• Texts without reference to the program: SRG may now also publish texts that are not related to radio or television broadcasts. However, the Federal Council requires "an orientation of the internet offering towards audiovisual contributions" and states "that the SRG should not offer a press-like online newspaper". Texts that are not related to broadcasts may not exceed 1000 characters (excluding spaces; lead and text block are counted). 75 percent (previously 100 percent) of texts that are not older than 30 days must be directly linked to audio or audiovisual content.
• Live broadcasts: SRG will also be permitted to broadcast important political, economic, sporting and cultural events of regional or national importance originally via the internet (video live stream). Previously, this was only possible with simultaneous transmission in a television program or following notification to the Federal Office of Communications (Bakom).
• Advertising and marketing: Advertising on the websites - with the exception of self-promotion - is still not permitted by SRG. Links to third-party online offerings may only be made in accordance with editorial criteria and may not be commercialized. However, programs broadcast online may be marketed in the same way as TV programs.

The reactions
Following the announcement of the changes to the license, the Swiss Media Association and the Swiss Regional Television Association Telesuisse spoke out. In statements, they regretted that live video streaming would be permitted in future. The Swiss Media Association also emphasized that the surprising extension would compete with publishers in their efforts to establish their online offerings. "The fact that state-funded television is being granted an almost comprehensive online presence with concession money (soon with a household tax) will lead to a further increase in distortion of competition." Media journalist Nick Lüthi mocked the title of the Federal Council's media release "Moderate opening of the internet for SRG" and himself "Officially approved sewer explosion" is more accurate. There can be no talk of moderation, as SRG is given almost unlimited leeway on the Internet.

Werbewoche wrote to media companies and marketers and asked them for a brief statement. The publishers and Urs Buess from TagesWoche were relieved that advertising is still not permitted on SRG websites. This decision was - naturally - only regretted by the SRG marketer Publisuisse, which is hoping for a liberalization of online advertising in the medium term. Otherwise, the respondents emphasized various points. Ringier refrained from making an individual statement, but announced that it was "completely in line with the association". (imp)

You can find the statements here as PDF. 

The aim was to create transparency and trust while focusing on the people behind the products, according to the agency. With the Traceability tool The world map on the website allows you to trace the path of production for each item of clothing: from the brand to the producer and the spinning mill to the origin of the organic cotton. Each individual production step is commented on in interviews. Various photo galleries also document the work and the environment.

According to the press release, Remei produces sustainable textiles made from organic cotton for a wide range of brands such as Coop Naturaline, Globetrotter, Greenpeace, Mammut and Stöckli. Each item of organic cotton clothing has a numerical code that can be entered into the new traceability tool. If you don't have a code, you can track a randomly selected item of clothing along its production route. The aim is not only to gain an insight into the various stages of the journey from the organic cotton seed to the store shelf, but also to get to know the people behind the products.

Appline, Apps and more in Lucerne is responsible for the technical implementation of the traceability tool.

Revised concession for SRGwhich is expected to come into force on June 1, at a glance:

- Texts without reference to the program: SRG may now also publish texts that are not related to radio or television broadcasts. However, the Federal Council requires "an orientation of the internet offering towards audiovisual contributions" and states "that the SRG should not offer a press-like online newspaper". Texts that are not related to broadcasts may not exceed 1,000 characters (excluding spaces; lead and text block are counted). 75 percent (previously 100 percent) of texts that are not older than 30 days must be directly linked to audio or audiovisual content.
- Live broadcasts: SRG will also be permitted to broadcast important political, economic, sporting and cultural events of regional or national importance originally via the internet (video live stream). Previously, this was only possible with simultaneous transmission in a television program or following notification to the Federal Office of Communications (Bakom).
- Advertising and marketing: Advertising on the websites - with the exception of self-promotion - is still not permitted by SRG. Links to third-party online offerings may only be made in accordance with editorial criteria and may not be commercialized. However, programs broadcast online may be marketed in the same way as TV programs.

The reactions
Following the announcement of the changes to the license, the Swiss Media Association and the Swiss Regional Television Association Telesuisse spoke out. In statements, they regretted that live video streaming would be permitted in future. The Swiss Media Association also emphasized that the surprising extension would compete with publishers in their efforts to establish their online offerings. "The fact that state-funded television is being granted an almost comprehensive online presence with concession money (soon with a household tax) will lead to a further increase in distortion of competition." Media journalist Nick Lüthi mocked the title of the Federal Council's media release "Moderate opening of the internet for SRG" and himself "Officially approved sewer explosion" is more accurate. There can be no talk of moderation, as SRG is given almost unlimited leeway on the Internet.

Werbewoche wrote to media companies and marketers and asked them for a brief statement. The publishers and Urs Buess from TagesWoche were relieved that advertising is still not permitted on SRG websites. This decision was - naturally - only regretted by the SRG marketer Publisuisse, which is hoping for a liberalization of online advertising in the medium term. Otherwise, the respondents emphasized various points. Ringier refrained from making an individual statement, but announced that it was "completely in line with the association". (imp)

You can find the statements here as PDF. 

Obviously, the following also applies: Everyone can have a go.

The idea, originally conceived for Diakonie Frankfurt, was implemented together with Saatchi & Saatchi Zurich and other locations in the European Saatchi & Saatchi network (Werbewoche.ch reported). The concept was developed in the Berlin office under the leadership of Executive Creative Director Oliver Kapusta. Under the motto "Days of Hope", the public was made aware of the adverse living conditions of the homeless, who have a particularly hard time during the cold winter months. Instead of weather forecasters, homeless people announced the next depression on TV.

To the spot
 

In front of around 400 invited guests from the media, culture and politics, the four independent juries awarded prizes totaling 54,000 euros to twelve entries in the Internet, television, radio and print categories. The prizes were awarded in the Internet, television, radio and print categories, with conductor Christian Thielemann as guest speaker. Axel Springer made the announcement in a press release on Wednesday.

The winners of the first prizes are Amrai Coen and Bernhard Riedmann (Der Spiegel app) in the Internet category, Michael Strompen and Jo Schück (ZDF) in the Television category and Felicitas Reichold (SWR2) in the Radio category. Karin Prummer (weekend supplement of the Financial Times Deutschland) won first prize in the print/weekly and monthly publications category, and Daniel Etter (Frankfurter Allgemeine Zeitung) won first prize in the print/supra-regional and national contributions category. Oliver Hollenstein (Bavarian regional section of the Süddeutsche Zeitung) was the winner in the Print/Local and Regional category.

The Axel Springer Prize for young journalists was founded in 1991 by Axel Springer and the heirs of the company founder. The prize is aimed at authors who were not older than 33 when their contributions were published. The Axel Springer Academy presents the award annually on the occasion of Axel Springer's birthday.

The winners in the Internet category (jury speaker: Rowan Barnett, Twitter)

1st prize:

Amrai Coen and Bernhard Riedmann with "Nicht von Gott gewollt", from Der Spiegel-App issue no. 17/2012

2nd prize:

The 20 volunteers of "Team 11" of the Axel Springer Academy with "Zoom Berlin- The Hyperlocal Project", Zoom-berlin.com

3rd prize:

Georg Eckelsberger, Fabian Lang, Paul Pölzlbauer, Florian Skrabal and Sahel Zarinfard with "Dossier: Advertisements", Dossier.at

The winners in the Television category (jury spokesperson: Bettina Schausten, ZDF)

1st prize:

Michael Strompen and Jo Schück, "ZDF-zoom: Hopfen und Malz verloren", ZDF, broadcast on June 8, 2012

2nd prize:

The ten program volunteers of the WDR year 2011/12 with "Jein - Was uns nicht schlafen lässt", WDR, broadcast on October 15, 2012

3rd prize:

Roman Lehberger: "Subsidy madness in Greece", Spiegel TV, broadcast on September 2, 2012

The winners in the radio category (jury spokesperson: Aneta Adamek, Radio Fritz of RBB)

1st prize:

Felicitas Reichold with "Irgendwie immer noch eins", SWR2, broadcast on March 7, 2012

2nd prize:

Till Krause with "Smartphone Espionage", Bayern 2, broadcast on July 24, 2012

3rd prize:

Anna Mayrhauser with "Die kleine Stadt und das Grab", SWR2, broadcast on March 26, 2012

The winners in the Print category (jury spokesperson: Michael Hanfeld, Frankfurter Allgemeine Zeitung)

1st prize weekly/monthly publications:

Karin Prummer, "Mehr Pflück als Verstand", Financial Times Deutschland, weekend supplement, issue of October 19, 2012

1st prize Supraregional/National entries:

Daniel Etter, "Assad's bleeding face", Frankfurter Allgemeine Zeitung, August 1, 2012 edition

1st prize Local/Regional entries:

Oliver Hollenstein, "Das Knast-Kartell", Süddeutsche Zeitung, regional section Bavaria, issue of November 2, 2012

Tom Blum has worked for Lowe (Philip Morris, Möbel Pfister, Unilever Switzerland), Publicis (Renault Suisse), TBWA (Nissan, Sony, SBB) and By Heart (Emmi Switzerland), among others. Most recently, he worked as a freelance consultant.
 

For the first time since its foundation in 2010, more than 30,000 offers were sold in one month. In addition, a positive Ebita was generated. Ringier announced this in a press release on Wednesday.

Deindeal has greatly expanded its existing range of products and now serves its more than 500,000 registered users and over 1.7 million unique users per month with an additional range of products from the areas of design, fashion, sporting goods and furniture. Suissa estimates that the two areas of social buying and product sales will each account for around 50 percent of Deindeal's total turnover in the future.

The Swiss online shopping platform, which offers daily vouchers with discounts for local and regional offers in the areas of gastronomy, beauty, wellness, leisure, hotel & travel and brands & products, belongs to the Ringier media house (Werbewoche.ch reported), is based in Zurich and employs 130 people.
 

This barbecue season, the three brands Feldschlösschen Premium, Eve by Cardinal and Feldschlösschen Original are joining forces for the first time for a cross-promotion. Valencia created a visual that unites the three target groups of the barbecue drinks and is used for the print advertising. The visual was adapted for the outer packaging of the individual brands. A promotional disruptor already familiar from last year creates the unifying recognition.

The winning code promotion is currently running until the end of the barbecue season and will be communicated on the bottle and can packaging of Feldschlösschen Original, Eve by Cardinal and Feldschlösschen Premium.

Responsible at Valencia Communication: Simone Fluri (Creative Director), Nadine Weber (Art Director), Sebastian Refardt (Text), Emanuel Plüss, Patrick Hublard, Fabian Matz (Desktop), Melanie Nolte, Isabelle Bach (Consulting), Roger Weber (Photography).

Manufactured in Switzerland almost fifty years ago, the Mirage III served in the Swiss Air Force until it was decommissioned in 1999. For more than ten years, the time-honored aircraft stood as a gate guard at Geneva Airport. Despite several prospective buyers from France, the aircraft will remain in Switzerland in the future, according to a statement from Zurich restaurant Runway 34. The Mirage III S with the registration number J-2314 will be purchased and integrated into the restaurant as an attraction.

To transport the historic aircraft from Geneva to Glattbrugg, it requires spectacular transportation. Professional aircraft mechanics use special tools to dismantle the wings and make the plane ready for transportation. The Mirage will then be transported from Geneva to Zurich on a special low-loader on May 21 and reassembled on site by the same team. Former Mirage pilots and supporters will restore the aircraft to its original 1965 condition, after which it will be mounted on a specially made concrete base in front of the restaurant.

The inauguration is planned for mid-July. The Mirage is not just intended as an eye-catcher, according to the press release. It will be used as an outdoor bar and smoker's canopy, providing a shady spot or two on the terrace.

Built around a vintage airplane, Runway 34 in Glattbrugg combines a restaurant, bar and lounge in one. A hangar, a terrace with a view of Zurich Airport and flight attendants serving the food allow guests to experience the fascination of traveling and flying up close. The Runway 34 flight and experience restaurant was founded in 2005 by pilot Reto Seipel and restaurateur Stefan Hunziker.
 

Twice already, artistic director Karin Beier has led the Cologne Schauspielhaus to the title of "Theater of the Year. Many of her productions have been invited to the Berlin Theatertreffen. Now Karin Beier has been appointed to the Deutsches Schauspielhaus Hamburg, the largest spoken theater in Germany. The hopes and expectations for the new team are accordingly high, the agency said in a statement. This was also shown by the lively interest in the press conference on the season, which was broadcast by the major television stations. A central topic was the new image created by Velvet and the theater newspaper.

A D in a circle is the new signet of the Deutsches Schauspielhaus Hamburg. It was reminiscent of the old German car license plate, the agency added. Intendant Karin Beier on the logo: "The theater was founded in 1900 to cultivate German classical music. We now want to revisit the question: What is German?" And her team also wants to give the word "Schauspielhaus" more meaning again. "The large auditorium needs a strong, a charismatic ensemble. It needs directors who stage powerfully and decisively. And a logo that stands for these values. Programmatically, this theater invites us to deal with great material and to mix different genres," Beier explains.

Responsible at the Deutsches Schauspielhaus: Karin Beier, Rita Thiele. Responsible at Velvet: Jürg Schaffhuser (Creative Direction), Peter Moser (Art Direction), Wolfgang Möhrle (Consulting).

What the Coop spots have in common is the barbecue hand movement with the accompanying "tsch-tsch". What's new is that "tsch-tsch" resolves the spot stories in surprising ways - for example, when even the alien who has landed at the barbecue party reveals himself to be a barbecue fan.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Marc Weber (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (Creative Direction), Beat Egger Text), Daniel Kobi (AD), Claudia Willner (Graphic Designer), Dany Kielholz, Flavia Salvisberg, Mikael Haak (Consulting). Film production: Embassy of Dreams. Directed by: Moritz Laube. Music: Nova International. Responsible at The Whole Media: Stephan Küng (Media Relations).