In order to save millions of lives, the World Health Organization (WHO) is calling for a worldwide ban on tobacco advertising. Equally important are warnings on cigarette packets and making tobacco products more expensive through high taxes, explained the UN specialized agency in Geneva on Wednesday. Such or similar measures have already been implemented in 124 countries. However, almost 70 countries - mainly in Africa and South America - have so far done little or nothing to combat tobacco consumption, the WHO complained in its 2013 annual report on the fight against smoking.
Still too many loopholes
"Every country has a responsibility to protect its people from disease, disability and death caused by tobacco use," said WHO Director-General Margaret Chan. While extensive advertising restrictions have already been enforced in many countries, the tobacco industry can still exploit a number of loopholes. According to the WHO, these include sending free cigarettes by post, discount price promotions, sponsoring events with cigarette brands or placing tobacco products in TV and cinema films.
There are considerable differences from country to country. While Sweden also bans most such indirect advertising campaigns, they are largely legal in Switzerland. In Germany, poster advertising for tobacco products is still permitted, according to the WHO.
More tobacco notes
Without the expansion of government measures - including legally required warnings on cigarette packets - the number of people dying as a result of tobacco consumption will continue to rise, according to WHO estimates: Tobacco smoking is still the main cause of preventable diseases and can lead to cancer, heart disease, diabetes and chronic respiratory diseases, the WHO warned. Despite this, tobacco companies spend billions of dollars every year to promote the sale of their products. "We know that only a complete ban on advertising, promotion and sponsorship will be effective," said Douglas Bettcher, head of the WHO's Department for the Prevention of Non-Communicable Diseases. "Countries where such measures have been consistently enforced have been able to significantly reduce smoking in just a few years."
According to the WHO, around three of the more than seven billion people now live in countries with government measures to combat smoking. In the past five years, 20 more countries with a total population of 657 million people have prescribed health risk warnings on cigarette packs. In addition, more than half a billion people in nine countries have been given access to nicotine cessation programs in the past five years.
Between 2007 and 2012, 32 countries banned smoking in the workplace and in public facilities and transportation.
WHO target at risk
This progress was achieved in the course of the WHO Framework Convention on Tobacco Control (FCTC), which came into force in 2005. The treaty has been signed by more than 160 countries, including Switzerland. However, because it has not been implemented by many countries, according to the WHO, the goal of reducing global tobacco consumption by 30 percent by 2025 is at risk.
"Unless we close ranks and stop all promotion of tobacco products, adolescents and young adults will continue to be seduced into smoking by an increasingly aggressive tobacco industry," said the WHO Director-General. (SDA)