The comprehensive brand project began in the summer of 2012 with finding a name, followed by the development of the corporate design and the implementation of various communication materials and was completed in January 2013 with the launch of the new brand. The new Website According to a statement from Wirz Corporate, the website's simplicity is impressive and its content is reduced to the essentials with the presentation of the partners and their competencies, services and networks.

The PR agency PPR Media Relations was commissioned by the insurance company Allianz Suisse to photograph one championship match of the highest Swiss football league in each round. Allianz Suisse is an official partner of the Swiss Football League. The pictures are taken by professional sports photographers, distributed to the Swiss press via keystone distribution channel and published on the Photopress multimedia database archived for media professionals, where they are available for download free of charge, according to a statement.

Headquartered in Zurich and with offices in Düsseldorf, Luxembourg and Dallas, among others, Acron realizes indirect and closed-end real estate investments for private individuals and institutional investors. In order to show this target group the value enhancement potential of real estate, Acron commissioned Ruf Lanz to develop a campaign. It shows the amazing potential of real estate to increase in value by means of well-known titles or lines from the world of literature, film or music. The subjects are used on double and half pages in the financial press.

Responsible at Acron: Kristina Bender (project management), Klaus W. Bender (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Thomas Schöb (Text), Marcel Schläfle (Art Direction), Sebastian Durband, Sabrina Luck (Consulting).

The previous metering system, which was geared to analog television, had to be replaced with a contemporary new system. It also takes into account time-shifted television and TV consumption via the Internet. The changeover took place at the beginning of the year. A metering system is now being used that is already in use "in 50,000 households in 30 countries," as Mediapulse Chairman of the Board Marco de Stoppani told the media on Tuesday. In Switzerland, 2100 households are connected.
 
The problems emerged with the first data. The "assignment of the data to the individual stations led to inconsistencies," says Stoppani. Specifically, the measurements did not distinguish correctly when, for example, the same program was broadcast on Tele Züri and on Tele Bärn. The source of the error was discovered and corrected, and everything was recalculated in painstaking detail. But something still obviously didn't work: According to Stoppani, there were "in some cases considerable differences" between the data from 2012 and that from 2013. External experts were commissioned to analyze the new TV panel.

Loss of confidence

The figures collected by Mediapulse are enormously important for TV stations and their advertising clients. Among other things, this information is used to decide on advertising prices and whether to keep or cancel programs. The reactions of the customers were "much stronger than expected," as Stoppani put it. The publication of the first figures was announced for Tuesday - but that was out of the question for Mediapulse's customers. On Monday (yesterday), they demanded to wait until the result of the external expertise was available. Stoppani did not say who specifically demanded a waiver of publication. The demand had come "from various sources, verbally and in writing, and also from lawyers." Legal steps had not yet been initiated, but were in prospect.

Experts at work

Two internationally recognized experts have now been at work for two weeks. They have to assess whether the structure and operation of the Mediapulse panel meets international standards, as Mediapulse managing director Manuel Dähler explained. A third expert, who has not yet been appointed, will clarify whether the regional characteristics of small-scale Switzerland are appropriately represented. The two reports should be available in the first week of March. Customers will then have the opportunity to review them together with the experts. It should be the end of March before the reports are published, Stoppani said.
 
Until the expert reports are available, Stoppani says measurements will continue to be taken daily, and the data will be made available to customers. Whether everyone will comply with the instruction to keep the figures under wraps for the time being is questionable. Stoppani is "aware of the danger that the figures will go out after all." The Mediapulse Chairman was visibly embarrassed to appear before the media with the bad news. He called it "unpleasant and unpopular." With regard to the repeated postponement of publication dates in recent weeks, Stoppani admitted that the company had "acted and communicated in a suboptimal way". However, he expressed confidence that they were "now on the right track." (SDA)

Cybercrime is on the rise in Switzerland. The methods used by fraudsters are becoming increasingly sophisticated and the consequences for those affected range from financial losses to reputational damage. Groupe Mutuel is responding to this development and, with Legisdigit, is the first insurer in Switzerland to launch legal protection insurance against digital risks, as detailed in a press release.

JWT/Fabrikant is not advertising the new insurance in the traditional way, but with a viral spot. The commercial is set in Zurich main station and confronts unsuspecting passers-by with the risks of data misuse in a very direct and striking way. The message: your own digital identity can very easily be misused and it is worth taking out insurance to protect yourself from the consequences. The viral achieved over 50,000 views in the first few days.

Responsible at Groupe Mutuel Insurance: Olivier Revaz (Head of Marketing), Serge Grand (Head of Advertising), Eric Piguet (Head of Web & E-Commerce). Responsible at JWT/Fabrikant: Remy Fabrikant (overall responsibility), Martin Bettler (creative director, art direction), Monica Miraldi (client service director), Denise Paluselli (consulting) Mihoko Homma (strategy), David Guntern (image editing/DTP), Great Pictures (agency producer/art buying). Responsible Playground Media: Rudolf Isler (producer) Jürg Ebe (director) Michael Schindler (camera), Petra Beck (editor). Responsible at Scandola: Nicolas Pittet (overall responsibility).
 

With 51 locations, Coop Vitality is one of the leading pharmacy chains in Switzerland. With an independent visual world and fresh designs, the Bern agency was able to convince, according to the press release, and will communicate for the joint venture company from July.

The sunny suburban idyll of the scene is disturbed right at the beginning: while her husband is wantonly cutting the Internet connection in the garden, a young woman has to realize that she is no longer with Zalando can store. But his triumphant smile disappears when a huge fountain of clothes and packages shoots out of the floor. After seconds, this fashion outburst attracts all the female neighbors, who throw themselves screaming at the looks. Panicked, the man flees his own garden and narrowly misses how the Zalando mailman is catapulted into the air by the flood of products. Happiness in the fashion garden is perfect.

Just in time for the upcoming spring/summer season, Zalando is back with this story in bright colors and with the typical wink. The fashion fountain in the spot is meant to emphasize the large range and brand diversity of the online store. The husband's desperate attempt to stop his wife's shopping addiction fails, and once again Zalando is able to help many ladies achieve bubbly happiness - this time even without an Internet connection. Fun and the desire for fashion are at the forefront of this sunny plot, according to a statement on Tuesday.

The new spot is another Zalando-typical work from the pen of Dörte Spengler-Ahrens, Executive Creative Director at Jung von Matt. It was shot with a 65-person team in Madrid, Spain. Jung von Matt/Fleet was again responsible for the concept and implementation of the spot. "Fashion Fountain" will be broadcast for the first time in Germany, Austria, Switzerland and Belgium from February 24, 2013.

Responsible at Zalando: Robert Gentz, David Schneider (Executive Board); Christian Meermann (Chief Marketing Officer); Saskia Appelhoff (Head of Strategic Marketing); Nicola Roloff (Marketing TV Management). Responsible at Jung von Matt/Fleet: Dörte Spengler-Ahrens, Jan Rexhausen (Executive Creative Director); Juliana Parancencio, Eva Stetefeld (Art Director), Andreas Hilbig (Text); Johannes Haverkamp (TV Producer); Benjamin Wenke (Account Managing). Responsible at Big Fish (Berlin Production Company): Jule Everts, Andrea Roman-Perse (Producer); Mike Long (Director), Kasper Tuxen (DOP); Ben Campbell (Editor). Responsible at Smile (Madrid Production Company): Sandy Reay (Producer).

Rodolphe Koller (pictured) will take over as editor-in-chief on May 1, 2013, from René Mosbacher, who is leaving Netzmedien at his own request to pursue education and his own projects, according to a statement. Rodolphe Koller will remain editor-in-chief of ICTjournal, the French-speaking counterpart of Netzwoche. Andreas Heer will also join the Netzwoche editorial team as deputy editor-in-chief at the beginning of June. Andreas Heer was previously web editor at Winterthurer Landboten; he has many years of experience as an IT and web journalist.

This reorganization gives Netzwoche and ICTjournal joint editorial management across the Röstigraben. Netzwoche and ICTjournal are the only Swiss IT trade publications that cover both the German and French-speaking markets with their editions. The task of the new editor-in-chief is to intensify cooperation between the print and online editorial teams and to promote the exchange and coordinated creation of content across the language border.

Rodolphe Koller has been editor-in-chief of ICTjournal since its founding in 2008. Under his leadership, ICTjournal has become the leading IT trade magazine in French-speaking Switzerland. Before joining Netzmedien, Koller worked as a communications and marketing manager for various Swiss and international IT companies.

Andreas Heer has worked as an IT editor for various publications since 1994, including Tages-Anzeiger and Computerworld. Since 2010, he has been working as web editor at the Winterthur daily newspaper Der Landbote, where he is responsible for web content and the social media presence, among other things. Since 2003, he has also been a regular course instructor in the field of information technology.

René Mosbacher led the Netzwoche editorial team for the past two years. He successfully improved structures and processes and initiated important new projects.

Image: Netzwoche.ch
 

The look and feel of the new shoe trends are captured in the styling of the models and in an extravagant image production. Three women's and two men's subjects were realized, according to a statement. The campaign can be seen from mid-February on posters and at the POS.

Responsible at Max Shoes: Daniel Widmer (Head of Marketing, Member of the Executive Board), Marco Greco (Head of Communications), Julia Schumann (Head of Visual Merchandising). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction), Samuel Christ (Text), David Hanselmann (Art Direction), Alexander Moltzen (Graphics), Sabrina Arthur, Astrid Krauss, Milena Elias (Consulting), Ilonka Galliard, Deborah Herzig (Art Buying), Paco Peregrin (Photography).

The dialog marketing exhibition is intended to offer communication professionals the opportunity to gain an overview of the industry's creative output, to be inspired and to use the platform for exchange and networking, as detailed in a press release. The 200 works on display include not only the best work from Switzerland, but also successful dialog marketing campaigns from Germany and Austria. The exhibition is open from 8 a.m. to 4 p.m. Further information can be found at Sdv-award.ch. Werbewoche supports the Swiss Dialog Marketing Award 2013 as a media partner.

According to a press release, she has made a significant contribution to the success of Switzerland's first women's magazine over the past nine years. Under her leadership, Annabelle has evolved both conceptually and visually, and Lisa Feldmann has also expanded the online offering and played a key role in the launch of the free people magazine 20 Minuten Friday.

Lisa Feldmann was deputy editor-in-chief of Elle between 1992 and 1995 and headed the editorial department of the women's magazine Cosmopolitan from 1995 to 1998. Until 2000, she was head of department at the magazine of the Süddeutsche Zeitung and then helped design the relaunch of Life & Style magazine. Before joining Annabelle, she was an editor at the Trend-Bund of the Sonntagszeitung. As a freelance writer for fashion and lifestyle, she has also worked for Die Woche, Tagesspiegel and the Financial Times.

According to Meedia.com Feldmann will become Editor-in-Chief of the German magazine Interview. She succeeds Joerg Koch there, who wants to devote himself fully to his duties as publisher and editor-in-chief of 032c again.

Teaser image: Annabelle.ch

The horse fun craze started in 2013 with classic Facebook pictures: A bull mounting a horse and saying, "Hold still - Let's make a burger!". Unfunny. Galloping wild horses shouting "Let's run before they Findus!". Starting to be funny. On Thursday, the new horse humor reached a first peak: Blick Online headlined "Trotz Lasagne Pferdi - Schweizer stürmen Pferdemetzg". Funny (without irony!). 

Horse vertisement - a Swiss national sport
 

The advertising industry picked up on the topic early on and seized the opportunity: Streuplan teased the Hero competition ("We don't want to harp on it, but...") and made people forget the ravioli scandal that Roger Schawinski had uncovered at the end of the 1970s in "Kassensturz," which he had invented (!). The late rehabilitation of canned ravioli.

Hiltl, the mother of all vegetarian restaurants, also reacted promptly and pointed out the Rössli-free lasagna. However, the assembly was brand self-made and had nothing to do with the house agency Ruf Lanz. The zenith of the horse euphoria and hysteria was already exceeded when yesterday Monday first Contexta for Appenzeller cheese and then Rod Kommunikation for Mini ignited the neighing final bouquet. Even if the topic was slowly worn out - one had to laugh nevertheless from the missing horse milk and the 218 lasagna thicknesses. The cheese was not only a record-breaking 45 times over the Advertising Week Facebook Page but also appeared today in the Horse summary from Horizont.net (the compilation consists mostly of Swiss creations - even Hiltl's brave Photoshop attempts made it to the biggest German-language communication stage). But that's enough now anyway, pfertig lustig!  

The Talkbacking Angry Citizen in Top Form

The lasagna scandal also generated an incredible commentary response on the news pages. Horsemeat is healthier and better than beef anyway, was said in every second article. Also widespread was the original approach that people would have bought an extra supply of frozen lasagna if they had known about the horsemeat content earlier. With the topic meat the rage citizen usually runs up to the high form - this last bastion one does not want to be taken also still by vegetarians, leftists, nice ones and other Weltverbesserern. Rarely anyone had reservations about eating an animal slaughtered in Romania under dubious (according to SDA even mafia-like) conditions - as long as it is declared as the animal it was before the meat grinder and before the journeys across Europe. And even when the Oerlikon horse butcher in above-mentioned View article stressed that he would never process horsemeat from Eastern Europe ("Often these are working animals that are treated quite badly"), the most popular comment was: "Coop would have been better to put a sticker on the packaging "may contain horsemeat" and sell the lasagna for half the price, zero problemo...".

Zero problemo! By the way: "Kassensturz" - once invented by Roger Schawinski, in case you didn't know it yet - shows in today's edition a contribution that also deals with the horse hype. Topic: "Cruelty to animals on horse farms: Merciless meat production". Most of the horsemeat on the shelves of Swiss retailers, by the way, comes from such places, one learns. Perhaps even for the media a welcome broadening of horizons: Despite all the hysteria - no one thought of the actual protagonists during the whole debate.

Thomas Häusermann