The comic book is entitled "The Life of Mohammed". According to SDA, it hit the newsstands on Wednesday. According to the makers, the booklet is neither caricature nor satire, but a meticulous report based on precise sources. Charlie Hebdo boss Charb said last week that it was a "biography authorized by Islam, as it was edited by Muslims."

The newspaper last provoked angry reactions from Muslims who reject depictions of the founder of the religion in September with the publication of some crude Muhammad cartoons. The cartoons were printed when there were bloody protests in numerous Muslim countries against the film "The Innocence of Muslims", which was produced in the USA and was critical of Islam. The government in Paris is said to have tightened security measures for French institutions in Muslim countries for fear of violent protests against the "Charlie Hebdo" cartoons.

In November 2011, the editorial offices of Charlie Hebdo were set on fire and the website hacked after the publication of a special edition entitled "Sharia Hebdo", which contained cartoons of Mohammed. French government spokeswoman Najat Vallaud-Belkacem said today, Wednesday, with regard to the new comic strip, that there must be a "balance" between the right to freedom of expression and respect for public order. According to SDA, she told France 2 that it was also important to avoid "pouring oil on the fire", but she did not want to judge the comic book as she said she had not yet seen it.

Together, the joint network thus arithmetically reaches around 2.4 million unique clients and thus the highest reach in the online premium segment in German-speaking Switzerland, according to an NZZ release on Friday. AZ Medien's "Nordwestschweiz Netz" was combined under this name in September 2012 and unites the following six news portals: Aargauerzeitung.ch, Basellandschaftlichezeitung.ch, Bzbasel.ch, Limmattalerzeitung.ch, Solothurnerzeitung.ch, Grenchnertagblatt.ch. The NZZ Network was launched in December 2010 and combines the online presences of the NZZ Media Group Nzz.ch, Luzernerzeitung.ch and Tagblatt.ch.

The operational start of marketing is scheduled for the beginning of February following technical adjustments on both sides.

Beat Leuenberger reports directly to Sabine Galindo, Publishing Director of Basler Zeitung Medien. Having grown up in Basel-Stadt, Leuenberger can look back on a long career in advertising marketing and sales. The advertising manager with a federal diploma has previously held various positions in the media industry, including as a consultant for major clients at Publicitas and as operational manager of Publimedia in Basel. Most recently, he was Head of Sales for the Conferences & Services division of the Neue Zürcher Zeitung in Zurich. The Basel native is now returning to his home town.

Kathrin Amacker has been Head of Corporate Communications at Swisscom since October 1, 2010 and was both a member of the Group Executive Board and a member of the Executive Board of Swisscom Switzerland. She was responsible for internal and external corporate communications, public affairs, brand management, corporate responsibility and sponsoring.

The first spot was posted online on various Internet platforms two weeks ago. Filmed with a cell phone from a minibus, it shows a snowplow overtaking at just under 100 km/h and almost crashing into oncoming traffic. The spot quickly had over 45,000 views on YouTube and was the subject of lively discussion, as the agency writes in a statement on Friday.

As of today, the resolution of the spot is also available on Facebook.com/valaiswallis to see. Behind the "Insane Snowplow-Driver" is the supposedly true story of Albert de Riedmatten. A snowplow driver from the Valais who has lived in Basel for several years and misses nothing as much as the snow. That's why he commutes to Valais every day with his souped-up snowplow. At the end of the short video documentary, it is clear that there is practically always snow in Valais. You can find out even more about Albert de Riedmatten and the advantages of Valais on the superimposed Facebook page.  

Responsible at Valais Tourism: Bruno Huggler (Director a.i., Head of Guest Marketing), Madeleine Savioz (Head of Partner Marketing), Pascal Gertschen (Community Manager). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Axel Eckstein (Executive Creative Director), Florian Birkner/Wolfgang Bark (Text/Concept), Marietta Albinus (Art Direction), Davide Schenker (Graphics), Christina Mayer (Strategy), Patrick Naef, Milena Elias (Consulting), Nicolas Bächtold (Web Project Manager). Responsible at Markenfilm Switzerland: Klaus Spendser Lysgaard (director), Rasmus Heise (DoP), Uli Scheper (producer), Marko Strihic (editing), Peter Scherz (set design), Nicole Knupfer (styling), Spacetrain Dean Montenegro & Dave Macloed (music/composition).

Niethammer previously worked as program director of TeleZüri/Tele 24, member of the editorial board of Blick, editor-in-chief of Sat.1 in Berlin and editor-in-chief of Schweizer Illustrierte.

From January 2, 2012 you will find Advertisingweek.ch again news from the communications and media industry.

Maxomedia is showing the new TV commercial for the Gäupark shopping center in Egerkingen on "Tele M1". In it, the center is transformed into a gift park with lots of ideas for young and old at Christmas time. For the campaign, Maxomedia has artistically wrapped the lettering "Gift" (park) in handicrafts: with Christmas wrapping paper, lots of glitter and sparkling lights.

In addition to the spot as the core element, the campaign includes in-house posters, advertisements, floor stickers, radio spots, flyers and bus hangers.

The one-meter-high LED display can't be missed from the station entrance. The advertising system consists of two LED displays arranged in a row, which together provide an advertising area of around 31 square meters. Videos, images, news and web content can be broadcast via the displays.

The content can be adapted by the operator Centerpark, independent of location and in real time, Westiform said in a statement on Friday. The advertising space has met with great interest: Centerpark was able to sign, among others, banks, insurance companies and tourism companies as advertising partners. Newspartner is Radio Rottu Oberwallis (rro). Via rss feed, rro continuously broadcasts regional and local news via the displays.

The idea for the advertising system came from the owner and managing director of Centerpark, Otto Imboden. Imboden entrusted Westiform with the execution. Westiform implemented the project in its entirety: from the planning, through the initial content creation, to the installation and maintenance. The heart of the advertising system is the Navori software, which can be accessed from anywhere and with any browser. With the CMS, different content sections can be created, playlists or database content can be integrated.

In addition, the Fresh Convenience division is to be further expanded. Ringier wrote this in a statement on Friday. The Betty Bossi concept, including the Betty Bossi subscriber membership, will be consistently developed further.

In 2001, Coop acquired 50 percent of the share capital of Betty Bossi Verlag from Ringier and the joint venture between Coop and Ringier was launched. As early as 2002, Coop launched the new convenience brand "Idee Betty Bossi" together with Betty Bossi. Coop expanded the range from an initial 200 products to around 500 items within a year. In 2012, Coop generated sales of around CHF 500 million with over 600 Betty Bossi products.

Ringier focuses even more strongly on digital business

With the sale of Betty Bossi, Ringier is continuing its strategic realignment towards a digital business model, the statement continues. Betty Bossi is very well positioned in the digital business, but its main area of business is in its traditional area. The separation from Betty Bossi is therefore a logical step for Ringier and makes sense in view of the close cooperation between Coop and Betty Bossi.
 

In addition, the packaging is intended to emphasize a high quality of the products, the agency said in a statement Friday, and express a carefree attitude to life. The collection will be launched in spring/summer 2013.

Responsible at Zimmerli: Marcel Hossli (Managing Director), Sigrun Wähner (Head of Brand Communication). Responsible at Allink: Christoph Schlatter (CD), Lea Defranceschi (AD).