A gender-appropriate campaign was developed that fundamentally questions the claim that football is (also grammatically) masculine, which has been taken for granted until today - in an irritating way. In rather unusual locations such as the Aare-side facade of Komet, the message is to become a real eye-catcher.

Every Friday, during a three-month test phase, a new quiz with five questions on the news events of the current week will be available. As a small thank-you for taking part, users will receive a free day pass for the online offerings of the Tages-Anzeiger.

Tamedia has been investing in the digital development of its media for some time now. The media company's newspapers have already been working in the area of voice and audio for more than two years, and Google Assistant was introduced in the fall of 2019. In addition to the Tages-Anzeiger are also the Basel Newspaper, BZ Bernese Newspaper, The Covenant, 24 heures and Tribune de Genève available in audio mode. Here, users can listen to the most important information of their newspaper title by directly querying a connected Google Home speaker.

For Six, the decision to work exclusively with only one agency in the future is intended as a further step on its way to a single-brand strategy. The company's core business is divided into Banking Services, Financial Information and the Swiss Stock Exchange. Cash Cow Farmers wins its second lead account in Switzerland after Swiss WorldCargo. The Hamburg-based agency with special industry expertise in financial services is now setting up its Zurich office.

The Directorate-General for Competition, Consumers and Fraud Prevention (DGCCRF) at the French Ministry of the Economy accused Apple of "misleading business practices". The company has now agreed to pay the fine as part of a settlement. Apple welcomed the settlement. The company wanted to ensure "that iPhones last as long as possible", it said.

The Parisian consumer association Hop spoke of a "historic victory against the scandalous practice of disposable products". It had initiated the case. Specifically, the French competition authorities accuse Apple of not informing its customers that updates to the iOS operating system significantly slowed down their iPhones.

In Italy, the competition authorities had already fined Apple ten million euros in the fall of 2018, while Samsung had to pay five million euros. Apple had already admitted to throttling the speed of older smartphones in 2017. According to the company, however, this was merely to extend battery life. (SDA)

In the 50-second commercial "Wash away," a tense woman examines her reflection in the bathroom. Her body is littered with messages from her stressful everyday life - text messages, tweets, emails and other text messages. After everything slowly disappears under the Bathstore shower, she feels different - and visibly more relaxed.

The English agency Atomic is responsible for the campaign. The film was directed by Jaron Albertin, who won a Grand Prix de Cannes in 2015 for a campaign for the sporting goods manufacturer Under Armour. The handmade text messages on the body are by body painter and artist Emma Cammack.

Manna will be responsible for building and maintaining the indirect sales channel, strengthening the team and reporting directly to Thierry Kramis, CEO of Seabix. As an experienced channel expert, the 52-year-old will continue to use his knowledge and skills in the area of system integrators and transformation projects.

Before joining Seabix, Filippo Manna worked for Swisscom for over eight years, where he looked after key and top partners and acquired new sales and service partners. Earlier in his career, he worked for Alpiq InTec West and the Selmoni Group. He holds a degree in technical business management from the University of Applied Sciences Northwestern Switzerland FHNW.

In the three months up to the end of December, flourishing advertising revenue caused turnover to rise by eleven percent year-on-year to 1.0 billion dollars (0.9 billion euros), thus clearly exceeding expectations. The share price initially climbed by over eight percent in pre-market trading.

However, high costs reduced the quarterly profit from 255 million to 119 million dollars. The number of daily active users increased from 145 to 152 million within three months. For some time now, the company no longer mentions the previously significant number of users active at least once a month, which had reached around 330 million. Twitter increased its revenue by 14 percent to 3.46 billion dollars in the 2019 financial year as a whole. Net profit increased from 1.2 billion to 1.5 billion dollars. (SDA)

Digital Ad Services (DAS) was the first joint company to become operational as part of the merger of the former Tamedia Advertising and Goldbach on March 1, 2019. Together with Alexander Horrolt, Sylvia Epaillard has since been at the helm of DAS as Co-Managing Director. She was responsible for the development and integration of the three teams Product Management, Strategy/Pricing and Research& Development. She was also responsible for building up the development team in Zurich and Belgrade.

Now Epaillard has decided to seek a new challenge. Alexander Horrolt will take over the management of DAS alone and assume responsibility for the areas managed by Sylvia Epaillard. Until summer 2020, she will lead strategic projects in the Growth Markets DACH division at Goldbach.

Sylvia Epaillard joined Tamedia Marketplaces & Classifieds in October 2014. From 2016, she was COO of Tamedia Advertising. She was responsible for building up and managing the Digital Advertising & Services division within Tamedia.

Meanwhile, operating profit before depreciation and amortization (EBITDA) increased by 3.4 percent to CHF 4.36 billion, the telecommunications group announced on Thursday. The increase was mainly due to a change in accounting for operating leases (IFRS 16), which increased the result by 200 million francs.

On the other hand, a provision for job cuts amounting to CHF 56 million weighed on the result. On an adjusted basis and at constant currencies, EBITDA would have remained stable (+0.1 percent), the company wrote.

On balance, Swisscom posted a net profit of CHF 1.67 billion. This is an increase of 9.7 percent compared with the previous year. The reason for the significant increase is the corporate tax reform. Shareholders are to receive a dividend of 22 francs per share - as they have for years.

The "blue giant" thus exceeded the expectations of the financial community in terms of sales and net profit, and more or less met them in terms of EBITDA. Analysts had on average (AWP consensus) expected sales of 11.4 billion, EBITDA of 4.34 billion and a net profit of CHF 1.6 billion.

Further job cuts

Swisscom was able to largely offset the decline in its core business with ongoing cost-saving measures. Swisscom exceeded its target of reducing the annual cost base in Switzerland by CHF 100 million each by 2020 in 2019. In the reporting year, the number of full-time positions in the Group fell to 19,317, 2.7 percent fewer than in the previous year. At the end of 2019, Swisscom offered 16,628 full-time positions in Switzerland, 3 percent fewer than in the previous year.

The Italian broadband subsidiary Fastweb, which is also active in mobile communications, again recorded an upward trend. Revenue climbed by 5.4 percent to 2.22 billion euros. Operating profit also increased.

The company is targeting slightly lower sales of around 11.1 billion for 2020, according to the statement. EBITDA is expected to be around 4.3 billion, and capital expenditure around 2.3 billion. If the targets are achieved, the dividend will remain unchanged at 22 Swiss francs per share.

According to the information provided, the savings program will also be continued. Costs are to be reduced by 100 million in each of the years 2020, 2021 and 2022. (SDA)

In her role, Ursula Schubiger will continue to develop the social media strategy for Tamedia's daily newspapers and, together with her four-person team, will further strengthen the presence of Tamedia's media brands in social media.
the social media.

Schubiger has been working as Project Manager Digital Services at Swiss Radio and Television SRF since 2018. Before that, she worked as a social media editor and later as a social media specialist at SRF Online. Before joining the online editorial team, the German studies graduate spent eight years as a producer and reporter at Radio SRF 3, during which time she was responsible for the social media channels, among other things. From 2005 to 2008 she worked as a news editor at Radio32 in Solothurn, and from 2000 to 2005 she was an online editor at CareerChoiceCollege.

A lot has happened in the last 15 years. Applications such as Google Maps have increasingly made conventional paper street maps obsolete, and features such as navigation and information on (public) transport have made travel much more relaxed. To mark the 15th anniversary of Google Maps, the company has now announced various innovations.

Since Thursday, Google Maps for Android and iOS has a new look - and a new icon. The five tabs "Discover, Commute, Remembered, Contribute and News" are intended to help users find out more about their surroundings, reach their destination even faster, and retrieve repeated trips and visited places more easily. In addition, every user can contribute their experiences and pictures to the Google Maps community and thus help other users.

In addition, users are now provided with real-time information on public transport, which is made available through the "ÖV Schweiz" open data platform by the SBB on behalf of the BAV. "With the display of real-time SBB traffic information, Google Maps can now make it even easier for everyone in Switzerland to use public transport," comments Britta Duerscheid, Global Product Partnerships Manager Geo at Google Switzerland.

The five new features in the latest Google Maps update: "Discover, Commute, Noticed, Contribute, and Up to Date."

The new icon is supposed to stand for the development of Google Maps. The pin stands for something that has been important since the beginning.

Barrier-free travel and more orientation

Google is continuously working on optimizing navigation with Google Maps. In the future, transit features should help users get from A to B as smoothly and efficiently as possible. For example, the feature should help predict how crowded a train, streetcar or bus will be. It also draws on information from other users who share their experiences.

The AR feature Live View, which was already introduced in 2019, combines Street View images with machine learning and smartphone sensors. This is intended to enable the user's real surroundings to be displayed within Google Maps with route information directly superimposed. The feature is to be continuously expanded with new functions in the coming months to make orientation even easier.

Petra Ehmann, Global Product Partnerships and Augmented Reality at Google, explains the Live View feature.

Since the completion of the shopping center's shell construction, the agency has been responsible for all marketing communications. Accordingly, CI/CD work was carried out for the Löwenberg center, the communication strategy for the opening was developed and the events for VIPs and the public were organized. The focus was on a family-friendly opening theme and the strong involvement of regional associations and institutions.

In addition to the necessary PR activities, Integral & Leuenberger accompanied the opening with marketing communications that included advertisements, posters, bus hangers, television and radio spots.

With the addition of Löwenberg, Integral & Leuenberger's portfolio now includes four Coop shopping centers, which are managed by the agency and are used for various roadshows and events throughout the year.

Cutting the ribbon at the opening ceremony: Joos Sutter, Chief Executive Officer of the Coop Group, Christian Brechbühl, Murten Municipal Councillor, Christian Coppey, Head of Coop Real Estate Management, Stefano Alberucci, Head of Coop Sales Region Bern, and René Spori, Head of EKZ Pool Bern (from left to right)