For Bosch’s Stuttgart-based eBike Division, the creative team from Zurich’s Langstrasse prevailed against three industry leaders from Germany. For the account of the long-established brand Hüsler Nest, they beat out two Swiss agencies.
Teaser image: Bosch-ebike.de
OSW highlights the campaign on F12 and F200 posters. The aim is to attract attention with fresh-looking food images. Bus advertising and invitations are also used.
Responsible at Manor: Maya Hitz (Head of Communications, Events & Sponsoring), Corinne Büenzli (Project Manager, Events & Sponsoring). Responsible at OSW: Michael Oswald (Creative Direction), Carlo Tagliavini (Art Director), René Fisch and Michael Schär (Text), Nadine Siegfried (Consultant). Photos: Martin Hemmi.
After a two-stage selection process, she was able to take home the overall budget for the Swiss market. Wunderman's make-up will be on show from spring.
Caroline Thoma had taken over the management of the Blick Group in 2009. In this role, she was a member of the management of Ringier Switzerland, later Publishing Ringier. In 2010, Thoma led the Blick Group into the Integrated Newsroom and decisively advanced the group's digital offensive, according to a Ringier statement.
Under the leadership of Caroline Thoma, the Blick applications for smartphones and tablets, such as the Blick HD app for the iPad and the Blick TV app, were successfully implemented. In addition, the Blick Group entered the e-commerce business with Blick plus, cooperations with well-known partners were expanded, and the Blick publishing house was reorganized overall, Ringier said. In addition, Blick am Abend's distribution network was overhauled nationally. Caroline Thoma has also been responsible for analyses in the Paid Content project, including strategy recommendations, in recent months. She is leaving the Blick Group at her own request to take on a new challenge, the statement said.
Florian Fels, CEO Publishing of Ringier, will take over the management of the Blick Group directly as of April 1, 2013, in addition to his other duties, and will thus assume responsibility for the print titles Blick, Sonntagsblick, Blick am Abend and the online news platform Blick.ch.
This accounts for 100 percent of the share buyback target, the company said in a statement on Monday. In December 2012, the Board of Directors announced that a large proportion of the net proceeds from the sale of non-strategic assets, primarily real estate, would be returned to shareholders. To this end, Publigroupe launched a share buyback program of up to CHF 25 million in January 2013. This was completed on March 22, 2013.
At the next Annual General Meeting on April 30 in Lausanne, the Board of Directors will propose a distribution of CHF 10 per share, which corresponds to a total dividend amount of CHF 22 million, the press release continues. The total return to shareholders will amount to CHF 47 million. The Annual General Meeting will also vote on the cancellation of the 167,211 repurchased shares.
The location was the Hotel No Mad in New York, which is located in a fully restored Beaux-Art building directly on Broadway.
The Magazine is now available at newsstands.
Responsible at WW Magazine: Mark van Huisseling (Editorial Director). Responsible at Mountains and Hills: Lisa Linder (consultant), Sven Kaufmann (creative director), Keiron OʼConnor (photographer), Alexis Roche (styling).
The LED-equipped mini-helicopters took off last night for a spectacular show: they drew the Star Trek logo in the night sky above downtown London. The flying light sculpture was commissioned by film producer Paramount. The light show was intended to draw attention to the theatrical release of the new Star Trek episode "Into Darkness," which hits European theaters in May.
The choreography of the quadrocopters equipped with LED lighting was developed by the Ars Electronica Futurelab in Linz. The flying machines were provided by Ascending Technologies from Krailling near Munich. The small helicopters, which weigh only 500 grams, are electrically powered. They have a GPS module that enables them to autonomously control and maintain their position. Software developed by the Ars Electronica Futurelab provides the positions by radio. With small LED lamps as payloads, the quadrocopters can dynamically form arbitrary figures in the sky.
After its premiere at the Linz "Klangwolke," this was the second use of the quadrocopter swarm. The Ars Electronica Futurelab developed the control software for the swarm on the basis of the 3D Studio Max design software. As in an animation, designers define the three-dimensional shape of the light sculpture and its movements. The respective result is transmitted to the flight control software. This sends the coordinates to be controlled to the quadrocopters. It is insensitive to interference from cell phone radio or WLAN networks and even takes into account minor position deviations caused by GPS measurement errors or wind, so that safe choreography is possible in the tightest of spaces.
"With this swarm, we've developed an entirely new art form, a flying light sculpture" says Horst Hörtner of the Ars Electronica Futurelab.
A "completely new art form"? I wonder if this isn't a bit of an exaggeration? See for yourself:
The large Indian advertising agency JWT had designed the cartoon advertisement for Ford. At the weekend, it appeared on the Internet without the car company's consent. A drawing showing several bound women in the trunk of a Ford Figo, with the grinning Italian head of government Silvio Berlusconi at the wheel, had caused particular outrage. Above it was the slogan: "Leave your worries behind with Figo's extra-large trunk".
India has been hit by several gang rapes in recent months.
shocked. In December, a young female student in New Delhi was so brutally abused and tortured that she died a few days later. The incident sparked days of protests in India against violence against women.
Other advertising images for the Ford campaign included the tied-up Formula 1 drivers Sebastian Vettel, Lewis Hamilton and Fernando Alonso being driven by an amused Michael Schumacher.
The "posters contradict the standards of professionalism and decency" of Ford and its partners, the carmaker explained.
The WPP Group, to which the advertising agency JWT belongs, apologized for the incident and explained that the drawings were not intended as advertisements. They should "never have been made, let alone uploaded to the Internet". The annoying incident was the work of individuals and the company had responded with "appropriate measures". (SDA)
Teaser image: Spiegel.de
The overall creative package is based on the motto "From zero to one hundred" and includes an anniversary brochure which, in addition to presenting the five current garage operations, also takes a journey into the company's past. An anniversary event will also be organized.
Responsible at Schaerer and Partner: Marco Canonica (overall responsibility), Patrick Crivellari (art director), Rebekka Schnyder (project management), Gerhard Reinecke (text), Romana Gassmann (layout).
"The cooperation with Pool Position Switzerland opens up an even broader field of potential partners for me, especially in Germany," says Blumenthal. He sees good opportunities in the licensing area of his agricultural products, according to Alexander Elbertzhagen, delegate of the Pool Position Board of Directors. Pool Position is a Joint venture of Ringier and Kick-Media.
Matthias Graf has 15 years of experience in journalism and communication. He was most recently Head of Communications at the Ringier Group. Prior to that, he was Head of Corporate Communications and Public Affairs at Google Switzerland for three years and held leading positions at Dow Chemical, Sony and T-Online. As CEO of the Swiss branch, he will be responsible for the offices in Zurich, Bern and Geneva.
Smama gained 14 new members in the first quarter: Amag, Ansich, Auto-Outlet, Biztelligence, Canon, Comparis, eResearch, Finnova, Focusonmobile, Leaseplan, Mobile Consulting, Prospective Media Services, Touchmobile and Webgearing. Founded just over a year ago, Smama now represents over 62 companies from all sectors that are actively involved in mobile business. According to a Smama press release, the company intends to continue growing. It is therefore planning to set up a Romandie section in the second half of the year.
The association is already cooperating with Swiss universities and universities of applied sciences and their mobile-oriented institutes: ETH Zurich, University of St. Gallen, HWZ Zurich, HEVS Sierre. There is also close cooperation with foreign organizations such as the E-Commerce Center Handel in Germany.
