The newspaper surprised the jury above all with its refreshing down-to-earth approach. "The editorial team looks around locally and finds exciting topics, which it implements with journalistic standards," jury member Simon Kerbusk, Editor-in-Chief of Zeit Campus, was quoted as saying in the press release issued by the Pro Campus Press Initiative on Tuesday.

The decisive factor for the success was "the passion of our employees for journalism and the commitment of a fully motivated team", said ZS Editorial Director Corsin Zander in an initial reaction. It pays off that the ZS is independent. The Zurich student newspaper is financed exclusively from advertising revenue.

The Pro Campus-Presse Award honors the best campus print media published by students and thus recognizes outstanding journalistic achievements by student university editorial offices. The winners receive a netbook and a professional newspaper review. (SDA)

"Even the best story lives through the quality of its narrative." True to this principle, the trio combines the power of storytelling with excellent design. "Because people love exciting and beautiful stories - and want to be part of them. We want to tell these stories," says Knopp, the trio's storyteller. The Hamburg native left his agency Karl Anders in Hamburg in 2013 to venture into something new here in Basel together with Mesmer, formerly Mesmer Visual, and Hagenbach (freelance consultant). The three founders chose Basel as their location because each of them is rooted in the city in their own way. In addition, there is no other agency in the region that combines design and storytelling, according to a press release.

Mesmer Société

Mé develops ideas, concepts, communication, design and new formats for local and global companies and brands. The Société in the name stands for a circle of international specialists and designers, according to the press release. Mé employs six permanent staff and four freelancers who work for clients such as Delaneau Genève, de Sede Switzerland, Hillary Outdoor, Coop, Manor, Patoro, Baselworld and Osteria Acqua.

Action images with a dramatic 3D effect are intended to particularly involve the viewer and give him the feeling of being very close to or in the middle of the action, according to a statement.

Responsible at Ochsner Sport Club: Jürg Müller. Responsible at Hug & Dorfmüller: Thomas Hug, Sämi Roos, Mario Mühlemann. Photographer: Tobias Stahel.

The focus will be on topics relating to technology as well as basic and advanced training, as detailed in a press release. The professional association will also be providing information on its further training opportunities, such as specialist events, seminars and courses. It starts with two articles on the controversial reform of basic polygraph training, information on the new CAS Crossmedia Manager, which the association offers as a sponsor together with Sawi and the University of Applied Sciences Vaud (heig-vd), as well as a preview of the "Crossmedia Management" conference in Rüschlikon in April. The new specialist blog can be subscribed to by e-mail, RSS, Twitter, Facebook or Xing.

For more information Blog.publishingnetwork.ch

On March 1, the Schiffbau Zurich will be the meeting place for local pop culture. The award ceremony with many celebrities and the participation of international acts will be broadcast live by SRF Zwei, Joiz and Rouge TV.

How does a hit come about? What makes a hit? And why are there pieces of music that touch almost everyone, regardless of gender, whether banker or hippie? The Zurich Tokyo agency has taken up these questions and tried to put them into pictures, as it says in a press release. The sound of a slamming car door or the sound of bubbles rising in a pot of boiling water, everything can be inspiration for the artist for rhythm and sound, from which then the longed-for hit emerges.

The TV spot shows the creation of the hit as the band composes a song from the sound and beat of a flickering neon light. Accompanied by a DJ, guitar, keyboard and drums, the sound evolves into a hit and is explosively broadcast to the world. In the other applications such as advertisements, website as well as the stage design, the explosive power of a hit song is further dramatized upon impact with the audience. Because when the music touches, conquers the listener's head and body, they are literally knocked out of their socks and carried away.

Those who succeed in doing so are honored with Switzerland's most important music prize. The urban concrete block specially developed by Zurich Tokyo, which for some artists is the cornerstone of their future success.

Responsible at Swiss Music Awards: Oliver Rosa (Executive Producer), Roy Bula (PR), Josephine Bucher (Backoffice). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Raphael Kunz (Art Direction), Mihaly Keserü (Graphics), Sandra Schmid (DTP), Laura Donati (Consulting), Reeto von Gunten (Text), Rosas&Co (Film Production), Peter Bräker (Sound).

The Zurich agency, which won the account again last year, developed the new look around the claim "Im Herzen Praliné." The team led by creative director Hans Siegwart has developed three new films designed to dramatize the Torino brand in a romantic and unique way, according to a statement. The focus was on a visual language that strikingly takes the brand's typical elements and gives them a modern feel: Red and black and the crackling paper of the chocolate sticks are the stylistic basic elements of illustrative short stories. The result is, as it were, cinematic posters that give the brand's romantic promise a completely new, powerful expression. The TV campaign will start at the end of February in all three parts of the country.

Responsible at Chocolats Camille Bloch: Heinz Reber (Director Marketing and Sales), David Sommerhalder (Brand Manager). Responsible at By Heart Communication: Hans Siegwart (Creative Director), Markus Bircher (Strategy/Planning), Martin Kurzbein (Art Direction), Cécile Schurtenberger (Consulting). Film production: Encore Pictures; director: Bart Wasem/Neil Stubbings; animation: Neil Stubbings, Bart Wasem, Christian Roggy; producer: Jürg Steudler; music: Michael Ricar; sound design: Federico Bettini, Jingle Jungle.
 

Adscreen closed 2012, which was a positive year for the medium overall, with a clear signal of 643 index points, an impressive increase of 20 points at the end of the year. The slight decline at the beginning of the year should therefore by no means be seen as a downward trend, but rather as an indication that the 640 (643) advertising screens are becoming increasingly established. Fredy Grau, Head of Digital out of Home at Goldbach Media, confirms "The continuous expansion of digital screens is being used by more and more customers". TV also had a strong year: Having started the previous year with 593 index points, TV can now report an index of 621 points, underlining the high closing value of December 2012 at the same level. Radio also remains stable with 417 index points. Teletext lost one index point at 80 (81), while the Internet returned to the values of the fall months at 637 (633).

The overall market and electronic media as a whole are stable: Despite a slight decline in the overall market, electronic media remains stable at 232 (233), up 20 index points on the previous year's figure of 619 (599).

For one night, everything revolves around fashion and lifestyle, with numerous fashion houses presenting their latest spring and summer collections. The House Agency was awarded the contract to develop and implement the overall appearance and integrated communication concept for this fashion event.

According to the press release, the biggest challenge was the development of the central key visual, in which the different styles of the fashion partners and the varied program were to be conveyed in an independent identity with a high recognition value in an understandable and inviting way. In the coming weeks, various measures will be launched to publicize and activate the event: Posters, advertisements and POS advertising materials will create awareness and the digital presences (Web / Mobile) provide detailed and up-to-date information about the program.

The promotion, which will take place in selected Migros stores, will last for two weeks. It will be advertised in Migros magazine, on posters and with on-pack stickers, as detailed in a press release. Participation in the competition is possible by post or via Microsite possible. In addition to the golden nose, there is precious metal worth 15,000 francs to be won.

The agency has created a particularly practice-oriented campaign for the UTEC (University of Engineering and Technology) in Peru to get young people interested in studying mechanical engineering. The large surface produces water from air, which is collected in 96-liter tanks. At the foot of the oversized poster stand, it is made available to the population free of charge via a tap. The advertising sign is in the right place: Lima is located in the desert, it rarely rains and many inhabitants are in desperate need of clean drinking water. (hae)
 

The fifth group of students began their Social Media Management studies at the HWZ on Friday, February 22, 2013, according to a press release. However, the students can not only look forward to exciting content in the field of integrated communication - the cooperation between the HWZ and the IAB Switzerland Association is also pleasing. The CAS (Certificate of Advanced Studies) in Social Media Management is the first course in Switzerland to be certified by the IAB Switzerland Association.

In the CAS Social Media Management, prospective social media managers learn to develop and implement a social media strategy for their company from the perspective of integrated communication over 21 course days. It is aimed in particular at marketing and communication professionals who want to supplement their skills with the latest developments in the field of interactive digital media.
 

The 45-year-old Engadin native, who lives in Maur on Lake Greifensee, brings with him a wide range of experience in various marketing positions and industries in national and international environments. Among other positions, he was Head of Marketing Management Europe at Landis+Gyr, Marketing Manager at Sun Microsystems and, most recently, Head of Marketing for Switzerland, Austria and Slovenia and a member of the Executive Board at Diversey, a company in the hygiene sector. His responsibilities included brand management and brand maintenance, the market launch of new products, PR communications and trade fair appearances.

Markus Solinger holds a degree in business administration FH, with a focus on marketing and organization/IT. Most recently, he completed a postgraduate course for managers of energy supply companies at the University of St. Gallen. Solinger grew up bilingual, speaking Romansh and German, and also speaks French, Italian, English and Spanish. In his free time, he enjoys sports interests such as curling and biking, in addition to his family.