketing). Responsible at Foundry:  Lennart Frank, Louis Bouteille, Nitin George, Anke Heyser Ramos, Ruben Lopez Mata, Leon Marenbach, Phila Oppel, Arseniy Sahalchyk.

To mark its 150th anniversary, Geberit is inviting customers, partners and employees to around 70 anniversary events around the world in 2024. One of the highlights of this event will be the anniversary film "Mission Tomorrow", served in three bites: before the starter, before the main course and before dessert.

The short feature film tells the story of a plumber and his daughter. She has to give a presentation at school. To her father's dismay, she doesn't choose his profession as her topic, but her dream career as an astronaut. He is divided: On the one hand, he wants to give her the freedom and support her in her plans, but on the other, he wants to get her excited about his world - sanitary engineering. While they build a rocket together using all the sanitary products available in his workshop, he tells her about the most exciting developments in his industry over the last 150 years. Will he be successful?

Seed developed and produced the film in close cooperation with Geberit. The film was originally shot in German, dubbed in English and subtitled in a further 26 languages. The three-part version is shown at customer events and the film is shown in one piece at employee events.

Responsible at Geberit: Nicole Güntensperger, Tihana Ibrahimpasic, Martin Baumüller, Roland Held, Stefan Kaufmann, Roman Sidler. Responsible at Seed Audio-Visual Communication: Daniel Leuthold (concept, screenplay, direction, editing), Mats Frey (concept, screenplay), Nina Moser (casting), Philippe Favre (location scout), Stephan Fallucchi (camera), Marius Mahler (camera assistant), Roman Brändli, Christoph Schönholzer (lighting), Kurt Human (sound), Julia Morf, Frederik Kunkel (set design), Amanda Samantha Brooke (styling, make-up), Simon Hardegger (color grading), Mathias Rehfeldt (music), Martin Stäheli (sound design, sound mixing), Filippo Gentile (set recording manager), Madlaina Courvoisier (production assistant), Bastian Hertel (recording manager), Bettina Frymerman (production manager), Felix Courvoisier (producer).

Avaloq, the premium provider of financial technologies and services, has been supporting the world's largest private banks and wealth managers for many years. With a rebranding to mark its 40th anniversary, the company wants to adapt its image more closely to the wealth management industry while remaining true to its roots in the technology sector.

At the heart of Avaloq's new design language is a grid of columns intended to lend structure and coherence to the brand image. Inspired by the precision of Swiss design principles and the orderly tabular structure of financial data, the grid symbolizes Avaloq's core values of efficiency, stability and innovation. The modern Unica font reflects clarity, is suitable for both digital and print applications and is intended to emphasize Avaloq's precision and expertise in private banking and wealth management.

In addition to the new typeface and grid, Avaloq's redesigned look also features a dynamic color gradient that can be seamlessly integrated into printed materials and digital animations. Inspired by the upward momentum of price charts, the color gradient is intended to convey progress and optimism. It is complemented by an updated color palette that reinforces the typical Avaloq blue and gives the brand image a future-oriented touch.

Malbuner launches the "Tschugger" limited edition with raclette cheese just in time for the start of the fourth season of "Tschugger". TBWA\Zurich delivered the corresponding campaign - with the original police car from the SRF "Tschugger" series and a raclette cheese.

Although the film uses neither actors nor scenes from the new season, the "Tschugger" flair is unmistakable.

The film will first be shown in cinemas from October, later digitally on Play SRF and on TV on SRF 1 and will be accompanied by (D)OOH.

"Tschugger" is a co-production between Swiss Radio and Television SRF and Shining Film. The fourth season can be seen online on Play SRF from mid-November and on television on SRF 1 a week later.

Responsible at Malbuner: Marc Engelhard (CMO), Maria Paula Marxer (Brand Manager). Responsible at TBWA\Zurich: Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Michel Kissling, Jan Krohn (creation), Marija Suvajdzic (consulting). Responsible at ViDo: Stefanie Bereiter, Domenico Catena (production), Fabrice Studer (motion design). Responsible in production: Inbound Production (camera direction, drones, stills and edit), Linus from RF Design (art department) Rafael Sigrist (production coordinator in Valais), The Driver Patrik, Ralph (stunt driver), Erdal Yabantas (truck driver).

Kleinwalsertal is located in the Allgäu Alps and combines a special blend of Austrian hospitality and Bavarian flair. With its wide range of leisure activities, the valley is interesting for both sports enthusiasts and those seeking peace and quiet.

As part of the cooperation, Dreifive developed new, channel-specific social media assets that are continuously optimized using A/B testing in order to achieve maximum performance. The campaign is played out on the social media channels Meta, TikTok and Pinterest.

From the beginning of 2025, the service portfolio will be expanded to include SEA, media strategy and comprehensive support. The aim of the measures is to increase awareness of Kleinwalsertal - particularly among a younger target group - and to further strengthen the positioning of the destination with a strong focus on performance.

The focus of the campaign is based on Kleinwalsertal's long-term tourism strategy 2034, which is intended to provide new impetus for the region and lay the foundations for future development.

Responsible persons at Kleinwalsertal Tourismus eGen: Justina Rokita (Management Board), Sascha Guggenheimer (Social Media Manager / Online Marketing), Clemens Paul (Fux & Hase agency). Responsible at Dreifive: Jana Kempe (Teamlead Social Media), Christian Milutinovic (Junior Social Media Consultant), Irene Klammer (Digital Arts Designer), Isabel Steiner (Director Creation & Production | Partner), Moritz Egger (Digital Advertising Consultant), Rolf Ort (Managing Director Munich), Jolanda Kessler (Head of Digital Advertising | Partner).

The media podcast "Deadline" takes the perspective of a young generation that wants to do journalism out of firm conviction and considers what it should look like - should it have a future.

In the first episode, the creators ask themselves how much self-marketing young journalists need to do on social media in order to survive in this nasty environment in the long term. The guests are former SRF foreign editor Luzia Tschirky and Energy presenter and TV host Michel Schelker.

With "Deadline", Maz wants to address people who are interested in media, make media or decide in media companies how media should be made. It is also explicitly aimed at "people who are critical of the media and find a home for their concerns in the podcast", according to Maz.

The new podcast will appear every two months and will be edited by journalist and podcaster "This Wachter". Sound designer Simon Meier is responsible for post-production, while composer Lukas Fretz created the music for the new podcast especially for Maz.

The agency was commissioned with the conception, design and strategic consulting for the project's online presence. The result is a modern, user-friendly website with an appealing design that conveys all scientific information and content relating to the project. With intuitive navigation, visitors can quickly and easily find out about current research approaches and solutions for energy-efficient refurbishment.

Particular emphasis was placed on a visually clear design that is consistent with the identity and scientific approach of the project.

Responsible at ETH Zurich: Chair of Sustainable Construction: Guillaume Habert Project Lead, Alina Galimshina Postdoctoral Researcher, Yasmine Priore Senior Research Associate; Christian Pohl Project Lead ETH USYS Td-Lab. Zurich University of the Coast: Flurina Gradin Project Lead, Patrik Ferrarelli Senior Designer. Wecatch Creative Agency: Kevin Casado Consulting, Delia Guerriero Design Direction, Lucia Trucchi Design, Reto Eller Code & Programming (pixmill), Fabian Christen Code & Programming (pixmill).

Daniel Fassnacht joins the Drop8 team as Business Development Manager. With over nine years of experience in online advertising, including seven years at the Goldbach Group, he brings with him a deep understanding of the market and a valuable network. With his skills and knowledge in the area of business development, Fassnacht will continue to drive the growth and strategic development of Drop8.

Frédéric Bourquard joins Drop8 as Programmatic Campaign Manager and brings with him over ten years of experience in digital marketing. He has worked for both agencies and clients in the areas of programmatic advertising, SEA and social. With Bourquard's expertise, Drop8 aims to meet the increasingly complex requirements of programmatic advertising in an even more targeted and effective way.

Emmi is now also serving the functional food trend - vitamins in drinks, power bars and sweets - on spoons. Emmi Vitamin Yogurt" adds another healthy lifestyle product line to the dairy product manufacturer's range.

The three varieties and their fruity contents are the focus of the visual appearance. Bold created the packaging design and the campaign assets for the new product line. For the launch in the chiller cabinet, the communicative implementations for Emmi Vitamin Yogurt are being used in various POS, OOH, print and online measures.

Responsible at Emmi: Andrea Banz (Head of Marketing Switzerland), Oliver Müller (Brand Management Lead Fresh), Evelyn Rohrer (Product Manager), Fabienne Schütz (Brand Manager). Responsible agency: Bold.

The "Kispi" is moving. Who is moving with us? The University Children's Hospital Zurich is accompanying the big move to the new building in Zurich-Lengg with a comprehensive fundraising campaign.

Once again, the focus is on the young patients with their lively imaginations. The children have found their own answer to the question "How do you actually move a hospital?": We simply fly on our hospital bed!

Starting with this basic idea, created by Spina's Civil Voices, Shining Film has produced an emotional film with director Marco Lutz.

With a mixture of anxiety and a thirst for adventure, the children hurtle across foggy Zurich on winged hospital beds. They can count on a lot of support: The residents of Zurich show them the way with glow sticks. This ensures that the children arrive safely at their destination, where the children's hospital staff are waiting for them.

The commercial and key visual are the centerpieces of a multi-channel campaign full of positive emotions with which the "Kispi" is soliciting donations. Zurich Children's Hospital is a foundation and will continue to rely on the support of the public at its new location in order to provide children with the best possible treatment and care.

The campaign can now be seen on digital and analog billboards, TV and cinema spots, social media and online ads in the greater Zurich area. In addition, there will be fundraising flyers and mailings as well as special inserts in daily newspapers.

Responsible at the University Children's Hospital Zurich: Arun López. Responsible at Spina's Civil Voices: Barbara Strahm, Beat Egger (creation), Susi Kammergruber (CD), Corinne Bucher (consulting). Film production: Shining Film; Stefan Girtanner (Producer), Nathalie Maibach (Line Producer), Marco Lutz (Director), Ralph Baetschmann (Camera), Damaris Eigenheer (Styling), Dana Hesse (Hair- & Make-up), David Haisch (Casting), Adi Imholz (Locations), Jero Fähndrich (Edit), Cloudscape Daniel Müri (CGI); Massiv Music (Music Composition); Jingle Jungle (Sound Design). Photo: Simon Opladen, Lorenz Wahl (image processing), Sergio Beti (litho).

At last Saturday's friendly match against FC Schalke 04, the FC Aarau players took to the pitch in their new anniversary jerseys. The fans seemed to like it: FC Aarau reportedly sold around 450 of them in just five days. The team will continue to use it as a third jersey alongside the home and away jerseys.

The Aarau agency Blueheart is responsible for the design of the jersey. As the official communication partner of FC Aarau, it is supporting the football club with its anniversary communication. In addition to the "100 years Brügglifeld" anniversary logo, the Blueheart team also designed the jersey. With its white collar and buttons, the new piece has a deliberately retro feel. The colors black and anthracite, together with a little gold, give the shirt the necessary elegance for such an anniversary.

The Brügglifeld is commemorated with the main stand - according to Blueheart, the motif required extremely precise final artwork. The anniversary logo is emblazoned on the left chest, just above the club logo.

Responsible at FC Aarau: Pascal Bünter (Head of Marketing); Miguel Peralta, (Marketing/Sponsoring). Responsible at Blueheart: Olivier Kilchherr (concept); Marina Botic (graphics); Izabela Carona (realization); Vanessa Mentha (consulting); Sarah Rölli (photos).

"The weeks before Christmas are very important for shopping centers and the retail trade in general," says Marcel Stoffel, founder of the industry organization Swiss Council of Shopping Places. "Experience shows that around 20 to 25 percent of annual sales are generated in November and December," says the expert.

In order to attract as many people as possible to the shopping centers during this phase, the centers offer various promotions and events. Because it is clear among operators that you can no longer score points with stores alone.

The Mall of Switzerland in Ebikon, Switzerland's second-largest shopping center with 65,000 square meters of space, has set up an indoor Halloween mini golf course, for example. Visitors can play there throughout October in a spooky Halloween atmosphere and post selfies on social media.

Christmas preparations are also already in full swing: the St. Gallen shopping arena, for example, is building a train on which customers can ride through a lavishly decorated polar landscape. And at Sihlcity in Zurich, a tree house is being built where they can enjoy wintery dishes before Christmas. Fairy lights and lots of decorations are a matter of course at all the centers.

Online retail remains major competition

"If you feel comfortable, you stay longer and spend more," says Stoffel. However, it is difficult to measure whether all this effort is financially worthwhile for the centers. "But those who save on visitor events and decorations will notice in the long term. Because the competition never sleeps," he says.

Shopping can also be done online. But towards the end of the year, the shopping experience will come to the fore. This allows bricks-and-mortar retail to set itself apart from online retail, explains UBS retail expert Meret Mügeli. After all, online shopping in particular is causing problems for shopping centers.

It is true that online business stagnated in the first half of 2024 at 3% compared to the previous year. But Mügeli says: "This slowdown cannot be interpreted across the board as a shift back to bricks-and-mortar retail".

Rather, following the sharp rise in online shopping during the coronavirus pandemic, this is probably a continuing normalization effect. "On the other hand, consumer demand is subdued overall, which is also reflected in online retail sales."

The expert assumes that total Swiss retail sales will increase by 0.3% in real terms - i.e. taking inflation into account - in 2024. "Adjusted for prices, there will be a slight improvement in momentum, as last year was characterized by a significant slump in demand," she says.

Restraint in consumption

Shopping centers are also noticing the subdued mood among consumers. "The general rise in prices can of course be felt," says Sihlcity, for example. While footfall is more or less stable, people are also shopping and consuming more consciously and at lower prices, says center manager Sandro Engeler.

Nevertheless, the shopping centers are generally positive, even if they are not making any sales forecasts. "Compared to 2019, we are seeing a slight upward trend in both sales and visitor numbers," says Fabienne Diez, Center Manager of Shopping Arena St. Gallen. Compared to the previous year, sales are "stable", she adds.

At retail giant Coop, which operates 50 shopping centers such as Volkiland, Letzipark and the Wankdorf Center, the trend is also positive, according to a spokesperson. "We are confident that we will achieve our goals," he says.

Expert Stoffel hears different things from the sector: "The mood is particularly good in centers that are fully let. Vacancies are noticed by customers and have an impact on overall sales."

Small and very large shopping centers also tend to fare better than medium-sized centers with around 20,000 square meters of space. "The smaller ones are often well utilized as local supply centers and larger ones can also integrate offers such as leisure or health facilities that attract customers thanks to their space," says Stoffel. But regardless of size, marketing activities will increase at all centers in the coming weeks - and the fairy lights will twinkle. (AWP/Tabea von Ow/swi)