What is the conversion funnel?

GLOSSARY In e-commerce, it is important to know what motivates shoppers to buy. The steps up to this point must be well thought out and simple for the customer. This is where the conversion funnel comes into play.The term "conversion funnel" originates from the field of e-commerce, the sale of products or services via the internet. A conversion funnel describes the individual elements of a conversion and is an important tool for website optimization. Conversion refers to the conversion of an online store visitor into a buyer, for example. Conversions are measured using the conversion rate, which in this example indicates the proportion of website visitors who become buyers. In this specific conversion, it is therefore the percentage of all visitors who ultimately make a purchase. The conversion rate of online stores is used to measure the success of marketing measures.Source: Digital Marketing Lexicon.