BuzzFeed and Ringier team up
ONLINE VIDEOS Ringier has entered into an online partnership with the American media company BuzzFeed. Effective immediately, video content from the New York-based online platform will also be shared on Blick.ch and Blickamabend.ch.
Cat videos are highly popular with BuzzFeed and will now probably also be seen increasingly on blick.ch and blickamabend.ch.In a channel specially set up in the video centers on Blick.ch and Blickamabend.ch, videos from the American website BuzzFeed.com are now also embedded. Founded in New York in 2006, the online company is now one of the most popular media portals in the English-speaking world, with 150 million visitors per month. BuzzFeed.com's video content is particularly popular. Ringier can access BuzzFeed's extremely extensive video archive and will feed in around 50 new videos per week.Michael Voss, CEO Ringier Publishing and Entertainment: "I am very pleased that we have been able to win BuzzFeed.com as a partner. This step once again shows the consistency with which we are expanding our digital division."Twitter community is skepticalThe news is already making waves on Twitter. Here are some reactions:
Tamedia snaps up Ricardo - Ringier cooperates with BuzzFeed. To each his priorities http://t.co/vhSOm6lI7a- Thomas Lang (@thlang) February 24, 2015
Ringier is expanding its digital division with BuzzFeed...you can do it, but you don't have to http://t.co/f46KmraNFq- michimauch (@michimauch) February 24, 2015
Ringier now officially takes over @BuzzFeed-Contents. OMG! WOW! CRASS! http://t.co/kb5AwM9RXY- Felix Unholz (@FelixUnholz) February 24, 2015
