Jacky Korrodi grew up in Zurich and graduated from the Swiss Hotel Management School in Lucerne in 2008. After several years of work experience in the travel industry in Switzerland and abroad, he decided to work for the leading hotel booking portal Booking.com in 2010. As Account Manager, he was responsible for developing efficient online strategies for hotels, hotel chains and tourist offices and helping them to achieve profitable online sales.

"With his profound knowledge of the Swiss market and his experience as a strategic account manager, he is the perfect addition to the existing Swiss team. Mr. Korrodi's multilingualism gives affilinet the opportunity to grow further in both French and German-speaking Switzerland," says Matteo Schuerch, Managing Director of Affilinet Switzerland

In the next two years, advertising on mobile channels and the stationary Internet in particular will gain market share, while traditional media will have to prepare for difficult times. At least, that's how the vast majority of the Delphinarium expert panel sees it.

Skepticism about mobile advertising

However, there is also a great deal of skepticism about mobile advertising in particular. Half of the respondents express concerns about whether mobile advertising will be able to gain widespread acceptance, either because its impact is uncertain or because there are too few accepted forms of advertising that can be monetized. However, there is little disagreement on one point: the downward slide of print media is not over yet. They will continue to lose market share over the next two years. Times are also likely to remain difficult for the other "traditional" forms of advertising. For cinema, radio and direct mail, most experts predict stagnation or a deterioration in market position. In the case of television, opinions are divided. The verdict for out-of-home advertising is comparatively favorable. Hardly any experts expect market shares to shrink here.

Which genres will be able to profit by 2015 and which will lose market share? (n=26)

Which factors will have the greatest impact on the Swiss advertising market over the next three years? (multiple answers) (n=26)

You can find more information and graphics on Dolphinarium.ch

To this end, the classifieds platforms Piazza.ch from Tamedia and Tutti.ch, the portal launched by Schibsted in Switzerland in 2010, will be merged under the name Tutti.ch. Tamedia is also bringing the car portal Car4you.ch into the cooperation, which will continue to operate under its current name, according to a press release. The two platforms are to be strengthened through the exchange of vehicle advertisements in order to expand their position in the online user and vehicle market. Car dealers and private advertisers would benefit from an increased reach and more inquiries about their advertisements, while users would benefit from additional offers. The teams of the two companies will remain unchanged.

Car4you Switzerland and Schibsted Classified Media Switzerland will in future be owned 50 percent each by Schibsted and Tamedia. The transactions are subject to approval by the Swiss Federal Competition Commission.
 

According to the statement, Elsener completed a master's degree in media and communications studies with a focus on media economics at the University of Zurich until 2003 and has been working in the TV industry for ten years. In his last position, he was COO and responsible for operations at stations 3+ and 4+. Prior to that, he held various management positions, including at upc cablecom and Viacom International Media Networks, where he was Managing Director of the Swiss family of channels (MTV, VIVA, Nickelodeon, Comedy Central) and Vice President Commerce in Central and Northern Europe for Nickelodeon, respectively. He is 35 years old, married and lives in Zug.

Elsener will take up his position on September 1, 2013, when he will join the Executive Board of AZ Medien, reporting directly to CEO Axel Wüstmann.
 

As COO of Multimedia Solutions - a subsidiary of the Neidhart + Schön Group - Simon Pfändler has been jointly responsible for internal and external IT since August 2012 and has made important contributions to the Group's corporate development in recent months.

In addition to his professional qualifications, his ability to tackle challenges in a holistic, solution-oriented and decisive manner are particularly important qualities for supporting the further development of the Neidhart + Schön Group, as detailed in a press release. With the appointment of Simon Pfändler, the company management is committing to the already initiated transition from a traditional specialist for printed communication solutions to an innovative media service provider with a cross-media and IT-supported offering. A seamless transition has already been initiated. Simon Pfändler will report directly to Olivier Neidhart, CEO of the Neidhart + Schön Group. Simon Pfändler's appointment coincides perfectly with the departure of former CFO Stefan Keiser at the end of August 2013, who has decided to leave the company to pursue new challenges.

As a graduate in business administration (HSG) and specialist in information and technology management with a specialization in media and communications management, 41-year-old Simon Pfändler has many years of experience in the management of SMEs. Thanks to his current studies in the fiduciary sector, he has the necessary knowledge of controlling, auditing and law.

Digital technologies are increasingly shaping existing business models, processes, and media. The future outlook in this «Digital Business»are excellent," as the HWZ states in a press release. However, there is no comprehensive continuing education program in this field in Switzerland. The HWZ aims to fill this gap.

«The digital business world is not only changing companies» established strategies and positioning; it is also influencing the competitive landscape and giving rise to new business models,« explains Jacques Bischoff, Rector of HWZ, regarding the rationale behind the new program. Due to dynamic technological change, the importance of »digital business” in the business world is increasing, and the demand for proven experts is growing. This is because, particularly in Switzerland, there are currently still too few specialists in this timely and promising field.

Five CAS modules to choose from

The first master’s program of its kind in Switzerland consists of various certificate programs that can be individually tailored and enrolled in separately. In this way, the program imparts all relevant skills and prepares companies for current and future challenges in the digital business world. The part-time Master’s program allows students to work full-time, thereby ensuring the integration of theory and practice. The program is structured independently of the academic semester. The following five CAS modules are available:

CAS in Digital Business Management
CAS Digital Technology & Innovation
CAS Mobile Business
CAS Cross-Media Management
CAS Social Media Management

On behalf of Swiss Transfusion SRC, the Campaign Forum launched a campaign on 7.7. to promote blood stem cell donors. With the headline "He (or she) is not my type", prominent couples were to irritate passers-by on e-board ads in almost all train stations in Switzerland.

In cases of leukemia or other life-threatening diseases of the hematopoietic system, a blood stem cell transplant is often the only chance for a cure. If no matching donor can be found in the family, a worldwide search for an outside donor is launched. For a matching donation, however, certain tissue characteristics of the donor and recipient must match. There are billions of different combinations of these characteristics. Finding the right type is therefore difficult. The more people register, the higher the probability of a match. Blood transfusion SRC Switzerland therefore wants to increase the number of registered people in Switzerland).

To achieve this goal, the Campaign Forum has realized the campaign "You are not my type". On e-boards in all large and medium-sized train stations, prominent couples announced on July 7: "He (or she) is not my type." The headline is illustrated with a tear through the heart that the two are holding in their hands.

The Campaign Forum was able to recruit Renzo Blumenthal and his wife Ladina for the campaign, as well as Christina Surer and her husband Martin Tomczyk. Other ambassadors are Eva Nidecker, Cony Sutter and Peter Pfändler.

The e-board ads were in SI's design and were thus intended to give the impression that the couples were really separating. SI resolves the irritation in its print edition of July 8, 2013. The campaign is simultaneously supported by social media measures: The separation rumors are also spread on Twitter and Facebook.

With this and other means, such as two videos, the Campaign Forum aims to raise awareness of blood stem cell donation among a broader public. At Am-I-your-type.ch all the information is bundled together; in addition, people who are committed to blood stem cell donation have their say - among other things, because they are directly affected.

Responsible at Campaign Forum: Martin Diethelm (overall direction), Andrea Sprecher, Constance Marschan (celebrities and implementation), Wangpo Tethong (video), Min Li Marti (media relations).

The story of Christina Surer, for example here, or those of Renzo Blumenthal here.

Japan's largest mafia family, Yamaguchi-gumi, is going on a publicity tour with the magazine to combat its own dwindling membership. The eight-page brochure contains a page of poetry, readings on traditional board games and reports on fishing trips by some gangster bosses, as the Sankei Shimbun newspaper reported on Wednesday. The magazine is not available to the public. This is the Yamaguchi-gumi's response to the yakuza crisis, as the mafia is known in Japan. "They obviously feel that it has become more difficult for them since they are no longer allowed to open bank accounts or sign real estate contracts due to new laws," said a police insider.

According to the national police authority, Yamaguchi-gumi lost 3,300 members last year. Like the mafia in Italy, the yakuza clans in Japan are involved in all kinds of illegal activities, from gambling, drug dealing, prostitution and extortion of protection money to white-collar crime with front companies. Despite this, the clans are not banned; the authorities only take action against obvious crimes. (uma/SDA)

Teaser image: Keystone

 faces numerous challenges. Market trends have to be analyzed and evaluated globally and various cultural aspects have to be taken into account. In most cases, far higher budgets also need to be managed than for nationally active companies.

In the CAS (Certificate of Advanced Studies) "International Marketing and Communication" at Lucerne University of Applied Sciences and Arts, communication specialists can prepare themselves for international activities. They learn about the requirements and cross-media use of important instruments such as advertising, social media and strategies such as market entry and pricing in an international environment. The focus here is on the American, Asian and European markets. In addition to the usual business-to-consumer communication, participants are also made aware of the opportunities of business-to-business communication in marketing. The CAS is rounded off by a study week in the USA at the University of Washington/Seattle, during which students can expand their knowledge with company visits and presentations. deepen. 

 of the Lucerne University of Applied Sciences and Arts: August 23, 2013.
Management: Anja Janoschka.
W.
 

The most popular St. Gallen poster is the "Attila" motif for the St. Gallen Festival:

Second place went to the "OFFA" poster for the St. Gallen Spring and Trend Fair:

The Kunstmuseum St. Gallen came third with its advertisement for the exhibition by artist Anthony McCall:

In Chur, the "Coins" theme of the Rhaetian Museum was the most popular:

In second place are the Würth Collection with the poster for the Ben Willikens exhibition and Chur Tourism with "5000 years in 120 minutes":

Following this tour and the many positive responses to the poster exhibition, APG|SGA has announced its intention to offer a public platform for national poster art again in 2014. Since 1941, APG|SGA has supported the "Swiss Poster of the Year" awards, which have been presented annually for the past few years in collaboration with a jury of experts. The aim of the APG|SGA is to make the nationwide poster art accessible to a wider public and thus raise awareness of the advantages and impressive impact of this medium.