The Swiss Media Forum will be opened by Alan Rusbridger, Editor-in-Chief of the Guardian. He will talk about the newspaper's online strategy, which ranks third worldwide on the Internet and does not want to buck the trend and introduce a paywall. ETH professor Markus Gross, head of the Disney Lab, who has just received a "Technology Oscar," will talk about the rapid pace of technological change and its opportunities.

Former German President Christian Wulff, who has not spoken publicly since his resignation, will also appear. Zurich President Josef Ackermann, professional cyclist Fabian Cancellara and Swiss Life CEO Bruno Pfister will discuss how they deal with and experience the media and how to communicate and lead in the age of transparency.

Key representatives of the Swiss media industry will also appear, such as publishers Pietro Supino (Tamedia), Peter Wanner (AZ Medien), editors-in-chief Rolf Cavalli (Blick.ch), Ariane Dayer (Le Matin Dimanche), Res Strehle (Tages-Anzeiger) and Peer Teuwsen (Die Zeit Schweiz). They talk about the challenges facing the industry. Johanna Blakley, media researcher at the University of Southern California, will talk about how social media is changing society and our relationships. And Philip Evans of the Boston Consulting Group (author of "Blown to bits") will talk about the development parallels to other industries.

The Swiss Media Forum lasts two half-days and is moderated by Susanne Wille (SRF). It begins on Thursday at 12:15 p.m. with lunch and ends on Friday, also at noon. The registration deadline is March 31.
 

The communications agency was responsible for project management and text, Mutation Design for graphic design.

Wear Lite was persuaded by the agency's stand-alone campaign, Rau said in a statement Friday.
 

Raphael Waeber joined Westiform a year ago as Product Manager. The electrical engineer has extensive sales and management experience: for seven years, he was Director of Sales & Marketing Europe at Maxwell Technologies. Prior to this, he worked at Valora as Head of Key Projects and Process Management and later as Managing Director of a subsidiary. Before that, he gained national and international management experience in the management of SBB Cargo and for ten years at IBM Switzerland.

The centerpiece of the campaign is a virtual museumwhich can be accessed via smartphone or PC. There you can find out, for example, what the founding of Camel has to do with a circus or that Humphrey Bogart mumbles in Casablanca because he always has a Camel hanging from the corner of his mouth. However, the history of Camel continues to be written every day - not least by the Camel smokers themselves. Visitors can become part of the museum and thus of the Camel story with their own words and pictures.

Posters, megaposters, advertisements and many other advertising materials celebrate Camel's 100th anniversary and lead into the virtual museum.

Responsible at Japan Tobacco International: Sonja Hennecke (Consumer & Media Planning Manager), Marco Brütsch (Consumer Channel Manager). Alexandra Maria Jud (Consumer Channel Associate). Responsible at Advico Y&R: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Patrick Bucher (text), Sandro Tissi, Susanne Weeber (AD), Denis Klook (polygraph), Jonathan Schipper, Isabel Marasco (consulting), Peter Koller, Guido Schilliger (discoverIT/programming).

And indeed, the researchers have come to a completely new conclusion: Sex sells. And: The Spot polarize. In terms of conspicuousness and recognition value, Media Analyzer attests that Redcoon.de a strong result for a brand new to TV. Another conclusion: men are significantly more attracted by the sexual stimuli than women. "Biology wins over reason here," says the market research institute.

So these Spots The main focus is on maximum attention, says Steffen Egner, Managing Director of Media Analyzer. The high recall values of supported 85% and unsupported around 60% show that this works very well. However, according to the market research institute, this effect goes hand in hand with a clear lack of understanding and seriousness. Accordingly, only 14% of respondents stated that they found the commercial credible. The interest of potential customers is also hardly aroused, with only 18% agreeing. Accordingly, the recommendation rate for the brand is low overall at 15%.

"The makers of the commercials are obviously accepting the anti-reaction of women", says Egner. At the same time, they are relying on the biological reaction of men. While 41% of men rated the ad as original, only 27% of women did. The differences between the sexes are even clearer when it comes to the question of whether the commercial is appealing: 35 percent of men, but only ten percent of women answered yes to this question. The film also scored significantly better in terms of likeability, with 27% of men saying yes compared to 8% of women. However, the genders agree on one criterion: 28% of men and 32% of women find the commercial simply boring. "One thing is clear: Redcoon.de polarizes with its commercials. And that is probably the main objective. Weak results in the areas of understanding and activation are certainly taken into account. The main thing is that the message 'redcoon is cheap' is remembered," summarizes Steffen Egner. "Ultimately, the commercials are a bit like the jungle camp - nobody wants to have seen it, but everyone knows it."

A total of 406 people between the ages of 18 and 49 were surveyed in an online interview. 50 percent of respondents were male and 50 percent were female.

The results are not particularly surprising. If you are still interested in the results, you can find them here here. (uma)

As part of the management trio, Kerstin Reulen will continue to focus on developing and maintaining the directing portfolio. She is the central point of contact for all client matters and pitches. Leonardo Sanfilippo and Alessandra Angiuli will lead the production teams as producers and will be responsible for ongoing Condor Commercials productions. Condorfilms made the announcement in a press release on Thursday. Florian Studer is leaving Condor at his own request to pursue a new direction.

(from left to right: Kerstin Reulen, Alessandra Angiuli, Leo Sanfilippo)

Many agencies now commission external graphic designers for the graphic design of logos, flyers, posters or web designs. With the service "Pro Tools", agencies can use design crowdsourcing. The marketplace for graphic design, 99Designs, is supported by Accel Partners and the business angels Michael Dearing (eBay, Harrison Metal), Dave Goldberg (Survey Monkey), Stewart Butterfield (Flickr, Tiny Speck) and Anthony Casalena (Squarespace).

The agency can use the "secret" option to decide whether each designer only sees their own designs or whether all participating designers work together on a project. In the case of private competitions, the 99Designs graphic designers can see the invitation to tender, but it cannot be accessed by search engines outside the community. If the graphic designers want to find out more details in the next step, they need to agree to a confidentiality agreement. This can be more individualized by uploading your own confidentiality agreement, which provides for further restrictions.

These tools were developed on the basis of numerous discussions that the operators of 99Designs have had with agencies, the company said in a statement on Thursday.

With the new format, the Beobachter brand aims to offer the advertising market new and innovative cross-media opportunities and round off the 360° marketing range "Print - Internet - Mobile - TV. Since February 20, the Beobachter consulting center's team of experts has been taking on problems in a wide variety of areas of life in a weekly half-hour broadcast and working out solutions together with the protagonists. Conservatively estimated, the new broadcast reaches 2.5 million viewers, Axel-Springer said in a statement.

In addition, the Internet platform Beobachertv.ch has been created. It offers additional links, supplementary information, service packages for downloading, and a live chat with Observer experts following each TV broadcast. All broadcasts are archived, and the social media area is used with Facebook and Twitter. The broadcasts are continuously accompanied editorially and in terms of advertising by the Beobachter, by Tele and TV-Star.

First broadcasts:
24.2.2013 SRF 1, 6.15 p.m.
20.2.2013 SRF 2, 7.00 p.m.

Repetitions:
SRF Info

 

In addition, the agency wants to create a buzz with ambient and guerrilla measures as well as event communication.

The campaign runs under the claim "In the middle of the experience." The resulting "Point of View" campaign is intended to show that the fair offers something for every taste, the agency said in a statement on Thursday. In the process, exciting, funny and whimsical situations were created, which put the themes of culinary, origin Switzerland, shopping and media strikingly in the limelight.

The campaign can currently be seen on posters, advertisements, as a cinema and TV spot, as streetcar full lettering and on the web.

Responsible at Muba: Chris Eichenberger, (Exhibition Manager muba), Simon Dürrenberger (Communications Manager), Sabrina Oberländer (Communications Planner). Responsible at Crome: Bernhard Wenger (CCO), Helge Dilger (CD), Patrizia Stalder (Art Director), Salome Wiesli (Consulting), Carmen Kurath (Text), Jan Oser (Polygraf).

According to the company, the new Easter campaign aims to bring the craftsmanship of Sprüngli employees to life. Various Easter worlds show how the edition bunnies are molded by hand and how the Easter eggs are decorated with great sensitivity. These images are used in the sales brochure and for POS communication measures. Confiserie Sprüngli's website also incorporates these Easter worlds and brings them to life in short film sequences. The film sequences will be available from March 1 on Sprüngli.ch to see. The moving image material is also used for banners.

Responsible at Confiserie Sprüngli: Tomas Prenosil (CEO and Head of Marketing & Development), Andrea Braschler (Head of Marketing & Communication), Stefanie Schweizer (Project Management Marketing & Communication), Zoë Hagger (Text, Marketing & Communication), Stephan Haldemann (Head of Online Marketing). Responsible at Ddcom: Daniel Müri (Managing Director and Creative Director), Noemi Fraefel (Consulting), Cornelia Hess (Art Director), Martina Keusch (Creation), Alfio Sacco (DTP and Image Editing), Maurizio Feraco (DTP and Image Editing). Photography: Lea Meienberg, Daniel Gerber. Styling: Karin Frey. Film: Caspar Brog (CC Media). Responsible at Prowema: Stephanie Büsser (project manager). Responsible at UD Print: Kurt Wechsler.