The new website invites visitors to stay at the "Bürgenstock Hotels & Resort Lake Lucerne" and presents the four hotels belonging to it, the two luxurious spas and the ten restaurants and bars, four of which have been included in the GaultMillau Guide. In addition, visitors have the opportunity to book attractive experience packages and find inspiration for their next stay. Diversity meets minimalism The resort is in a league of its own, both with its iconic architecture and its comprehensive offering.

A minimalist and modern design language, generous image formats and short texts transfer the premium experience on the Bürgenstock into the digital realm. The new website offers visitors breathtaking insights and views and clearly presents the variety of offers and packages. At the same time, the intuitive navigation simplifies the information and booking process and reflects the wealth of possible areas of interest, which are guided by the motto "Eat-Sleep-Do". Short user journeys The new site enables explorative and fast navigation behavior: Those who want to book a room or rent a banquet hall are taken directly to the booking hub with all offers via the sticky "Book" button. Just like the view from the hotel room, the digital foresight should also be a pleasure. This allows visitors to immerse themselves in the extraordinary world of the Bürgenstock Resort as soon as they visit the website.

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[recaptcha][submit "Send"]1MK puzzle[name] [email protected]: [name] <[your-email]>Solution code: [loesungswort]- This e-mail was sent from a contact form of MK Marketing und Kommunikation (https://www.m-k.ch) Reply-To: [your-email]MK Marketing und Kommunikation "[your-subject]"MK Marketing und Kommunikation [your-email]Message body:[your-message]- This email was sent from a contact form of MK Marketing und Kommunikation (https://www.m-k.ch) Reply-To: [email protected] Thank you! The solution has been sent successfully! An error occurred while trying to send your message. Please try again later.one or more fields are incorrect. Please check them and try again.An error occurred while trying to send your message. Please try again later.You must accept the terms before you can send your message.The field is required.The field is too long.The field is too short.The date format is invalid.The date is before the first allowed date.The date is after the last allowed date.An unknown error occurred while uploading the file.You do not have permission to upload files of this type.The file is too large.An error occurred while uploading the file.The number format is invalid.The number is less than the minimum allowed.The number is greater than the maximum allowed.The answer to the quiz is incorrect.Your entered code is incorrect.The entered email address is invalid.The URL is invalid.The phone number is invalid.

Hiltl in Zurich is the world's first vegetarian restaurant, according to Guinness World Records. Its roots go back to 1898, when Ambrosius Hiltl fell ill with rheumatism in his joints. His doctor advised him to eat a meat-free diet in the future, which was considered strange at the time, but led to an amazingly rapid recovery. And ultimately to the Hiltl Restaurant.

Today, the company is run by the fourth generation of the family, Rolf Hiltl, and is celebrating its 120th anniversary. It's a fitting time to remember that Hiltl was already cooking vegetarian food when it wasn't trendy at all and meatless food had to prevail against a lot of resistance.

Ruf Lanz therefore commemorates the beginnings of the world's first vegetarian restaurant with a pointed text campaign. The subjects were lovingly designed in Art Nouveau style, the art historical epoch that was en vogue at the time of Hiltl's founding. Characteristic features include decoratively curved lines and floral elements that carried nature and the natural into the cities and the modern world.

Seven subjects are used in advertisements, posters, streetcar posters, POS posters and online applications. In addition, the subjects will be produced as enamel signs, the original advertising medium of the time. Enamel signs are painstakingly hand-fired in a kiln at 800 degrees C and remain colorfast for over 100 years. So that future generations will also be reminded of Hiltl's roots.

Responsible at Hiltl: Rolf Hiltl (overall responsibility), Amber Turgeman (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction), Markus Ruf (Text), Armin Arnold (Typography), Anja Fiebiger, Marc Gooch (Consulting).

The current law in the canton of Vaud prohibits the advertising of tobacco and alcohol in public spaces. "The cantonal government is convinced that it is worth extending the ban on advertising to include sexist content," said FDP government councillor Jacqueline de Quattro at a media conference on Monday. The cantonal government wants to include a new provision to this effect in the law. "This is a strong message in the fight against sexism in our society", emphasized the government councillor.

People are often looking for role models and it is difficult to avoid posters. Advertising messages impress and thus reinforce stereotypes and inequality between the sexes, de Quattro continued.

Basel-Stadt was a pioneer

In order to define what is degrading for both women and men, the Vaud government wants to adopt the definition of the Swiss Commission for Fairness. This self-regulatory body is made up of association representatives from the fields of advertising and consumption as well as PR specialists. They are advised by experts from the media, federal offices and various specialist areas. Basel-Stadt was the first canton to introduce a ban on sexist advertising in public spaces. (SDA)

Candidates for the MK thought leader award could be submitted until the end of May 2018. In addition to the appropriate category (see below), a brief explanation of the project or achievement that qualifies the person as a thought leader was required, and a jury of marketing experts - for the first time all MK thought leaders from previous years! - selected three finalists per category.

Vote now!

Now it's all up to you, dear readers. With your vote, you will determine the MK thought leaders of 2018. To give you a better overview, we present the nominees below with some biographical notes. You will find the voting tool at the bottom of the page. Voting runs until 24 August 2018 - the award will be presented at the Futurize M marketing congress as part of Suisse Emex 2018 on 28 August.

Category client / customer side

Rolf Hiltl, Hiltl AG Rolf Hiltl runs the family business with a good eye for marketing and communication, but also attaches great importance to supporting people who, as he says, are not as lucky in life as he and many other people are. Always with his finger on the pulse, he steers his company through the tides and digital transformation, taking strict care to keep the haptic, namely vegetarian culinary, at the center. As an entrepreneur and client, Rolf Hiltl fits perfectly into the role of thought leader. Marc-André Heller, L'OréalMarc-André Heller has been Country Manager Switzerland at L'Oréal since the beginning of 2016. With its international portfolio of 34 different and complementary brands, the group generated sales of 25.8 billion euros in 2016. The Swiss branch in Geneva and the Beauty Academy in Zurich employ 420 people. In addition to an active role on the SWA board, Marc-André Heller is known as a thought leader for implementing successful guerrilla marketing campaigns for Generation Z and for being the first Swiss brandteer to rely on micro-influencers in social media. Marianne Wildi, Mortgage Bank LenzburgMarianne Wildi has been CEO of Hypothekarbank Lenzburg since 2010. According to finews.ch, this is the only bank in Switzerland that has actually implemented open banking. In February 2018, "Hypi", which has 216 employees in the Aargau region, launched the advertising platform for SMEs together with Bernerland Bank. Regiodeal.ch launched. It works via a smartphone app. SMEs can post their offers free of charge and users receive access to attractive offers. Regiodeal is a simple loyalty program for its SME and private customers that is completely digital and mobile.

Category Service Provider / Media / Implementer / Creation

Xiaoqun Clever, Ringier AG The computer scientist has been on the Executive Board of Ringier AG since 2016. As CDO and CTO, she combines data and technology fields. This is how Ringier managed to position itself at the forefront as a digital company within two years. With her team of engineers and data analysts, she has won a wide variety of prizes and awards on international platforms. She is a thought leader and women's rights activist to boot. Quote: "The digital age is the age of women because they are networked thinkers and not top down, they are fact-based, solution-oriented and not hierarchical thinkers." Bea Knecht, Zattoo Bea Knecht is co-founder and chairman of the board of the streaming platform Zattoo. Previously, she developed software products for banking, HR and data center automation. Previously, she was an associate partner at a strategy consulting firm. Bea Knecht holds a BA in Computer Science from the University of California (Berkeley) and an MBA from IMD in Lausanne. Patrick Warnking, GooglePatrick Warnking has been CEO of Google Switzerland since 2011. There, he is primarily responsible for the expansion of the national market and the key account business, having already been employed in a management position at Google Germany since 2007. Among other things, Google's Zurich branch is intensively involved in online advertising. As a thought leader, Patrick Warnking is driving the development of automated ad blockers that apriori eliminate harmful pop-ups and banners in the Chrome browser - and, it is hoped, prevent users from totally banning advertising from their user experience via ad blockers. By eliminating only the annoying ads, "clean" ads can continue to have their effect.

Category Research / Teaching / Associations

Kafi Freitag, Influencer & Coach Kafi Freitag grew up in a small village near Solothurn, which for years competed with Japanese cities for first place on the list of suicide rates. She took the first opportunity to leave the village and the baroque town of Solothurn and move to Zurich. There, without any banking training, she worked her way up to become an investment advisor and later the right-hand woman of a general manager of a major international bank. She ran a dreadful cheap fashion chain and assisted the teacher at a special education school, she ghostwrote a political blog for the NZZ and dressed a politician who went on to make a career for himself but never wore the crisply tailored suits. Today, the happily divorced 43-year-old Kafi runs an independent practice for process-oriented coaching and gives coaching sessions under her own label. Tribute Workshops and seminars for women and companies. Martina Dalla Vecchia, FHNWProf. Martina Dalla Vecchia is a lecturer in e-commerce, digital marketing and social media at the FHNW. Already in 2000, she created the first course for e-commerce & online marketing in Switzerland. Marketing automation, campaign management and digital business networking (Xing / LinkedIn) are among her core competencies. She is a regular speaker, blogs (dallavecchia.ch) and is co-editor of BPX-Fachverlag, specializing in CEO-ready guides on IT and business topics. Her digital credo: "You are what you share!" Sandra Lehner, Frequency / NeovisoSandra Lehner is a pioneer in digital storytelling. In London, she has worked as a Digital Producer for several original YouTube channels (including Jamie Oliver's Food Tube) and as a Social Media Producer for some of the biggest TV brands such as "Downton Abbey" (NBCU) and "Sherlock" (BBC). As Head of Content Acquisitions EMEA at Frequency, she now brings digital content to Liberty Global's pay TV channels. In teaching, she brings a wealth of experience in digital storytelling techniques and international examples as a speaker for Neoviso, and has focused on storytelling for Gen Z since seeing the inspiring and ambitious formats of Gen Z studios like AwesomenessTV and ZoominTV at Digital Fronts. She blogs on these topics and is a sought-after contact for various media.

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The categories

The MK masterminds can be nominated in three categories:

The breakdown reflects the fact that clients and service providers are needed to successfully implement marketing and communication projects. However, teaching, research and the representation of interests by associations are also necessary.

Review of MK masterminds 2015 and 2016

The winners 2016

Bertrand Blancheton, Ewa Ming and Thomas Hutter (from left).The digital marketing expert Bertrand Blancheton (48.2 percent of the votes) beat Sandra Caviezel (Credit Suisse, 26.7 percent) and Irene Fischbach (Swissgrid, 25 percent) in the "Client/Customer Side" category.In the "Service Provider/Media/Implementer/Creation" category, trade fair queen Ewa Ming (54.8 percent), ahead of Oliver Stäcker (Gotomo, 25.4 percent) and Marc Walder (Ringier, 19.7 percent).In the category "Research/Teaching/Associations" Facebook guru Thomas Hutter (40.8 percent) ahead of Torsten Tomczak (University of St. Gallen, 31.3 percent) and Natalie Rickli (Goldbach Group, 29.7 percent).read more about the winners here.

The 2015 winners

The 2015 winners: Samy Liechti (Blacksocks), Peter Metzinger (business campaigning) and Manuel P. Nappo (HWZ).For the first time in 2015, MK was looking for the most popular thought leaders in the field of marketing & communication. The jury, headed by Cary Steinmann, selected nine finalists from over 80 suggestions. In the end, over 1,100 voters decided who could celebrate as the winner. Find out more about the 2015 winners here.

Urs Hirt has taken early retirement effective January 31, Zurich-based Primus Publishing announced in a press release. "UH" had held various management positions at Primus Publishing since March 1998, almost 20 years. In 2000, the now 64-year-old was appointed deputy editor-in-chief of Travel Inside promoted, in the meantime he took over the editorship ad interim.

Nicole Krättli has taken over from Urs Hirt as of February 1 and is thus the new deputy editor-in-chief of Travel Inside. "NIK" was editor from 2010 to 2016 at the Observer. She co-authored two books for the book publisher Beobachter Edition, including the travel guide "Clever unterwegs". Previously, she gained experience at The magazine, Star.com and Switzerland on Sunday. In addition, the 30-year-old has been a lecturer at the Swiss School of Journalism MAZ for several years. After her commercial apprenticeship at Somedia and her vocational baccalaureate, she earned a diploma in journalism at the Swiss School of Journalism. She also completed the international master's course in New Media Journalism in Switzerland, Germany and Austria and, last year, the Master of Arts in Documentary Film in London. Krättli has received several awards for her work as a journalist during her career.

Primus Publishing a Swiss specialist publisher of tourism publications. In addition to the weekly trade journals Travel Inside (German) and Travel Inside (French), the publisher also publishes the magazines Mice-tip - Organize meetings & events and the Business Travel Tip and the popular magazines Traveltip (German and French), Cruisetip and Honeymoontip out.

We place our purchases on the checkout belt. A red light flashes, a beep sounds. We wrap up our purchases. But has anyone ever wondered where the red light actually comes from? What's going on under the glass of the checkout scanner? The answer is provided by this year's Migros Christmas film, which opens the door to a magical world in the Migros stores. It tells the story of little Finn, who lives under the checkout scanner and helps the sales staff scan the merchandise.

The little Migros elf watches under the glass pane as customers prepare for Christmas, shopping for decorations and lots of delicious things for the festive season. He, too, now wants to celebrate Christmas. But he quickly realizes that a little decoration is not enough. Christmas is the celebration of being together, of getting together with friends and family. And so we experience how Finn breaks out of his loneliness and finds new friends.

Thus, the touching story underlines this year's Migros motto: "Let's leave no one alone, let's celebrate together." With this, Switzerland's most popular retailer is calling for to donationswith which the charitable partners Caritas, HEKS, Winterhilfe, Pro Juventute and Pro Senectute can help people who feel left alone in our society. "Migros has been committed to the common good since its foundation. Social responsibility is part of our DNA," says Roman Reichelt, Head of Marketing Communications at the Federation of Migros Cooperatives.

Livio Dainese, Co-CEO and Creative Director of Wirz, adds: "The Migros elf Finn reminds us that there are people who are overlooked in their need. As part of this year's Christmas campaign, we're dedicating a story to them while opening the door to an exciting world for young and old."

The story of Finn and his elf friends, who provide a happy ending in the film, is also being continued with a collection promotion in the stores: Six Migros elves are available there as figures to play with, swap and listen to ¬- because each is also equipped with its own radio play. In the course of the campaign, which starts on November 17 and lasts until December 25, Migros is also continuing the fundraising campaign of recent years. The proceeds from the sale of the popular Schoggi hearts, which are available this year for 6, 10 and 15 Swiss francs, will serve as the source of the donations.

The amount collected will be increased by one million by Migros and distributed in equal parts to the organizations Caritas, HEKS, Pro Juventute, Pro Senectute and Winterhilfe Schweiz.

Responsible at the Federation of Migros Cooperatives: Roman Reichelt (Head of Marketing Communications), Pascal Schaub (Head of Umbrella Brand), Désirée Strassmann (Head of Umbrella Campaigns), Natalia Durrer (Project Manager Theme Promotions), Vanessa Heredia (Project Specialist Theme Promotions), Thomas Burri (Project Manager Digital Communications), Simone Blaser (Project Manager Media). Responsible at Wirz: Livio Dainese (CCO), Fernando Perez (Executive Creative Director), Dominique Magnusson, Chantal Heimo, Cornelia Eiwanger, Peter Iten (Art Direction), Florian Siegrist, Roger Krage (Text), Vanessa Savi, Lia Bellini, Jeremy Küng (Graphics),Catrin Bewersdorff (Client Service Director), Nadja Stickl, Rebekka Dolenc, Lucy Mordasini, Sabrina Iseli (Consulting), Gordon Nemitz (Executive Strategy Director), Henrik Zapp (Strategic Planner), Adrian Huwyler, Calvin Kröhne (Digital), Adrian Schräder, Antonia Frind (Wirz Storyline), Erasmo Palomba (Agency Producer), Bettina Faessler (Art Buying), Fitim Ziberi, Dominik Sommer (Production), Sabrina Schoenfelder (Digital Producer), Ruedi Boller, Thomas Peller, Désirée Guzzo, Ramona Trebucchi, Sonja Jegen, Yussef Serrat, Corinne Räber (DTP), Rino Frei, Oliver Fäs (Image Editing). Responsible at Stories: Ben Liam Jones (Director), Yves Bollag (Executive Producer), Anna Fueter (Producer), Passion Pictures (Animation Studio), Kyra & Constantin (Animation Director),Dario Voirol, Luca Brügger (Sound Design), Spacetrain (Music), Gregor Rosenberg, Robert Buechel (Jingle Jungle)

The CCR's specialist magazine "The Reporting Times" regularly provides information on and scrutinizes the topics of corporate reporting, business reporting, investor relations, corporate communication, sustainability and accounting. The current issue no. 11 is dedicated to "Integrated Reporting" and was visually realized and accompanied in terms of content by Martin et Karczinski, the CCR's lead agency.

With Daniel Zehntner, CEO of Martin et Karczinski and co-initiator of the CCR Annual Report Symposium, Martin et Karczinski also contributed a double-page spread on so-called "out of the box annual reports". These innovative annual reports develop and use unconventional narrative forms to express the innovative and creative culture of their company.

At the turn of the year, Migros Media will introduce a new organizational structure consisting of three main areas: Content, Technology & Product and Business, the company announced on Thursday. Under the leadership of Lorenz Bruegger, Franz Ermel (Head of Content), Sarah Ettlinger (Head of Technology & Product) and Rolf Hauser (Business) will join the first management level. The team will be supplemented by two staff positions, held by Besiana Lauper Bandilli (Head of Innovation) and Roman Blum (Head of Controlling).

Franz Ermel (50) will be responsible for all editorial teams, which will be reorganized by topic. Ermel, co-founder, GL member and Head of Editorial at Watson, will take up his position on January 1, 2018. Prior to Watson, he was Deputy Editor-in-Chief of 20 Minuten Online and before that Head of Production at Sonntagszeitung. He also knows Migros: From 2003 to 2007, he was Head of Internal Communications and Editor-in-Chief of the employee newspaper "M-Brücke".

Sarah Ettlinger (41) has been with Migros Media since 2008 and currently heads Digital Business Development. She is excellently networked, knows the Migros universe well and, together with her team, understands how to identify the business-relevant aspects and successfully operationalize them.

Rolf Hauser (48), who has been with Migros Media since 2010, previously headed the publishing house. Together with his team, he has repeatedly proven in recent years that he can successfully manage his business even in the face of problematic market developments. In addition to the Controlling staff position, which has been held by Roman Blum (46) since 2013, the Innovation staff position has been newly created and is held by Besiana Lauper Bandilli (36). She is a Senior Digital & Print Designer and previously worked at Mila, a start-up in the shared economy sector (Swisscom). Before that, Besiana Lauper Bandilli worked at NZZ, "Die Presse," "Zitty Berlin" and "Die Zeit." This year she successfully completed her multi-year studies as a communication and interaction designer.

Yvonne Zurbrügg (33) will take over the Society and Family department in the Content division after her maternity leave in May 2018. Her responsibilities include managing the German edition of Migros Magazine. She succeeds Hans Schneeberger. He will hand over his post to Franz Ermel ad interim at the end of the year. Yvonne Zurbrügg has been Senior Manager Content + PR at XING Switzerland since February 2016 and is responsible for all Swiss content as well as the company's communications. Previously, she was Editor-in-Chief of "Women in Business" and gained broad experience in people and local journalism as well as on the agency side. She holds a Master of Advanced Studies in Communication Management & Leadership and in 2013 was one of five newcomers under the age of 30 to receive the "Journalist of the Year" award.

Lorenz Bruegger, Head of Migros Media Directorate: "I am delighted that we are aligning ourselves even more consistently with the challenges of the future. With the new appointments in the top positions, we have now created the best conditions for continuing to position our brands and products very successfully in the market and for offering additional services and offers."

_{Migros Media is the media house of Migros. With "Migros Magazine" in German-speaking Switzerland and "Migros Magazine" in French-speaking Switzerland, they produce Switzerland's second-largest weekly newspaper with a circulation of around 2.1 million copies. The portfolio is rounded off by the cooking magazine "Migusto," the feel-good and sustainability magazine "Vivai," the online platforms of the Migros magazines, and corporate publishing services.}

After the ADC Gold, the Yellow-Pencil at the D&AD Awards and the Golden Award in Montreux, the Basel-based design agency Iart secures its most prestigious title to date: gold at The One Show in New York, the most important advertising festival in the USA - and one of the most important in the world. Since 1961, The One Show has honored projects from the fields of advertising, design and marketing. In 2017, 427 finalists from 34 countries were selected, from a total of 21,844 entries. The last Swiss gold was won by Publicis in 2007 - so it's that time again ten years later.

Iart wins gold and the award in New York Best in Discipline in the category Responsive Enviroments for the light frieze of the Kunstmuseum Basel.

https://www.youtube.com/watch?v=/CPbep4JZ4Uc

Equally remarkable is the yield of the other winning Swiss agency: FCB Zurich plays the two award trumps Gang Bingo (HC Davos) and Search Racism. Find Truth for Refugees Welcome probably for the last time - but as usual successful: No less than eight Merit Awards make their way to Heinrichstrasse. (hae)

1. name a campaign that has recently caught your eye in a positive way - but did not originate with you.
The campaign for the Italian online newspaper "Fanpage," which is currently revolutionizing Italy's media world. Independent, social and participative, it quickly generates 20 million clicks in ten days with a clip like "slap her.

2. what advertising should be banned?
Full-screen banners, because they are simply annoying.

3. what would you most like to promote?
For Huawei. Supporting the Chinese cell phone manufacturer to be a bit more creative in the fight against Apple and Samsung would be appealing.

4. the best testimonial ever?
Don't know it, but my current favorite is from "Boy's Life Magazine" from 1938 and recently reloaded by venture capitalist Peter Thiel in an interview: "You're not driving too fast, you're flying too low."

5. the best self-promotion?
If, thanks to our work, our customers sell more of what they produce, perform or offer on the market.

6. Do you fall for advertising? When?
Yes, all the time.

7. when is there a bad mood in your agency?
When the food does not get to the table on time.

8. has your media behavior changed in the last three years?
And how: I read more newspapers and magazines than ever (online and in print), hardly watch TV anymore, but YouTube all the more. I also waste more time reading useless information on various channels via my Flipboard.

9. what inspired you to enter the advertising/communications industry?
My poor grades in STEM subjects and my talent for storytelling.

10. what is impossible for you to do without?
To my mobile and my laptop. They are my office.

11. what would you not promote under any circumstances?
Cat or dog food, because I do not like pets and as a result do not understand anything about them.

What role do awards play in the advertising industry?
One far too big and for me personally none at all.

13. what do you personally think about the effect of advertising?
Advertising is eroticism at best, but rarely love.

Benno Maggi is one of the co-founders of Partner & Partner. After his first years in advertising at the beginning of the golden 80s, he switched to the film business and worked there for almost ten years as a freelance director and film producer. Since his additional training in Silicon Valley in 99/01, he has been working as a senior consultant in his agency and as Creative Director at NZZ Folio. In addition, he is co-owner of a software company for service companies, lectures at the Media Training Center (MAZ) in the areas of image competence and visual storytelling, and in 2013 co-authored a reference book on the topic of "Integrated Communication Consulting".

The "13 Questions" appear both online and in the print edition of Werbewoche.

Implementation 13 Questions: Thomann's Häusermann