The Best of Swiss App Award Night will take place on November 16 at the Aura in Zurich.The shortlist includes all participating projects that have legitimate hopes of winning another award. Gold, silver and/or bronze awards in one of the nine regular categories or the three special categories - or even as Master of Swiss Apps 2016 - await them. www.bestofswissapps.ch Best of Swiss Apps - Shortlist 2016 announced: http://bestofswissapps.ch/de/hall-of-fame/shortlist/2016/

The online portal of Blick impresses with strong performance in terms of mobile access.The performance marketing agency MSO Digital tested 41 of the regional daily newspapers in Germany (20), Austria (12) and Switzerland (9) with the highest reach in terms of unique users for mobile performance. This key figure of a website is decisive for its user-friendliness. Particularly in the case of daily media, the news on another portal is only a click away if it takes too long to call up an article.Page speed is not in the optimumThe evaluation of the top 20 regional daily media in Germany revealed an average Google Page Speed of 53 points for the mobile start page. Better values of 60 or more were achieved by only six of the 20 German media studied. For the twelve regional newspapers studied in Austria, the mobile page speed averages 55, with only four media reaching the optimum. The Swiss counterparts score 56 points for page speed. Four out of nine achieve values equal to or greater than 60. In terms of the errors identified that have a negative impact on page speed, the media mainly have to contend with technical aspects, such as deficiencies in image compressions, caching or source code.

Of the nine portals tested in Switzerland, Blick performs best, followed by NZZ and St. Galler Tagblatt. The Baz and Südostschweiz, on the other hand, deliver a weak performance.Only one third use Google Accelerated Mobile PagesGoogle is particularly committed to making websites load faster on mobile devices, and to that end opened Google Accelerated Mobile Pages (AMP) to all publishers in April of this year. With AMP, users can see the content of the website after just milliseconds. Currently, only one-third of regional dailies in the DACH region use Google AMP.Out of 20 regional German dailies, only six use AMP technology, in Austria it is four out of twelve, and among Swiss media three out of nine. What is striking here is that the pioneers are not always the regional daily newspaper presences with the greatest online reach. Smaller regional media in the DACH region are also already experimenting with AMP.At the moment, Accelerated Mobile Pages are displayed in mobile search on current topics preferably above the normal organic search results in a carousel. They are marked with the abbreviation AMP and a lightning bolt icon.Shahab Hosseiny, CEO, MSO Digital: "Publishers should take advantage of the short period of time in which the competition has not yet tried out technical innovations. AMP will definitely become more important for news sites because they are expected to be included in normal Google search results in the future. By the end of the year, AMP will become mandatory."About the analysis:Google's PageSpeed Insights measure the performance of a page on mobile devices and desktop computers. The PageSpeed score can range from 0 to 100 points. AMP were tested with AMP Validator.

Gilette convinces with its commercial for the Body5 wet shaver.How does the ranking come about? With the "YouTube Ads Leaderboard", the ranking of the top video ads is determined by an algorithm that takes into account paid and organic views as well as viewer loyalty. The algorithm for evaluation mainly takes into account the number of views in the corresponding quarter (and not social interactions such as comments, likes etc.), whereby a minimum of organic views (not paid) is a prerequisite for a spot to be considered for ranking. These evaluation criteria are used to evaluate the top 5 video spots on YouTube in Switzerland, just like in other countries; e.g. here for Germany or here for Austria.https://www.youtube.com/watch?v=LoE-iCcRbp81 Gillette | Shave Forth for Freshness | New Gillette BODY5https://www.youtube.com/watch?v=Ze1c34fCpWw2 IKEA Switzerland | Torbjörn. The Man behind the IKEA Cataloghttps://www.youtube.com/watch?v=j2pXv_zZEdg3 SBB CFF FFS | SBB Mobile Preview in the Bachelor test. Part 2.https://www.youtube.com/watch?v=8V3yxATeXsQ4 Migros | MIGROS FARMMANIA 2016: Build your own farmhttps://www.youtube.com/watch?v=_nVZZeNYT0c5 Suva Switzerland | Fail video "Ladder" - Suva - SuvaRisk

For its campaign, Basel Tourism relied on the popular game Pokemon Go.Ever since the mobile game "Pokémon Go" was released, thousands of people in Basel have been using the app to hunt the little fantasy animals. Together with the agency Fadeout, Basel Tourismus has turned the tables and sent four Pikachus on the hunt for people in Basel's city center with "Pokémon Go The Revenge". The aim of the campaign was to take advantage of the hype surrounding the game Pokémon Go and use a viral video clip to draw the attention of a younger audience to the city of Basel and its attractions," explains Christine Waelti, Marketing Manager at Basel Tourismus. The video was deliberately distributed via social media. To accompany the video, a landing page was created on the Basel Tourismus website, on which the most attractive tourist locations for Pokémon players were presented and provided with further tips for a stay in Basel.https://www.youtube.com/watch?v=6-RerthVB54The campaign.And the success is unmistakable: In addition to the enormous reach on Facebook, the clip has already been viewed around 10 million times on YouTube. Moreover, media from Germany and abroad quickly jumped on the bandwagon and made the video and its success a topic of discussion. Among others, the New York Times, the Huffington Post, BBC News and Die Welt reported on it.After the video the contestBasel Tourism's Facebook community, which has grown by around 100,000 new fans as a result of the video's launch, can now take part in a very special competition: After the images of the city have spread all over the world, the whole world now has the opportunity to travel to Basel. The challenge is to answer a few questions about the video and the city. All participants will be entered into a draw for a trip with Swiss, a Swiss Travel Pass for eight days in 1st class, and a three-day stay at the Grand Hotel Les Trois Rois for two people.Participation is open on the Facebook page of Basel Tourismus under www.facebook.com/baseltourism or via the website via www.basel.com/pokemon possible.

The most beautiful village in Switzerland 2016: Morcote (TI)Over 100 villages were nominated for the "Most Beautiful Village in Switzerland 2016" election. Twelve of them, three per language region, were sent through to the next round by the jury. The Swiss voted for their favorite village from each language region and thus Ardez (GR), Binn (VS), Morcote (TI) and Saint-Ursanne (JU) directly into the final round. In the end, Morcote, the picturesque village on the slopes of Lake Lugano, came in first by a wide margin.For Stefan Regez, Co-Editor-in-Chief of Schweizer Illustrierte, the election result is not entirely surprising: "Morcote is a picture-book village in Ticino. The narrow streets, the colorful houses, the palm trees and the dreamlike location on Lago di Lugano automatically trigger a vacation mood. But most extraordinary of all are the villagers themselves. They were determined to win the election. Thanks to a large advertising campaign in the form of posters and flyers, which were put up in all regional hotels and restaurants and motivated people to take part, the residents succeeded in mobilizing a huge majority of votes. An enormous effort, a deserved victory. Congratulations, Morcote!"Of course, such a victory calls for a great celebration. The 731 inhabitants of the former fishing village are invited by the Swiss Illustrated, L'illustré and Il Caffè to a big party. Nicola Brivio, Mayor of Morcote on the victory: "We are incredibly proud and honored. The whole village is behind this election and everyone has done their part. "The campaign "Most beautiful village in Switzerland 2016" was carried out in collaboration with the competition partners Volg, McOptik, Kneipp and Riposa. A total of over 31,000 votes were cast in the election.

The organic swimming pond in Flims Waldhaus Many specialist magazines and internet portals praise the best wellness hotels in the mountains. Annual awards are presented and motivating guarantees are added: "physical & mental return-on-investment guaranteed". Alpine destinations celebrate this segment and the best are celebrated every year. In 2015, for example, the "Miramonti" in Merano in South Tyrol or the "Aqua Dome Längenfeld" in Ötztal, Austria. In Bavaria, the small "Englische Schloss" in Kranzbach was honored, as was the "Nira Alpina" in Silvaplana in the Engadine, and Switzerland Tourism also has a list of the 20 best wellness hotels, with the Grand Resort Bad Ragaz currently in first place.

The sauna at the Hotel Adula, Flims.In the health stampGraubünden offers a whole range of exquisite resorts, and not just in the "big" hubs such as Davos or St. Moritz. Flims, for example, which is well established in the national conference market, has also been in the wellness business since the century before last. In 1873, Friedrich Nietzsche spent a whole month in the village and expressed his enthusiasm for the whey cures and the baths in Lake Cauma; the Hotel Waldhaus opened shortly afterwards (1877) and has developed into a veritable health temple to this day. Extensive renovation work is currently underway and Marion Minarik, Head of Marketing, is already looking forward to the reopening this December - with a spa area of 2700 m². In the open air, guests can enjoy a 142 m² adventure pool with bubble loungers and massage jets as well as an organic swimming pond (photo). This is a natural pool whose water is treated without chlorine, chemicals or UV radiation. In addition, the Waldhaus offers all kinds of treatments, be it cosmetics, massages, aroma and hamam steam baths or fitness in general (for example water gymnastics).

The hay beds at the Maiensässhotel Guarda Val.Spa meets culinary delightsOlaf Reinhardt, who runs the Hotel Adula in Flims, also works in the health segment. Two factors are relevant for him, including for his MICE customers: "On the one hand, we ensure that the culinary delights are of the highest and healthiest standard. In addition, as we are located right on the edge of the forest, spending time in the forest and at our mountain lakes is part of the wellness offer." The "Adula" also thinks about external day visitors and offers them a so-called wellness day. The flat rate of CHF 290 includes a certain number of services as well as the use of the equipment park, indoor pool, brine pool, herbal sauna, ruby steam bath, Bündner Schwitzstube and experience showers. There are also bath towels, bathrobes and slippers as well as sufficient food - a suitable offer for company employees too. Incidentally, up to 80% of all guests at the Waldhaus and Adula hotels in Flims come from Switzerland; and both hotels also work well with the British market.

The spa area at the Hotel Frutt Lodge & Spa covers 900 m²."Big enough for luxury and small enough for individuality"The Hotel Guarda Val above Lenzerheide works almost exclusively with Swiss visitors. However, due to the increasing demand for group seminars, foreign visitors are also becoming more and more interested. Situated at 1600 meters above sea level, the "Guarda Val" is a unique Maiensässhotel, which is spread across huts and stables that are up to 300 years old. Operations assistant Nadine Becker says: "It is important to us that all treatments are individually tailored to our guests. This gives them treatment processes like nowhere else."

The Lifestyle Hotel Aspen in GrindelwaldThe right program for each guest is put together together with the therapists. And the appropriate slogan is: "Time for me". Using natural products, the "Guarda Val" offers an experience for all the senses. For example, a massage with fragrant oils, a revitalizing body scrub with mountain herbs or a wooden bath with nourishing whey for soft and healthy skin. And even less sporty guests can enjoy the closeness to nature by relaxing in the hay loungers.Enjoy car-freeEven higher, in the middle of Central Switzerland, at almost 2000 meters above sea level, lies the small car-free vacation region of Melchsee-Frutt. The small village on the shores of Lake Melchsee has numerous fireplaces and easy walking trails, making it ideal for company outings. The Frutt Lodge & Spa, Europe's highest four-star superior hotel according to its own advertising, is also located here. Successful in the seminar business and committed in the wellness area, where the vitalizing power of Grander water is used. The 900 m² wellness area offers highlights such as a glacier crevasse and the panorama sauna.View the mountains from the poolThe last visit is even further west, past the 5* wellness temple Grand Hotel Victoria-Jungfrau; this hotel is also on Switzerland Tourism's top 20 wellness list. But the destination is not Aspen Colorado, but Aspen Grindelwald, or rather the Aspen Alpin Lifestyle Hotel there. Manuela Fischer talks about her Swiss chalet hotel, with 35 rooms and located directly on the hiking trails and ski slopes. "Our unique selling point is actually the outdoor whirlpool, in winter directly on the ski slope, with the best view of the world-famous north face of the Eiger. "The "Aspen" offers a "small but fine" sauna and wellness area; with herbal bath, foot massage pool, ice fountain, experience showers and a treatment room for massages, facials, pedicures and manicures. Certainly a complementary offer during a management retreat, whereby you can perhaps only use the tea and vitamin bar during the day, but in the evening you can also enjoy stronger drinks.

The question of how a product is perceived is usually at the heart of brand development and brand strategy. At least from this point of view, the brand constellation method is impressive, as it is clear and easy to understand; it also works with people rather than digital animations. The concept, which is based on family and organizational constellations, is quite new. Anyone with a quantitative approach will need time to recognize the benefits, but unfortunately the book is difficult to understand in some places, especially if you have no background in therapy. All the more valuable are the conclusive practical examples that illustrate how and in which situations the method is worthwhile for brand development. As the method is easy to implement, it should also be of interest to skeptics.getAbstract recommends the book to anyone looking for inspiration in the context of brand positioning and brand strategy.getAbstract rating: 7Feasibility: 8Degree of innovation: 8Style: 5Publisher: Campus VerlagYear of publication: 2013Pages: 204ISBN: 9783593399393

Online shopping via smartphone is becoming increasingly popular in SwitzerlandInternet use dominates everyday life in German-speaking countries. This is shown by the latest media usage study for the DACH region by the Bundesverband Digitale Wirtschaft (BVDW) e.V., iab austria and IAB Switzerland. According to the study, mobile internet consumption via smartphones and other mobile devices continues to increase.Mobile use at a high levelThe most popular devices for Internet use remain desktop or laptop computers (D: 89%, A: 88%, CH: 86%). Mobile online usage in Germany has risen by six percentage points to 69% compared to the previous year. In Austria and Switzerland, mobile usage remains at an already high level of 72% (2015: 70%).instant messaging is one of the most popular applications on cell phones: in all three markets, more people communicate via WhatsApp and similar services than via email on a daily basis, with a share of 33% in Germany, 40% in Austria and 42% in Switzerland (D: 26%, A: 35%, CH: 39%).one of the most attractive interaction options via smartphone from a brand's perspective is offering location-based vouchers: The Swiss show the highest interest in this (CH: 61 percent very interested or interested, A: 55 percent; D: 52 percent). Social media are important communication platforms for brands, especially in Austria: More than half of respondents (A: 52%) use social networks to find out about products, compared to 47% in Switzerland and 41% in Germany.Shopping becomes more mobileThe fact that the internet is not only suitable as a source of product information, but that customers are also "picked up" directly to make a purchase, is shown by the focus on e-/m-commerce in the DACH media usage study. The proportion of people who make at least one purchase per month via PC remains consistently high (D: 69%, A: 60%, CH 69%; 2015: 68/62/54). With growth of 28%, digital shopping via PC in Switzerland recorded a strong increase. Mobile shopping is also on the rise, particularly in Switzerland and Austria. With 36% of monthly m-commerce customers, Switzerland not only had the highest mobile share in 2016 (D: 29%, A: 31%), but also the highest growth rate of 27% compared to the previous year (D: +2%, A: +23%).Number of Internet-enabled devices continues to riseOn average, around a third of respondents from the DACH region use a tablet to access the internet (D: 33%, A: 35%, CH 44%). There was significant growth in smart TVs in all three countries (D: 25%, A: 20%, CH 23%; 2015: 19/16/18). On average, this corresponds to an increase of almost 30%. Compared to the previous year, however, wearables are gaining the most ground. The prevalence of fitness trackers in particular has increased (D: 10%, A: 9%, CH 10%; 2015: 5/6/9). However, providers of smartwatches, fitness trackers and data glasses need to emphasize the benefits of their devices more clearly. The benefits of such devices are not sufficiently clear to consumers. The spread of connected household appliances (keyword: smart home) or cars (connected car) is on a par with wearables.Increased video consumption via smartphoneThe demand for music videos, video clips and video podcasts is similarly strong in all three markets with values between 51% and 54%. However, there are major differences between the countries when analyzing video content in more detail and comparing the different end devices: In Switzerland and Germany, for example, longer formats such as those from media libraries are also used in almost equal proportions on desktop/laptop (D: 28%, CH: 31%) and smartphone (D: 22%, CH: 29%). In Austria, on the other hand, usage on cell phones (9 percent) is not even half as high as on larger screens (22 percent). In Austria, on the other hand, short videos on social media platforms are viewed significantly more often on cell phones than in the other two markets.Roger Baur, Managing Director of IAB Switzerland: "The new media usage study on the DACH region gives us a very good insight into the behavior of users in the three countries. As we can see from the study, we are still a growing e-commerce country and this also confirms our assessment of the market. The development in mobile usage is also pleasing for us and we also see that users are consuming a lot of video content here."To the DACH Media Usage Study 2016The research agency d.core in Munich surveyed a total of 3,004 Internet users in Germany (1,000), Austria (1,009) and Switzerland (995) between May 18 and June 2, 2016 for the third joint study by BVDW, iab austria and IAB Switzerland. The sample was selected online-representatively by age and gender from Internet users aged 16 to 69. Socio-demographics, general media use, Internet use in particular, e- and m-commerce behavior and brand reception were surveyed. Interest in wearables and associated applications was also investigated. The detailed results can be viewed and exported via a dashboard for a fee.

Fairtiq is now also available on the Apple Watch and, as before in the cell phone app, check-in works with a single click on the Apple Watch. You are then entitled to use public transport in the Frimobil (Fribourg), Passepartout (Lucerne), Libero (Bern-Biel-Solothurn), STI (Thun region) and Engadin Mobil (Upper Engadine) fare networks. With the launch of the ticketing app of the same name at the end of April 2016, Fairtiq AG, together with its partners Verkehrsbetriebe Freiburg, Verkehrsbetriebe Luzern and Rhätische Bahn, has greatly simplified ticket purchasing on public transport. Until now, passengers had to deal with sometimes complicated fare systems before they could buy a ticket. With the new Fairtiq app, this has become child's play: before boarding public transport, you log on to the app with a single click, and at the end of the journey you log off again in the same way. Thanks to location recognition, the system registers the route traveled and then automatically calculates the cheapest ticket: if you make several trips a day and a day pass would have been cheaper at the end of the day, Fairtiq will only charge you for the day pass. And if you accidentally forget to log off again, the app will automatically remind you.https://www.youtube.com/watch?v=09BbNq7WZjsHow the ticket works on the Apple Watch.

What does the perfect tonic water look like? A Thomas Henry campaign is looking for answers.For two weeks, amusing videos of two well-known bartenders and top influencers in the scene searching for the perfect tonic water circulated online - without resolution. The bartender and drinks industry was excited and curious. Just in time for the start of the Bar Convent Berlin on October 10, the most important European trade fair for the bar and beverage industry, the tonic secret has been revealed: Thomas Henry's bitter lemonade experts reveal themselves on the relevant Facebook pages and show off their new product: the Thomas Henry Slim Tonicwhich they developed together with the two protagonists of the videos, mixologists Arnd Henning Heißen and Phum Sila-Trakoon. Thomas Henry was responsible for the idea and implementation via their communications agency Styleheads GmbH. The young digital agency Hyperdigital from the Styleheads network is responsible for creating the videos, and two weeks ago the first of the two anonymous teaser films was released via the Facebook fan page of Arnd Henning Heißen was published. The video with Phum Sila-Trakoon followed a week later. Within a very short time, the clips had been seen, liked and shared by thousands - including top influencers and well-known faces in the industry. The majority of the relevant target group had spotted the video without any major scatter loss and were both enthusiastic and curious, showing Arnd and Phum, two influential figures in the bartender scene and contributing product developers, in search of the perfect tonic water. Adventurous, innovative and with a twinkle in their eye, they get the best out of Sicilian bergamot, black pepper and sea salt until they have combined the perfect slim tonic - Arnd around the world and Phum in the laboratory. It is only today that the Berlin-based bitter lemonade producers are presenting themselves as the sender and solving the puzzle via the Mixology website, Germany's largest bartender magazine, and via their own Facebook channel. With the successful distribution of the videos, Thomas Henry reached scene people and fellow bartenders, who now have the opportunity to try the Slim Tonic variant for the first time at the BCB.

SUISA's new license fees for music in online commercials are causing displeasure.Unwelcome mail from SUISA: since the beginning of this year, the collecting society has been charging advertising clients steep licensing fees for music in online campaign commercials or on microsites. What was previously available at a flat rate of 100 to 200 francs now costs many times more. SUISA now wants advertisers to pay up to a whopping 3.3 percent of the online media budget to music authors as "making available". To this end, clients would have to send their confidential media plans to SUISA, which would then calculate the license costs on this basis. If the music is not played during the entire spot, the percentage is reduced accordingly - a time-consuming process that in many cases the agencies have to take over for their clients and also means a lot of manual work for SUISA. All this at a time when digital advertising in particular is being planned, booked and optimized more and more automatically. For the Swiss Advertisers' Association (SWA), this is completely incomprehensible, disproportionate and impractical, and it is particularly disturbing that the same compensation in favor of authors in television and radio is borne by the broadcasters. Now SUISA wants to enforce a different system on the internet of all places and directly prosecute the advertising clients. For a moving image campaign of CHF 100,000 with continuous music, this means additional costs of CHF 3,300 for copyrights alone. The advertising clients have already commissioned and paid a composer in good faith for the creation and use of music for an advertising spot, and SUISA's behavior has offended the entire advertising industry and above all annoyed the advertising clients. The collecting society failed to negotiate these new license prices with the industry in good time and to inform them about them. As the exploitation of online rights is subject to free competition throughout Europe, SUISA has not yet been forced to negotiate at all. Nevertheless, SUISA would be dependent on good cooperation with the advertising industry, also in the interests of the composers it represents, and together with the SWA, the associations Leading Swiss Agencies (LSA), Allianz Schweizer Werbeagenturen (ASW), Interessengemeinschaft Elektronische Medien (IGEM), IAB Switzerland and the Goldbach Group have opposed this proposal in recent months. Unfortunately, the collecting society has so far been unwilling to abandon its complex process and high licensing costs at the expense of advertising clients, which is why the SWA decided last week to reject these new licensing costs and the impractical process. At the same time, the Association expects SUISA to seek a solution with the platforms that technically distribute the commercials on the internet for compensation for making them available. The SWA is also prepared to work towards such a solution and has held initial talks on this. For the SWA, it is undisputed that the authors of music should also be fairly compensated on the Internet. However, as in TV and radio, such a licensing model must start with the broadcasters or the platforms and not with the advertising clients.

The augmented reality game Pokemon Go is conquering the world.Augmented reality (AR) is an artificially enhanced reality and takes place in augmented worlds. It is created by layers of information from virtual data that are superimposed on reality via smartphone, tablet or data glasses such as the Microsoft Hololens. These can be objects, graphics, texts, symbols or even Pokémons, which appear before the eyes of the viewer in his or her real environment. But what is it that fascinates us? First and foremost, of course, it's the novelty itself. Then there are the useful possibilities that AR applications bring to both business and private life. But that's not all by a long shot. Because there are always emotional aspects to a decision. In concrete terms, this means that the familiar external world in which AR is integrated lulls us into a sense of security because it is our traditional living space.The Pokémon hype: a lesson in successful innovationThe worldwide triumph of the comic app shows one thing very clearly: people don't just want functionality, they also want to experience something. That means figurative:

1. People want to play. They want to have fun. And win victories.
2. People like it when online is magically linked to offline.
3. People like experiences that touch all their senses.
4. People like human interaction.

Anyone who makes a business model out of these four statements will certainly reach the future. After all, we are multisensory, sensual communal beings - and that can be lived out better in real life than purely virtually. So the future belongs to those who put digital perfectly into the offline world. There seems to be a great desire for this.The "new new" is the return to the offline worldUnfortunately, in the current digitalization frenzy, the die-hard online strategists in particular forget that a large part of our lives still takes place offline. Quality of life is where you can go shopping on foot or by bike and enjoy a cold beer outdoors in the sunshine. A face-to-face meeting is always more valuable than an Internet chat.So the physical is far from being obsolete. Quite the opposite. "I'm much more interested in real life," Julian, 14, a YouTube star from the gamer community, confirms to me. How right he is. Because life consists of much more than online games and delivery services. We're not made of bits and bytes, but of flesh and blood. "Instead of sitting at home alone, people like to be drawn outside. That's new, because up to now, digitization has only led to more and more people spending longer and longer at home on their smartphones, tablets or PCs," says online expert Torsten Schwarz. Now it's time to get out of the house! Parallel to advancing digitization, there is an increasing desire for real encounters, for tangible experiences and physical experiences. Thus, shrewd start-ups have long since realized that they can't just make it big with online activities, but also need to establish an offline presence. The opening of Amazon stores is just a example of many for this development.The non-digital is becoming increasingly preciousOn the Internet, we primarily look for efficiency, time savings and price advantages. Of course, we also look for information, contacts, and ways to pass the time. The physical world also offers social activities that engage all our senses. Seven out of ten consumers even agree with the statement that experiences are more important than possessions.If we follow this, then every type of customer interaction must become much more sensory. Multisensory communication offers rich opportunities for this. My new book Touch.Point.Sieg talks about this in detail. "What is becoming rare and precious in a highly efficient, data- and algorithm-driven world is the non-measurable, the uncontrollable, the analog," affirms trend researcher Peter Wippermann in the 2016 Values Index.And he also says: "What is becoming stronger is the longing for an economy that does not function according to a purely quantitative logic. Here lies the great and awesome task for corporate developers - and here, if they get it right, lie the growth markets of tomorrow."Both-as well: digital, human, emotionalEven in the most digital of places, Silicon Valley, physical togetherness is highly valued. And a lot of value is placed on a feel-good atmosphere that makes joint victories possible. Everyone sits close to each other. And everyone talks to everyone else to gather inspiration and spur innovation. Even billionaire Marc Zuckerberg has his desk in the circle of his people - in the largest open-plan office in the world.Touch hunger is omnipresent. Without any sexual background at all, we lie in each other's arms on all kinds of occasions, kissing and high-fiving. Come closer, come smell and feel that I mean well with you, is the subconscious message running in the background. Bonds forged online are reinforced offline in this way. And security, which I don't have online, is verified in this way.Multisensory offline events hold an intensity that we simply can't achieve online. In communication, too, what touches the customer in the truest sense of the word belongs in the foreground. And in an increasingly digitalized environment, impressions that engage all the senses and also guarantee shared fun stand out in particular.*Anne M. Schüller is a management thinker, keynote speaker, multiple award-winning bestselling author and business coach. The graduate in business administration is considered Europe's leading expert for touchpoint management and customer-focused corporate management.