Rod's first work is now available. In the TV commercials "Grandmother" and "Magician", the security module plays an active role, dramatizing the leitmotif "We make you safer". Both spots are out now.

The campaign promotes the new attraction in Asia. The motif, once again photographed by Tom Nagy, will be used on posters, advertisements and various online channels throughout Switzerland and in surrounding border regions such as Lyon, Stuttgart and Milan. A microsite with a responsive design, also developed for the launch, offers visitors to Promotion.swiss.com the opportunity to find out everything you need to know about Singapore and also win two Business Class tickets to Singapore.

The campaign developed by Publicis will also provide a communications boost in Singapore as a print and online campaign and will be supplemented there with various advertorials. In addition, a VIP launch event for the first flight will be designed in collaboration with the Publicis event agency Luminous Asia on site in Singapore to emphasize the importance of the new travel destination for Swiss and to which many celebrities from Switzerland and Singapore will be invited.

Responsible at Swiss International Air Lines: Marcel Benz (Head of Brand Development), René Hauck (Manager Communication Development), Alexander Strehler (Online Marketing), Rebekka Hofstetter (Advertising). Responsible at Publicis Communications: Tim Hoppin (Creative Director), Swen Morath (Art Director), Christian Schirmer, Chantal Panozzo (Text/Concept), Angelo Sculio (Junior Art Director), Nik Hidber (Speendesign), Sandro Ducceschi (Programming), Candido Righetto (Senior Brand Director), Bojana Taraba (Brand Director), Sabrina Anding (Junior Brand Director).

News Aktuell and its partners APA-OTS and News Aktuell Deutschland, together with the magazine Persönlich, thus want to reflect the cultural characteristics of the respective country in visual communication. "In the digital age, attention is a high commodity. PR departments and communicators create resonance through strong images and original motifs. The visual component of a message ensures that the message is remembered. We're looking forward to seeing great photos and awarding prizes to the best work from the communications industry with the PR Image Award," says Frank Stadthoewer, Managing Director of News Aktuell Germany.

PR experts from Switzerland, Germany and Austria have until June 14 to apply for the PR Image Award 2013. The competition is aimed at companies, organizations and agencies and is being held for the eighth time this year. At Pr-picture-award.ch applicants can upload as many photos as they wish. The prerequisite for the application is that they have used the images for media work or communication in the past twelve months.

Last year, more than 500 companies took part in the PR Image Award and submitted a total of more than 1'500 images. In the current competition, the categories are Corporate Communications, Event and Trade Fair, Product Photo, Portrait and NGO Photo. This year, there is also a special category for tourism and leisure. According to a statement, News Aktuell wants to take into account the importance of the tourism and leisure industry in the entire DACH region.

After the submission phase, an international jury selects the shortlist of 60 images from all the applications. Subsequently, PR professionals and media representatives vote in a public poll to select the best PR image of 2013 as well as six category winners. News Aktuell will announce the winners in October.
 

The startup Uepaa has developed a safety service for people who spend their leisure time and sporting activities in the mountains. The alarm app locates accident victims via other smartphones in the vicinity, even in areas without mobile phone coverage. This is made possible by peer-to-peer technology, which links the smartphones of all Uepaa users and rescuers to form an ad hoc network that automatically searches for the nearest cellular network. In an emergency, the mountain rescue service is alerted independently of the network, and overflight searches are also possible. However, the Uepaa rescue service is already effective at an earlier stage: missing person reports or time-consuming searches for people are also to be significantly reduced in future via the tracking system of the emergency call app, which enables timely alerts and direct assistance from fellow rescuers.

The Uepaa app is available to download from the Apple App Store and Google Play Store in time for the 2013 hiking season. The range of functions is constantly being expanded, starting with automatic accident detection and extended companion assistance.

The company Uepaa was founded on January 31, 2012 by Mathias Haussmann and Franck Legendre in Zurich. (uma)

A Publicitas salesperson will be on hand Monday through Friday from 8 a.m. to 6:30 p.m. for customers to place advertising messages in the region or for advice on national advertising opportunities, Pulicitas said in a statement. With a fixed presence in the cantonal capital of Chur, the Publicitas sales team will be able to work the market area of southeastern Switzerland even more intensively and strengthen its presence in particular for the titles Engadiner Post, Sarganserländer and Werdenberger & Obertoggenburger, according to Rehné Herzig, Director Regional Publicitas.
 

As part of this, the detergent manufacturer has launched a competition in which the most imaginative photo or video of the self-made instrument is awarded a prize. To ensure that the instruments are a success, Omo has created various handicraft instructions on the Omo Switzerland Youtube-Channel as well as on Omo.ch. And the prize is a home concert by Jesse Ritch.

The Omo garage band campaign was developed by Compresso.

ERF Media, based in Pfäffikon, explicitly requested series of advertisements and posters, which can be expanded over the coming months with additional subjects and slogans, according to a statement. In the first series, three clichés are to be addressed in a tongue-in-cheek manner, which will be broken up with Radio Life Channel: For example, a short, concise statement makes it clear why young people spend the evening back at home.

The follow-up series shows why open-air fans or churchgoers now no longer have to wait, but can get their money's worth around the clock every day. Both poster series rely on sparingly used, meaningful text.

Responsible at ERF Media: Verena Birchler, Communications Manager. Responsible at advertising city: Nicolas Kesper (idea and text), Eva Kesper-Wegelin (graphic design).

The trade fair stand also served as a stage for two actors who were instructed by the trade fair visitors by vote to portray a desired target group - with the inclusion of electronic media. Appropriate wallpaper was installed in the separate room, which was also part of the stand, until the staid living room of a senior couple, the chaotic children's room of a young family or the dress paradise of a young lady was brought to life. The aim was to show trade fair visitors that Goldbach Audience can reach any target group - via any electronic device.

Responsible at Goldbach Audience: Tanja Kretz (Marketing&Communication Manager) Nina Hoss (Marketing&Communication Manager), Germaine Müller (Corporate Manager IR & Events. Responsible at Alpha 245: Diana Rossi (creative direction/text), Kathia Le Bescont, Hekuran Advili (art direction, illustration), Andrea Staub (consulting); X-OPIA (stand construction).

Tweasy is also suitable for sending messages to customers for which a notification appears immediately on the display (push notifications). Swisscom is buying the app from the Neuchâtel start-up Tweasy, which won an award for its development, as announced on Monday. (SDA)

In addition to the metal in the PR category, the annual report also won a shortlist in the engagement category, where the focus was on finding ideas that strengthen customer loyalty. The annual report thus collects further international trophies, having already been awarded gold and twice bronze by ADC Switzerland.
 

At the same time, the film's director, Barbara Miller, will receive the Human Rights Film Award from the World Association for Christian Communication (WACC) and the Catholic World Organization for Communication (Signis) at the event.

"Forbidden Voices" portrays three bloggers who stand up for the right to freedom of information under the most adverse circumstances - and exercise this human right wherever possible: Farnaz Seifi from Iran, Zeng Jinyan from China and Yoani Sánchez from Cuba.

The documentary with the subtitle "how to start a revolution with a laptop" has been shown at various festivals and will now be shown again at a matinee at Riffraff 1 in Zurich on May 18. (uma)