Making scents visible
BRANDING Making fragrances visible and tangible. This is how Givaudan wants to reposition itself. The fragrance and flavor manufacturer entrusted the agency Interbrand with this task. For the new campaign, they captured people and destinations that trigger strong sensory impressions.
Givaudan positions itself with a new brand. Making fragrances visible and tangible.Since December 4, individual moments have been the new trademark of Givaudan. In the development of the new B2B brand, the manufacturer of Interbrand The aim was to give unique and innovative fragrance and aroma creations a more individual face. Givaudan products can be found in shampoos, toothpastes, perfumes, deodorants, chewing gum, drinks and snacks. Of all the senses, smells have the most direct access to the brain. A whiff of a scent is often enough to take us back to childhood, youth or a certain place. Who can't name a memory that is closely associated with a smell or taste? This should be the focus of the new brand in order to make the proximity to the consumer more tangible.the video for the new campaign:
