The recipe for the herbal souce remains a secret, but this much is certain: Appenzeller cheese has been guaranteed to be made exclusively from milk from happy Appenzeller cows for over 700 years, according to a statement. The ad appears in Blick am Abend.

 

According to the press release, Remo Hagnauer studied economics at the University of Basel and completed the CAS Corporate Communications course at the HWZ in Zurich. After internships at Interlaken Tourismus and Aargauer Radio Kanal K, he joined Radio Basel 1 as an editor. He later worked as a product manager at TST Trading, as a project manager for SME promotion at the Baselland Chamber of Commerce and as a communications manager at international facility management service provider Johnson Controls. As a consultant and client manager, Remo Hagnauer will support clients at Zoebeli Communications, particularly in the areas of public affairs and change management.

Three positions will be created for this purpose. In addition to expanding international business development, Simon Meier, who joined the group from Roche as CFO, is expected to bring M&A expertise. Adello writes this in a press release. The newly created advisory board brings together, among others, mobile exponents Todd Tran (former general manager at Apple iAd Europe), Stefan Pharies (Google engineering director) and Swiss Open Data/Big Data specialist Hannes Gassert.

The board of directors appointed by founder Mark Forster includes Forster and Meier from Adello Switzerland as well as their managing director Sandor Laczko.

flnr: Adello Group-VR Sandor Laczko, Mark Forster, Simon Meier, Todd Tran.

"Modern, responsive, clear - that's how a blog has to be," says CEO Andreas Widmer about the new design. Futurecom delivers with the Frog Blog daily trends from the areas of Internet, social media, technology and digital communication since 2006.

The company advocates lower electricity costs and therefore recommends to consumers on posters that "LED is simply fat". And in advertisements, the budget-friendly slogan is "If you can't see the eco-commissioner... then save with LED".

Responsible at Noser Light: Hans-Ulrich Noser. Responsible at Goal: Alexander Segert (concept), Christoph Herter (graphics).

For years, the Media Science Control Commission MWK, headed by Professor Heinz Bonfadelli (University of Zurich), had the task of regularly monitoring Mediapulse's existing TV panel as an independent body. This will continue to be the case in the future, Nico Gurtner, spokesman for Mediapulse, has now announced. The MWK will also review the new panel and the composition of its sample and report on it annually, he said. A statement by Bonfadelli at the end of the article mentioned had been misunderstood. The cooperation with MWK is by no means over, he said.

However, it was correct that MWK was not currently involved in the panel and quota review. Mediapulse had commissioned two independent experts "who are familiar with Kantar Media's panel system". They had already begun their work. "However, no results are available yet," said Gurtner.

Markus Knöpfli

TV stations are already evaluating new TV data

 

Every Facebook user is likely to have seen this reaction to the horsemeat "scandal" at least three times:

(Image: Eunews.it)

Restaurant Hiltl has also reacted and made a special buffet offer to all vegans for Sunday:

 

However, the brand campaign does not only serve to build up the image. It is to set accents at the same time also in the sales, so the agency in a communication on Friday. The target group basically associates renovating with worries and uncertainty. The campaign aims to help the target group make this decision: 4B promises a happy ending. Because "only 4B has the renovation window with a built-in happy ending," according to the campaign's leitmotif.

In addition to the three TV spots, which were realized by Pumpkin Films, the campaign includes many other advertising media such as online, ads, flyers and promotions.

Responsible at 4B: Mark Bachmann (CEO), René Perron (Head of Business Unit Consumer), Elyne Hager and Fabiana Grilli (Head of Marketing), Jan Keiser (Brand Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Bettina Dührkoop (Strategy), Patrick Meyer (Text/Concept), Jeanine Aebischer (Art Direction), Annette Vetsch and Katja Kurzweck (Graphics), Silvan Metzger and Anna-Lea Michael (Consulting), Mark Berger (Head Online & Social Media), Nextage (Coding); Pumpkin (Film Production), Lamar Hawkins (Production Management), Alexandra Fisher (Direction), On Line Video (Post), Laurent Schmid (Photography).

As Campaign Managers, Pavlo Cadonau and Mirela Jusic are each responsible for the target group-oriented delivery of branding and traffic campaigns. In Pavlo Cadonau, Tradedoubler has brought an employee with many years of professional experience in the online sector into the team, the agency said in a press release on Friday. He has previously worked for agencies including Zenith Optimedia and Mediaxis-MPG. Most recently, he was Senior Account Manager at Serranetga.

Mirela Jusic has a degree in marketing and media management. Before joining Tradedoubler, the Austrian worked as a consultant at the Swissclick agency. She previously worked for one of Austria's largest energy companies as an online marketing employee responsible for SEM/SEO and web publishing.

Tradedoubler is also completing its performance marketing team with two new employees: Oana Bara is joining the Swiss industry leader as Account Manager. She previously worked at Goldbach Audience and Department. Tom Staps comes to the city on the Limmat from the German performance agency Nonstop Consulting. According to the agency, he has in-depth knowledge of performance marketing. As Account Manager at Tradedoubler, he will provide important impulses in the support of key accounts.

As this merger is a "merger of equals", a new identity had to be created without any reference to the previous names and corporate identities, the agency said in a statement on Friday. The new name had to have a positive ring to it, be pronounceable worldwide and not have been used as a brand anywhere else. Of course, the dotcom domain name also had to be available. Reach generated several hundred name suggestions, reduced them to shortlists and checked their usability. The favorites were subjected to an extensive trademark search. The name "Valneva" emerged as the winner.

The visual appearance

The new image can be derived from the two partners without this derivation being obvious in the result. It is intended to convey scientific seriousness and international dynamism at the same time. The word/figurative mark is designed in such a way that it is tailored to the communication needs and takes into account the various future applications. The color scheme should also express the values of the new company.

Nevertheless, the net profit after tax amounts to CHF 3.7 million. Publisuisse closed the 2012 financial year with net sales of CHF 328 million and a decline in sales of -4 percent. Net sales from the sale of classic TV advertising for SRG programs amounted to CHF 294 million (-8 percent year-on-year). Net revenues from other business areas (TV and radio sponsorship and cross-media) amounted to CHF 34 million.

A difficult year for the Swiss advertising market

In 2012, the Swiss economy and the advertising market had to hold their own in a difficult national and international environment, Publisuisse said in its press release. New competitors entered the market, which led to a further intensification of competition. The decline in sales in 2012 was also due to the fact that the record sales in 2011 were used as an exceptionally high basis for comparison.

 

The photograph by Swede Paul Hansen shows a funeral procession in Gaza City last November. In the foreground of the picture, men hold two-year-old Suhaib Hijazi and her three-year-old brother Muhammad in their arms. Both children are dead.

In the background, the little girl's father, who was also killed, is being carried on a stretcher. The family's house had been destroyed in the rocket attack. The mourners were on their way to a mosque. Hansen shot the photo for the newspaper "Dagens Nyheter".

In total, the jury honored 54 photographers in nine categories. One Swiss photographer also received an award: Dominic Nahr took third place in the "General News Singles" category. His photo shows the mutilated body of a soldier smeared with petroleum on the border between Sudan and South Sudan. The 29-year-old Magnum photographer had taken the picture for Time magazine.

The Swiss photo agency Keystone will present the exhibition "World Press Photo 13" in Zurich at the Folium (formerly Papiersaal) Sihlcity from May 3 to 26, 2013. (SDA)

Image: Keystone