Asbestos is a building material that has been widely used in building construction. Because even small amounts of released asbestos fibers can lead to cancer, the building material has been banned since 1990. But in older buildings that are being renovated or demolished, there is still a danger from asbestos dust that is invisible to the eye. Leo Burnett Switzerland has now developed two subjects to draw attention to the invisible threat. One is a trade advertisement and the other is a lenticular subject that is used as a poster and postcard in the environment of the construction industry.

Responsible at Suva Pro: Daniela Bassi (Head of Communications and Marketing), Urs Schaad (Head of Marketing Communications), Edgar Käslin (Head of Chemicals Division), Beat Enderlin, Mirjam Birrer (SuvaPro Communications Consulting). Responsible at Leo Burnett Switzerland: Christian Bircher, Patrick Suter, Roland Buob, Oli Kreienbühl (Creation), Peter Brönnimann (ECD); Michael Gassler, Ivana Giannakis, Simone Ammann (Consulting); Erasmo Palomba (Art Buying). CGI: Mécanique Générale.

 

Sales of films in high-definition format (Blu-ray disk) increased by 7.6% and on-demand videos by 59.4%. Compared to the classic DVD business, however, these segments only account for a small part of the pie, as the Swiss Video Association (SVV) announced on Monday. The latest data from Media Control GFK International shows that the decline in sales in the entire Swiss home entertainment sector amounted to around CHF 30 million or almost 11% in 2012. There was already a slump of almost 10% in 2011. A total of CHF 248.3 million was generated last year.

More online and HD movies

The shift in formats from DVDs to Blu-ray disks and online access is thus continuing, the video association noted. Nevertheless, the digital business only accounts for 14.8% of total sales. For SIA Vice President Patrick Schaumlechner, it is therefore also clear: "The industry and retailers should work together to do everything they can to further strengthen the success story of the physical business, despite the digital development," he was quoted as saying in the press release.

Last year's top seller was the comedy "Intouchables -
Pretty Best Friends". The animated fun "Ice Age 4" and the vampire romance
"Breaking Dawn - Until the End of the Night 1" followed in second and third place. (SDA)
 

The Association of Cantonal Fire Insurers VKF, the Intercantonal Reinsurance Association IRV and the Swiss Pool for Earthquake Cover Pool are the umbrella organizations of the cantonal building insurance companies. Komet has developed a new design concept for their future financial reports in order to bring the companies' business figures into shape.

From now on, the figures from the VKF, IRV and Pool will be bundled in a joint report. An independent visual world also focuses on the organizations' areas of activity. Using a combination of photography and 3D modeling, harmonious image pairs define the fields of activity of building protection and hazard prevention.

Responsible at VKF/IRV/Pool: Peter W. Schneider (Director), Rolf Meier (Head of Public Relations). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Martina Glaus, Tamara Nöthiger (DTP), Antonia Bekiaris, Elena Posch (Text), Simon Schatzmann (Head of Consulting), Emma Isolini, Sarina Künzli (Consulting). 3D models and renderings: Atelier Tschachtli.

 

The latest messages are sent directly from the mountain via Mobile Manager to the Website This allows users to stay up to date via smartphone and spontaneously avoid the miles-long queues in front of the north-south portals. For those who still want to take a leisurely approach to their vacation, the interactive maps now offer a variety of attractive offers that invite you to linger and enjoy yourself while crossing the pass.

In close cooperation with the IAP board, Arillo Switzerland was responsible for the concept through to the final development, according to a press release.

Responsible at IAP: Bettina Wüthrich, Richard Elsener & Thomas Huber. Responsible at Arillo Switzerland: Sebastian Hirn (concept & design), Michel Sulser (consulting), Daniel Murcia (technical management), Francesco Macri (development), Nicolas Cusan & Cristiano Cardelli (frontend).

The idea of wearing glasses probably puts people off less than putting on a hearing aid in their mind's eye. This is understandable - after all, visual aids are also seen as a fashion accessory, while acoustic support tends to be associated with advanced age. Draftfcb Toronto therefore invited the Canadian hearing center UHAC to a supposed eye test - free of charge on television and billboards. In reality, however, the viewer and spectator undergoes an involuntary hearing test.

The TV commercial (see below) was underlaid with a high-frequency sound that can only be perceived by the ears in top form. Above the posters, a motion detector also provided the sound outdoors. However, it is a well-known fact that the ability to hear certain frequencies decreases with age. So if you can't hear the sound, you won't miss much at this uncomfortable height. If you still want to hear the sound: off to the nearest optician. (hae) 

Source

 

Print media are as indispensable as bakeries, says Leutenegger in an interview with Schweiz am Sonntag. But of course newspapers and TV are under pressure, as content is also offered on the Internet. Buying back the lost value chains in the classifieds market with Homegae and Jobs.ch and introducing a fee-based paywall are attempts by publishers that are coming too late. Moreover, their success is uncertain.

Leutenegger's criticism of publishers for only optimizing finances and neglecting the journalistic business of editorial offices is not political. He is concerned with basic journalistic values, he says. It is always about the same issues of journalistic fairness and a culture of error. Unfortunately, publishers have failed to enforce these rules in their own publishing houses.

Publishers should regularly review journalistic standards, he suggests in an interview with Schweiz am Sonntag. Today, there are still ancient, purely union-oriented editorial statutes that have little to do with journalistic reality and quality standards. In the past, for example, the main focus was on keeping co-determination committees and editorial board meetings alive, he explains. That is no longer possible today. (uma/Schweiz am Sonntag)

 

Sammartano is an accomplished sales professional with extensive sales experience, Dietschi announced on Saturday. He most recently worked as Head of Key Accounts for German and French-speaking Switzerland at Ticino Online and 20 Minuti, Ticino respectively.

Dietschi publishes the Oltner Tagblatt, Schweiz am Sonntag OT and the Oberbaselbieter Zeitung. (SDA)
 

Evoq Labs was founded as a joint venture by Claudia Fetzer, Oliver Weibel and Evoq Communications (Werbewoche.ch reported). True to its claim "multilayer interaction", the agency wants to pick up on the trend of multi-layered communication with a focus on digital media: "Technology is only the means - for us, user experience is the main focus," says Oliver Weibel, Managing Director of Evoq Labs.

Together, the two companies Evoq Labs and Evoq Communications now offer their customers comprehensive services from a single source.
 

Responsible at Volkswagen Switzerland: Sandra Grau (Marketing Manager), Sina Neuhaus (Advertising Specialist). Responsible at KSP Krieg Schlupp Partner: Samuel Knaus, Charles Blunier (Creative Direction), Rea Ammann (Graphic Designer), Rémy Müller, Franziska Saxer (Consulting).
 

A basket of identical magazines costs on average 53 percent more in Switzerland than in Germany and 39 percent more than in Austria. This was revealed by a price comparison of 124 magazines carried out in June by consumer protection organizations in German, French and Italian-speaking Switzerland, as reported on Friday.

Ticino has been hit particularly hard: in Italian-speaking Switzerland, magazines cost on average more than twice as much as in Italy (+109%). Compared to France, the price difference for magazines is 57 percent. All magazines included in the comparison are at least 20 percent more expensive than abroad, according to the communiqué. Bravo" (+73 percent), "Auto Bild" (+67 percent) and "Mountainbike" (+66 percent) are particularly expensive compared to Germany.

The smallest price differences can be found at "Psychologie Heute", "Monopol" and "Madame". These cost between 30 and 35 percent more than in Germany. In French-speaking Switzerland, readers of "Cosmopolitan", "L'Officiel Voyage" and "Voici" have to pay significantly more if they buy these magazines in Switzerland. The three magazines are between 89 and 123 percent more expensive than in France.

The biggest price difference of all is for the magazine "Grazia". In Italy it costs 1 euro, in Switzerland 4.50 francs, which is more than two and a half times as much.

Slight increase

The price differences have risen slightly since the last comparison in January. As the shopping basket was expanded in the latest comparison, the percentage figures cannot be compared directly. However, prices in Switzerland rose by 0.84 percent for the 84 magazines already examined in the last survey, according to the consumer protection organizations. Only two magazines have become cheaper since January, nine have become more expensive. (SDA)

Teaserbidl: Keystone
 

Which actually amounts to the same thing: Both give the product a rather implausible touch. At best, you could argue, it would become a cult commercial that many people think is intentionally funny. Because intentionally funny, even if ridiculous, is good again. There are good examples of this. For example, this well-known movie:

The new commercial by Scholz&Friends for the Weihenstephan dairy, which was launched at the beginning of July, certainly does not fall into this category (found at Horizon.net). (uma)

Ben Abegglen was a presenter and editor at Radio BeO for four years.

A new voice will also be heard in the editorial team of Radio Bern1: Maria Wieland most recently worked for two years at Radio Canal 3, first as a stagiaire, then as an editor. Before that, the journalism graduate gained initial experience at TeleBielingue, at the Regionaljournal Bern/Freiburg/Wallis of Swiss Radio DRS and at Büro Cortesi.

The Radio Bern1 sales team is also getting reinforcements. Jürg Werren joins the team on an 80% stint. Werren has sales experience in the event sector. He was most recently the owner of Cosmos Event, which organizes, among other things, the Barstreet Festivals throughout Switzerland.