The holes of the Emmentaler are to be protected. (Image: zVg.)

The corresponding application for a figurative mark was filed with the trademark register a few days ago, as the Handelszeitung reports. The design is based on the cheese dresses that Swiss skiers wore in the 1990s. The design of the former Nati suits is still very well known, says Emmentaler spokeswoman Luana Monopoli. That's why they are interested in protecting it for themselves.

Around 120 youngsters took part in the first online briefing event of the ADC Young Creatives Award.

For the first time, the briefing event of the ADC Young Creatives Award 2021 took place online on Wednesday evening. Philipp Skrabal, Chief Creative Officer at Farner and ADC Vice President, welcomed the 120 or so interested participants with a preview of what awaits the youngsters if they win: As always, there are four of the coveted ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber.

The winners of the Young Creatives Award can also become members of the "Young ADC" and thus part of ADC Switzerland. In addition, the Young Professionals will receive a "ticket" to join the jury at the next ADC judging and thus decide on the shortlist and bronze awards on the first jury day.

Stijn Heytens, Chief Marketing Officer at McDonald's, and Urs Krucker, strategist at Wirz, then provided the youngsters with further background information on the briefing and the strategy of this year's briefing provider, McDonald's Switzerland. Finally, as always, there was time for questions and initial food for thought.

Those who missed the event can visit Adc.ch download the briefing as well as all submission rules in German and French. Deadline
of the ADC Young Creatives Award 2021 is February 24, 2021.

McDonald's briefing.

Bank Cler is known for not mincing its words when it comes to finances and for its communication that likes to initiate public discussions about money. In keeping with its brand claim "Time to talk about money," the three subjects of the latest imageflight also go where it often hurts for many Swiss people - financially speaking.

The sober financial facts are surprising and impressive and are intended to encourage people to reflect on their own situation.

The three OOH motifs, which are also placed as moving image versions on Instagram and YouTube, form the teaser for the individual landing pages Cler.ch/children-costs, Cler.ch/assets and Cler.ch/retirementwhere you can delve deeper into the topic at hand.

With the lockdown in spring and the renewed closure in October, the Museum of Communication was closed for more than a third of the year, Director Jacqueline Strauss recalled at an online media conference on Tuesday. The closure affected, of all things, the months with the highest number of visitors, starting in the fall.

The financial balance sheet has yet to be drawn up. However, savings, short-time work and subsidies from the canton of Berne have enabled the company to make ends meet.

For the closure during the lockdown in spring, the Museum of Communication received a contribution of 90,000 Swiss francs from the Canton of Bern, as Strauss explained in response to a question from the Keystone-SDA news agency. Still pending is another application for the financial losses of the renewed closure in the fall.

Digital and analog

During the closure, the museum maintained contact with the public both analogously and digitally, as Strauss emphasized. During the lockdown, for example, 35 live streams were switched on, which were followed by 1,000 viewers. The caricature exhibition can still be visited online. 15,000 users have taken advantage of this option so far.

Analog contact with the public was the goal of the latest "Postcard for you" campaign. For two weeks, employees have been writing postcards by hand and dropping them into randomly selected mailboxes.

New exhibition extended until 2022

Already ready for three months is the temporary exhibition "SUPER - The Second Creation", which combines exhibition and theater. After the hoped-for reopening in March, the exhibition will be extended until spring 2022. A series of podcasts on the topic of artificial intelligence is already online.

The museum is also launching a project on the eco-crisis and climate change. Under the title "We need to talk", the aim is to find out together with visitors and experts what a responsible life could look like. After the start with individual actions, a spatial installation is planned for 2022. (SDA)

On February 10, our many loyal subscribers will receive issue 1-2/2021. Advertising Week 2021 is - as every year - the creative ranking. And of course you can also take part in the m&k can look forward to many exciting articles and interviews.

As we also have many business customers among our subscribers who have their magazines delivered to their offices, many readers would miss the next issue due to the current lockdown-related obligation to work from home.

To make sure that you, dear subscribers, can hold our magazines in your hands and read the exciting articles despite working from home, we have created a form in which you can enter your private address (you can also access the form at via this link). We will be happy to send you issue 1-2/2021, published on February 10, to your home. Registrations received by Sunday, January 31 at 23:59 will be considered.

Note: We will no longer use your data after the mailing campaign and will delete it afterwards.

We hope you enjoy reading it now.

Your editorial team

While strategic planning and the purchasing mandate for the RB Hygiene business unit will remain in the hands of Initiative Media and Plan.Net Media, the purchasing of all offline media in Germany, Austria and Switzerland will now be consolidated at Publicis Media for both divisions. In turn, Initiative Media will continue to assume this mandate in the Nordics region.

With the new partner, RB Health is responding to the changes brought about by the digital transformation both strategically and operationally, according to a press release. "Together with Publicis Media, we will accelerate the development towards holistic, consumer-focused communication," Julia Mellberg, Marketing Director Central Europe at RB Health, is quoted as saying in the press release. "This is imperative to ensure the future success of our brands such as Durex and Strepsils."

In his new role, Krämer will head two important consulting groups and the strategic consulting unit. He will take on projects for the development and expansion of new service offerings. Mediaschneider is thus not only increasing its consulting expertise, but also directly increasing the capacity of personal consulting for its clients, according to a press release.

As a long-standing managing director at Mediaplus International and MEC, among others, Thilo Krämer brings with him a broad range of expertise in media strategy, planning and buying. He has gained his professional experience in New York, London, Paris, Düsseldorf, Hamburg and Munich. The Mediaschneider Group's clients and business partners will now be able to benefit from this knowledge of international perspectives in communications consulting, particularly in the development of digital channels.

Mediaschneider has won the annual agency ranking of advertising clients MRG for the 18th time in a row. With a media volume of over 420 million francs, the group is in second place in the national ranking of Swiss media agencies RECMA. The Mediaschneider Group includes Mediaschneider Bern, TWmedia Basel and the Hoy agency. Mediaschneider Zurich is celebrating its 20th anniversary this summer.

Does e-health mean a dehumanization of the sector in favour of algorithms? Not at all. Pharmacists will continue to support their customers - perhaps even better. For the branding phase of Abilis, the customer benefit is symbolized in three commercials and three visuals that show the pharmacist and his customers at eye level.

Digital functions

The list of functions offered by the online service, such as renewing treatments with a simple click, round-the-clock access to your own health record and ordering products at home, is long and constantly evolving. In addition to the branding visuals, seven subjects that address the functionalities of Abilis were developed in a performance-oriented graphic design and distributed on the social networks Facebook and Instagram. The whole thing is again set to music in the form of a video on the landing page.

Multiple variations

The two-stage campaign with branding and performance was also developed for IAB banners, posters in pharmacies, print advertisements, POS and e-mailing. The visuals and illustrations provide a consistent brand identity that has a strong connection to the logo and stands out from the usual market codes.

After almost two and a half years at CH Media and successful integration work, Thomas Walliser has decided to leave the company at his own request, as CH Media wrote in a press release on Tuesday. He was previously the successful publisher of Wohnrevue for over nine years, which he subsequently sold to NZZ and took over the management of NZZ Fachmedien. This eventually became part of the CH Media joint venture. The strategic realignment of the magazines within the CH Media portfolio means that now is the right time for him to reorient himself, it is said.

Walliser will hand over the operational management of CH Media's entire magazine portfolio to the current head of technical trade journals and special interest magazines Michael Sprecher on February 1, 2021. Sprecher will now also be responsible for the magazines for the design and architecture sector as well as the textile and fashion industry Wohnrevue, Modulør and Textilrevue.

Merz studied visual communication in Bern and got his start at Jung von Matt Limmat before moving to London. There he worked for Akqa, Anomaly, BBH and Mother, among others, as senior creative and art director. He looked after international clients such as Nike, Google Play, Ray Ban, Lego, Stella Artois and Axe.

An offer of employment as creative director prompted Adrian Merz to return to Switzerland and Jung von Matt in the summer of 2017. In this leadership role, he worked on campaigns for Graubünden Ferien, Swiss Radio and Television, Ovomaltine, as well as the Migros labels M-Budget and Generation M. After just under two years, he moved to Thjnk Zurich, where he was responsible as Creative Director for Credit Suisse, Audi, and Edelweiss Air, among others.

"For me, there was only one thing for the expansion of the creative management: Adrian or nothing! International experience in a network is one thing, but working for agencies like Mother or Anomaly is quite another," Florian Beck, Chief Creative of Sir Mary, was quoted as saying in a press release. "I'm looking forward to his international visual language and digital ideas that have nothing to do with advertising thinking."

People who create or write something beautiful are like coconuts on a palm tree beach. Crisp ideas tend to be fewer. That's how the two creative professionals came up with the idea for a corresponding online platform.

About Coco.work Schicker and Wirth are now offering their combined experience of over 40 years in idea generation and conception online - as an agile remote creative team for agencies, marketing departments and companies. Thomas Schicker will be responsible for conception and design, Thomas Wirth for conception and text.

Depending on the problem, brainstorming sessions, ready-made concepts or workshops can be booked as fixed packages. Briefings and presentations or workshops are conducted via video conference.

The 36-year-old Betschart started out 12 years ago at Zurich radio station Radio 1 and then moved to Radio Pilatus in Central Switzerland as a presenter and later to Tele 1, where he hosted the program "Unterwegs". From 2013, Betschart was in charge of the lifestyle magazine Insider and from 2016 he worked as a presenter and music editor at Radio Pilatus. After helping to shape the digital TV channel Blick TV since its launch at the beginning of 2020, he will now become the new face of Tele 1 by August 1, 2021 at the latest.

Betschart, who also works as a speaker and event presenter, will be the main presenter of Tele 1's news program. In future, he will also present major Tele 1 live broadcasts such as the carnival and regional wrestling festivals, including the Central Swiss Wrestling and Alpine Festival ISAF and the Rigi Wrestling Competition. He will also be active in the convergent editorial team in Central Switzerland. In future, he will also produce formats for PilatusToday and occasionally present on Radio Pilatus.