Seed: Gold at the US International Film & Video Festival

At the US International Film & Video Festival in Los Angeles, «Sweet Tokyo» was honored as the best corporate film for Läderach. «Sweet Tokyo» not only won gold but was also named “Best of Festival” among the gold winners in the Corporate category.

The comedy of confusion was realized by Luki Frieden.

To the corporate film "Sweet Tokyo" for Läderach

The animated film "Glass remains glass" for Vetropack, which conveys everything worth knowing about glass at a rapid pace, also receives silver.

To the film "Glass remains glass" for Vetropack

The US International Film & Video Festival in Los Angeles has been honoring outstanding achievements in the fields of corporate and documentary films as well as TV every year since 1967. This year, over 1,000 films from 24 countries were submitted.

 

Newcomsolution launches EKZ App

The agency Newcom Solution has designed a new app for Bern EKZ. It offers customers vouchers to redeem at the checkout and everything worth knowing about the centers in the Bern region.

The Wankdorf Center, Lyssach Center, Centre Bahnhof, Langnau Ilfis Center and Heimberg Shopping are represented in the app. With the development technology from the new media agency Newcom Solution, mobile websites for each individual center were also created from the app at the same time, which are optimized for mobile devices. The app was developed using App24  a product from Newcom Solution. The product offers customers standardized apps that can be combined as desired. With the "Profit" module, discount codes can be created, which customers can redeem via code at the checkout.

This module is also used in the Bern EKZ app. Customers of the EKZ Wankdorf Center and other Bern shopping centers can receive discount vouchers for selected stores via the app. These can be redeemed directly at the checkout. A code is scanned in and the voucher automatically expires after use. In addition, information such as opening hours, events, and center maps for the selected center can be found on the app.

The app can be downloaded from the App Store and Google Play.

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Greek state television goes back on air

About a month ago, Greek state television was unexpectedly shut down. Now it is set to return to the air under a new name.

On Wednesday morning, a test image initially appeared with the title "Hellenic Public Television" (Hellenikí Dimósia Tileórasi - EDT). The news agency DPA learned that it was broadcast from the studio of a private company in eastern Athens. The Athens newspaper Ta Nea reported that there would soon be an emergency program with films, documentaries and music shows. The exact start date initially remained unclear. According to media reports, it is a transitional phase until a new, streamlined state television goes back on air.

In mid-June, the government in Athens unexpectedly closed state television as part of its austerity measures (Werbewoche.ch reported). The government's move led to nationwide protests.

The approximately 2,700 employees are occupying the building of the radio station in the Athens suburb of Agia Paraskevi and broadcasting a protest program via the Internet. (SDA)

Unic launches career and alumni portal of the University of St.Gallen

Unic has developed a comprehensive network for students, alumni, and employers on behalf of the Career Service Center (CSC) at the University of St. Gallen and the alumni organization HSG Alumni.

Agnetur advised the university on the design of the two community platforms and implemented them on TYPO3. The new platforms are now operated on the same code base in order to utilize synergies in development. The Career Service Center CSC of the HSG focuses on the students.

With the new event management tool, companies or the HSG can record and manage events and students can register for these events at the same time. In addition, the CSC-HSG offers a large number of job vacancies and comprehensive information on starting a career after graduation via the platform.

HSG Alumni is the alumni organization of the HSG with over 20,000 members. The Website has been completely overhauled in terms of design and functionality. Alumni can network with each other via the "who's who" member directory or via the Clubs & Chapters, register for events and pay for them directly or enter events themselves. Annual membership can also be paid for online. Alumni now also have access to a Job portal available. Both students and alumni are managed in the same CRM. This makes it possible to offer students a seamless transition to alumni services after graduation.

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WHO wants a worldwide ban on cigarette advertising

Do countries have a duty to protect their citizens from the risks of smoking? The World Health Organization says yes and is calling for bans on all forms of tobacco product promotion in every country around the world.

In order to save millions of lives, the World Health Organization (WHO) is calling for a worldwide ban on tobacco advertising. Equally important are warnings on cigarette packets and making tobacco products more expensive through high taxes, explained the UN specialized agency in Geneva on Wednesday. Such or similar measures have already been implemented in 124 countries. However, almost 70 countries - mainly in Africa and South America - have so far done little or nothing to combat tobacco consumption, the WHO complained in its 2013 annual report on the fight against smoking.

Still too many loopholes

"Every country has a responsibility to protect its people from disease, disability and death caused by tobacco use," said WHO Director-General Margaret Chan. While extensive advertising restrictions have already been enforced in many countries, the tobacco industry can still exploit a number of loopholes. According to the WHO, these include sending free cigarettes by post, discount price promotions, sponsoring events with cigarette brands or placing tobacco products in TV and cinema films.

There are considerable differences from country to country. While Sweden also bans most such indirect advertising campaigns, they are largely legal in Switzerland. In Germany, poster advertising for tobacco products is still permitted, according to the WHO.

More tobacco notes

Without the expansion of government measures - including legally required warnings on cigarette packets - the number of people dying as a result of tobacco consumption will continue to rise, according to WHO estimates: Tobacco smoking is still the main cause of preventable diseases and can lead to cancer, heart disease, diabetes and chronic respiratory diseases, the WHO warned. Despite this, tobacco companies spend billions of dollars every year to promote the sale of their products. "We know that only a complete ban on advertising, promotion and sponsorship will be effective," said Douglas Bettcher, head of the WHO's Department for the Prevention of Non-Communicable Diseases. "Countries where such measures have been consistently enforced have been able to significantly reduce smoking in just a few years."

According to the WHO, around three of the more than seven billion people now live in countries with government measures to combat smoking. In the past five years, 20 more countries with a total population of 657 million people have prescribed health risk warnings on cigarette packs. In addition, more than half a billion people in nine countries have been given access to nicotine cessation programs in the past five years.
Between 2007 and 2012, 32 countries banned smoking in the workplace and in public facilities and transportation.

WHO target at risk

This progress was achieved in the course of the WHO Framework Convention on Tobacco Control (FCTC), which came into force in 2005. The treaty has been signed by more than 160 countries, including Switzerland. However, because it has not been implemented by many countries, according to the WHO, the goal of reducing global tobacco consumption by 30 percent by 2025 is at risk.

"Unless we close ranks and stop all promotion of tobacco products, adolescents and young adults will continue to be seduced into smoking by an increasingly aggressive tobacco industry," said the WHO Director-General. (SDA)

 

Sylvia Egli von Matt leaves the Maz

In March 2014, on the Maz’s 30th anniversary, Director Sylvia Egli von Matt will step down. Her successor has not yet been named.

The position will be advertised after the summer vacation, writes Maz in a media release on Wednesday. Sylvia Egli von Matt will remain Ombudswoman of Swissinfo and Deputy Ombudswoman of SRG-D, Vice President of the Federal Media Commission and member of the Council of the University of Applied Sciences. She started out as a lecturer and media trainer in 1989, when she was a domestic journalist at the Tages-Anzeiger, and led the diploma training program and later the master's program, which she was instrumental in designing.

Under her overall management, which she took over in 1998, the MAZ moved from the secluded Villa Krämerstein to modern premises in the center of Lucerne, according to a press release; national and international cooperation and thus attractive networking in the university sector developed, and the departments of Media Communication / Rhetoric and Visual Journalism distinguished themselves alongside Journalism. Over 1,000 students come and go every year, accompanied by a team of 24 permanent employees and over 300 lecturers.
 

Futurecom: "A website you can touch".

Futurecom has revamped the online presence of global IT company Open Systems. The new site is geared towards mobile devices.

Up to a certain size the site is responsive. A special mobile page was implemented for the very small screens. The target group of IT decision-makers can now quickly gain an insight into the various areas of Open Systems' offering by means of a clever mix of videos and clear text content, the agency said in a statement on Wednesday.

The Media Gallery was designed with HTML 5 instead of Flash as before.

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Responsible at Open Systems: Tobias Steger (Senior Vice President Communications) , Peter Kostelac (User Experience Designer). Responsible at Futurecom: Roberto Eichin (IT Consultant), Oliver Läubli (Software Engineer), Manuel Meier (Web Publisher), Carlo Schenker (Consulting).
 

Extended registration deadline for the Award-CC

Anyone who wants to keep their chances alive of winning the «Communicators» trophy by Ticino-based sculptor Pedro Pedrazzini now has an extra week: Entries for the ninth Corporate Communications Award are now being accepted until Monday, July 22.

Applications can be submitted from all Swiss language regions, and concept teams or individuals from companies, agencies and other organizations are eligible to take part. According to the press release, what counts is innovative strength, professional craftsmanship and successful implementation in at least three disciplines. The award ceremony will take place on Wednesday, September 4, 2013 in Zurich.

Within the framework of the Award CChe Social Media Award will be presented for the third time this year. The campaigns submitted must have a cross-media structure and include at least three different channels, at least two of which must cover the social media sector. The campaigns must be actively managed in 2013 and international projects must explicitly include the Swiss market. The public voting on Facebook runs until August 21. The six submitted campaigns with the most votes on August 15 at 5 p.m. will make it to the final selection. A specially convened jury will then decide on the winner.

The shortlist will be published on August 22. All details and further information can also be found on the official Facebook page of the industry award.

 

Bakom deputy director deceased after traffic accident

Peter Pauli, deputy director of the Federal Office of Communications (Bakom), died in June following a traffic accident. The Federal Office describes him as one of its pioneers.

The accident occurred already on June 14. The industry portal Kleinreport.ch as well as Com-puterworld.ch referred to the obituary on the Bakom website on Tuesday. In it, the federal office describes Peter Pauli as "one of the pioneers at Bakom". He had built up and headed the "Frequencies and Licences" section. He also represented Switzerland's interests in various international bodies.

Bakom spokeswoman Deborah Murith told the SDA news agency that Pauli had worked for the federal agency since its founding in 1992. He was 59 years old. The spokeswoman did not want to give any further details on the circumstances of the accident. (SDA)

Teaser image: Bakom.admin.ch

HWZ: New course of studies "Mobile Business

From November 2013, the HWZ University of Applied Sciences in Business Administration Zurich will be offering the "CAS Mobile Business" certificate course. The course in mobile business will be offered throughout Switzerland.

With its new "CAS Mobile Business" certificate course, the HWZ aims to address the rapid and fundamental changes in marketing, sales and communication and enable participants to manage an increasingly mobile and digitalized business world. This was announced by the HWZ in a press release on Tuesday. The part-time course is designed to teach the most important basics as well as the latest trends and technologies in five months in order to exploit all the opportunities of mobile business for one's own organization.

Course start of the Certificate of Advanced Studies (CAS) Mobile Business is in November 2013.
 

Tamedia opens new media house

The Swiss media group Tamedia opened its new media center in Zurich on Tuesday. The building will provide jobs for around 480 employees of 20 Minuten, Tages-Anzeiger and other media.

The Japanese architect Shigeru Ban, who is known in Europe for the Centre Pompidou in Metz, France, among other things, designed the building made of wood and glass. The building is intended to make a sustainable contribution to architecture in the city of Zurich, Tamedia said in a press release on Tuesday. The architecture of the building is characterized by a supporting structure made of 2,000 m3 of spruce wood, which does not require any additional steel reinforcements. A double façade facing the Sihl river acts as a climate buffer and natural ventilation system and offers space for meeting rooms and lounges that can be opened up to the river.

The modern newsroom of 20 Minuten was created on the top floor of the new building. The editorial offices of the Tages-Anzeiger, the online network Newsnet, the Tagblatt der Stadt Zürich and the associated publishing organization use the first, second and third floors of the new building.

At the opening ceremony, Tamedia Chairman of the Board of Directors Piero Supino spoke of a great day for Tamedia at the site where the first Tages-Anzeiger building was occupied 111 years ago, according to SDA. A second building was added in 1931, followed by others in 1961 and 2001.

Serviceplan: New with Public Relations in Switzerland

Serviceplan is now also represented in Switzerland by an independent PR agency. Since July 2013, Claudio Rotter has served as a partner and managing director of the newly founded Serviceplan Public Relations Suisse, based in Zurich.

Six months ago, Serviceplan launched an independent advertising agency in Switzerland. With the founding of the PR agency, Serviceplan wants to complete its range of services in two respects: On the one hand, the full range of consulting services will now also be offered in Switzerland, the agency said in a statement. Public relations will now be integrated with classic communications, digital and media consulting, and will be available from a single source. On the other hand, this closes a gap in international PR consulting. In particular, services for the DACH region will now also be offered in Zurich, closely networked with partner agencies in Munich, Hamburg, Berlin and Vienna. The services offered cover the areas of public relations, corporate & product communications, corporate reputation, corporate publishing and sponsoring.

Claudio Rotter, Managing Director and Partner of Serviceplan Public Relations Suisse, has worked for various Swiss communications agencies in the past. Most recently, he was founder and managing director of the agency Paroli from 2004 to 2010 and Managing Partner at Prime Communications until mid-2013.

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Since July 1, 2013, Public Relations have strengthened the existing Swiss Serviceplan team of
Advertising, Digital and Media.

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Claudio Rotter, Managing Director and co-owner of Serviceplan Public Relations Suisse.

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Claudio Rotter (center), together with the two managing directors of Serviceplan Suisse,
Christian Baertschi (left) and Sacha Moser.
 

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