Most recently, Swiss1 posted rising market shares with new channel placements and its varied programming, and is starting its partnership with Admeira with new TV highlights in the bag.
Horoscopes are very popular in many newspapers and magazines. For the foundation Tier im Recht TIR, Ruf Lanz uses the animal star signs in a different way. In a deceptively real "horrorscope", the foundation draws attention to the fact that the fate of Leo, Taurus, Capricorn, Pisces, Cancer, etc. is often under an unfavorable star.
Although animals are highly valued in our society, the applicable law does not provide them with sufficient protection everywhere. In addition, many animal welfare violations are not investigated and punished adequately or at all. Awareness of these abuses must be raised again and again.
Ruf Lanz has been working on this for eight years on behalf of the foundation. According to Gieri Bolliger, TIR's managing director, the campaigns to date "have caused quite a stir and triggered committed debates about animal welfare. In addition, the numerous awards have brought us and our work to the attention of new media."
The current campaign can be seen in newspapers and magazines starting in October and will also be played out on TIR's social media channels.
Responsible at Animal in Law TIR: Gieri Bolliger (Managing Director), Christine Künzli (Deputy Managing Director), Denise Eggenberger (Marketing and Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Christian Stüdi (Text), Isabelle Hauser (Art Direction), Armin Arnold (DTP), Lara Cavelti (Consulting).
Following the appointment of Jeremy Seitz as CTO of TX Markets, Yannick Suter becomes the new Chief Data Officer of TX Group. In his role, he leads group-wide data management and is responsible for data quality, data governance and the further development of the data culture. Yannick Suter is responsible for the entire data-related value chain and supports business intelligence through data mining, data analytics and data science.
Yannick Suter was Head of Data Analytics at TX Group since 2017 and led a team of 10 people in the areas of Data Engineering and Data Science. This team works cross-functionally with all TX Group units to help design and develop data-driven services. The use of machine learning in the area of product personalization and automated classification and recommendation systems form a specialty area, as well as extensive data collection and efficient processing in real time. Before joining TX Group, Yannick Suter was head of backend and search engine development at Local.ch for 10 years.
Late summer is coming to an end, it is getting cooler, and the numbers of coronavirus infections are rising. Against this background, the Federal Office of Public Health FOPH is again adapting its "How to protect yourself" campaign: With the clear appeal "Just do it!", the FOPH is urgently reminding the population of the hygiene and behavioral rules with which everyone can protect themselves and others from infection with the new coronavirus.
The "TTIQ" strategy - tracing, testing, isolation, quarantine - is at the heart of the message. The subjects, created by illustrator Katrin von Niederhäusern, appeal with the call "Just do it!" to always comply with isolation in the event of a positive test with Covid-19, or quarantine in the event of a return from a risk area and an outstanding test. And also to always leave contact information if requested.
New advertising platforms to appeal to young people
As before, the campaign is aimed at the population as a whole. This time, individual subjects appeal particularly to young people and motivate them to leave their full contact details when they go out. The advertising media will be used as digital posters, on the radio and as classic online advertising media, as well as on YouTube, on social media, and now also on Tinder and the gamer platform Twitch.tv.
Despite the structural change and the coronavirus crisis, the savings should provide the financial resources to make investments in the CH Media 2025 strategy. This was announced by the media company on Thursday.
The Swiss media company includes, among others, the Aargauer newspaper, the Lucerne Newspaper as well as the TV stations Tele Züri and TV 3+. According to its own information, CH Media employs around 2000 people. Annual turnover amounts to CHF 448 million. CH Media was established in fall 2018 as a joint venture between the NZZ Media Group and AZ Medien.
The efficiency program is now being implemented, said company spokesman Stefan Heini at the request of Keystone-SDA. It will also lead to job cuts. He did not provide any specific details.
According to CH Media, the structural change in the media business and the sustained loss of sales due to the coronavirus crisis are the main reasons for the program "to further increase efficiency in all areas and to streamline the cost base".
All in all, they represented a major challenge for the implementation of CH Media's strategy. The digitization of the paid newspaper and the further development of the Entertainment division continued to require high investments.
A new efficiency program is essential for successful implementation and to ensure financial leeway even under the difficult conditions with falling sales. (SDA)
Customer satisfaction is Sanitas' top priority. To achieve this, the health insurer relies on innovative, digital solutions to make access to health as easy as possible for customers. At the same time, it wants to use partnerships to make it easier to stay healthy and get healthy, because a large healthcare network automatically means more offers and better solutions for customers. Together, everything is easier - even when it comes to health.
The current poster motifs underscore Sanitas' attitude of togetherness. In addition to OOH, DOOH, and online video formats, the campaign is also present with performance-related offers on all digital and social media channels. This is intended to address potential customers with the topic that is exactly right for them and lead them to the corresponding landing pages.
Responsible at Sanitas: Kaspar Trachsel (Head of Sales and Marketing), Valentin Hüsser (Head of Brand Management), Marco Chini (Head of Campaigning and Events), Jasmine Rizzo (Branding), Sina Wiesmann, Yannick Schad (Website). Responsible at Branders: René Allemann (CEO), Thom Pfister (Executive Creative Director), Marisa Güntlisberger (Director Omnichannel Experience), Walter Tagliaferri (Director Advertising), Patrik Bockhacker (Brand Consultant), Sarah Egger (Junior Brand Consultant), Katja Wölfel (Senior Copywriter). Responsible at Rosas & Co (film production): Nadia Rosasco (owner and producer), Bram van Alphen (director). Photography: Per Kasch. Responsible at Mediaschneider (Mediastrategie): Janine Nussbaumer (Client Service Director). Responsible at Webrepublic (digital production): Katja Martinello (Head of Creation), Vittorio Mares (Senior Consultant SEA).
The online platform with products from the areas of love, sexuality and relationships is handing over its Google Ads accounts into the hands of Ads&Figures. The first step is to activate quick wins for the upcoming Christmas season. After that, it is a matter of defining a sustainable strategy so that the ambitious goals are achieved.
"Ads&Figures convinced us with a very professional and structured approach in the pitch. In addition, the expertise and the holistic and cross-channel view of digital market development are exactly what we were looking for," says Simran Thind, Head of Performance Marketing at Amorana.
SolidaVita is the life insurance division of Solida Versicherungen, which in turn is a subsidiary of the two health insurance companies Helsana and Concordia. Epic's current campaign personifies the "seriousness of life." In two TV spots, "Ernst" fatefully holds everyday situations in his hand and arbitrarily controls them with his remote control. The message is that you shouldn't wait for the serious side of life.
Online campaign for online insurers
The two moving films have been running throughout Switzerland since September 2020. The campaign is complemented by Google display, retargeting and social ads.
Idea, concept and implementation: Epic Berlin. Production: Zauberberg Productions. Director: Tobias Perse. Playout and performance strategy: Jung von Matt/Impact.
The Graubünden brand aims to expand the perception of Graubünden with targeted measures - from a tourism brand to a high-profile location brand. In future, the canton should also be increasingly perceived as an attractive tech and industrial location. The "Enavant 4.0" communication campaign launched by the Graubünden brand and Wirz in 2019 is one instrument for this (Werbewoche.ch reported).
"Living and working" with Gian and Giachen
The iconic ibexes Gian and Giachen continue to play a central role, as they are used twice in the current campaign: on the one hand in the "Schaffa" TV commercial, and on the other hand as the keen commentators in four new online videos about living and working in Graubünden. The "Schaffa" TV commercial, which was launched in 2019, is currently being broadcast on SRF1 and SRF2, the Swiss advertising windows of German private broadcasters and various Swiss private stations.
The new short videos featuring talents from Graubünden companies, with Gian and Giachen's usual cheeky commentary, will be shown to the defined target groups on selected Swiss news and tech websites and on YouTube. At the click of a mouse, the short videos lead to the Living and working" content platform. This website contains portraits, innovation stories, interviews, listicals and background articles on the Grisons as a living and economic region.
Partner campaign with high-tech companies
The videos mentioned also build a bridge to the "Innovation and Talent" partner campaign. Seven high-tech companies from the Graubünden Rhine Valley and Prättigau are participating in this campaign. The aim is to work together and with the support of the Graubünden brand to develop the necessary leverage to attract qualified specialists to Graubünden. The companies will be presented at the Content platform by means of exciting portraits of employees. In addition to these portraits, innovation stories were also prepared for the current campaign, which are now being advertised online. Selected job offers from the participating companies have also been newly integrated. The companies involved in 2020 are Hamilton (Bonaduz), Oblamatik (Chur), Polycontact (Chur), Integra Biosciences (Zizers), Cedes (Landquart), Gritec (Grüsch) and the new specialty paper manufacturer Landqart (Landquart). Further companies are under discussion.
Implementation of Enavant 4.0
The overall project lead for the implementation of "Enavant 4.0" lies with the Graubünden Brand Office, which is also responsible for the operational implementation of the non-tourism measures. The purely tourism-related campaigns and measures are being implemented by Graubünden Ferien. Wirz is the lead agency responsible for the conception and implementation of "Enavant 4.0".
July saw the launch of the first part of the elaborate short film project "Born of a Dream," which puts the lifelong dream of US football legend and IWC brand ambassador Tom Brady into cinematic perspective.
The second part, "A Man of the Future," is about IWC founder F.A. Jones, played by Hollywood actor James Marsden. As a watchmaker from Boston, F.A.Jones stands his ground against all odds and ultimately follows his dream of manufacturing watches in Switzerland using American production technology.
Content campaign provides deeper insights
Beyond the two new parts of Born of a Dream, an interactive content campaign was created that allows viewers to dive even deeper into the stories and dreams of Jones and Brady. An elaborate web special features over 30 minutes of interviews with Tom Brady as well as interesting facts about the life's work of IWC founder F.A. Jones.
As with the first part, "A Man of the Future" was directed by Dane Rune Milton and produced by Who's mcqueen pictures, Zurich. The web special was realized by Artificial Rome.
Responsible at IWC Schaffhausen: Franziska Gsell (Chief Marketing Officer); Maurice Moitroux (Head of Advertising, Media & Digital); Christian Knoop (Creative Director); Nicholas Schmidt (Head of Brand Creation); Tom Scheuring (Strategic Brand Planner); Caroline Spoerry (Project Manager); Daniela Berther (Producer). Responsible at Scholz & Friends Berlin: Robert Krause (Managing Director); Jörg Waschescio (Group Creative Director); Janin Brauer (International Account Director); Leonardo Valadao, Nathalie Poets, Alannah Stritch (Creatives); Janice Kretschmer (Account Management); David Voss, Daniel Klessig, Jan Lagowski, Thomas Griesbach (FFF); Kerstin Mende (Art Buying). Production: Who's mcqueen Zurich. Director: Rune Milton Olsen. DOP: Paul Meyers. Executive Producer: Clemens Petersson. Producer: Niels Kau. Editor: Adam Nielsen, Emil Gundersen. Post Production: Mikael Balle, Alexander Schepelern (Copenhagen Visual Effects). Sound Design: Kevin Koch. Music: Jonas Larsen & Anders Vesterdahl.
The title La Région consists of 110 communes in the north of the canton of Vaud. Published every Thursday, the large edition is printed with a circulation of 46,500 copies and distributed free of charge in the mailboxes of the district of Jura - North Vaud. Weekly reaches La Région thus 110,000 readers. A relevant communication tool of a new region for impactmedias National.
Impactmedias has now been marketing the title since July 1, 2020, offering its clients expanded communication options in a large part of French-speaking Switzerland, from Yverdon to Orbe and Echallens.
"Users can communicate directly with their favorite presenters. For example, they can suggest who should be the next guest on the podcast or participate directly in a discussion. Both the presenters and the listeners can follow the answers in real time, which opens up a completely new way of interaction," Spotify says.
Polls are a popular tool on many social media platforms. For example, Instagram has had a similar application since 2018. Unlike the Facebook subsidiary, Spotify polls are supposed to be completely anonymous. Only active participants in the polls can also see the results.
Soon available for all users
According to Spotify, about 90 percent of all users on both Android and iOS can participate in the polls at the moment, but the tests are only taking place for a few English-language podcasts. Soon, polls should be available to all users. It is still unclear whether all podcasts will be allowed to use the tool or only those that are in partnership with Spotify. (pte)
