He said the company did not want to give the impression that it was running away from problems following data scandals and criticism. "That would have been perceived by the rest of the world as disingenuous." Instead, Facebook on Monday unveiled a new logo with the same company name for the group. It differs from the online network's logo and is expected to appear more often in the future alongside the group's other brands, such as Instagram and WhatsApp.

According to surveys, many users do not know that the photo platform Instagram and the chat service WhatsApp belong to Facebook, Lucio said. If they knew that, it would improve Facebook's reputation. At the same time, the marketing chief conceded that, on the other hand, a brand like WhatsApp could be damaged, at least in the short term, by the clearer disclosure of its connection to Facebook. But Facebook accepts this because it hopes for a long-term positive effect.

Facebook had already started mentioning the group's name in its other apps in the summer. The new logo should now make it even more visible to users of Instagram and WhatsApp, among others. The Facebook Group also owns the virtual reality specialist Oculus and the office communications platform Workplace. (SDA)

The offer is positioned outside the mainstream, the two institutions announced on Tuesday. There are no current blockbusters. They include German classics, sophisticated documentaries, international art house cinema, TV and cinema documentaries and children's series.

The ZHB Lucerne said that this was a response to the development in the viewing behavior of library customers. A replacement of the common DVD is becoming apparent. 

The films are available around the clock on the platform and can be watched on a laptop or screen directly or offline via an app. Users log in with their ID number and password.

ZHB and BVL jointly negotiated a license agreement with the provider. The payment is not per click, but is regulated by a flat-rate license for one year. The libraries did not disclose the amount.

The streaming service Filmfriend was developed in 2017 by the Potsdam-based company Filmwerte specifically for libraries. In Switzerland, libraries in Thun, Basel-Landschaft, Biel and Thurgau are already participating. Filmfriend is ad-free and does not collect any personal data.

The BVL includes the Lucerne City Library and the libraries in Adligenswil, Emmen, Horw, Kriens, Meggen, Ruopigen and Vitznau. The number of users in 2018 was around 22,000, compared with just under 16,000 at the ZHB in the same year. (SDA)

Overcome speech anxiety

Present with composure and confidence. 

• Author: Uwe Hampel
• Publisher: Humboldt, 2018
• Pages: 188
• ISBN: 9783869106717

An oft-cited American study ranks the task of giving a speech in front of an audience among the top ten anxiety triggers. According to this study, fear of speaking is more widespread than fear of death. Fortunately, however, it can be combated without much effort - and ideally even transformed into a genuine joy of speaking. Uwe Hampel shows how it works. He starts with inhibiting thought patterns and gives practical tips on how they can be dissolved and positively reprogrammed. A useful book for everyone who wants to present more calmly and confidently.

More time

How to focus on what's most important. 

• Author: Jake Knapp and John Zeratsky
• Publisher: Redline, 2019
• Pages: 296
• ISBN: 9783868817317

Almost everyone wishes for less stress. But is that realistic? Yes, claim Jake Knapp and John Zeratsky. Based on their own observations and the experiences of other people, the two former Google employees have developed a four-step method for every day. They explain this method and numerous related techniques in the book. Much of it, like uninstalling distracting apps or using the stairs instead of the elevator, is obvious; other things are surprising and original. The prospect of making time for yourself should motivate everyone - from students to executives.
 

Identity

The backbone of strong brands. 

• Author: Franz-Rudolf Esch
• Publisher: Campus, 2016
• Pages: 309
• ISBN: 9783593505763

Brands are like people. They have a personality. Strong brands offer support and orientation in our confusing world. Consumers buy brand products to show who they are - or who they want to be. However, a brand identity does not fall from the sky, but needs to be carefully built up and nurtured. In the process, companies can make a lot of mistakes and thus damage the brand or destroy its identity. Franz-Rudolf Esch is considered one of the most renowned brand experts in the German-speaking world. In this book, he has compiled a wealth of information and advice and intersperses numerous experiences and lessons learned from his private and professional practice: what constitutes the identity of a brand, how to implement a brand strategy, how to successfully bring and preserve the brand identity through change. His explanations - rarely surprising, but comprehensive and clear - are vividly illustrated by numerous examples from the brand world with which we are all largely familiar. getAbstract recommends this interesting book to all brand managers and advertisers.
 

Kick-off

On a voyage of discovery to the organization of the future. 

• Author: Markus Baumanns
• Publisher: Haufe, 2019
• Pages: 216
• ISBN: 9783648129012

Instead of hierarchy and divisional thinking, self-organization is what this book calls for and is thus right on trend. Markus Baumanns presents his ideas - most of which are not new - based on a fictitious company that is striving to transform itself into an agile organization. Unfortunately, this storytelling doesn't always go well: the point of view changes too often (sometimes the reader is a spectator, sometimes an employee), and the story makes use of some clichés. At least self-organization and agility are explained here in an entertaining way.

Sebastian Maiss took up his position as CSMO and member of the Executive Board of KKL Luzern Management in 2015. In addition to the Sales, Marketing, Ticketing, Communications, Event & Guest Services departments, the other Event Management departments, including project management for event technology and logistics, were integrated into his area in 2016. During this time, the KKL Luzern brand relaunch was carried out in 2017 and a new event management and CRM system was set up and introduced in 2018.

"I am delighted to have the opportunity to join our resident orchestra and contribute my experience here. The synergies of the orchestra with all its venues and the KKL Luzern as the main performance venue are extensive and offer unique opportunities to further expand the positioning," says Sebastian Maiss.

Photo: Anouk Baumann

On Tuesday, November 5, 2019, the series "Forgotten Splendors" will start on TeleZüri. In the four-part series, TeleZüri video journalist Luca Laube, together with contemporary witnesses and experts, sheds light on the storied past of four abandoned places in Switzerland. In each episode, Laube explores the reason why a rest stop, a railroad line, an indoor swimming pool or a drinking hall suddenly shut down and consequently become deserted and forgotten.

The Walensee service area, which has been empty for more than 16 years, kicks off the series. Together with the last active landlord, TeleZüri visits the forgotten rest stop and looks into the reasons that have led to its economic decline despite its prime location on the A3.

Forgotten places and broadcast dates on TeleZüri:

• Service area Walensee, Obstalden GL on November 5

• Bülach-Baden-Bahn AG/ZH on November 6

• Indoor swimming pool Appenzell AI on November 7

• Drinking Hall (Romansh: Büvetta), Tarasp GR on November 8.

The broadcast will take place after ZüriNews at around 6:20 pm. The series will also be broadcast on partner stations Tele M1, Tele Bärn, TVO and Tele 1.

Neukomm's successor is Frank Steinbergr, who has been responsible for parts of the regional market, politics and the national motorcycle world at GHI and Leman Combi for many years. As he spent his early years growing up in Germany, he also speaks High German.

In the role of Directeur commercial Marché National, Neukomm will take over the management of Impactmedias National on January 1, 2020 and drive forward marketing in German-speaking Switzerland. The team operates bilingually from Biel and Zug. The coverage area stretches along the Röschtigraben from Jura via Fribourg to Welsch-Wallis. 

ROC is a combination of five renowned daily newspapers and reaches half of French-speaking Switzerland. Impactmedias is part of the ESH (Edition Suisse Holding) Médias Group with headquarters in Nyon and several branches in western Switzerland and, since January 1, 2019, a 3600 square meter new printing center in Monthey in Chablais VS, equipped with the two almost new NZZ presses.

BMW Switzerland announces the replacement of its media partner. At the end of an extensive selection process, the decision was made in favor of the Zurich agency Vizeum Switzerland.

The agency's central tasks include advising and supporting all brands and specialist departments of BMW Switzerland, including the Financial Services division, in the planning and implementation of marketing activities and customer-oriented media relations in Switzerland and the Principality of Liechtenstein.

Beyond these areas of responsibility, the new media agency will also play an important role in trade marketing in cooperation with the creative agency working for BMW Switzerland. Its mandate includes the planning and execution of trade marketing measures for the BMW, MINI, BMW Motorrad, Aftersales and Financial Services divisions.

"We are delighted to have a new innovative partner at our side in the Vizeum Switzerland agency," said Stéphanie Borge, Member of the Executive Board of BMW Switzerland and responsible for BMW brand management. "Digital transformation in particular is constantly creating new opportunities that we want to use together for modern and customer-oriented communication."

Happy children need free time, education, health, self-determination and freedom of expression. All of this should be a matter of course. But for many children around the world this is not the case, even though the United Nations Convention on the Rights of the Child is celebrating its 30th anniversary this year. Every year, the Pestalozzi Children's Foundation supports around 170,000 children and young people in 13 countries to ensure a fairer and more peaceful world. To achieve this, the aid organization relies on donations. In order to raise awareness of children's rights among the Swiss population, the agency at the airport was commissioned to create a communication campaign. 

A Justitia girl, who stands for the rights of children, was created as the figurehead of the campaign. In collaboration with Kunstgiesserei St. Gallen, the agency developed a life-size bronze statue at the airport, which, like her great role model, holds a pair of scales in her hand and wears a blindfold. Her look makes her a small, strong superhero who fights for children's rights worldwide. 

This fall, the foundation is touring the most important Swiss cities with its Justitia girl to campaign for children's rights worldwide and collect donations. The roadshow started in St. Gallen and will end on November 20, International Children's Rights Day, on the Bundesplatz in Bern. 

In addition to "Justitia on Tour", a litter throw was initiated as a further measure, with which around one million Swiss households were asked to donate. A guerrilla campaign in playgrounds also shows that we must all work together to improve children's rights.

The advertising materials have been in use since August and will remain in use until December.

New at Wortspiel: Anita Schröter, Vincent Tresno and Christian Ebernickel (from left to right)

Since the beginning of October, Anita Schröter, an expert in Google Ads and Facebook Ads, has been working as a Senior Consultant at Wortspiel. She benefits from her many years of experience from dozens of customer projects, most recently at Hutter Consult. One of Anita's special passions is coaching and training: The Swiss-Dutch dual citizen is one of only nine "Google Certified Trainers" in Switzerland.

At the beginning of June, Vincent Tresno joined Wortspiel as Senior Consultant. The former Chief Marketing Officer at Rocket Internet has been involved with digital business models since 2001 and advises companies on marketing strategy, growth hacking and data-driven marketing. Vincent is a keynote speaker with invitations to Google, Microsoft and Estée Lauder Companies, among others, a lecturer at the HWZ Hochschule für Wirtschaft Zürich and co-author of the reference book "Think Growth". He studied jazz music, international business administration and media business and technology in Germany, Singapore, Australia and England.

Christian Ebernickel joined the Wortspiel team as a senior consultant at the beginning of the year. He advises international corporations such as Volkswagen and Fielmann as well as startups such as Movu. He has won the "Analytics Award" supported by Google and is also a speaker at conferences such as "Data Driven Business" in Berlin, "SMX" in Munich and the "Analytics Summit" in Hamburg as well as a lecturer at 121Watt. Christian's motto is: "The right data in the right place at the right time".

With this addition, the Zurich-based agency has grown to 11 employees.

For the Paulus Academy, the move means the beginning of a new era. As a place of encounter, education and reflection with its own event center, it wants to appeal to an even broader audience in the future than before. To this end, it already wants to arouse the curiosity of the population.

In the first phase, the campaign will encourage people to ask questions of any kind that concern them. In the second phase, starting in February, the submitted questions will be incorporated into the public discussion and public relations work surrounding the opening. Then, winning questions will also be chosen, for which the Paulus Academy will organize its own events.

The campaign, designed by Art.I.schock, uses social media, cinema advertising, animated films and billboard advertising as well as a series of postcards and guerrilla measures. The centerpiece is the campaign site Wernichtfragt.ch, where questions can be submitted.

He collects stars at night, drinks cotton candy tea in the morning ¬-¬ and has a furry dragon as a pet. This is what the life of a dream doctor could look like. One thing is certain: the artists of the Theodora Foundation are special doctors. With humor and imagination, they cheer up little patients, distracting them from their pains and fears for a few moments. Jung von Matt/Limmat has implemented a spot and various ATL measures for Helsana, which has supported the Theodora Foundation for several years.

Shining stars, sparkling eyes

The 30- and 45-second spots, which are played out on TV, in cinemas and online, accompany a dream doctor through the day. The children's off-camera voice quickly makes clear how much lightness and imagination the dream doctors bring to the everyday lives of children in the hospital - not only during their visit, but also beyond. 

Awareness and support

In addition to the spots, Jung von Matt/Limmat has realized various POS implementations together with Helsana. At Zurich's main train station, Helsana and the Theodora Foundation are also present with a textboard. With the comprehensive campaign, Helsana highlights its commitment to the Theodora Foundation. 

Rückert will continue to build awareness of the Edelweiss brand in Switzerland and strategically relevant markets and lead Edelweiss marketing and sponsorship efforts.

He is 36 years old, comes from Zurich and has completed various training courses in marketing and communications. He currently works as Senior Project Manager and Team Leader at Jeff Zurich and previously held various consulting positions at Wirz Communications and Rod Kommunikation.