The competitive campaign from Zimmermann Communications was developed and implemented for digital use and is based on the relevant pain points of consumers. It shows how shopping today is smart and uncomplicated on Alfies.ch.

Three basic films focus on the most important motives for online shopping: convenience, time savings and - specifically for Alfies - flexibility. In quickly edited vignettes, "old-fashioned" supermarket shopping is contrasted with contemporary online shopping on Alfies.ch. One protagonist ironically explains: "You're a Migros or Coop kid? I'm an adult and order on Alfies.ch"

Four further short films and cut-downs, as well as numerous digital advertising materials, communicate the USPs of Alfies.ch: the minimum order value of CHF 29, free delivery from CHF 59 and the short delivery time of 60 minutes. The service USP of bringing and collecting cups is also communicated.

The campaign is now running in various digital and social media with a focus on the Alfies.ch delivery area in Greater Zurich.

Responsible at Alfies.ch: Gunther Michl (Co-Founder); Claudia Privasnik (Marketing Manager). Responsible at Zimmermann CommunicationsChristoff Strukamp (Creative Direction); Sophie Güntensperger (Text); Nico Hediger (Art Direction); Rolf Zimmermann (Overall Responsibility & Strategy). Film production: Studio Nord, Nadja von Burg (Director, Producer), Valentin Kathriner (Director, DP, Post-Production).

Most recently, Dominique Gerster was responsible for global communications in the Wealth Management division at Credit Suisse and before that for communications in the Swiss home market as a member of the Extended Executive Board of Credit Suisse Switzerland. During the 2020 pandemic year, he co-headed the global communications department. Prior to that, he worked at UBS, starting his career as a freelance journalist and PR consultant at Wirz. He holds a Master's degree in law from the Universities of Zurich and Siena and will complete a part-time Executive MBA at the University of St. Gallen in early 2025.

In his new position as a partner at IRF, Gerster will support companies, institutions and leaders in developing strategic communication solutions for complex challenges and exploiting opportunities in public relations.

Eljub Ramic has held various positions at News Aktuell Switzerland since 2010. Initially, the qualified marketing specialist was responsible for the positioning and further development of the PR software Renteria as Key Account Manager. In April 2017, Eljub Ramic was then appointed Deputy Managing Director by the Board of Directors and then Managing Director in September 2018. During his time at News Aktuell, Ramic made a "significant contribution to the economic success of the company", according to Board President Petra Busch.

Ramic has a contract with News Aktuell until February 2025, but will be released by mutual agreement in mid-October. Head of Sales Eldi Nazifi will take over on an interim basis.

From now on, Frei will be joining the existing Blick team of experts and will present his views on football in podcasts, video formats and columns. "I've always been on the other side so far," Frei is quoted as saying in a press release. "Now I'm curious to see what it feels like to assess events in the stadiums in Switzerland and on the world football stage from the media's perspective."

During his career, the former national team player scored 42 goals in 84 international matches. He was also a professional in the Bundesliga, Ligue 1 and the Super League. He then gained insight at all levels as a coach and sports director in both Swiss football leagues and at youth level.

Frei's experience makes him an excellent fit for the team, according to the View. "Alex Frei has his own opinion and stands by it, even when there is a headwind. That makes him an absolute stroke of luck for us," says View-Head of Sport Emanuel Gisi.

Frei has his first assignment this week at "Forza!", the football podcast from Blickwhere he discusses the state of affairs surrounding the Swiss national team with head of football Tobias Wedermann.

The Rocket Agency was founded 20 years ago in the heart of Lucerne. The 16-strong team's customers include SBB, Concordia, Emmi, Livit and Mobility.

Rocket's service offering includes everything from branding, campaigning, social media, strategy consulting, web development and UX design. Its network of partners and versatile in-house capabilities make it a competent partner for digital transformation projects. The agency is now joining LSA, the association of leading communications agencies in Switzerland.

The LIA has been honoring outstanding creative achievements in advertising, design, digital and technology since 1986. It is one of the most important awards in the creative industry and attracts entries from over 75 countries every year. This year's winning entries were announced last week, followed by the announcement of the Special Awards on November 4.

With the campaign for Islam Alijaj, Farner won gold in the "Transformative Business Impact" category, silver in the "Creativity in PR" and "Evolution" categories and bronze in "Evolution" and "Integration". "Giving A Voice To The Unheard" supported the disability rights activist's entry into the National Council in 2023. The political campaign relied on authentic storytelling and the meaningful use of artificial intelligence. It has already won several awards, including a Lion at the World Advertising Championships in Cannes (Markt-kom.com reported).

In addition to the five trophies for Farner, there was also a Finalist Certificate for the #putinyourvote" campaign by Jung von Matt for Myclimate in the "Poster" category.

"This channel allows us to reach our target group exactly where they are already paying attention - on their favorite platform while listening to their favorite music," says Carola Galliker, Junior Marketing Campaign Manager at Valora Food Service Switzerland. "At a time when more and more people are consuming digital content on the go, digital audio, especially with the Shake Me Ad, offers a unique opportunity to generate attention in a familiar environment and actively involve listeners in our campaign."

The agency responsible, Swissper, designed, implemented and managed the digital campaign for Brezelkönig. In close collaboration with TonstudiosZ, the 360-degree audio spot was also produced, perfectly showcasing the brand and giving listeners a unique audiovisual coffee and croissant experience.

"Around 60-65% of smartphone users on public transport in Switzerland listen to music or stream podcasts. This means that around 2 to 2.3 million people listen to audio content on their headphones every day. Our campaign therefore addresses the target group at exactly the right moment in the right channel. We place the message in an appealing way, virtually in their heads. Targeting couldn't be more effective," explains Philip Hohl, Managing Director at Swissper.

The time targeting used - the ads are only played out in the morning during rush hour - is also intended to strengthen the targeted approach to commuters who use public transport every day. This should ensure a high reach and presence for Brezelkönig at the most relevant time of day within the target group.

Nespresso Switzerland has created the new "World Explorations Zurich Lungo" coffee together with star chef Heiko Nieder. The new creation is intended to honor the Swiss tradition of "Café Crème", which is deeply rooted in the everyday lives of the Swiss. The launch of the blend is supported by an integrated campaign designed by Havas Switzerland, which focuses on the vibrant and inspiring city of Zurich.

Enjoyment in the heart of Zurich

The campaign includes a branded streetcar, DOOH, OOH and a social media campaign. The campaign motif was designed by Havas Switzerland and fully realized by a 3D artist. In it, some of Zurich's landmarks are easily recognizable.

Flying capsules

In addition, a fake OOH was created in which capsules fly out of the entrance to the Nespresso boutique to conquer the streets of Zurich and the whole of Switzerland. The video is intended to give the campaign a poetic and playful dimension.

The immersive landing page also specifically addresses the special features of Zurich Lungo. The campaign's 3D visual and intuitive navigation immerse you in the Swiss tradition of the morning café crème and guide you efficiently through an optimized sales process.

Although the campaign originated in Zurich, Zurich Lungo coffee is being launched nationwide so that all coffee enthusiasts in Switzerland can discover the new blend.

Responsible at Havas Creative Switzerland: Gabriel Mauron (Chief Creative Officer), Emilie D'Amico (Associate Creative Director), Laura Cros (Art Director), Solenn Laurent (Account Director), Marion Vossen (Account Manager), Camille Delesalle (Managing Director). Production: Hugo Fournier (3D Artist), Watch Out Paris, Adrien Sgandurra (Photographer), Audrey Cosson (Coffee stylist).

The video is intended to convey that both employees and residents at the St. Bernhard retirement center have "more of life". The time factor becomes the central element in the video and ends with the question: "Isn't it time to get more out of life?".

To this end, the video follows real employees as they go about their daily work in close contact with the residents. By showing the daily tasks and harmonious teamwork, the film offers an authentic insight into everyday working life on site and highlights the attractiveness of the retirement home as an employer.

At the same time, the everyday life of Mr. Stalder, a fictitious resident of the retirement home, is followed. The film takes viewers through his day. However, various real residents were also involved in the filming alongside the actor. "We had an incredible number of wonderful encounters with the local people on set. It also required a lot of flexibility on our part, as our extras were quite busy and sometimes had to change their plans spontaneously," says Alex Büche, director of the project. "In my opinion, the film illustrates the sense of community at the St. Bernhard retirement home and how well the residents are doing there."

The film "Mehr vom Leben" balances between image film and employer branding film. It is primarily used for recruiting and employer branding, but is also intended to give future residents an impression of the St. Bernhard retirement center.

Responsible at the St. Bernhard retirement center: Peter Wyss (Managing Director), Karsten Sasse (Head of Care & Nursing), Janine Jud (Head of Marketing & Communication). Responsible at Maybaum Film: Flavio Alraun, Michel Frutig (overall responsibility); Michel Frutig, Remo Wyss (concept); Alex Büche (director); Nikolas Reigel (camera & editing); Silvan Michel (color grading); Tim Zumstein (sound design/mastering).

The organization supports the approximately 50 participating hotels with various services. The members are independent Swiss hotels located in different regions and serve various segments - alpine vacation hotels as well as urban business hotels or hotels with comprehensive wellness facilities.

What they all have in common is that they are characterized by absolute top quality, innovation and an uncompromising focus on the wishes of their guests. This common denominator is the unifying element with which the Swiss Quality Hotels Organization stands behind its members and supports them in marketing.

The striking color scheme of the new corporate design is striking. It is a deliberate departure from the previous Swiss red. The color yellow is intended to convey the vitality and youthfulness of SQH. And the colon in the logo is intended as a second feature to symbolize the position in which the organization sees itself: As a partner that helps to create high-quality guest experiences with its services.

From October, the new corporate design can be seen on the new website, which was also created by the Gestalten studio - now located in Zurich's Kreis 4 district. Further marketing and communication measures are planned.

When it comes to brand awareness, Allianz still has room for improvement in Switzerland. "We are the leading global insurance and asset management brand in the Brand Finance Global 500. In Switzerland, however, we have not yet achieved our own standards in terms of brand awareness," explains Claudia Staub, Head of Marketing Communication & Human-Centered Design at Allianz. The "Obviously Allianz insured" platform created by Wirz is now set to change this. The campaign raises the profile of the insurance company and focuses on the emotional benefits for customers: those who have a reliable partner like Allianz at their side go through life with more confidence.

The good alliance feeling

The wording parallel to the previous claim "Hopefully Allianz insured" is no coincidence: "We are telling the story further," explains Patrik Kesseli, Head of Brand, Media & Advertising at Allianz. "Instead of stopping at the claim, we show how the people who have chosen us are doing: They remain optimistic, even when things don't go according to plan."

In the TV commercial, a newly retired woman demonstrates how the Allianz feeling is to be understood in concrete terms: She is clearly saying goodbye to her working life without melancholy and proves that retirement provision can also have a lighter side. The message: anyone who is looking forward to retirement like this has obviously made good provisions.

Deeply relaxed despite damage

On posters and animated short formats, claims are juxtaposed with the reactions of insured persons. This side-by-side mechanism is also intended to make it clear: Anyone who reacts so calmly to a claim is obviously well insured. Regardless of whether it's bike theft, marten damage or flooded homes. "We are convinced that we are not only making Allianz better known in Switzerland with the new brand image, but also positioning it as more authentic, approachable and likeable," says Kesseli.

Regionally played out and produced

However, this should not only happen at a national level: The regional expertise at over 110 locations will be emphasized with their own implementations. The main role here is played by Allianz consultants. A specially created toolbox provides the regional agencies with a variety of easily customizable advertising materials. The image and video material for this was produced in a large-scale campaign with over 30 general agencies.

The campaign can be seen throughout Switzerland from mid-October.

Responsible at Allianz: Claudia Staub (Head of Marketing Communication / Human-Centered Design); Patrik Kesseli (Head of Brand, Media & Advertising); Sandra Schreiber (Campaign Manager); Leila Fulford (Senior Marketing Specialist); Elina Blomgren Frei (Visual Design); Manuel Ott (Copywriter); Thomas Questier (Head of Language Services). Responsible at Wirz Group: Livio Dainese, Caspar Heuss, Patric Franz, Thomas Kurzmeyer, Yannick Schaller, Adrian Busse, Nico Schläpfer, Petra Dreyfus, Simone Jehle, Julia Mutter, Sarida Bossoni, Florian Avdic, Svea Maeder, Erasmo Palomba, Giovanni Bucca, Günter Prächt, Jonathan Müller, Robin Schuler, Yussef Serrat. Production: Pumpkin Film: Martin Werner (Director), Jan Mettler (DoP), Stefanie Brand (Producer), Michael Kindermann (Postproducer), BaconX // Hannibal Lang (Grading), Südlich-t (Postproduction), DubDub Studios (Sound), VisualEyes International: Lennart Ritscher (photography & motion), Katrin Lohmann (production), Marlise Isler (styling/set design), Sophia Singh (hair & make up), Imposters: Pär Alster (post-production static images).

Diwisa and Neoviso start a close partnership with the redesign of the Trojka brand initiated by Diwisa. Neoviso accompanies the playout of the redesign of the Trojka spirits brand for social media and realizes an initial production of suitable assets.

The redesign of Trojka was developed in collaboration with Windesign and FS Parker. Neoviso has developed a comprehensive social media strategy to address Generation Z and the young Generation Y in organic social media in Switzerland, as well as internationally in Belgium, Austria, the Netherlands and Germany, among others.

The newly developed strategy included the development of a new visual language that harmonizes seamlessly with Trojka's new corporate identity (CI) and corporate design (CD). At the same time, strategic planning tailored to the target group, including a targeted channel strategy, ensures the desired resonance in the target group. As a creative output, Neoviso also designed and implemented 12-14 moving images, 60 creative visuals and several contemporary social content formats in an initial production phase. These assets are continuously published on the Trojka brand's social media channels.

Responsible at Diwisa: Team Trojka Brandmanagement. Responsible agencies: Neoviso (strategic consulting, social media strategy, content creation, digital implementation), Windesign (product redesign), FS Parker (new CI/CD).