Those who take part in the SDV Junior Award can compete for gold in the junior uphill race. In this award year, the Zurich University of Applied Sciences ZHAW is covering the entry fees for the SDV Junior Award 2013. The deadline for entries is January 31, 2013.

Total revenue amounted to 142.6 million Swiss francs. This corresponds to a minus of 8.3 percent compared to November 2011. Magazines and newspapers had to do without job ads in particular (-18.5 percent), according to the advertising statistics published on Wednesday by Wemf for Advertising Media Research.

Real estate ads were down 12.9 percent. Commercial and other advertisements declined by 8.8 percent to 115.5 million Swiss francs. Brochure inserts recorded an increase of 7.4 percent to 13.7 million Swiss francs. The trade press was hit hardest by the decline, with -14.8 percent. The financial and business press was the only division to print more ads than a year ago, with an increase of 14.4 percent, as did the Sunday press, with an increase of 0.7 percent.

To the advertising statistics of the Swiss press

An interface based on HTML5 gives customers worldwide access to their personal wine cellar. The display was optimized for desktop and tablet devices. All purchases and transactions can be made in a specially developed CRM from Vinearoom. The online presence is also complemented by an editorial section in which articles on the world of wine are published.

On the platform, customers can indicate what kind of wine they like on the basis of a drinking profile. Based on this information, Vinearoom selects exclusive wines. These are stored in a wine cellar under optimal climatic conditions. If a customer wants to enjoy a bottle of wine, he can have it delivered to his home via Vinearoom.com.

Responsible at Vinearoom: Luca Valeggia, Nicolas Steyaert, Sibylle Valeggia Bigler. Responsible at Allink: David Zangger (CD),Silvan Spross (IT), Mike Walder (Project Management).

Gstaad Mountain Rides is the region with the only glacier ski area in the Bernese Oberland and offers snow fun from the end of October to May, the longest ski run in the entire region and attractive offers for the whole family, according to a press release. With the Rock the Mountains campaign, Visu'l wants to condense the advantages of the ski resort into a key visual: the memorable ice cube. The overall visual of the communication measures is intended to appeal to all dialog groups - especially younger winter sports enthusiasts. In addition to the basic poster medium, the campaign will now also be transported via streetcar hangers, postcards, advertisements, ePanels and Internet TV spots. Those who take part in the SMS & Win competition have the chance to win a season pass for the region and many other attractive prizes. Visu'l is implementing the annual winter campaign for Gstaad Mountain Rides for the sixth time.

Responsible at the Gstaad Mountain Rides Association: Markus Walker, Project Manager Marketing. Responsible at Visu'l: Grégoire Bossy (CD); Grégoire Bossy, Barbara Lüthi, Sarah Platzer (graphics); Rolf Loepfe (text/concept); Rolf Loepfe / Barbara Lüthi (consulting); Karin Künzle (media).
 

Young consumers are difficult to reach with advertising, according to a statement from the developers. They also have little interest in connecting with brands on social platforms such as Facebook. According to a Forrester study from 2011, only six percent do so in the USA. Companies complain about low reach and high advertising budgets on the Zuckerberg platform, users are not sure about their data and are annoyed by the massive increase in advertising on their wall. This is exactly where Cooala comes in: Cooala users discover brands, subscribe to selected content and benefit from exclusive content and offers from their favorite companies. Users always retain full control over their data.

For users: completely playful

"What's cooler?" is the key question: Gaga or Bieber? FC Bayern Munich or Real Madrid? DC or Quiksilver? Ferrari or Mini? In various product categories, fans choose their favorite from the suggested pairs and build up their brand map. New, cool brands can be discovered with stored information and images, and all actions can be shared with friends. The best thing is that fans only subscribe to the offers from their favorite brands that interest them: an event from VW, samples from Stimorol, coupons from McDonald's or information on new products from Apple. And all in one place.

Cooala offers users:

- Playfully rate brands and share them with friends
- Discover thousands of new brands, soon also locally
- Compile favorite brands in brand boards
- Subscribe to Love Brands and receive product news, event invitations, samples, coupons, gifts and more. No spam - just exactly as subscribed.
- Complete control over contact with companies

For companies: Market research and precise targeting

The platform also offers many advantages for companies: Firstly, they no longer have to distribute their messages, information and giveaways indiscriminately and with a great deal of wastage. Thanks to Cooala, fans decide for themselves what exactly they want and only receive this content - a perfect qualitative lead. Companies communicate with their fans at eye level and with mutual consent, without spam and without loss.
Also very interesting: Cooala provides real-time market research data on its own brands and competitors, for example on a brand's coolness factor, brand development compared to the competition and user needs.

Cooala offers companies:

- Targeted contact with high-affinity target groups without wastage
- Unobtrusive, playful contact with existing and new fans
- Positioning opportunities in the competitive environment
- Anonymized market research data on your own brand and competitors
- Highly efficient tool for the fast and targeted launch of campaigns

The five Cooala partners, all experienced specialists in their fields, are working flat out to develop the app. CEO Mike Schwede is confident: "The reactions so far from the young, brand-savvy target group have been very positive. They browse through the brand profiles, play enthusiastically with the app and bring it to life with the share functions." From today, iPhone users can download Cooala in the Download Appstore. The Android version of the app is planned for spring. A slimmed-down Facebook version is in the works.

In addition to Orange8 Interactive founder and social media expert Mike Schwede, the team also includes Fabian Bürgy (Creative Director with experience at Goldbach Interactive, JvM), Sinan Yasargil (long-time iPhone developer), Ben Stähli (interactive developer) and Christian Roth (back-end developer for large companies).

 

According to the press release, the new Seat Leon features many innovations that actively and passively support the driver and guarantee greater driving safety. The FR sports package ensures plenty of power. The perfect car to keep you safe from the apocalypse.
 
Until Dec. 20, 2012, at 12:12 p.m., survivors can sign up for the getaway car on Seat.ch/maya sign in. If the world ends, the getaway car belongs to the chosen one. If it stays out, he may keep it until 28.12.2012. The key will be handed over to the winner by Bachelor Lorenzo Leutenegger.
 
Lovemarks agency Saatchi&Saatchi designed the action for the rescue. The on-site action is promoted via PR, on-site promotion and online.
 
Responsible at Seat: Peter Schmid (Brand Manager), Andreas Huwyler (Marketing Manager), Gregory Panizzutti (Advertising Manager), Anja Fässler (Digital Manager). Responsible at Saatchi & Saatchi: Felix Freese (Text/Concept), Frédéric Nogier (Art Direction), Pascal Schaub (Managing & Strategy Director), Jürg Aemmer (Creative Director), Léonie Kelly, Carla Bubb (Consulting), Mediafisch (Online), Blofeld (PR).

In a statement issued on Tuesday, OFCOM stated that the editorial team at Energy Basel has limited personnel resources. However, the number of staff is sufficient to fulfill the program mandate. This is laid down in the license granted to the local station in October 2008.

The former Radio Basel adopted the program concept of the Energy Group last January and has since been known as Energy Basel. In the course of these changes, there were also job cuts. In its proceedings opened in May, OFCOM clarified whether the station can fulfill its performance mandate with a changed workforce.
The proceedings were triggered by Radio X, another local Basel station. According to the president of its foundation board, Bakom should have re-approved the license and held a hearing because the change from Radio Basel to Energy Basel had radically changed the program.

With the new name, Energy Basel also gained new co-owners. The then sole owner Karlheinz Kögel retained 85% and brought Ringier and the NRJ Group Paris on board for the relaunch of the station. The ownership structure was not the subject of the proceedings, which have now been discontinued, Bakom also stated. (SDA)

 

In Switzerland, music composed specifically for films, advertising, games, websites or television is becoming increasingly important. Smeca wants to standardize and improve the working conditions of creators of media music. Among the most important contacts of the new professional association are the collecting societies and the producers' associations. A 13-member Smeca board represents the entire spectrum of media music in German- and French-speaking Switzerland. For the implementation of its goals, the board relies on the specially founded office.

In the future, clients will benefit from simply designed industry recommendations for minimum fees, production costs, rights of use and standard contracts at the Smeca association. As of February 2013, the website will serve as a hub for members, producers and partner organizations. Smeca.ch.

 

The three subjects appear on two pages in business and SME magazines, including the Handelszeitung, as the agency writes in a press release on Tuesday.

Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Dave Schellenberg (graphics), Doelkar Monkhar (consulting). Production: Mel Y Mel. Photography and image editing: Lorenz Cugini. Design: Andri Müller.

The new Credit Suisse brand space in the room in front of the new duty-free store welcomes arriving passengers with a multi-layered installation: passengers first enter a cloud of sound, currently seagulls twittering and the sound of the sea - in keeping with the current campaign theme with Credit Suisse client Kuoni. Once they arrive in the middle of the room, they discover a three-dimensional showcase in which the motif is realized spatially and with attention to detail. The subject's message is: "Kuoni knows that vacations are precious. Credit Suisse helps the company to shine." The 3D implementation with real sand and numerous crystal objects is intended to emphasize this message, according to the agency's press release. Finally, at the front of the brand space, passengers can expect the centerpiece of the brand space: a water wall made of Puschlav serpentine stone with the words "Welcome to Zurich" and the Credit Suisse logo. The water treatment system is state-of-the-art and has been developed with sustainability in mind.

McKinivan Moos, an agency specializing in experiential marketing, developed the brand space and implemented it with various partners.

Responsible at Credit Suisse: Francesca Krist, Michael Bürgin (Advertising). Responsible at McKinivanMoos: Pius Sidler (Partner and Head of Consulting); Sara Wirz, Inma Mendiola (Consulting). Responsible for conform: René Spörri (Head of Decoration Kinetics / Technology). Responsible at Frontwork: Dirk Hilmerich (project management), Angela Wiederkehr (consulting). Water wall/well construction: Peter Winter fountain construction.

 

Le Matin headlined a short text about animal rights activist Erwin Kessler: "He wants to save the Botox bacteria". In it, the author referred to a recent federal court ruling that upheld a judgment against Kessler for defamation of the Tagesschaus spokeswoman Katja Stauber, according to the Press Council on Tuesday. The animal rights activist complained to the Press Council that Le Matin was omitting that the production of Botox was accompanied by cruel poisoning experiments on laboratory animals and that there had never been any talk of protecting the Botox bacteria. The newspaper replies that the abbreviated presentation of the facts is permissible in a satirical article.

In its statement, the Press Council recalls that professional ethical standards also apply to satirical contributions. The audience must be enabled to distinguish between facts and evaluations. In addition, the satire must be based on a true factual core. The disputed title does not fulfill this requirement. In addition, the context of the publication did not allow the readership to readily recognize the satirical intent - the text appeared on the editorial page.

Teaser image Erwin Kessler: Keystone
 

SRF - SRF 2 and Radio SRF 3 - is currently collecting money again with JRZ. JRZ on SRF, so to- but not easy to say. "Every centime counts" is the name of the glass box show that brings hundreds of thousands of Swiss people together in a collective celebration of charity every year. Together, they celebrate their shared generosity. Regardless of whether a love message flickers across the screen via text message or the new single is presented unplugged - it's not just the poorest people in the world who benefit from JRZ. Simply everyone, simply great!

Speaking of great: the cover of the current issue of Das Magazin is also worth mentioning. The play on words "Every rag counts" refers to the "hunt" for foreskins in southern Africa. In the service of health and in the fight against Aids, 20 million men are to be circumcised by 2015. Yes, there is apparently a connection between HIV infection and circumcision. Even though, according to the article, this has been scientifically discussed and questioned for 20 years, the WHO supports the project and lists the removal of the foreskin as an official preventive measure. The recommended article by Fabian Dietrich can be found at Themagazine.ch be read. (hae)

Cover page of Das Magazin, number 50, 15.12.2012