Christoph Schneider leaves Axel Springer Switzerland

As of Wednesday, Christoph Schneider is no longer Head of Online Advertising at Axel Springer Switzerland. He has worked for the company for two years.

Since February 1, 2011, Christoph Schneider had been responsible for the sale of all brand-bound digital offerings of Axel Springer Switzerland (Werbewoche.ch reported). According to Schneider, the departure was by mutual agreement with the management.

He studied Business Communication in Berlin and St. Gallen and completed a part-time Master's degree in Leadership in Digital Communication. In the course of his professional career, he has worked for Coca-Cola, Young and Rubicam, ZDF and Axel Springer, among others, most recently as Deputy Head of Key Account at the former Bild.T-Online.de. Since 2007, he has been the founder and Managing Partner of Nexxter Game Advertising in Munich and Berlin.
 

Mediapulse may not release any data to third parties for the time being

The dispute over the new measurement system for TV audience figures is being fought tooth and nail. Although Mediapulse's figures have not been officially published so far, they have been passed on informally to the broadcasters. That is now over.

With a super provisional injunction, a court has forbidden Mediapulse from passing on data to third parties. Spokesman Nico Gurtner confirmed a report from NZZ Online on Thursday. 3 Plus obtained a super provisional injunction to prevent the publication of TV ratings, which 3 Plus believes are being collected using a faulty new system. In doing so, the judge fully followed 3 Plus' argumentation. However, according to the judge's order, the companies that previously obtained TV usage data may continue to view it. There is no change to the status quo.

It is also still unclear what will happen to the measurement system that was put into operation at the beginning of the year. What is certain, however, is that the decision will make the situation even more uncomfortable for Mediapulse, which had been trying to limit the damage in recent weeks.

Due to problems with data analysis and doubts about the reliability of the results, publication of the figures had to be postponed at the beginning of the year. In mid-February, there was a scandal when Mediapulse had to abandon publication at short notice. International experts were commissioned to scrutinize the measurement system (Werbewoche.ch reported).
 

Swiss Media Prize 2013: Nomination of entries

On April 12, the Media Award and Swiss Press Photo 2013 ceremony will take place at the Stadttheater Bern. The Reinhard von Graffenried Lifetime Achievement Award will be presented to Arnold Hottinger, a veteran journalist known for his coverage of the Middle East.

With the Swiss Prize for Local Journalism Print, Online, Radio and TV, the Fondation Reinhardt von Graffenried honors media professionals who have made a special achievement in the fields of local journalism and press photography in Switzerland in 2012.

Print, jury president Sylvia Egli von Matt:

C'est grâce à l'immense solidarité des gens que nous tenons le coup, by Stéphane Berney, published on 15.1.2012 in Le Matin Dimanche

The anomaly, by Rico Czerwinski, published on 14.4.2012 in Das Magazin

Serious shortcomings in procurements by the City of Bern, by Christoph Lenz, published between January and October 2012 in Der Bund

Online, jury president Peter Hogenkamp:

"The Citizens' Agenda" - Basel elections 2012, by Philipp Loser, published on 1.8.2012 in Tageswoche.ch

Online coverage of the Gurtenfestival, by Benedikt Sartorius, published in July 2012 in Derbund.ch

Do you know Zurich?, by Alice Kohli, published on 5.10.2012 in Nzz.ch

Radio, jury president Patrick Nussbaum:

La solitudine del numero 19. Peter Jaks. Una vita, by Alessandro Bertellotti and Roberto Antonini, broadcast on 4.10.2012, RSI Radiotelevisione Svizzera

Intouchables. version Suisse, by Simon Corthay, broadcast on 28.1.2012, RTS La Première - Quinze Minutes

Le Jura bernois, au-delà de Gilles Surchat, by Alexandra Richard, broadcast on 13.7.2012, RTS La Première - Intercités

TV, jury president Marc Friedli:

Low voter turnout, by Corinne Eisenring, broadcast on 1.2.2012, SRF 1 - Schweiz aktuell

Yannick - Step by step, by Yvonne Eisenring, broadcast on 3.4.2012, TeleZüri

Un toit pour sinistrés, by Aline Inhofer, broadcast on 26.6.2012, RTS 1 - Couleurs locales

The nominated entries are here available.

To the overview of the nominees as PDF

Reinhardt von Graffenried Lifetime Achievement Award
 

Florian Inhauser is the new presenter of the "Tagesschau" main edition

Florian Inhauser is the new anchor of the main edition of «Tagesschau.» He succeeds Urs Gredig, who is moving to London to serve as the network’s correspondent in England.

The 44-year-old Florian Inhauser has been working for SRF since 2001, according to a press release. Until 2004, he was an editor at "Tagesschau". From 2004 to 2007, he worked as a foreign correspondent for Great Britain and the Republic of Ireland in London. Since his return, he has worked as an editor, reporter and special correspondent for "Tagesschau". He also presented the "Tagesschau" editions at noon and 6 p.m. and the "Tagesschau Nacht" program. A graduate in history and English, he began his journalistic career in 1989, writing for Blick, Cash, Tages-Anzeiger, Sonntagszeitung and other Swiss print media.

Florian Inhauser takes over the vacant presenter position from Urs Gredig, who is relocating to London as a foreign correspondent.

Teaser image: SRF "Tagesschau"
 

Tamedia: Meeting with Geneva and Vaud governments - Le Matin will not be closed down

A meeting took place on Thursday afternoon between the governments of Vaud and Geneva and Tamedia in response to the media company's cost-cutting plans in French-speaking Switzerland.

The governments of Geneva and Vaud had requested a meeting with the Zurich media company on Wednesday. They wanted more detailed information about the downsizing plans at the Tamedia media in French-speaking Switzerland (Werbewoche.ch reported). A "dialog was started" in Lausanne, said Vaud State Councillor Pascal Broulis (FDP) afterwards. The discussions were "important" and would be continued at the next meeting, Broulis told the SDA news agency on Thursday evening. As the two governments wrote in a joint press release, the next meeting is scheduled for April 16.

In addition to Broulis, who is responsible for the canton of Vaud's foreign relations, the President of the State Council Pierre-Yves Maillard (SP) and the Head of the Department of Economic Affairs Pierre Leuba (FDP) also took part in the meeting on Thursday in Lausanne.
The Canton of Geneva sent State Council President Charles Beer (SP) and State Councilor Pierre-François Unger (CVP), who is responsible for the regional economy in the government. Tamedia was represented at the table by Chairman of the Board of Directors Pietro Supino and Board member Pierre Lamunière. Tamedia also sent Serge Reymond, Head of Publications romandes and Media German-speaking Switzerland, and Eric Hosli, Director of Western Switzerland.

Tonini: Tamedia does not want to get rid of Le Matin

There are fears in French-speaking Switzerland that the tabloid Le Matin will be closed down. On Wednesday, around 50 journalists from the Tribune de Genève and some sympathizers protested against the cost-cutting plans in Geneva (Werbewoche.ch reported). The media house Tamedia does not want to sell off the French-speaking Swiss newspaper Le Matin, explained company boss Christoph Tonini. The diversity of the press should be maintained as far as possible, he said in an interview in the Good Friday edition of Le Matin. Tamedia wants to find solutions for Le Matin that increase profitability and secure the future of the title.

At the beginning of the week, it was announced that the Zurich-based media company intends to save CHF 34 million over the next three years. This announcement triggered strong reactions in French-speaking Switzerland. In an interview, Tamedia CEO Tonini expressed his surprise at the vehemence of the reactions and regretted the "unsuccessful communication". This had been incomplete in one point in particular: "It's not just about saving money, but also about tapping into new sources of income."

Every measure is scrutinized very carefully and only implemented if it serves the good functioning of the Group. Intelligent measures should have no impact on quality or content. Tonini pointed out in the interview that the targeted profitability of 15 percent corresponds to the margins of previous years. This has allowed the Group to continue investing in the press, in infrastructure and in the purchase of online portals such as Jobs.ch. "A good margin guarantees long-term success." (SDA)
 

Protest against Tamedia savings plans in Western Switzerland

While the cost-cutting plans of the media company Tamedia are not causing much of a stir in German-speaking Switzerland, an outcry is sweeping through French-speaking Switzerland. The cantonal governments of Vaud and Geneva are also weighing in on the debate.

Editors of the Tribune de Genève laid down their work. On Wednesday morning, around 50 journalists demonstrated in Geneva against the cost-cutting plans. Their demonstration was joined by sympathizers. They held up signs with headlines such as "No journalists, no articles" and "A newspaper is not a dairy cow". A resolution drawn up by the staff of the Geneva newspaper is also supported by the Geneva city and cantonal government.

The cantonal government wants to make contact with those responsible at Tamedia to see whether the decision can be withdrawn, said the President of the Geneva cantonal government, Charles Beer (SP), accompanied by his government colleagues Pierre-François Unger (CVP) and Isabel Rochat (FDP). Beer had already said on French-speaking Swiss radio this morning that the cantonal governments of Vaud and Geneva would discuss a joint approach. The government of the canton of Vaud included the savings measures on the agenda for Wednesday's meeting.

Geneva and Vaud governments call for meeting with Tamedia

The governments of the cantons of Geneva and Vaud want a meeting with the managers of the media company Tamedia. They are demanding precise information on the announced savings program, which also affects the Zurich-based company's publications in French-speaking Switzerland.

Pierre-Yves Maillard (SP), Pascal Broulis (FDP) and Philippe Leuba (FDP) from the canton of Vaud want to take part, as Leuba told the SDA news agency on Wednesday. The meeting must take place as soon as possible, said Broulis on the sidelines of a media conference in Lausanne. Finance Director Broulis also wondered why a profit margin of 15 percent had been set as a target. He signaled that Tamedia wanted to be made aware that 15 percent was not a credible profit margin.

The media company Tamedia wants to reduce costs by a total of CHF 34 million by 2016 (Werbewoche.ch reported). The effects of the savings program have not yet been determined. How much is to be saved at which media will not be decided until the second half of the year. In French-speaking Switzerland, there are fears that the tabloid Le Matin will be closed.

"Full stop! " in the satirical magazine

In French-speaking Switzerland, the decision from Zurich is also met with incomprehension because Tamedia announced an annual profit of CHF 152 million last week. The media company was also targeted by "120 secondes", Radio Couleur 3's highly acclaimed satire program, in which comedian Vincent Kucholl is interviewed daily and plays the role of a fictitious person who provides information on a current topic. This time he played Peter Staub, Head of Quality at Tamedia. "Tamedia is a company that has to make a profit! Period!", he said in bumpy French with an accent. The management had to implement decisions from Zurich. At the end of the program, he even burned a copy of Le Matin. The video of the broadcast had been viewed over 2,700 times by the afternoon. (SDA)
 

Swiss Posters of the Year 2012 on tour in Switzerland

APG|SGA will open the exhibition «Swiss Posters of the Year 2012» in Basel on April 11, 2013. The works honored at the Swiss Poster Award will be on display in Basel for one week.

They will then embark on a short "Tour de Suisse", stopping off in Lucerne, St. Gallen and Chur. The exhibition will take place in the courtyard of the Kunsthalle restaurant in Basel and will be open to the public for free viewing from April 11, 2013, from 1 p.m. until April 18, 2013. On display will be all the winning posters from the Swiss Poster Award 2012 as well as a selection of regional posters. The public can judge and vote for the regional posters in a competition and, if they are lucky, win an iPad mini.

The exhibition is open continuously and in all weathers. In this way, the posters are to be given a public platform, as APG|SGA writes in a press release. The aim is to make nationwide poster creation accessible to a wider audience and thus raise awareness of the advantages and impressive impact of this medium.

After Basel, the exhibition will move on to Lucerne, where it will also be on display for a week from May 16 to 23, 2013. The next stops are St. Gallen (13.6.-20.6.2013) and Chur (27.6.-4.7.2013).

 

Members of the Media Commission elected

On Wednesday, the Federal Council elected 13 members from various media sectors to the new Federal Media Commission. The commission will begin its work this summer.

The Media Commission is chaired by Zurich media professor Otfried Jarren. As an extra-parliamentary commission, the Media Commission is tasked with monitoring the media landscape and making recommendations (Werbewoche.ch reported). The Federal Council expects proposals on SRG's activities on the internet, for example. SRG is also seeking to sell online advertising, which is currently not permitted. Publishers are opposed to the expansion of SRG websites with advertising.

According to the Federal Office of Communications (OFCOM), the election took into account the language regions and genders. Barbara Bassi (Syndicom trade union), Sylvia Egli von Matt (MAZ School of Journalism), Miriam Meckel (University of St. Gallen), Gabriele Siegert (University of Zurich), Nicolas Antille (Swisscable) and Philip Kübler (Swisscom) were elected.

Bernard Maissen (SDA news agency), Gilles Marchand (RTS), Christophe Rasch (La Télé regional television), Hans-Peter Rohner (PubliGroupe), Markus Ruoss (Swiss Private Radio Association VSP), Urs Thalmann (Impressum trade union) and Peter Wanner (AZ Medien) also sit on the committee.

President Jarren was already elected last November. He has been a full professor of journalism and media research at the University of Zurich since 1997 and has been Vice-Rector for Humanities and Social Sciences and a member of the University Executive Board since August 1, 2008. (SDA)
 

On our own account: Easter break

The Werbewoche newsletter is taking a break for Easter. You'll find the first newsletter after the holidays in your inbox next Tuesday, April 2.

The editorial team wishes you a happy Easter and good luck in your egg hunt.

 

Last but not least: "Bestatter" as a six-pack

"Bestatter" for the second time: SRF announced on Wednesday that there will be a second season of the crime series with Mike Müller and Barbara Terpoorten in the title roles. This time there will be six episodes, compared to four in the first season.

The new episodes are expected to be broadcast at the beginning of 2014 and the crime drama slot will remain the same: Tuesday evenings. The first season was broadcast in January 2013, the second season is expected to follow in early 2014.

We are excited about the new episodes, and especially about what is planned for the January 2015 slot - possibly eight episodes. Bets can be placed now. (uma)

 

Aroma conceives exhibition for Bucherer

The Bucherer watch and jewelry house celebrates its 125th anniversary in 2013. To mark the occasion, an exhibition with selected exhibits is touring Europe.

Aroma was entrusted by Bucherer with the development of the creative concept and the implementation of the exhibition. For this purpose, an exclusive showcase landscape made of lacquered glass was created to reflect Bucherer's brand world and to provide a worthy setting for the exhibits made especially for the exhibition. Moving mini-planetariums are staged in the showcases, in which the exhibits - the stars of the exhibition - take center stage. The staging is intended to show in a playful way the craftsmanship for which Bucherer's exhibits stand.

The exhibition started in Lucerne on March 8, 2013, and will tour Bucherer's retail stores in Switzerland, Germany, Austria and France until the end of the year.

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Kreienbühl and Vogler: Appearance for Bootcamper.ch

Kreienbühl und Vogler has developed a website and a campaign for Bootcamper.ch. The campaign demonstrates that you can now actually train anywhere.

The workouts at Bootcamper.ch all take place outside in a group with a personal trainer. You train on everything that an urban environment has to offer: Stairs, benches or railings. For those who Bootcamper.ch can spontaneously book a training session in their immediate vicinity.

The movement mechanism is also used for the small posters and the brochure:

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Internet banners will also be used to show that you can now train anywhere in the city of Zurich:

http://www.youtube.com/watch?v=Oz8h0hrv7WY

In addition, stairs, railings and benches in the city of Zurich were declared as training equipment in a special campaign with stickers. If you scan the QR code printed on them, you will land on the corresponding page on Bootcamper.ch and can immediately book a training session in this circle:

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Kreienbühl und Vogler is also responsible for the entire corporate identity of Bootcamper.ch, for which the logo, website and business stationery were developed. The movement mechanism was also applied stringently to the business cards, for example.

Responsible at Bootcamper.ch: Maurus Strobel (Marketing and Communication), Benjamin Bachmann (Technical Director), Dave Baucamp (Coaching). Responsible at Kreienbühl and Vogler advertising agency: Oli Kreienbühl, Reto Vogler, Lorenz Wahl (image processing). Responsible for media and social media: Strobel PR. Photography: Frank Blaser. Web banner programming: Spin Animation. Programming and web development: Chiori Media LA.
 

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