The focus is on Salt's three proven strengths in the business sector: quality, clarity of offering and customer proximity. These strengths are directly linked to various well-known Salt business customers, as the corresponding qualities are equally characteristic of both companies.

The campaign starts with three strikingly staged subjects and further measures with national and international Swiss Salt customers are already in preparation, as well as a continuation of the concept on social media, in direct marketing and as moving images.

In addition, he said, no advertising will be allowed that seeks to exploit the crisis - for example, by claiming that the products can cure the disease.

For Facebook, this action is an exception to its policy of not wanting to decide what is wrong and what is right. The online network had been criticized for its decision to leave even demonstrably false statements by politicians uncommented on the platform.

In the case of the coronavirus untruths, however, Facebook's rules prohibited putting people in danger, Zuckerberg explained.

Meanwhile, the World Health Organization (WHO) is getting as much free ad space on Facebook as it needs. And other organizations would also be supported with vouchers for advertising, among other things. Researchers would get access to anonymized and generalized Facebook data to better understand the spread of infections. (SDA)

"Encourage the power women of tomorrow today", "Be a role model for tomorrow today" or "Encourage the heroines of tomorrow today": With these and other claims, the campaign of the Education and Culture Department of the Canton of Bern aims to highlight the relevance of the teaching profession and counteract the shortage of teachers. Teachers make an enormously valuable contribution to the intellectual development of children and young people. With their work, they lay the foundation for good cohesion within the cultural diversity that we encounter in our society today.

The campaign is supported by the PHBern, the Hep Bejune and the Berufsverband Bildung Bern. It runs in two waves: With the first wave in fall 2019, the primary intention was to strengthen the reputation of the teaching profession among the general public. The second wave started at the beginning of March with the aim of attracting more young people and career changers to study to become teachers.

Emotional online spots shown at Bern and Biel train stations and on regional public transport, as well as accompanying social advertising activities, are intended to raise public awareness of the issue and breathe new life into the profession. The film sequences are able to convey the importance and multifaceted nature of the teaching profession within a few seconds, with a smile and a lot of heart. The implemented measures should lead interested parties to the campaign landing page, where more detailed information about the profession and the diverse courses of study can be found: Become a teacher.ch.

People who make their way home at the weekend after a night of partying are often no longer in full possession of their mental faculties. And therefore ideally suited to show how easy mobile banking can be today. This is the idea behind the "Zak Challenge". For this challenge, Bank Cler installed an oversized smartphone screen in the middle of Zurich's main shopping district. It lured tired, inebriated passers-by with the prospect of a free cab ride home. The task for the "test subjects" was to perform a typical app function without further instructions.

A test that all participants passed with flying colors and thus impressively demonstrated: Mobile banking can be so easy. Reason enough to celebrate the winners accordingly: a gospel choir and drag queens provided the necessary glamor before the e-taxi finally took them home. In addition to the detailed documentation of the "Zak Challenge", bumpers and stories complement the social media campaign.

The Award Night will now take place on Wednesday, June 10, 2020 18:00 (doors open at 17:00) in the Samsung Hall. Tickets already booked remain valid. Free tickets remain reserved until May 29. Additional tickets can be purchased until June 5 - first come, first serve. The guest names on the tickets can be changed in the account until June 8.

During the BoSW Award Night on June 10, the following winners will be chosen and awards presented: Master of Swiss Web 2020 and BoSW category winner, winner of the Goldbach Crossmedia Award, "Advertiser of the Year" 2020 and the winner of the special "Best of .swiss" award.

This means that the "Advertiser of the Year" will not be chosen until June. The nominees will be announced and presented in the coming weeks.

Buying drinks is perceived as physically demanding, time-consuming and annoying. The Qwell beverage delivery service now puts an end to this. Just one finger is enough to organize everything to do with your own beverage delivery. And that literally: In the three online clips produced by Jung von Matt/Limmat, it is a personalized finger that is used for customers. The necessary help comes from the Qwell supplier, who not only brings the drinks, but also takes the empties back.

The digital content will be played out channel-specifically on Facebook, Instagram, and YouTube and accompanied by online banners. The campaign is being launched in the cities of Basel, Geneva, Lausanne, St. Gallen, and Zurich and will run bilingually in the first wave. By addressing the audience via social channels, the Qwell beverage delivery service is introduced to a new, previously unreached target group. The simplicity of ordering drinks with Qwell fits seamlessly into the lifeworld of a young target group and is therefore their perfect match.

The campaign "Just lift a finger" was developed by Jung von Matt/Limmat in collaboration with Qwell and Coca-Cola Schweiz GmbH. Qwell is part of Coca-Cola HBC Switzerland.

This writes the Handelszeitung in their current issue. The start was particularly tough, says Suter: "The number of subscribers grew slowly and steadily, but the bounce rate and dwell time were very poor."

Following the recent relaunch of his website, the figures have improved and Suter is confident that he is on the right track. But the current number of subscriptions "in the low four-digit range" is not yet fully satisfactory: "I'm not satisfied yet, the whole thing is still a loss-making business."

On his website, the author delves deeper into aspects of his books or even spins stories further: "Readers often tell me, for example, that they are unhappy with the ending of my book "Lila, Lila". Because the couple breaks up. Maybe I'll bring them back together in an online sequel."

Marco Schneider (Managing Director Weber-Stephen Switzerland), Andy Stüssi (Grill Master), Reto Vanoli (Owner Vanoli) (f.l.)

Inspired by a simple ship's buoy, George Stephen invented the well-known "kettle grill" in Chicago in 1952. Since then, Weber has established itself in the market as a premium brand and offers a wide range of gas, electric and classic charcoal grills, as well as new grills with wood pellets. Weber also offers barbecue fans the right accessories and merchandising products for young and old. Weber's range is rounded off with barbecue courses, including its own Grill Academy, and ensures that barbecuing is also an experience for vegetarian barbecue fans.

Under the motto "Discover what's possible", Weber opened its first flagship store in Switzerland on February 28 and 29 and wants to offer grill fans a perfect grilling experience with this customer promise. With unconventional grill dishes, with grill workshops conducted by grill master Andy Stüssi and with the demonstration of the latest grill, fans got their money's worth and were able to marvel at the large range of grill models, accessories and merchandising articles on almost 400 m².

Serviceplan Suisse was able to provide communications support for this opening event. This included the organization and implementation of a media event, classic media work and social media activities. "We have successfully kicked off a successful collaboration and I am looking forward to a long-term collaboration with Serviceplan, which will also be able to convince barbecue fans, vegans and vegetarians of the Weber barbecue experience with exciting stories," says Aline Kern, Marketing Coordinator Switzerland of Weber-Stephen Switzerland, confirming the mandate won by Serviceplan Suisse.

Anyone who can't make it to the doctor or nearest pharmacy at the moment is sure to appreciate Visana's latest service. In exclusive cooperation with the telemedical consulting company Medi24, the health insurer delivers prescription medicines to its customers' homes in Basel, Bern, Lausanne and Zurich free of charge in three hours at the latest - by bike courier.

No wonder, the Komet agency communicates this USP of its long-standing client compared to its competitors with an action-packed online spot. In a variety of formats and a direct mailing to Visana policyholders, the focus is on one of the many uncelebrated heroines of our cities: a bicycle courier who goes full throttle to bring a father with the flu his medicine.

The viewers of the spot will remember that there is now a "Same Day Delivery Service" not only for food and non-food, but also for prescription drugs - but for the time being only at Visana.

Responsible at Visana: Hedwig Gerards (Head of Marketing); Michael Wüthrich (Head of Marketing Communications); Simon Achermann (Head of Online Marketing); Esther Trüssel (Marketing Specialist); Andreja Vasiljevic (Online Marketing Specialist); Josko Pekas (Communications Specialist).
Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Christine Gerber and Nicolas Gabl (Consulting). Film production: Time Jump Commercial.

The company regrets the decision and would have liked to present the best posters of the 2019 vintage on the big stage, writes the company in a statement on Tuesday. However, large crowds currently pose an increased health risk to which the company does not want to expose its customers, partners and employees.

The winners of the six categories as well as the Poster of the Year will be announced by media release on March 13, 2020. The gold, silver and bronze awards will be presented to the winners in person.

You can find the shortlist of nominated campaigns here.

By merging two of its four media channels, the Südostschweiz media family is taking a step into the future. The two media channels, online and newspaper, will now be served by a joint editorial and production team. This will simplify internal processes and allow synergies to be better exploited. The publication frequency and scope of the printed editions of the Südostschweiz nothing will change as a result of the restructuring. All employees of the two channels will be integrated into the new organization.

The editor-in-chief of the new online and newspaper media channel will be Philipp Wyss. He is currently Editor-in-Chief Südostschweiz Online. He will be assisted by two deputy editors-in-chief, Stefanie Studer and Olivier Berger. Berger and Studer currently work for the newspaper edition of the Südostschweiz. With the new management trio, the integrated structure is also incorporated organizationally.

Tom Senn, previously editor-in-chief of the newspaper Südostschweiz, will be the new head of news for the media family. In the future, he will be responsible for the thematic focus of the front and top stories in the editions of the Südostschweiz in Graubünden and Glarus and the Linth Newspaper will be responsible. With this step, the media family hopes to Südostschweiz According to the press release, the company will have a more pointed market presence in its three core regions and thus additional content relevance in the media market.

Corinne Raguth Tscharner is also now in charge of the convergent, cross-channel Graubünden section. Raguth Tscharner is currently deputy editor-in-chief Südostschweiz Online. She replaces Reto Furter, who succeeds Martina Fehr as head of the media family. Südostschweiz has taken over.

The hair and skin care products of the more than 130-year-old company are currently sold in 27 countries around the world. Creative Consultancy Branders serves the family-owned company from Kreuzlingen as its new lead agency - from brand strategy to bringing the positioning to life in brand design to communications and international campaigns for Rausch.

René Allemann, founder and CEO of Branders, is delighted about the new customer: "The beauty market in particular is currently undergoing major changes, and with it the expectations of consumers. These developments are a great opportunity for the traditional Swiss brand."

First impressions will be seen already this spring.