Samsung Hall opens on January 27, 2017 The Samsung Hall, with room for up to 580 people and a ceiling height of 5 meters, offers space for events of all kinds. At the Grand Opening "Stars in the Hall", newcomers to the Swiss music scene Meng Tian, Allen Finch, Shem Thomas and Damian Lynn will be performing in the loft.30-year-old Meng Tian surprises not only with her sophisticated synthesizer sounds, but also with her lyrics, which are performed alternately in Chinese and English.Allen Finch's first song immediately made it onto the Swiss radio playlist. It was only a few years ago that the Winterthur native discovered making music for himself, but this is immediately forgotten when listening to his songs.Shem Thomas has been an integral part of the Swiss charts since "Crossroads" reached number 1. His unique voice lends his sometimes melancholy, sometimes cheerful songs a very special magic.Damian Lynn can already look back on numerous performances. His sound of voice, loop device, guitar and drums is immediately catchy. No wonder he received a Swiss Music Award as "Best Talent" this year.500m2 club also offers space for 800 people. The ideal place to set the mood. Two bands and a DJ will inaugurate the club on January 27, and with their own sound "Atlantic Wave", Yokko have become an integral part of Swiss stages. Their mix of indie, pop and rock styles is unique and unmistakable. With great attention to detail and uncompromising songwriting, the latest album "To the fighters. To the boxers.", which immediately entered the Swiss charts at number 2.All information about the Grand OpeningEvent: Stars in the HallLine-up: Gölä, Bligg, Yokko, Damian Lynn, Shem Thomas, Allen Finch, Meng TianDate: Friday, January 27, 2017, 19.30 p.m.Doors open: 6 p.m.Media partners: Blick, Radio 24, Radio Argovia, Radio TopPublic transport integration: The admission ticket is valid on the day of the event as a ticket for the outward and return journey by streetcar, bus and S-Bahn in ZVV zones 110 and 121 (2nd class, night surcharge not included).

Celebrate an exotic Christmas at the Tropenhaus Frutigen.Celebrations in a special ambience remain unforgettable. The Tropical House Frutigen knows this and has put together various offers for companies for Christmas.Made by YouInterested parties have the opportunity to cook their own culinary Christmas present at a workshop.Fire and iceBefore the Christmas dinner, visitors can get in the mood for the evening with a tropical mulled wine and small snacks to roast themselves by the open fire in the open air.Near and far dinnersFinally, at dinner, guests are treated to a 3-, 4- or 5-course menu with a combination of local and exotic dishes. Between courses, guests can stroll through the tropical garden.

Data protection today and tomorrowAt the SDV Swiss Dialog Marketing Association's specialist event, the association will highlight the situation and stumbling blocks in current data protection and in Swiss data protection law. The SDV explains the developments in EU legislation and takes a first look at a possible data protection future: if the planned provisions are strictly implemented, advertising clients and advertising service providers will have to rethink their marketing activities and, in the worst case, substitute advertising investments from direct marketing with other non-personalized channels. The advertising industry therefore has a massive economic interest in the design of data protection provisions, and how Swiss data protection law will be structured in the future depends in particular on the Council of Europe's data protection convention ETS 108 on the one hand and the new EU General Data Protection Regulation (EU GDPR) on the other. The EU GDPR will come into force in spring 2018 and will also have a direct relevance and impact on the Swiss dialog marketing industry. The ongoing revision of Swiss data protection law must therefore be assessed against the background of the new European regulations, and the information event will take place on Thursday, September 29, 2016 from 1.30 - 5.00 pm at the Sihlpost Education Center, Sihlpostgasse 2, 8001 Zurich, Room 203/206. It is aimed at professionals from the dialog marketing industry. Tickets (free of charge for SDV and SAAM members) at https://en.xing-events.com/DLFMGHGThe SDV will provide information on expected developments in data protection. The tightening of the DPA will not only affect address service providers, but also all downstream advertising service providers. Even advertising clients will be confronted with a new starting position. The SDV expects that the date for the opening of the consultation process will be postponed by around 2 months. It is therefore high time to take a close look at the expected changes.What is going on at the federal government?In a press release dated August 31, 2016, the Federal Council announced that the new EU Directive on data protection in the area of criminal prosecution will be adopted by Switzerland. The new EU Directive of April 27, 2016 regulates data processing in the context of criminal prosecution and police and judicial cooperation and represents a further development of the Schengen acquis. It strengthens the protection of data subjects and extends the obligations of the bodies responsible for data processing. It also specifies the conditions that must be met for the transfer of personal data from a Schengen state to a third country. As an associated Schengen state, Switzerland was involved in the drafting of the new EU directive. In order to implement this directive, the Data Protection Act (DPA) and other laws must be amended. The Federal Council already decided on April 1, 2015 to take the EU's data protection reform into account in the ongoing revision of the DPA. It is expected to submit the bill for consultation in the fall.

With its own brand Free From, Coop has been committed to ensuring that people with food intolerances can shop easily and enjoy their food without worrying for ten years.Food intolerances are a reality in Switzerland. One in four people is now affected. Coop's own brand Free From has been aimed at precisely this target group since 2006. For its 10th anniversary, the packaging design has been revised, the labeling is now even clearer, and the range has been expanded. The range currently comprises over 350 products.Scientific study at the heart of communicationToday, one in five Coop customers regularly buys lactose- or gluten-free products. In Ticino, one in three customers even buys Free From and for 88% of those surveyed, the packaging is the most important source of information. These are just some of the findings from the study conducted by Coop to mark the 10th anniversary of its own brand Free From. The study is the centerpiece of the communication concept developed by YJOO. The study design was developed by Coop together with YJOO and the key results and figures on the development of the product range were subsequently prepared as an infographic.Orchestrated 360° communication from a single sourceThe results of the study were presented to the media at the beginning of September as part of a moderated roundtable discussion. Under the title "Lactose- and gluten-free diet: need or trend?", Roland Frefel, Head of Coop Fresh Products and responsible for Coop Free From, and Dr. Georg Schäppi, Managing Director of aha! Allergy Center Switzerland, discussed the topic with nutritionist and coeliac Diana Studerus. YJOO was responsible for everything from developing the script and the discussion guide to organizing the entire roundtable setting, and after the communication kick-off, the anniversary messages were disseminated via online and offline channels. These include the new appearance of the product website, a newsletter on the relaunch, new advertisements and information brochures, as well as special offers for the target group. YJOO supported Coop in all measures, both in development and implementation, and has been working for the retailer since 2011.

Companies can only stand out and attract the attention of potential customers with high-quality content.1. who would you like to address?First, think about who you would like to have as a customer and create a detailed profile of your ideal customer (persona). In addition to the position in the company, professional pain points, information behavior and the keywords with which the persona searches for information are also important.2. at what point in the purchasing process is your desired customer?A prospective customer who is at the beginning of their customer journey needs different information than someone who has already gained an overview of the topic and the offers on the market. The choice of content format and the selected depth of information depend largely on the individual situation.3. what message do you want to convey?What do you want to communicate? What key messages do you want to make? And how do you want the recipient of these messages to perceive your company? The strategic orientation of your communication with potential customers forms the foundation for content creation.4. how does the desired customer benefit from your message?The benefit or added value of the content is a decisive success criterion for arousing the interest of potential customers. The content should therefore not be promotional, but should actually help the recipient with their problem or need. Therefore, define in advance how exactly the recipient should benefit from your content.5 Which content formats are possible?Depending on the persona's need for information, you can choose attention-grabbing content such as infographics, e-books or checklists for lead generation. In-depth content such as use cases or video tutorials are suitable for developing leads. And you can convince leads with product samples or demo versions.6. do you have sufficient resources for content creation?Depending on the content format, the creation of content involves different levels of effort. You need the appropriate resources for this - from the input provider to the copywriter, graphic designer or even cameraman through to the corresponding technical equipment.7. is there already a content marketing or editorial plan?What content is already available to you? Do you need to create completely new content? A content marketing or editorial plan is recommended to keep track of who in the company has to create which content when and when it is to be played out via which channel.8. how should the content download affect lead maturity?You can use lead scoring to determine how far the prospective customer has progressed in their customer journey. Therefore, give the lead a fixed point value for each downloaded or clicked content. As with "growing" interest, add up these values until a predefined threshold value for sales maturity is reached.9. does the content created meet formal quality criteria?Is your content linguistically correct, well structured, graphically prepared and legally compliant with regard to copyrights, image licenses, etc.? Always remember: your content is like your company's business card and should therefore make a positive impression.10. is the content of high quality?The content created should always be free of advertising, logically comprehensible and convincing - and support the persona in their purchase decision. To permanently optimize your content, measure which content was clicked on particularly often or which was most likely to lead to a purchase.This checklist is an excerpt from the e-book "Content - the key to successful lead management", which contains numerous practical examples as well as a clear matrix. This shows which content is suitable for which phase in the lead management process. Interested parties can download the free e-book at http://www.sc-networks.de/download?n6=1 download.

Front cooking with a difference...Säntis Gastronomie AG celebrated its 25th anniversary on September 23 with around 150 invited guests from trade, politics, business and the media. The venue was the actual home of the catering company, the Olma trade fair grounds in St. Gallen. In addition to first-class food, entertaining speeches and Marco Fritsche as a charming emcee, the guests were treated to a top-class musical performance: the premiere of the St. Gallen Tattoo 2016

Front cooking at the anniversary of Säntis Gastronomie in St. Gallen. A very special selfieThe focus of the anniversary celebration was, of course, hospitality and 25 years of gastronomic culture, which Säntis Gastronomie embodies to perfection. Chairman of the Board of Directors Paul Egger summed it up perfectly in his welcoming address. Together with Marco Fritsche and all the guests in the room, he took a selfie to mark the 25th birthday of Säntis Gastronomie AG. Because the word SELFIE, as he humorously explained in his speech, combines all the keywords that make up Säntis Gastronomie AG:S          for serviceE         for commitmentL         for passionF          for front cookingI          for innovation andE         for emotionThe interview with Rico Zindel, Managing Director of Säntis Gastronomie AG, showed guests that this philosophy really is lived with heart and soul. Zindel showed what his company is all about, what front cooking and high-class catering for large numbers of people means in a timely manner and how many new ideas and concepts can be expected from his side in the near future.

Paul Egger, Chairman of the Board of Directors of Säntis Gastronomie, takes a selfie with guests.Expansion into the seminar hotel industryThe expansion into the hotel industry announced in June 2016 with the newly founded subsidiary Säntis Home AG and the associated takeover of the Ramada Feusisberg-Einsiedeln, which will rebrand as the Holiday Inn from October 1, 2016, is just another logical step. Under Rico Zindel, Säntis Gastronomie AG intends to use its entrepreneurial expertise and healthy capital base to further diversify and achieve success.

Presenter Marco Fritsche interviews Rico Zindel, Managing Director of Säntis Gastronomie.After enjoying the creations of the spectacular front cooking buffets, the guests moved from the Olma Festival Hall to the directly adjacent premiere of the St. Gallen Tattoo 2016, the largest indoor tattoo in Switzerland - also at the Olma exhibition center. Pipes and drums formations from Switzerland and abroad delighted the audience with their great sound and impressive choreography before the dessert buffet and bar were opened back in the ballroom. (rul)

Castles are very popular for special conferences. Here is Lenzburg Castle.The classic prejudices about the canton of Aargau are well known and who knows whether this is why some people sometimes think that Aargau is not "business-friendly". On the other hand, you only need to open the map of Switzerland to recognize the strategic importance of Aargau as a national meeting and conference canton. Sales meetings or further training seminars for participants from the German-speaking Swiss business region between St. Gallen, Zurich, Lucerne, Bern and Basel can indeed be ideally organized in the Rüebli canton.The great potentialIn an interview with MK, the relatively new Aargau Tourism Director Andrea Portmann confirms this. "We see great potential for our canton in the conference and further education segment. We don't have detailed statistics yet, but seminar tourism should be a very important pillar in the future. We already have a number of proven hotels and event locations that have been successfully operating in the seminar, event, congress and conference (SEKT) segment for years and will become even more active together with these partners. "One of the first measures they are planning is a new web tool, which will be operated under the name Aargau Meeting. Customers can use this platform to quickly find a suitable seminar or event location by defining the room size, for example, and entering it in the search mode. The automatically generated PDF of a suitable provider then offers a good orientation aid with the most important key points and information.

The Kultur- und Kongresshaus in Aarau offers space for up to 624 people.Trafo Baden plays in the Super LeagueThe big players in the canton are well known in the national industry. In Baden, for example (the spa town also markets itself through its partnership with Zurich Tourism), there are the multiple award-winning Trafohallen with a wide range of facilities for events and congresses, a business center and its own Trafo Hotel with 81 rooms, as well as the Kultur- und Kongresshaus in Aarau (Kuk) with its four halls, the largest with concert seating for up to 624 people. There are also several course rooms and catering facilities. Somewhat less well-known outside the region are, for example, the Eventhalle Nordportal Baden with space for 700 guests, the similarly sized Campussaal in Brugg and the Bahnhofsaal in Rheinfelden, where the former tourism journalist Portmann adds: "Our canton presents itself as a diverse, modern and authentic provider in the SEKT sector, which I would like to promote under the keyword 'small but nice'. Here you will find historic towns and modern halls, cultural highlights and venues steeped in history; and all accompanied by a great culinary and/or varied wellness offer."

The Trafo in Baden is one of the big players in Aargau.Arrival and price levelUltimately, the Aargau event industry is simply interested in attracting large companies and national associations from the business hubs in Basel and Zurich to Aarau or the canton of Aargau for their conferences and events. One unique selling point is indeed the short connection via the A1 highway or the public transport connections; another USP is probably the price-performance ratio; everything is simply a bit cheaper than in the big cities.Special location: Lenzburg CastleLenzburg Castle is a good example of a unique and successful event and conference platform; probably one of the most beautiful medieval hilltop castles in Switzerland. Renate and Peter Jud run the business and welcome well over 80,000 visitors every year, catering for up to 200 guests in the small Knights' Hall and up to 450 in the large Knights' Hall. Around 165 corporate events, general meetings, staff events, seminars and private functions are held each season (April to October). Peter Jud is very satisfied with the current financial year, even if private events (birthdays, weddings) are the main focus.Good development for BadenAndrea Portmann also sees the trend as positive: "Looking across all providers, we expect slight growth this year, although it should be noted that Baden in particular has seen very strong growth, while smaller regions sometimes speak of stagnation or a slight decline." There are fewer foreign guests in the canton of Aargau; at Lenzburg Castle, the market share of German guests is around six percent. And then, of course, the companies based in Baden or Rheinfelden also generate an international clientele. But the main focus is clearly on Swiss companies and associations and Aargau Meeting will actively promote these in future.Author: Daniel Tschudy

Today, customers take it for granted that products are available on different channels, i.e. multichannel. For suppliers, multichannel business is a challenge. This book shows how to master it in an easy-to-understand way. It is largely jargon-free, so that even a layperson can roll up their sleeves and get started straight away. Good introductions to each chapter, a summary at the end and lots of helpful illustrations make it a quick read for readers who already have experience with multichannel marketing. Everyone else will enjoy the comprehensive list of the various channels. Software solutions for a seamless shopping experience are also presented: For each business, you will find a list of products commonly used in Central Europe.The book is therefore both a practical guide and a reference work. getAbstract recommends it to all marketing managers who are currently sitting like a mouse in front of a snake in the face of the supposed superiority of online retail.getAbstract rating: 8Feasibility: 8   Degree of innovation: 8Style: 7Publisher: foryouandyourcustomersYear of publication: 2016Pages: 159ISBN: 9783981623420

Real-time bidding is not the same as programmatic marketing.Before we can think about how we want to organize ourselves around these topics and develop appropriate strategies, we need to understand them correctly. These are new disciplines, and even online and programmatic experts are not entirely in agreement when it comes to defining them. The different views often have a lot to do with one's own perception, that of one's own environment and one's own work. These are all subjective aspects. The author is the owner of an independent and specialized agency specializing in programmatic marketing.Some market participants claim or act as if RTB, programmatic media buying and programmatic marketing were one and the same thing. But if this is the case, why do these different terms exist? A first indication of different disciplines? a small analogy from cooking. Food and the way it is used make up a dish. The instructions as a whole or the way to get there is called a recipe. An ingredient alone does not make a dish or a recipe, does it? In a recipe, the contents and their preparation are organized and structured. Otherwise you would end up with mush. In order to better understand connections, it is definitely worth having a summarizing term that unites the individual disciplines.1. programmatic marketingProgrammatic marketing is the umbrella term that summarizes everything. A holistic approach with consideration and integration of all tactics, methods and tools that are necessary to carry out programmatic marketing. Just as online marketing as an umbrella term also combines individual disciplines such as social media marketing, search engine marketing, display advertising, etc. To stay with the online analogy.2 RTB Real-Time-BiddingRTB describes the real-time purchasing of online media inventory in a bidding process. It is safe to say that the mechanics have been copied virtually 1:1 from the long-established Google Adwords bidding model. The big difference, of course, is that Google has a monopoly or oligopoly on Adwords in most markets - with a few exceptions such as Russia or China. In comparison, the programmatic inventory that can be purchased in real time (RTB) is highly fragmented and is managed on the publisher side via so-called sell-side platforms (SSP). On the other hand, advertisers access these online placements or media inventory in real time - primarily via agencies with the corresponding tools (desk) - which are known as demand-side platforms (DSP). RTB is therefore an important tactic for buying online inventory as cheaply as possible in real time, but the true value of programmatic marketing lies elsewhere.3. programmatic media buyingProgrammatic Media Buying is nothing other than what has already been explained for RTB. So it's exactly the same as RTB but a more modern, more elegant word for it. As simple as that. Everything that plans and buys with a tool/program is called programmatic. So a media booking tool is also a programmatic tool. A somewhat simplistic simplification that smiles at the strength of true programmatic marketing, but in reality is not. It has become hip to be programmatic.What is the difference between RTB/Programmatic Media Buying and Programmatic Marketing?As explained at the beginning, programmatic marketing is a holistic approach that encompasses everything. Intelligent purchasing is one discipline, albeit an important one. But there are many more disciplines that are just as important, if not more important, for programmatic marketing. The most important thing is the interaction of all tactics and aspects in order to be successful with programmatic marketing in the long term.programmatic marketing uses data and its analysis to maximize efficiency and effectiveness in lead and customer acquisition. Programmatic marketing uses algorithms in particular, for more customer understanding and should be designed to accompany the buyer or customer journey of each individual potential customer/buyer at every relevant point and engage them through the right dose of contact. True programmatic marketing is designed to put the user first. It understands the difference between prospects and non-interested parties and manages to engage rather than annoy through personalized ads.re-targeting, for example, is also a tactic of programmatic marketing. If stupid impressions are bolted on, as with Zalando advertising, then it is nothing more than stupid re-targeting without further intelligence and has nothing to do with programmatic marketing. Re-targeting is an important tactic in programmatic marketing, but only in combination with appropriate analysis and data insights. Intelligent or not at all is the motto.The most important aspects and ingredients of programmatic marketing summarizedBelow is an unweighted list (in no particular order) of tactics and aspects of holistic programmatic marketing:- Conversion tracking- Conversion value or CPX cost per...? E.g. CPL Cost-per-Lead, CPO Cost-per-Order etc.- Daily Spent, Budget (min. 10K/Mt. recommended due to enormous reach of RTB)- Frequency Capping (especially important within the Re-Targeting tactic)- Re-Targeting- Audience: Uniques, Reach, Impressions, Conversions, Media Spend- Advanced Insights: Re-Targeting Effectiveness, Frequency Impact, Consideration Period- Intelligence: Activity Diagnostics, Bid Price Diagnostics, Campaign Pacing, DeliveryDiagnostics, Demographic Insights, Responder Profiles, Media Insights *Author: Ivano Celia is founder and managing director of media BROS. He is a proven online marketing expert with over 16 years of professional experience: http://www.mediabros.ch

Goldbach Interactive presents the top 10 social media management toolsFor the current tool report, comprehensive social media management tools were analyzed for the first time, i.e. solutions that cover functionalities for publishing and community engagement in addition to monitoring and analytics. Goldbach Interactive is thus responding to the relevant market developments and the changing needs of companies. 180 tool providers were invited to take part in the study. Functional categories such as publishing, engagement, social account analytics, earned media monitoring & analytics and usability were evaluated. As every year, the tool report provides a list of the top 10 solutions analyzed as well as a description of the best tools in each category. Detailed information on market developments and trends is also included in the report, which does not claim to be exhaustive. Rather, it offers guidance in an increasingly complex market. There is a large selection of solutions and a wide range of functions on offer. This makes it increasingly difficult for companies to find the right tool for social media management, and the results can be seen in the following infographic. The complete Social Media Report is available here.

In today's information overload, it is becoming increasingly difficult to capture people's attention. Some controversial campaigns have nevertheless managed to leave a lasting impression in recent years. 128 MK readers rated eight campaigns by means of an online survey in August 2016. In doing so, they graded the campaigns between 1 (very bad) and 6 (very good) and indicated what triggers them in their minds.1. every 60 seconds: 4.67 (average score)In 2011, the campaign of the Bund für Umwelt und Naturschutz Deutschland (BUND) drew attention to the fact that an animal species becomes extinct on our planet every 60 seconds. The three subjects show a bear, a seal and a gorilla family being crushed by the hands of a clock.The campaign ...... makes me think: 62.5 %... makes me sad: 40.2 %... piques my interest: 31.3 %... makes me angry: 17 %... encourages me to act: 13.6 %... disgusts me: 6.8 %... leaves me cold: 3.4 %... I don't understand: 2.5 %2. stop aids "love life": 4.31The "Love Life" campaign launched by the Federal Office of Public Health in 2014 showed couples having sexual intercourse. Under the slogan "Bereue nichts" (Don't regret anything), it urges women and men to live out their sex life in all its facets, but to always exercise caution.The campaign ...... makes me think: 45.5 %... piques my interest: 44.6 %... inspires me to action: 19.9 %... leaves me cold: 11.2 %... makes me laugh: 4.31 %... disgusts me: 3.5 %... makes me sad: 2.6 %... makes me angry: 2.6 %... I don't understand: 0.9 %3. the sex of the future: 4.21https://www.youtube.com/watch?v=O925jNVmpOQAm March 3, 2015 Durex announced a new technological breakthrough that will improve sex lives for people around the world. Hundreds of thousands visited the Durexlabs website to find out more and register as beta testers of the new technology. A video was then used to highlight the fact that technology is increasingly influencing our (sex) lives.The ...... campaign piques my interest: 37.4 %... makes me laugh: 31.3 %... makes me think: 28.3 %... encourages me to act: 20.6 %... leaves me cold: 18.6 %... I don't understand: 6.9 %... makes me sad: 2.9 %... makes me angry: 1 %... disgusts me: 1%4. #ManBoobs4Boobs: 4.16https://www.youtube.com/watch?v=Ais88Os_CTgDie Argentinian cancer prevention organization 'Macma' (Movimiento Ayuda Cáncer de Mama) has come up with a somewhat different campaign with #ManBoobs4Boobs: in order to draw attention to the topic of breast cancer prevention and breast scanning, a few male breasts had to be used for the clip. In this way, they circumvented the censorship on Facebook, where women's breasts are not allowed to be shown.The campaign ...... makes me laugh: 39.8 %... piques my interest: 37.8 %... makes me think: 35.7 %... inspires me to action: 21.8 %... disgusts me: 10.9 %... leaves me cold: 6.9 %... I don't understand: 3 %... makes me sad: 2 %5. project graham: 3.46https://www.youtube.com/watch?v=0r9u7Rn-nm0Wie would we look like if evolution had optimized us for car crashes? The Australian Transport Safety Authority explored this question with the help of a leading accident surgeon, a road safety expert and an Australian artist. The result of this collaboration is Graham: a grotesque-looking human-like sculpture, but one that has been thought out in detail.The campaign ...... piques my interest: 41.4 %... makes me think: 38.4 %... disgusts me: 25.6 %... leaves me cold: 11.9 %... I don't understand: 7.9 %... makes me sad: 6.9 %... makes me laugh: 6.93 %... encourages me to act: 5.9 %... makes me angry: 1 %6. unhate: 3.45

The Italian textile and fashion company Benetton has long been known for provocative campaigns. In 2011, the fashion label caused a stir with a poster campaign showing kissing rulers.The campaign ...... makes me laugh: 34 %... piques my interest: 26 %... makes me think: 24 %... leaves me cold: 20.2 %... disgusts me: 14.4 %... I don't understand: 9.6 %... makes me angry: 3.9 %... makes me sad: 1 %... encourages me to act: 1 %7. there is no God: 3,17In 2008, the advertising campaign initiated by British journalist Ariane Sherine was provocative with the message: "There's probably no god. Now stop worrying and enjoy your life." The posters were placed mainly on buses and made it as far as Switzerland at the time, thanks to the Freethinkers Association.The campaign ...... makes me think: 27.6 %... piques my interest: 25.9 %... leaves me cold: 25 %... makes me laugh: 18.1 %... I don't understand: 15.5 %... disgusts me: 6 %... makes me sad: 4.3 %... makes me angry: 4.31 %... encourages me to act: 3.5 %8. calvin klein

This controversial Calvin Klein campaign from 2016 shows, among other things, a picture that lets you look under the skirt of actress Klara Kristina and caused heated discussions. The other subjects also allude to sexual practices.The campaign ...... piques my interest: 30.1 %... I don't understand: 27.6 %... leaves me cold: 15.5 %... makes me think: 14.6 %... disgusts me: 14.6 %... makes me laugh: 9.8 %... makes me angry: 8.1 %... makes me sad: 3.3 %... encourages me to act: 0.8 %How provocative can a campaign be? And where are the limits?"Strong provocation is probably necessary in order not to get lost in the jungle of campaigns. Hurting or personally attacking, however, is below the belt."S. Diana"Depending on the age segment and intended effect, boundaries of morality may be crossed."Knupp André"Provocation n'égale pas VULGARITE et DEMOLITION des VALEURS encore admises par la Société civile."Geninasca Charles, Ecole Suisse de Management (ESM) - Genève"Good campaigns must polarize and provoke, otherwise they end up in the garbage of 95%igen 0815 advertising. Important here: No one should be discriminated against, but criticized (e.g. public figures such as politicians, business leaders, celebrities)."Jurisic Predrag,TRANSLATION-PROBST AG"The limits lie in the defamation of the female sex. If the woman is presented only as a sex object, it does not necessarily animate to think, at least not to think with the head. And such a sexist provocation does not have a goal either."Röser Katja"Ethically it must be correct. Nothing repulsive, racist etc.". Campaigns should make you smile. Not provoke."King Carmen, Catch the queen"It may provoke, but the story behind it must be understood quickly. Take Benetton, for example: I've never understood why a clothing brand has to be so provocative with images that have nothing remotely to do with its product. I don't understand it, and that's why I don't like it. If I have to think about it for too long, the advertising, the message simply doesn't reach me." Kohler Yvonne"Satire may do anything otherwise ethical and moral limits are to be kept to the enterprise (self-imposed)."Rob Sandrieser, Terre des hommes"If a provocation leads to reflection and above all then to action, it is legitimate and appropriate in my view. If, on the other hand, it is about the company's own positioning or fire building, I find it questionable."Kaltenrieder Jürg, MarketingFox"In my opinion, a campaign can take up any topic and show it in a creative and easily understandable way. However, when it comes to implementation, there should and must be no exaggerated staging of violence, religion and sexism. However, there should be room for eroticism or an open view of religion. I would do without violence."Treichler Tobias, St.Gallen-Lake Constance Tourism"Provocation is certainly good if you want to achieve increased attention. It may also transcend certain moral and ethical ideas, as long as no one is directly offended or discriminated against." Meyer Tobias, ModernMedia."If the topics come along with a wink, so some humor, even with serious topics, a certain aesthetic, so also appealing and therefore all in all make you want to know more and encourage you to think."Ferraro Roland"The line must be drawn at discrimination against dissenters and loss of respect!"Keller Gottfried, communicart - the art of communication"When a woman's body is presented like a commodity in a self-service store, for me the line has been crossed."Ofner Ruth, Ofner&Partner"A campaign may provoke as long as dignity and respect are maintained. Regardless, the limits lie with the mechanisms addressed: if triggered unintelligently and clumsily on the "usual" needs (e.g. sex, shock...), this is unlevel - and will jeopardize the goal of the campaign."Steidle C.Hoval, joint stock company"Some people can't stand the sight of blood and collapse at the sight of it, so overly brutal images are probably rather inappropriate, even if they are meant to make you think. However, I haven't seen anyone collapse after seeing a somewhat salacious image, rather the opposite is true. What I found most beautiful was the campaign against breast cancer. Not only does it convey information that may be vital, but it also does an excellent job of showing how undifferentiated the censorship rules of some social medias are."S.Timon"It may provoke, but good taste should not be offended."Müller Charly, C-Norm AG"The limits lie with the viewer. That's why there should be no limits. Only on the subject of religion should clear boundaries be drawn."Breitenmoser Urs"I think it depends on the topic and the objective. If you want to achieve a change in thinking, then a provocative, exaggerated style with a pinch of humor certainly makes sense. But if it's simply a matter of attracting attention at any cost, you should rethink the goal."Rohrer Nadja, Belimo Automation AG"The bottom line is that reverence must be maintained and the message must still be recognizable. The limits lie in the violation of personality, in blasphemy or in belligerent acts."Rava Erich "Apparently you have to provoke today to attract attention - the crasser the better - I personally find a rather negative development...Borderline I find e.g. the campaign of Calvin Klein - could animate potential sex offenders - stop at: too much skin, children & scenes of violence."Brunner Ursula, Mattel AG"Violation of dignity / Irritating to children / Disrespectful."Bosshardt Sabine, Zenhäusern & Partner AG"A provocative campaign needs to be grounded in reality, must be understandable and must not instrumentalize anyone." Schneider Bernhard, Schneider Communications AG"In my view, a campaign can be as provocative as the average viewer can still make a clear connection between the topic and the subject. The more serious and relevant the subject, the stronger the provocation is possible. Things like the CK campaign are, in my opinion, just a sex sells attempt and poorly thought out."Rothfels Ulrike, coUNDco AG

The NZZ printing works is now being used as an event location.The agreement for the interim use of the former NZZ printing works has been finalized. The caterer "Dine & Shine" is now using the production halls as an event location under the name "Offset". Of the nine halls, two are available in the NZZ printing tower. The first has a room height of 12 meters and offers space for 800 people. The second hall has a room height of 18 meters and offers space for 1100 people, with a restaurant to follow in November. According to "Dine & Shine", the aim is to create an experience restaurant that combines entertainment, art and culture. However, details will only be announced shortly before the opening and the first event has already been held in the halls. For example, the Startup Award for the 100 best young companies was presented.